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PODCAST

4-Quarter Lives

Avivah Wittenberg-Cox

You are likely to live longer than you think. Are you ready? Science has gifted us ever longer, 100-year lives. This impacts… everything! From couples and careers - to companies and countries. We’ll interview the experts who are exploring the consequences – and the individuals applying it to their own lives and choices. Generational and gender expert Avivah Wittenberg-Cox talks with people designing new ways of living, working and loving at all ages – across life’s 4 quarters.

society & culture careers

All Episodes

40:34

James Root: The Business Case is Already Made: Bain &...

4-Quarter Lives ·

2026/04/16

This week on 4-Quarter Lives we re-publish a conversation between Avivah Wittenberg-Cox and James Root, Senior Partner at international consultancy Bain & Co and Chair of Bain Futures, which looks at future trends. Its report, Better With Age, The Rising Importance of Older Workers, is based on asking some 40,000 people, in 19 countries, a simple but fundamental question: ‘why do you go to work?’. The report identifies 6 archetypes that encompass the diversity of motivations that people bring to

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27:57

Morag Lynagh: Mapping the New Q3 - How Unilever...

4-Quarter Lives ·

2026/04/09

This week, as part of our series on Mapping the New Q3, we are re-publishing Avivah Wittenberg-Cox’s conversation from 2023 with Morag Lynagh, then Unilever’s Global Director of the Future of Work. As a major employer, Unilever is one of the first companies to recognise that people have different needs and expectations of work throughout their working lives. This led to the creation of U-Work within Unilever, a new employment model that is redefining how people relate to the world of work.Morag is

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36:33

Sara Lawrence-Lightfoot: A Pioneer in Spotlighting...

4-Quarter Lives ·

2026/04/02

In this episode of 4-Quarter Lives, the first of three on the topic of The New Q3, we are re-publishing Avivah Wittenberg-Cox’s conversation with Sara Lawrence-Lightfoot from 2022. A sociologist and Harvard Professor of Education, with a teaching and writing career spanning five decades, Sara was one of the first academics to examine and focus on the third quarter of life. Her book The Third Chapter: Risk, Passion, and Adventure in the Twenty-Five Years After 50 uses interviews and story-telling to

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8:42

How Companies Are Redesigning Work, Travel and...

4-Quarter Lives ·

2026/03/26

Everyone talks about longevity. Very few organisations are redesigning anything for it. In this mini-series, Avivah Wittenberg-Cox speaks with three leaders across public health, global hospitality, and telecommunications who are actively moving the dial. Three principles run through every conversation: influence, accessibility, and dignity.NHS: Change From the MiddleHelen BevanReal transformation in large institutions rarely comes from the top. Helen Bevan argues it emerges from experienced leaders

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31:27

Helen Bevan: Change From the Middle. Leadership, Age,...

4-Quarter Lives ·

2026/03/12

In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox is joined by Helen Bevan, one of the UK’s most respected thinkers on large-scale change inside complex systems.Drawing on more than 35 years working inside NHS England, Helen explains why lasting change rarely starts at the top. It starts in the middle. With peers. Through relationships. And through informal influence rather than titles.Helen shares hard-won lessons from cancer care reform, showing how improvement only works when people feel

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48:04

Jean-Yves Minet: Democratising Longevity: How Novotel...

4-Quarter Lives ·

2026/03/05

In this week’s 4-Quarter Lives Podcast, Avivah Wittenberg-Cox is joined by Jean-Yves Minet, Global Brand President of major hospitality group Accor, to explore how longevity is moving beyond luxury retreats and into mainstream hospitality.Jean-Yves brings a cross-industry lens to the conversation. After more than a decade at Estée Lauder Companies, where he helped shape the brand’s approach to longevity in beauty, he transitioned into hospitality with a novel ambition: to democratise longevity.At

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9:52

The Experience Dividend: Demographics, AI And The...

4-Quarter Lives ·

2026/02/19

As we move into 2026, I’m launching a series of focused mini-series conversations on my 4-Quarter Lives podcast — three or four episodes clustered around one big strategic theme. And this is our first synthesis episode.Over the past few weeks, I’ve spoken with Anu Madgavkar from McKinsey on the hard economics of demographic decline and AI, Dan Pontefract on what he calls “age debt” inside organisations, and Rick Robinson from AARP Innovation on the commercial scale of the longevity

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44:09

Dan Pontefract - From Age Debt to Experience...

4-Quarter Lives ·

2026/02/05

In this week’s 4-Quarter Lives Podcast, Avivah Wittenberg-Cox is joined by Dan Pontefract to tackle one of the last big blind spots in corporate leadership. Age.Dan is a long-time culture and leadership thinker, former Chief Learning Officer, and the author of six books on work, purpose, and performance. His latest book, The Future of Work Is Grey, turns the spotlight on what he calls “age debt”, the hidden cost organisations accumulate by ignoring demographics, longevity, and experience.The

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37:50

Rick Robinson - Agetech Goes Mainstream. From...

