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PODCAST

4-Quarter Lives

Avivah Wittenberg-Cox

You are likely to live longer than you think. Are you ready? Science has gifted us ever longer, 100-year lives. This impacts… everything! From couples and careers - to companies and countries. We’ll interview the experts who are exploring the consequences – and the individuals applying it to their own lives and choices. Generational and gender expert Avivah Wittenberg-Cox talks with people designing new ways of living, working and loving at all ages – across life’s 4 quarters.

society & culture careers

All Episodes

38:58

Richard Leider: The Power & Potential of Purpose

4-Quarter Lives ·

2025/06/25

This week, on 4-Quarter Lives, Avivah Wittenberg-Cox talks with Richard Leider, founder of Inventure – The Purpose Company, and one of America’s pre-eminent executive-life coaches. Ranked by Forbes as one of the “Top 5” most respected executive coaches, and by the Conference Board as a “legend in coaching”, he and Avivah explore a life devoted to helping others uncover meaning across the lifespan. Richard traces his journey back to his early days as a listener, when questions of “why” ignited his

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32:27

Melinda Blau: Learning from our Elders

4-Quarter Lives ·

2025/06/18

In this week’s episode of 4-Quarter Lives, Avivah Wittenberg-Cox talks with journalist and author Melinda Blau, about her latest book, The Wisdom Whisperers. Now in her own Q4, Melinda has written a very personal narrative about the nine much older friends who emboldened her to embrace ageing, instead of dreading it.Melinda Blau, is an award-winning journalist, a New York Times bestselling author, and a host/producer for the Crow’s Feet: Life As We Age podcast. She has spent a lifetime researching

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43:48

Neeraj Sagar: Wisdom At (Late) Work

4-Quarter Lives ·

2025/06/11

On 4-Quarter Lives this week Avivah Wittenberg-Cox talks with Neeraj Sagar, founder and CEO of WisdomCircle.com, a platform connecting experienced professionals in Q3 with purposeful, flexible work across the globe. Targeting individuals typically over 50—termed the “Wisdom Generation” or “WisGen”—the platform facilitates engagements across sectors like IT, manufacturing, education, and social impact, allowing retirees to contribute as mentors, consultants, or part-time experts. WisdomCircle

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40:51

Farah Baxter & Ignacio Moreno: Legacy is More Than...

4-Quarter Lives ·

2025/06/04

This week on 4-Quarter-Lives, Avivah Wittenberg-Cox talks with Ignacio Moreno and Farah Baxter, the Co-Founders of a pioneering digital platform that reimagines legacy planning by enabling individuals to create and share personalized emotional and practical legacies. Soalma was born from their personal experiences with loss and the realization of the importance of preserving memories and wisdom for future generations. The platform offers a secure, user-friendly space where users can compile

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29:46

Laurie Kilby and Katie Waldegrave: Now Foster – And...

4-Quarter Lives ·

2025/05/28

On this week’s 4-Quarter Lives Avivah Wittenberg-Cox talks with Laurie Kilby and Katie Waldegrave, co-founders of Now Foster, a bold new initiative reimagining how we recruit and support foster carers. Laurie, a former social worker, and Katie, co-founder of Now Teach, have teamed up to tackle one of the most urgent and overlooked social issues of our time: the crisis in foster care. Building on the success of Now Teach, which helped hundreds transition into teaching in their 50s, Now Foster invites

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29:36

Lisa Goldsobel: Living Inter-generationally, By Design

4-Quarter Lives ·

2025/05/21

In this episode of 4-Quarter Lives, Avivah Wittenberg-Cox talks with Lisa Goldsobel, Head of Service Delivery for Two Generations, a UK-based social enterprise tackling two growing challenges: the loneliness of the older and the unaffordable housing for the younger. Founded in 2019, Two Generations scales the concept of Homesharing, where carefully matched housemates live together—typically an older homeowner and a younger sharer who provides companionship and light support in exchange for

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30:34

Jacynth Bassett: Becoming Intentionally...

4-Quarter Lives ·

2025/04/24

In this episode of 4-Quarter Lives, Avivah Wittenberg-Cox sits down with Jacynth Bassett, the founder of Ageism Is Never In Style, to discuss their collaborative campaign, Intentionally Intergenerational. Launched in conjunction with Global Intergenerational Week (April 24–30), this initiative challenges outdated age narratives and promotes age inclusivity across workplaces and society.Jacynth, recognized as the 'Anti-Ageist Activist of the Year 2023' and one of the Evening Standard's '22 Londoners

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8:33

4-Quarter Lives: Summary Season 8

4-Quarter Lives ·

2025/04/09

4-Quarter Lives explores the profound impact of longer lives and careers on… everything: countries, companies, couples, and careers. This week I’m doing a summary of Season 8, a series in two acts and ten voices.The First Act looked at a how smart older women are working hard on understanding and strengthening the next generation, and also starting to explore the new roles that older women are taking on in Q3.The Second Act featured some of the change agents waking the world up to this new era of

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47:51

Dr Terri Apter: The Complexities of Grandparenting

4-Quarter Lives ·

2025/04/02

In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox talks with Dr Terri Apter, psychologist and author of the recently published Grandparenting: On Love and Relationships Across Generations. They discuss the evolving role of grandparents in modern family dynamics and how becoming a grandparent changes relationships with every family member, from adult children to in-laws. Terri categorizes grandmothers into three types: Feminists: Who provide childcare to support their daughters' careers;

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35:25

Dr. Debra Whitman: Getting Ready for the Next Fifty

4-Quarter Lives ·

2025/03/26

In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox talks with Dr. Debra Whitman, Executive Vice President and Chief Public Policy Officer for the AARP (the American Association of Retired Persons). They talk about ageing, longevity, and her new book The Second Fifty: Answers to the 7 Big Questions of Midlife and Beyond. Whitman discusses her role at AARP, an organization supporting people over 50 but open to all ages, focusing on advocacy, research, and benefits. She shares her motivation for

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29:24

Anuradha das Mathur: Strengthening the Next...

