x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

HeyOrca Podcast

Discover how to build a successful career (and life!) in social. Every week, the HeyOrca Pod get together with our community of social media managers to share strategies and tactics, explore the latest industry news, and help you grow an engaged community. Want to become a more confident and effective social media manager? Whalecome to the HeyOrca Pod!

business marketing

All Episodes

35:30

A social media manager’s guide to trends: what works,...

HeyOrca Podcast ·

2025/10/30

Trends move fast – and while they can help your brand feel relevant and human, not every one is worth jumping on. In this episode, HeyOrca's own social media team, Natalie and Jessica, will walk you through how to approach trends strategically (without chasing every viral sound). We’ll be covering topics such as why trends matter, how to know if a trend makes sense for your brand, how to talk to leadership about trends, and where to find trustworthy sources to stay ahead of what’s next. You’ll walk

en

30:57

What social media managers need to know about...

HeyOrca Podcast ·

2025/10/23

Every marketer thinks they know their customer. But unless you’ve got a strategy to actually talk to them regularly—and document what you’re learning—your understanding gets stale fast. So, we're bringing in Quinn Palmer, Senior Manager of Growth Marketing at Growclass, to teach us more about customer psychology! Your job is to stay close to your customers and if you're in a bigger org, that means getting close to the people who talk to customers every day: support, sales, success. This episode is

en

25:53

September social updates every social media manager...

HeyOrca Podcast ·

2025/10/16

We’ve put together all of the social media updates from September so you don’t have to go looking for them! Join us as we break down the most important updates, trends, and industry shifts from September. In this episode, you will discover the biggest social media updates from Instagram, X, Facebook, TikTok; trending audio from Reels and TikTok and examples of how you can use them and industry news you may have missed and what the top headlines mean for SMMs!Don't miss out on this opportunity to

en

40:29

Creating a sustainable social media strategy for...

HeyOrca Podcast ·

2025/10/02

In this episode, we are joined by Jenny Li Fowler, the Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT) and award-winning author of “Organic Social Media, How to Build Flourishing Online Communities”. She also hosts the podcast, “Confessions of a Higher Ed Social Media Manager”. Jenny will be teaching us about her 6M framework that you can use to build a social media strategy that can withstand any algorithm change or shift in the industry. This framework

en

23:28

How to prove the importance of social to stakeholders

HeyOrca Podcast ·

2025/09/25

Proving the value of social media doesn’t have to feel like a never-ending battle. In this episode, our hosts will show you how to turn your social data into a story stakeholders can’t ignore! We're diving into why you should tie your social media goals to the overall business goals of your brand, how to use storytelling to translate data into value and how to incorporate competitive and industry benchmarks. Proving value to stakeholders is a topic that's often discussed in our community and we

en

26:57

August social updates every social media manager...

HeyOrca Podcast ·

2025/09/18

Have you reposted anything on Instagram yet? Tune in on this episode to learn about it and chat about all the other social media updates you may have missed. You’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok and more, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook:

en

24:54

How to be a cyber secure social media manager

HeyOrca Podcast ·

2025/09/11

Cyber threats might sound like something out of a spy movie, but for social media managers, they’re all too real. In this episode, we're joined by Claire Boucher, Social Media & Design Specialist at Nightwing, who will be teaching us how to be more cyber secure in the world of social media. Claire will be going over the current threat landscape facing social teams and individuals as well as actionable tips to follow so that you can be proactive and protect your social media accounts.Music:

en

33:06

Boost your brand with local UGC creators

HeyOrca Podcast ·

2025/09/04

Join HeyOrca and CrowdRiff’s Senior Social Media Manager Sennah Yee for a deep dive into the exciting world of creator partnerships! Building brand trust and meaningful connections now demands more than traditional ads. It's about genuine engagement, and that's where local content creators become a must for your marketing strategy. In this podcast, you’ll discover the power of user-generated content (UGC) in authentic storytelling, and unlock the best practices for collaborating with creators who

en

29:31

Show and tell: How the HeyOrca marketing team uses AI

HeyOrca Podcast ·

2025/08/28

For the first time ever, the entire HeyOrca marketing team is together! In this episode, they will be chatting about how we use AI in our day-to-day to make content creation quicker and more efficient. We're taking it back to elementary school for a show and tell style webinar where we will each show you our favourite AI tools we use. You don’t want to miss this episode!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: /

en

20:51

July social updates every social media manager needs...

HeyOrca Podcast ·

2025/08/21

Unlock the power of personal branding with community pro and HeyOrca's Chief Community Officer, Christina Garnett! In thisepisode, we will be going over why you should prioritize your personal brand, building a brand that feels authentic to yourself, and how to set personal branding boundaries (what to share and what not to share). Additionally, cheat codes that you're absolutely going to want to save!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook:

en

35:56

Mastering Instagram: Strategy & fundamentals for...