4-Quarter Lives ·

2026/01/29

In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox is joined by Rick Robinson, who leads innovation at AARP and is the driving force behind the Agetech Collaborative.Rick shares how a career spent at the edge of emerging technology led him to longevity innovation. From early work in online media to running AARP’s innovation lab, his focus has stayed constant. Build what matters next, and make it real.The conversation traces AARP’s shift from internal pilots to ecosystem building. Rick explains

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48:11

Anu Madgavkar: Demographics Meets AI

4-Quarter Lives ·

2026/01/22

In this week’s 4-Quarter Lives Podcast, Avivah Wittenberg-Cox is joined by Anu Madgavkar, a senior partner at McKinsey & Company, to explore the collision of two defining forces shaping our future: global demographic decline and the rapid rise of artificial intelligence.Anu has led two major McKinsey reports published in the same year, one on depopulation and shifting dependency ratios, and the other on AI, agents, robots and the future of work. In this conversation, she explains why these forces

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47:17

Simon Chan & Kate Schaefers: Designing Age-Diverse...

4-Quarter Lives ·

2025/12/10

In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox is joined by Simon Chan and Dr. Kate Schaefers, co-chairs of the Nexel Collaborative, a not-for-profit network of academic thought leaders promoting college-based midlife transition programmes. As societies shift toward age-diverse populations and 60-year careers, they explore why higher education must evolve from a front-loaded, early-life model to one that supports adults through multiple transitions across the life course.Together, they

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42:18

Virginia Cha: Designing the 100-Year Life: Inside...

4-Quarter Lives ·

2025/12/03

In Series 10 of 4-Quarter Lives Avivah Wittenberg-Cox talks with the leaders of a growing number of university faculties running programmes for individuals looking to change direction as they enter their 3rd Quarter of life. She discusses the origins and motivations for these programmes and how they fit into the evolving role of higher education. This week she speaks with Professor Virginia Cha, Academic Director of the new Distinguished Senior Fellows Program at the National University of Singapore

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32:33

Céline Abecassis-Moedas - Longevity Leadership in Lisbon

4-Quarter Lives ·

2025/11/26

In Season 10 of 4-Quarter Lives, Avivah Wittenberg-Cox talks with the leaders of a growing number of university faculties developing programmes for individuals looking to change direction in their 3rd Quarter of life. We explore the origins and motivations behind these programmes—and how they fit the evolving role of higher education in ageing societies.This week we are republishing Avivah’s conversation with Céline Abecassis-Moedas, Pro-Rector for Innovation and Entrepreneurship at Universidade

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26:07

Amelia Peterson: Redesigning the MBA: How the London...

4-Quarter Lives ·

2025/11/19

In this week’s 4-Quarter Lives, Avivah Wittenberg-Cox is joined by Dr Amelia Peterson — founding faculty member of the London Interdisciplinary School (LIS) — to explore how higher education can reinvent itself for an age of complexity, longevity, and accelerating change.Amelia shares the story behind LIS’s bold rethink of the traditional MBA — an interdisciplinary programme designed not around internal business functions, but around six defining global “shifts”: complexity, intelligence, energy,

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37:13

Hellmut Schutte: INSEAD’s Programme of New Beginnings...

4-Quarter Lives ·

2025/11/12

In Series 10 of 4-Quarter Lives, Avivah Wittenberg-Cox explores how higher education is reinventing itself for ageing societies—helping experienced leaders and professionals navigate longer lives, extended careers, and purposeful transitions beyond their peak corporate years.In this episode, Avivah speaks with Hellmut Schütte, Emeritus Professor of International Management at INSEAD, about INSEAD’s groundbreaking new programme, AI Ventures - Empowering Your Life Transition. Launched in early 2024,

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46:44

Stewart McTavish & Alison Wood: How Cambridge is...

4-Quarter Lives ·

2025/11/05

In Series 10 of the 4-Quarter Lives Podcast, Avivah Wittenberg-Cox continues her exploration of how universities around the world are redesigning themselves for longer lives and careers. In this episode, she talks with Stewart McTavish and Alison Wood from the University of Cambridge about the launch of Better Futures, a new programme supporting leaders in midlife transition.Together they reflect on why now is the moment for Cambridge to join this global movement and how the university’s distinctive

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56:20

Avivah Wittenberg-Cox and I will talk about the...

4-Quarter Lives ·

2025/10/31

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39:12

Sebastien Kernbach: Designing Your Future: Europe’s...

4-Quarter Lives ·

2025/10/29

In Series 10 of 4 Quarter Lives, Avivah Wittenberg-Cox continues her exploration of the world’s leading midlife transition programmes. This week she speaks with Sebastian Kernbach, founder of the University of St. Gallen’s Next – Design Your Future initiative — the first university-based midlife programme in continental Europe.They discuss how St. Gallen’s approach blends design thinking, positive psychology and behavioural economics to help accomplished professionals rethink their purpose,

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41:38

Marc Freedman - Yale’s Experienced Leaders Initiative...

4-Quarter Lives ·

2025/10/23

In Series 10 of 4-Quarter Lives, Avivah Wittenberg-Cox talks with the leaders of a growing number of university faculties developing programmes for individuals looking to change direction in their 3rd Quarter of life. We explore the origins and motivations behind these programmes—and how they fit the evolving role of higher education in ageing societies.In this episode she speaks with Marc Freedman — one of the world’s most influential thinkers on ageing, purpose, and intergenerational connection

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41:52

Lindsey Beagley: Lifelong University Engagement at...

4-Quarter Lives ·

2025/10/15

In Series 10 of 4-Quarter Lives, Avivah Wittenberg-Cox talks with the leaders of a growing number of university faculties developing programmes for individuals looking to change direction in their 3rd Quarter of life. We explore the origins and motivations behind these programmes—and how they fit the evolving role of higher education in ageing societies.This week we republish a conversation Avivah had with Lindsey Beagley, Senior Director of Lifelong University Engagement at Arizona State

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121 results

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