4-Quarter Lives ·

2025/03/19

This week on 4-Quarter Lives, Avivah Wittenberg-Cox talks with Anuradha Das Mathur, the founder of an original Management and Leadership programme in INDIA, dedicated to young women with ambition. Vedica Scholars is a pioneering leadership program that helps young women in India build sustainable, ‘break-free’ careers by refusing the cultural choice between work and family. This year, it’s celebrating its 10th anniversary and fast-growing alumnae group.In this conversation, Anuradha and Avivah

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30:22

James R. (Bob) Hagerty: Tell Your Own Life Story – or...

4-Quarter Lives ·

2025/03/12

In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox talks with James R. (Bob) Hagerty, longtime journalist and obituary writer for The Wall Street Journal. After a 40-year career covering business and markets across New York, London, Hong Kong, and Paris, James found an unexpected calling - writing obituaries that capture the richness of lives well-lived. Through more than a thousand obituaries, he’s uncovered what gets remembered, what gets lost, and why we should all take the time to write our

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30:04

Ruben Figueres: Everything You Always Wanted to Know...

4-Quarter Lives ·

2025/03/05

In this week’s episode of 4-Quarter Lives, Avivah Wittenberg-Cox talks with Ruben Figueres, co-Producer of the new film ‘Longevity Hackers’. The film follows Emmy Nominated Filmmaker Michal Siewierski (Food Choices, Diet Fiction, Takeout) on a journey to discover the latest research and science breakthroughs in the field of longevity and healthy life extension. Ruben talks about how an increasing number of experts, scientists, researchers and startup CEO’s believe that we are on the brink of being

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1:42

Wake Up!

4-Quarter Lives ·

2025/02/27

Trying to get a short, sharp, shot at why we need to focus on longevity? Try this little conversation opener.Send it to your boss. Or your mother. They probably both need it.And, please. Let me know what you think, answer this 1-question poll:To raise awareness of longevity and its impacts on all of us, consider becoming a free or paid subscriber. Get full access to Elderberries at elderberries.substack.com/subscribe

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34:20

Michael and Nancy Hodin: The Global Coalition on Aging

4-Quarter Lives ·

2025/02/26

In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox talks with Michael and Nancy Hodin. Michael is Chief Executive of the Global Coalition on Aging (GCOA), while Nancy produces events for the Silver Economy Forum as part of the GCOA, while also running her own business as President of H&H Media.Together they discuss the significance of aging, longevity and the silver economy. Michael founded the GCOA 14 years ago, after a 30 year career at Pfizer, He explains its origins, arising from research

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37:14

Brian Clark: Entrepreneurship in the Longevity Economy

4-Quarter Lives ·

2025/02/19

In this episode of 4-Quarter Lives, Avivah Wittenberg-Cox talks with Brian Clark, Founder of the midlife personal growth newsletter Further, of the marketing services business Longevity Gains, and serial digital entrepreneur. They discuss how, after selling his hugely successful digital business Copyblogger in 2018, Brian took time out from his serial entrepreneurship to travel and reflect on his future direction. He recognised how often men struggle silently with midlife transitions, and how men’s

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32:27

Céline Abecassis-Moedas: Longevity Leadership in Lisbon

4-Quarter Lives ·

2025/02/14

This week on 4-Quarter Lives Avivah Wittenberg-Cox talks with Céline Abecassis-Moedas, Pro-Rector for Innovation and Entrepreneurship at Universidade Católica Portuguesa in Lisbon, Portugal, and Co-Director of the Longevity Leadership Program at Catolica. As becomes clear during their conversation, her fellow director on this program is Avivah Wittenberg-Cox!Not surprisingly their conversation focuses on the need for and value of a Longevity Leadership programme of this kind. Launched in June 2024,

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32:27

Céline Abecassis-Moedas: Longevity Leadership in Lisbon

4-Quarter Lives ·

2025/02/12

This week on 4-Quarter Lives Avivah Wittenberg-Cox talks with Céline Abecassis-Moedas, Pro-Rector for Innovation and Entrepreneurship at Universidade Católica Portuguesa in Lisbon, Portugal, and Co-Director of the Longevity Leadership Program at Catolica. As becomes clear during their conversation, her fellow director on this program is Avivah Wittenberg-Cox!Not surprisingly their conversation focuses on the need for and value of a Longevity Leadership programme of this kind. Launched in June 2024,

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38:19

Dr Niobe Way: Culture, Capitalism and The 'Boy' Question

4-Quarter Lives ·

2025/02/06

In this episode of 4-Quarter Lives, Avivah Wittenberg-Cox talks with Dr Niobe Way, Professor of Developmental Psychology at NYU and author of Rebels with a Cause: Reimagining Boys, Ourselves and Our Culture. Her groundbreaking research has transformed how we understand boys, friendships, and the very human need for connection. In Rebels with a Cause she distils four decades of research to uncover the hidden emotional lives of boys and what their struggles teach us – not only about them, but also

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32:32

Katja Meier: Can a TV Series have a 59-Year Old Heroine?

4-Quarter Lives ·

2025/01/29

In this first episode of Season 8 of 4 Quarter Lives, Avivah Wittenberg-Cox talks with Katja Meier, writer and founder of Zenka Films.Katja is on a mission to build a media world where not only female-driven content is the norm, but where female heroes above the age of 50 are no longer the exception. She and Avivah discuss the TV series Katja has developed about a 59-year-old woman who inherits a successful mining company and sets about challenging the less than ethical business practices she

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112 results

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