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PODCAST

The Digital Remodeler

Carl Willis - Remodeling Marketing Team

The Digital Remodeler is a podcast that explores the latest trends, tools, and strategies for transforming your home remodeling business in the digital age.Join host Carl Willis, a seasoned home services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable home remodeling business in today"s ever-evolving market.Whether you"re a seasoned pro or just starting

business marketing

All Episodes

44:06

The 3 Pillars of Subcontractor Risk Management Every...

The Digital Remodeler ·

2026/04/17

If your subcontractor relationship starts and ends with a handshake and a certificate of insurance, your business is exposed — and you may not find out until it's too late. In this episode of the Digital Remodeler podcast, host Carl Willis sits back down with Rich Tygett from I.C. Insurance Solutions for a deep dive into one of the most overlooked risks in the remodeling industry: subcontractor liability. Rich has spent over 20 years working exclusively with general contractors, and he...

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33:21

10 Questions to Ask Before Hiring a Marketing Agency...

The Digital Remodeler ·

2026/04/03

Most marketing agencies have no idea how a remodeling business actually works. They know ad platforms and content calendars — but they don't understand six-month sales cycles, project seasonality, or what it takes to earn trust from a homeowner considering a $60,000 renovation. And when you hire the wrong agency, you end up with generic content, tire-kicker leads, and monthly reports full of metrics that don't pay your crews. In this episode, Carl Willis, founder and CEO of Remodeling ...

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27:15

What Your General Liability Policy Doesn't Cover |...

The Digital Remodeler ·

2026/03/20

If you're a remodeling contractor who thinks your general liability policy covers everything — this episode is going to change how you see your insurance program. In this episode of the Digital Remodeler podcast, host Carl sits down with Rich Tygett from IC Insurance Solutions, an insurance broker who has spent over 20 years working exclusively with general contractors. Rich breaks down the real gaps most contractors don't know they have — and what it could cost them if they don't fix it. W...

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20:35

If Referrals Stopped Tomorrow, Would Your Phone Still...

The Digital Remodeler ·

2026/03/13

Let's be honest — referrals are great, but they're not a marketing strategy. They're a byproduct of your past success, not a system for future growth. If you're a remodeling contractor doing $500K or more a year and you're still relying mostly on word of mouth, this video is for you. In this episode, we break down exactly how to build a winning marketing plan for your remodeling business — one that generates qualified leads consistently, builds trust before the first phone call, and position...

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39:20

How Remodeling Contractors Can Use YouTube Shorts to...

The Digital Remodeler ·

2026/03/06

Are homeowners deciding to hire your competition before they ever call you? In this episode, Carl Willis (CEO of Remodeling Marketing Team) breaks down exactly how established remodeling contractors can use YouTube Shorts and long-form video together to dominate local search, build trust at scale, and shorten their sales cycle — without expensive production or becoming a full-time content creator. If your remodeling business is already generating revenue but you're losing high-value jobs to ...

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12:35

Influencer Marketing for Remodeling Contractors:...

The Digital Remodeler ·

2026/02/27

Stop waiting months to build trust. Learn how influencer partnerships can accelerate growth for your remodeling business. Most remodeling contractors don't struggle because they lack skill—they struggle because building trust takes time, and homeowners are more skeptical than ever. In this episode, we break down how influencer partnerships work as a trust accelerator inside a well-built marketing ecosystem. What You'll Learn: ✅ Why influencer marketing isn't about chasing followers or g...

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9:50

Facebook Ads for Remodelers: Create Demand Before...

The Digital Remodeler ·

2026/02/20

Discover why successful remodeling contractors use Facebook Ads to create demand instead of just capturing it. While your competitors fight over ready-to-hire homeowners on Google, you can build a proprietary audience of pre-sold leads who trust your brand before they ever contact another contractor. Why Facebook Ads Work Differently for Remodelers Most contractors fail with Facebook advertising because they treat it like Google Ads—expecting immediate quotes and instant jobs. But Facebook's ...

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10:46

Stop Wasting Money on Google Ads: The Remodeling...

The Digital Remodeler ·

2026/02/13

Most remodeling contractors are bleeding money on Google Ads without realizing it. You're paying $20-$100+ per click, but your phone isn't ringing with qualified leads. Why? Because Google Ads isn't a magic button—it's a precision tool that only works when your business systems are dialed in. In this episode, you'll discover exactly when Google Ads makes sense for remodeling contractors generating $500K+ annually, and when you should hold off. We break down the critical difference between cap...

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39:09

From Borrowed Truck to 30-Vehicle Fleet: HVAC Veteran...

The Digital Remodeler ·

2026/02/06

Discover how Mike Kinsey built MAK Mechanical from a borrowed pickup truck into a multi-million dollar HVAC and mechanical contracting business serving both residential and commercial markets. In this inspiring contractor growth story, Mike shares the raw truth about scaling a trades business—from that first installation using a neighbor's truck to managing 30+ vehicles and leading $10 million+ commercial projects while still fixing residential furnaces. What You'll Learn: ✅ How to transiti...

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31:22

Stop Wasting Money on Google Ads: Profitable Strategy...

The Digital Remodeler ·

2026/01/30

Struggling to make Google Ads profitable for your remodeling business? John Horn, CEO of StubGroup, reveals the exact strategies contractors need to run successful Google Ads campaigns in 2025's machine-learning driven landscape. In this episode of the Digital Remodeler podcast, John shares over a decade of Google Ads expertise specifically for remodeling contractors generating $500K+ in annual revenue. Learn why most contractors waste money on Google Ads and how to fix it. 🔥 WHAT YOU'LL

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36:04

Remodeler Marketing in 2026: AI Strategy, Lead...

