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PODCAST

Media Roundtable

TheMedia Roundtableisn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time.We created this show in service of theChief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring

business

All Episodes

00:38:42

Ashley Flowers, Nick Viall, and Kim Komando Flip the...

Media Roundtable ·

2025/09/10

This week, the Media Roundtable is giving you an all-access pass to one of the most talked-about sessions from this year’s Chief Audio Officer Summit: Flipping the Script: Feedback From Hosts to Brands.Our own Dan Granger (CEO, Oxford Road) sat down with three powerhouse hosts: Ashley Flowers (Crime Junkie), Nick Viall (The Viall Files), and Kim Komando (The Kim Komando Show) to share what they really need from advertisers to create great ads that actually work! “Brands, I understand you

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00:54:06

Steven Bartlett and Ben Shapiro on the Power of...

Media Roundtable ·

2025/09/03

This week on the Media Roundtable, we’re bringing you inside the opening fireside chat from the 2025 Chief Audio Officer Summit, featuring two of the most influential independent voices in media today: Steven Bartlett (Host of Diary of a CEO, Founder of FLIGHTSTORY) and Ben Shapiro (Host of The Ben Shapiro Show, Co-Founder of The Daily Wire).In conversation with Dan Granger (CEO, Oxford Road), and with a stunning oceanfront sunset as their backdrop, our guests get into the real trade-offs of

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00:52:11

Podcast Movement 2025 and Beyond: Bryan Barletta...

Media Roundtable ·

2025/08/27

This week on the Media Roundtable, we’re taking you inside Podcast Movement 2025, where the industry gathered in Dallas just as breaking news hit the scene: Sounds Profitable has merged with Podcast Movement.On this episode, host Dan Granger (CEO, Oxford Road) recaps the event with team members Courtney O’Connor, Julia Palermo, and James Ingrassia—plus a special guest appearance from Bryan Barletta, the founder of Sounds Profitable and newly named President of Podcast Movement. Together, they

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00:45:54

The State of Audio Advertising 2025: Finding Our...

Media Roundtable ·

2025/08/20

This week on the Media Roundtable, we’re bringing you the inside story from the 2025 Chief Audio Officer Summit, where the people shaping the future of podcasting and audio advertising gathered to ask one big question: Where do we go from here?This episode is a recording of Dan Granger’s keynote presentation of Oxford Road’s annual State of Audio Advertising report, which gave attendees the answer. The free report is now available too–download it now for the full

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00:21:24

Our Industry-First Breakthrough on YouTube Podcast...

Media Roundtable ·

2025/08/13

This week on the Media Roundtable, we’re giving you a front-row seat to the 2025 Chief Audio Officer Summit for a case study breakthrough that could change the way podcast advertisers think about YouTube—or at least how they measure it–forever.Led by our own Giles Martin (EVP, Strategy & Insights, Oxford Road), this session marks an industry first: using passive panel data to measure the true impact of podcast simulcasts on YouTube. The pilot study, developed in partnership with Keith

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00:52:07

How We Built This: Guy Raz on Intimacy, Independence,...

Media Roundtable ·

2025/08/06

This week’s archival pull from What’s a Podcast? The Extended Interviews features one of the voices that helped build the podcast industry as we know it: Guy Raz. Dan Granger (CEO, Oxford Road) sits down with the creator of How I Built This to talk about how we built this—i.e. how podcasting went from media exile to mainstream power player—and what’s worth protecting as the lines between audio, video, and algorithm blur. “[As a listener], you’re giving me your time—and your time is more valuable

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00:45:07

Sunset Vibes and Strategy Deep Dives: Highlights from...

Media Roundtable ·

2025/07/30

"The best of everything you can really ask for." This special edition of Media Roundtable offers a front-row seat to our third annual CAO Summit, held at the stunning Terranea Resort. Hosted by Giles Martin (EVP, Strategy, Oxford Road) and featuring guests Alia Smith (Associate Manager, Acquisition, Boll & Branch), Megan Smith (Director of Media Strategy, Tecovas), and Oxford Road’s own James Ingrassia (EVP, Client Services), the episode captured the insights, inspiration, community—and

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00:58:26

Test Everything: FlightStory's Christiana Brenton on...