HeyOrca Podcast ·

2025/08/14

Unlock the power of personal branding with community pro and HeyOrca's Chief Community Officer, Christina Garnett! In this episode, we will be going over why you should prioritize your personal brand, building a brand that feels authentic to yourself, and how to set personal branding boundaries (what to share and what not to share). Additionally, cheat codes that you're absolutely going to want to save!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook:

en

35:01

Mastering Instagram: Strategy & fundamentals for...

HeyOrca Podcast ·

2025/08/07

In this episode, we sit with Beth Brown, Marketing Executive at Creative Pod, to chat about all things Instagram. Learn how to position Instagram as a powerful tool within your wider social media strategy. This session covers setting clear objectives, whether it's awareness, engagement, or conversions, alongside practical guidance on optimising your business profile and building a consistent brand aesthetic and voice that resonates with your audience.Useful resources:Beth's LinkedIn:

en

35:50

Doing more with less: Flexible social & community...

HeyOrca Podcast ·

2025/07/31

In this episode, we sit with Rachel Amick, Content Marketing Manager at SDI Innovations to teach us how to create a social strategy while having a lean team. Rachel will demonstrate how she manages content and social media for multiple brands using a lean team model comprising interns and full-time staff, organized with standardized templates, clear briefs, and project management workflows. She’ll explain how her team delivers over 450 social posts, a dozen emails, blogs, videos, and podcasts each

en

27:08

Content Pillars: How to create consistent, relatable...

HeyOrca Podcast ·

2025/07/08

We love when Creative Pod joins us! Mia Richards, Marketing Executive at Creative Pod, will be chatting about creating consistent, relatable content on TikTok. This episode will explore how to use content pillars to bring structure, clarity, and creativity to your TikTok strategy. Whether you're just getting started or trying to post more consistently, Mia will guide you through simple ways to plan your content, stay on-brand, and engage your audience, without feeling stuck for ideas. You’ll leave

en

30:27

How I turned a cat tour into a community phenomenon...

HeyOrca Podcast ·

2025/07/01

You don’t need a big budget or event planning experience to bring people together – sometimes all it takes is an idea, a little scrappiness, and the will to make it happen. In this podcast, HeyOrca’s own Natalie Czerwinski will walk you through how she turned an idea she saw on TikTok into a full-blown neighbourhood Cat Tour that attracted over 100 attendees, 21 cats, and raised money for a local rescue. We will cover topics such as how to get started (even if you’ve never run an event before),

en

31:47

Inside the 2025 Community Benchmark Report – What...

HeyOrca Podcast ·

2025/05/27

Get the first look at HeyOrca's Community Benchmark Report, based on insights from 267 social media managers who are shaping the future of community building. In this episode, we’ll dive into: how social media managers are feeling today (mental health trends, salary insights, and career outlooks), community as a growth strategy and the future of AI - how social media managers are feeling about AI and how they use it most. Whether you've already grown an engaged community or are starting yours from

en

37:32

Storytelling for social good: Scaling your sharing

HeyOrca Podcast ·

2025/05/20

Social media marketers and community managers are constantly balancing the need to create engaging, high-quality content while also keeping up with the latest trends and tools. When working with nonprofits and mission-driven organizations, this challenge is even greater—how do you tell compelling stories that drive action and make an impact, without burning out?In this session, Marketing Advisor & Brand Strategist Daniel Francavilla will break down how you can leverage the power of storytelling

en

35:59

Creating without the crash: Staying consistent on...

HeyOrca Podcast ·

2025/05/13

Creating consistent social media content can feel like a never-ending brainstorm, but it doesn’t have to drain your energy! We're bringing in HeyOrca Stan Danielle Dugan to show us how to stay consistent with our social media community. We'll dive into fun, practical ways to generate fresh ideas, simplify your creative process, and build a system that works for you. By the end, you’ll feel recharged and ready to tackle your content calendar with confidence and ease.Music: "Haymaker" by Steven

en

32:28

How to balance your communities on and off social in...

HeyOrca Podcast ·

2025/03/25

Our 2025 community theme is balancing our communities on and off social media. When you think of your brand’s community, you may think that only includes your social media accounts. We’re here to show you that you can build community way beyond social media and tap into newsletters, in-person events, and more. In this episode, Jesse and Alyssa go over why you should build your brand’s community in open and closed spaces, examples of closed and open communities that we’re loving, and why you should

en

40:20

How to utilize Reddit to build community

HeyOrca Podcast ·

2025/03/18

If you’re like us, you love going on Reddit in your spare time but haven’t explored it for your brand yet. In this episode, we’re joined by Juliana Rodriguez, Client Partner at Reddit, who will be giving us the inside scoop on how businesses can utilize Reddit to build community. In addition, she will touch on what Reddit metrics your business should measure and all the fun facts and stats you may not know about Reddit.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow

en

52 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...