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PODCAST

The Digital Remodeler

Carl Willis - Remodeling Marketing Team

The Digital Remodeler is a podcast that explores the latest trends, tools, and strategies for transforming your home remodeling business in the digital age.Join host Carl Willis, a seasoned home services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable home remodeling business in today"s ever-evolving market.Whether you"re a seasoned pro or just starting

business marketing

All Episodes

44:16

How Contractors Build Teams, Systems & Profitability...

The Digital Remodeler ·

2025/06/27

In this episode of The Digital Remodeler Podcast, Carl Willis sits down with Rick Harris, founder of Work Boot Consulting and a seasoned contractor turned coach, to unpack what it really takes to scale a trades-based business in today’s complex environment. Rick shares his journey from plumbing trenches to running a coaching firm, and dives deep into: ✅ How to stop the revolving door of labor turnover ✅ Building a culture of excellence on the job site ✅ Turning chaotic workflows into scalab...

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49:06

From SEO to AEO: How Remodelers Can Win Clients in...

The Digital Remodeler ·

2025/06/20

Are you still marketing like it’s 2015? In this game-changing webinar, Carl Willis — CEO of Remodeling Marketing Team—breaks down the urgent shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO) and what it means for remodeling contractors in today’s AI-powered search environment. 🔍 What You’ll Learn in This Webinar: What the transition from search engines to answer engines means for remodelersWhy “being the answer” beats being the top search resultHow Google’s

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42:15

From Jobsite to JavaScript: How Cody Ryan Is...

The Digital Remodeler ·

2025/06/13

In this eye-opening episode of The Digital Remodeler Podcast, host Carl Willis welcomes Cody Ryan, founder of Construction Industries and creator of EIDRIX Automation, to share his journey from hands-on contractor to trailblazing tech innovator. Discover how Cody went from swinging hammers to writing code, using AI to solve real-world construction headaches like bidding inefficiencies, business forecasting, and CRM integration. Learn how a breakthrough moment with ChatGPT reshaped his career...

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35:14

Facing Burnout & Mental Health Struggles in...

The Digital Remodeler ·

2025/06/06

Are you a contractor or business owner feeling the weight of success? In this powerful episode of The Digital Remodeler Podcast, Carl Willis sits down with Michael Allison of The Adversity Academy to unpack the unseen toll of growing a construction business. From military service to running his own contracting company, Michael shares raw stories about stress, mental health, burnout, and substance abuse in high-pressure industries. Discover practical strategies like the "Break It and Reframe ...

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53:06

AI-First Mindset: How Remodelers Are Using AI for...

The Digital Remodeler ·

2025/05/30

In this episode of The Digital Remodeler Podcast, Carl Willis sits down with Jonathan Mast of White Beard Strategies to explore how small business owners are moving beyond the buzz and turning AI into a daily strategic asset for their teams. From creating SOPs in minutes to scaling customer service with AI-powered bots, Jonathan shares real-world examples of AI transforming small business operations, sales processes, and customer experiences. Discover how AI is reshaping marketing, lead quali...

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33:56

Google Performance Max Ads for Remodelers: Maximize...

The Digital Remodeler ·

2025/05/23

🚀 Want more leads and better ROI from your home remodeling ads? Learn how Google Performance Max Ads can help you generate high-quality leads while lowering your cost per click. In this expert-led webinar, Carl Willis from Remodeling Marketing Team explains: ✅ How Performance Max works and why it’s different from traditional Google Ads ✅ AI-powered optimization strategies to maximize conversions ✅ Step-by-step setup guide to launch a winning campaign ✅ Common mistakes to avoid and...

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41:33

Google Maps Domination for Remodelers: Rank Higher,...

The Digital Remodeler ·

2025/05/16

Are you a home remodeler struggling to rank on Google Maps? In this power-packed webinar, Carl Willis—CEO and Lead Strategist at Remodeling Marketing Team—unpacks a proven framework to help you rise into the Google Maps "3-Pack," attract more qualified local leads, and position your business as the most trusted authority in your market. Discover how to: Optimize your Google Business Profile like a proBuild trust fast with reviews and reputation managementUnderstand Google’s local SEO rank...

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26:38

How PEOs Help Contractors Scale and Simplify HR |...

The Digital Remodeler ·

2025/05/09

In this episode of The Digital Remodeler Podcast, host Carl Willis sits down with Rachel McDougall, CEO and Founder of peomg, to demystify the world of Professional Employer Organizations (PEOs) and their powerful role in helping small to mid-sized contracting businesses thrive. Rachel shares her entrepreneurial journey, the critical HR and compliance challenges contractors face, and how PEOMG simplifies complexity by matching businesses with the right PEO partners. Learn how outsourcing HR ...

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19:22

SEO Mastery for Home Remodeling Businesses | Local &...

The Digital Remodeler ·

2025/05/02

Want to dominate search results and grow your home remodeling business? In this episode, we break down SEO strategies that help local contractors and national remodeling companies attract more clients and scale successfully. Learn the essential SEO tactics for ranking higher, improving credibility, and driving high-quality leads. What You’ll Learn: ✅ On-Page SEO Foundations: Keyword research, content optimization & site speed ✅ Off-Page SEO: Building credibility with backlinks & rev...

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49:32

Mastering Meta Ads: Generate High-Quality Remodeling...