Media Roundtable ·

2025/07/23

CAOs, always remember: being exclusive isn’t all it’s cracked up to be when open distribution is a growth strategy.This week on the Media Roundtable: Special Edition, Dan Granger (CEO and Founder, Oxford Road) welcomes Christiana Brenton, Co-Founder of FlightStory Studio & CRO of FlightStory, the media company behind Diary of a CEO (the fastest-growing podcast brand in the world!). This episode is sponsored by our friends at Libsyn. The team is talking: Decentralized Growth, Measurement

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00:30:26

Podcast to Primetime: How Evan Shapiro Turned Audio...

Media Roundtable ·

2025/07/09

This week on “What’s a Podcast? - The Extended Interviews,” Evan Shapiro (renowned Media Universe Cartographer) brings his latest industry map to share with Dan Granger (CEO, Oxford Road & Veritone One) how and why podcasts should expand into other mediums. At IFC, Evan pioneered the podcast-to-TV pipeline (Comedy Bang Bang, WTF with Marc Maron). Now he navigates uncharted media waters with his show The Media Odyssey. He’s a perfect guide for this podcast voyage. The team is

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00:53:53

"Kill the Word 'Podcast'": The Roost's AJ Feliciano...

Media Roundtable ·

2025/07/02

Kill the word podcast? Our guest votes yes.This week on “What’s a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road & Veritone One) hosts AJ Feliciano (former GM of The Roost Network) for a deep dive on how The Roost became the in-house “media company of tomorrow.” AJ is all-in on 360 content. He even built a flywheel for how podcasts can pivot into video so they can “pump [distribution platforms] with all types of content.” Oh. And in the podcast vs. simulcast debate? He’s

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00:53:26

Joe Rogan Isn't a Podcast: Steve Pratt Puts...

Media Roundtable ·

2025/06/25

This week on the Media Roundtable, Dan Granger (CEO, Oxford Road & Veritone One) hosts Steve Pratt (Founder, The Creativity Business, author of Earn It: Unconventional Strategies for Brave Marketers) for a debate about Steve’s article on Joe Rogan’s podcast status.Why? Because a podcast is still the best place for an open exchange of ideas–even ideas about what is and isn’t a podcast. Plus, the cement’s still wet on our new podcast definition, so it’s time for a gut check. Dan and Steve also

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00:59:31

Star Trek in the Basement: Why Podcasting Still Needs...

Media Roundtable ·

2025/06/18

Reminder: Shows don’t need a million downloads to make an impact.This week, in a podcast studio, somewhere on the final frontier, Dan Granger (CEO, Oxford Road & Veritone One) and John McDermott (Co-Founder, Caloroga Shark Media) boldly go where nobody’s gone before, to discuss how there’s plenty of room in podcasting for celebrities AND friends to talk Star Trek and beyond. This episode of “What’s a Podcast? - The Extended Interviews” is sponsored by Claritas. “I'm not the anti-video

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00:31:59

Sounds Definitive - The State of Podcasting with...

Media Roundtable ·

2025/06/11

Hope you’re good at math, because podcasting is about to multiply.This week on the Media Roundtable limited series “What’s a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road & Veritone One) hosts Bryan Barletta (Founder and Partner, Sound Profitable) to peel back the layers of podcasting. “I want it [the podcast definition] to be a virus… If we let it grow, it's easier to kick out the things that are very clearly not it.” - Bryan Barletta The team is talking: the

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00:47:32

The Podcaster’s Blueprint: How Ira Glass Made...