The Digital Remodeler ·

2026/01/23

Welcome to the New Rules of Remodeler Marketing in 2026! If you're a home remodeling contractor doing $500K+ annually and you know your marketing needs to change but you're not sure what to focus on, this is for you. Carl Willis, CEO of Remodeling Marketing Team breaks down exactly what's working right now and what you need to focus on to stay competitive. Here's What You'll Learn: The AI Revolution – Google Gemini has fundamentally changed the game. He'll talk through real search results and...

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30:42

AI Search Revolution: How Remodelers Can Rank in 2026...

The Digital Remodeler ·

2026/01/16

The way homeowners find remodeling contractors has changed forever. Are you ready for AI search? In this episode of the Digital Remodeler podcast, host Carl Willis interviews Phil Risher from Phlash Consulting about the massive shift happening in search—from traditional Google SEO to Answer Engine Optimization (AEO). If you're a remodeling contractor, this conversation will transform how you think about digital marketing in 2026. ⚡ What You'll Learn: ✅ Why 70% of homeowners decide on a con...

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12:14

Marketing to Homeowners' Desires and Fears: The...

The Digital Remodeler ·

2026/01/09

When a homeowner dreams about a remodeling project, they're not just thinking about finishes and square footage—they're picturing a better version of their life. But alongside that dream is a deep fear: What if I pick the wrong contractor? What if this becomes a disaster? In this episode, we dive deep into the psychology of home remodeling and reveal how understanding the emotional drivers behind buying decisions is where smart remodelers win. By addressing both the dreams and the doubts, you...

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21:05

Google Ads vs Facebook Ads for Remodelers: Which Wins...

The Digital Remodeler ·

2026/01/02

If you're a remodeling company owner trying to decide between Google Ads and Facebook Ads, you're probably not short on opinions—you're short on clarity. In this episode, we cut through the noise and reveal why most remodelers are asking the wrong question entirely. This isn't about choosing a platform. It's about understanding how homeowners actually make their buying decisions and how you use both platforms to create predictable, controllable lead flow instead of reacting month after month....

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74:33

Your 2026 Internet Marketing Plan: A Workshop for...

The Digital Remodeler ·

2025/12/26

Ready to dominate your local market in 2026? This hands-on workshop walks you through creating a complete digital marketing strategy designed specifically for established home remodeling contractors. Host Carl Willis, CEO of Remodeling Marketing Team and author of "Internet Marketing for Home Remodeling Companies," breaks down the exact strategies his clients use to generate 3-5x more qualified leads while maximizing ROI. What You'll Discover: 🎯 Goal Setting & Budget Planning How to

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28:48

Why 80% of Contractors Lose Revenue on Missed Calls...

The Digital Remodeler ·

2025/12/19

Are you losing thousands in revenue because you can't answer every call? You're not alone—and there's finally a solution. In this episode of The Digital Remodeler, host Carl interviews Ryan Thomas from Serica Marketing about a critical problem most contractors don't even realize they have: the massive revenue loss from missed calls and voicemails that never get returned. THE HARD TRUTH ABOUT MISSED CALLS: 75-80% of callers don't leave voicemails—they just call the next contractorIf you wait 5...

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17:09

How to Market Eco-Friendly Practices to Build Trust...

The Digital Remodeler ·

2025/12/13

Episode Description: There's a massive shift happening in the remodeling industry—and if you're not tapping into it, you're leaving serious money on the table. Today's homeowners aren't just looking for beautiful kitchens and updated bathrooms. A growing segment of high-value clients are seeking contractors who share their environmental values and can deliver sustainable, eco-friendly solutions without compromise. In this episode, we're diving deep into how to position your remodeling company...

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40:31

From Tradesman to Business Owner: How Chris Mousley...

The Digital Remodeler ·

2025/12/05

What does it take to transform from a carpenter into a successful remodeling business owner? Chris Mousley, founder of Crossbeam Builders, shares his 15-year journey of building a thriving custom home and remodeling company in Park City, Utah — all while maintaining the craftsmanship and client relationships that matter most. In this episode, Chris reveals the systems, strategies, and hard-earned lessons that took his business from a bootstrap startup to a company handling luxury remodels and...

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39:36

2026 Lead Generation Blueprint for Home Remodelers:...

The Digital Remodeler ·

2025/11/21

Are you ready to dominate your local remodeling market in 2026? Discover how to build a powerful lead generation ecosystem that drives predictable growth and eliminates the guesswork from your marketing. In this comprehensive episode, Carl Willis, CEO of Remodeling Marketing Team and internationally recognized digital marketing expert, reveals the exact blueprint successful remodeling contractors are using to double their lead volume and close more high-value projects. What You'll Learn: ...

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18:05

AI & Local SEO: How Remodeling Businesses Stay...

The Digital Remodeler ·

2025/11/15

Episode Description A homeowner asks Google: "Who's the most trusted bathroom remodeler near me with five-star reviews?" Within seconds, they get an AI-powered summary showcasing three remodelers—without clicking a link. That's happening right now. Google's Gemini AI is the new gatekeeper between your remodeling business and your next customer. If you're not adapting, you're already behind. Learn how local SEO shifted from keywords to context, why your total online footprint matters more than...

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169 results

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