The Digital Remodeler ·

2025/04/25

Discover the proven strategies to generate high-quality leads and scale your home remodeling business using Meta Ads! In this in-depth webinar, Carl Willis, CEO of Remodeling Marketing Team, breaks down the essentials of running effective Facebook and Instagram ads. Learn how to: ✅ Target the right homeowners using advanced audience segmentation ✅ Create compelling ad creatives that stop the scroll ✅ Optimize your ad budget for maximum ROI ✅ Retarget website visitors and convert them into cu...

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34:54

From Glass Blocks to Digital Domination: Mike Foti’s...

The Digital Remodeler ·

2025/04/18

In this episode of The Digital Remodeler Podcast, host Carl Willis sits down with Mike Foti, founder and CEO of Innovate Building Solutions, to unpack how a small, local glass block company grew into a nationwide remodeling and wholesale powerhouse. Mike shares his journey from inheriting half the business from his father to scaling across the U.S. with specialty bathroom products and an impactful content strategy that attracts clients from coast to coast. 💡 Here’s what you’ll learn: How

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16:13

Social Media Marketing for Home Remodelers |...

The Digital Remodeler ·

2025/04/11

Struggling to get leads from social media? Homeowners are scrolling right now, looking for remodeling inspiration—and your business needs to be where they are! In this episode, we break down platform-specific social media strategies to help home remodelers attract more clients, generate leads, and build a trusted brand. In This Episode, You’ll Learn: ✅ Why social media is essential for remodeling businesses ✅ How to optimize Facebook, Instagram, Pinterest & Houzz for lead generation ...

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29:34

From Commercial to Residential: How George Shafazand...

The Digital Remodeler ·

2025/04/04

In this episode of the Digital Remodeler Podcast, host Carl Willis sits down with George Shafazand, owner of Elevated Edge Construction, to discuss his journey from commercial property management to becoming one of the most trusted residential remodelers in San Jose, California. George shares how he scaled his business through smart marketing, daily client communication, and strategic use of CRM systems like House Pro. He opens up about the hard lessons he’s learned with subcontractors, the ...

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17:08

Video & Visual Marketing for Remodeling Contractors |...

The Digital Remodeler ·

2025/03/28

Struggling to stand out in the remodeling industry? Video marketing and visual content can transform your online presence, build trust, and attract more homeowners to your business! In this video, we’ll show you how to showcase your remodeling projects effectively to generate more leads and increase conversions. In This Episode, You’ll Learn: Why visual marketing is critical for remodeling contractorsHow to create high-impact before & after videosThe power of virtual tours & 3D rende...

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17:49

The Ultimate Paid Advertising Guide for Home...

The Digital Remodeler ·

2025/03/21

Are you struggling to get consistent leads with paid advertising? Google Ads, social media ads, and retargeting strategies can help you book more remodeling projects—if done correctly! In this episode, we break down paid advertising strategies for home remodelers so you can attract high-quality leads and grow your business fast. What You’ll Learn: ✅ How Google Ads drive high-intent traffic ✅ Social media ads for brand awareness & engagement ✅ The power of retargeting to stay...

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17:34

Maximizing Remodeling ROI with Google Performance Max...

The Digital Remodeler ·

2025/03/14

Want to get more leads and higher ROI from your remodeling business ads? Google Performance Max Ads is an AI-driven ad type that puts your business in front of high-intent homeowners across Google Search, YouTube, Google Maps, Gmail, and more—all from one campaign! In This Episode, You’ll Learn: ✅ What Performance Max Ads are & how they work ✅ How AI automates & optimizes your ad campaigns ✅ The best ad formats & targeting strategies for remodelers ✅ Advanced t...

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28:07

Unlocking Growth for Your Remodeling Business with...

The Digital Remodeler ·

2025/03/07

In this episode of the Digital Remodeler Podcast, Carl Willis is joined by Ashley Dibiase, founder of Dash of Social, to explore the power of partnership marketing for home remodelers and contractors. Learn how to tap into new audiences, leverage industry relationships, and create referral networks that drive high-quality leads—without increasing your ad spend! 🔹 What is partnership marketing, and how does it work? 🔹 How can home remodelers collaborate with real estate agents, landscapers,

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32:10

Using a Home Improvement Marketing Agency: Grow Your...

The Digital Remodeler ·

2025/02/28

Learn how partnering with a specialized home improvement marketing agency can transform your remodeling business! In this episode, we explore comprehensive strategies to amplify your online presence, attract high-quality leads, and stand out in a competitive market. From creating a marketing ecosystem to leveraging paid ads and content marketing, discover actionable insights tailored to help remodeling professionals thrive. 👉 Key Highlights: Why a strategic marketing partner is crucial for

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23:47

Best Ai Practices for Effective Lead Generation in...

The Digital Remodeler ·

2025/02/21

Harness the power of AI to supercharge your lead generation efforts in the home remodeling industry! In this episode, we dive into the best AI practices designed to attract high-quality leads, streamline workflows, and maximize your marketing ROI. Discover how AI tools are revolutionizing customer targeting, data analysis, and personalized engagement, giving you a competitive edge in the remodeling market. 👉 Key Takeaways: How AI transforms lead generation in home remodeling Practical AI

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12:17

Mastering Social Media Marketing for Home Improvement...

The Digital Remodeler ·

2025/02/14

Unlock the secrets of effective social media marketing tailored for home improvement companies in this episode of The Digital Remodeler Podcast! Learn how to boost engagement and attract leads with actionable strategies, including audience profiling, platform selection, educational content creation, and leveraging customer reviews. Discover the power of paid ads, retargeting, and staying consistent to keep your social media presence alive and thriving. Whether you're new to social media or lo...

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150 results

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