Media Roundtable ·

2025/06/04

Hot tip for CAOs: Find a podcaster who believes in 'good promotion' like Ira Glass.Dan Granger (CEO, Oxford Road & Veritone One) sits down with Audio Legend and Podcast Pioneer Ira Glass (Host, Executive Producer, This American Life) in a new episode of “What’s a Podcast? - The Extended Interviews.” This week’s episode is sponsored by our friends at Fairing. “ You really have to be very thoughtful and show cunning in the way that you deal with advertising and promotion…. that's where you

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00:42:12

London Calling, Global Response: Highlights from The...

Media Roundtable ·

2025/05/28

Podcasting is global. Is your brand ready? On an all-new Media Roundtable: Special Edition, we’re recapping the highlights of Podcast Show London 2025 with notable attendees. This week’s episode is sponsored by our friends at ALLCITY Network.For the next best thing to a front row seat, we’ve assembled an all-star panel of audio industry insiders to share their fresh insights. Giles Martin (EVP, Strategy, Oxford Road) hosts: Jarrod Klawinsky - (Director, Digital Media, Oxford Road) Rosemary

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01:28:42

Podcasting: Why Have We Been Undervaluing a $7.3B...

Media Roundtable ·

2025/05/21

CAOs, there’s a number out there in the world that if you knew it, it’d change your business forever. Our guest on this week’s episode of the Media Roundtable found that number— How’d he do it? Join Dan Granger (CEO, Oxford Road & Veritone One) as he hosts Hernan Lopez, (Founder, Wondery & Owl & Co) in a special double episode to talk about the BIGGEST number in podcasting and why it matters.“ I estimated the global podcast economy to be worth $7.3 billion.” — Hernan Lopez,

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00:58:31

Follow the Audience & Win: Responding to Listener...

Media Roundtable ·

2025/05/14

CAOs, the most important thing to remember is this: Chase your audience and success will follow.This week on the Media Roundtable: Special Edition, Dan Granger (CEO, Oxford Road & Veritone One) welcomes audio heavyweights Steven Goldstein (Founder & CEO, Amplifi Media) and Jay Nachlis (Vice President, Coleman Insights). This episode is sponsored by our friends at Libsyn. "You have to chase the audience. That's what the big media companies are learning how to do. And that's what podcasting

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01:15:37

"Little Masterpieces for Your Ears" - Understanding...

Media Roundtable ·

2025/05/07

Ah, podcasts–those “little masterpieces for your ears.” We’re back with another episode of our limited series, ‘What’s a Podcast? - The Extended Interviews.’ We have an all-star panel of industry insiders to debate what a podcast is — and what it could be. Dan Granger (CEO, Oxford Road and Veritone One) hosts: Larry Rosin (President, Edison Research) Hilary Ross Shafer (VP, Podcast and YouTube Influencer, Veritone One) James Cridland (Editor, Podnews and Podcast Business

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00:53:12

Audio Gold - Charting the Rise of the MeidasTouch...

Media Roundtable ·

2025/04/30

Three brothers have taken podcasting by storm. And this week, they share the secret to turning everything they touch to podcast gold. In our limited series “What’s a Podcast? The Extended Interviews,” we sit down with the creators of the fastest-growing independent media network in the world, the MeidasTouch. Dan Granger (CEO, Oxford Road and Veritone One) hosts Ben, Brett, and Jordy Meiselas (Co-founders, MeidasTouch Network) to discuss the tips and tricks the brothers use to build and scale

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01:24:15

Redefining Podcasts: Audio, Video, and the Future of...

Media Roundtable ·

2025/04/23

The Media Roundtable limited series: “What’s a Podcast? – The Extended Interviews” continues with this crucial debate. This week's episode is sponsored by Fairing.Dan Granger (CEO, Oxford Road and Veritone One) teams up with Larry Rosin (President, Edison Research) for our extensive qualitative and quantitative journey to define what a ‘podcast’ is in 2025. This episode is a culmination of all that work: a debate to finally forge one definition to rule them all. “ It's such an American idea,

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