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PODCAST

The Digital Remodeler

Carl Willis - Remodeling Marketing Team

The Digital Remodeler is a podcast that explores the latest trends, tools, and strategies for transforming your home remodeling business in the digital age.Join host Carl Willis, a seasoned home services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable home remodeling business in today"s ever-evolving market.Whether you"re a seasoned pro or just starting

business marketing

All Episodes

21:05

Google Ads vs Facebook Ads for Remodelers: Which Wins...

The Digital Remodeler ·

2026/01/02

If you're a remodeling company owner trying to decide between Google Ads and Facebook Ads, you're probably not short on opinions—you're short on clarity. In this episode, we cut through the noise and reveal why most remodelers are asking the wrong question entirely. This isn't about choosing a platform. It's about understanding how homeowners actually make their buying decisions and how you use both platforms to create predictable, controllable lead flow instead of reacting month after month....

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74:33

Your 2026 Internet Marketing Plan: A Workshop for...

The Digital Remodeler ·

2025/12/26

Ready to dominate your local market in 2026? This hands-on workshop walks you through creating a complete digital marketing strategy designed specifically for established home remodeling contractors. Host Carl Willis, CEO of Remodeling Marketing Team and author of "Internet Marketing for Home Remodeling Companies," breaks down the exact strategies his clients use to generate 3-5x more qualified leads while maximizing ROI. What You'll Discover: 🎯 Goal Setting & Budget Planning How to

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28:48

Why 80% of Contractors Lose Revenue on Missed Calls...

The Digital Remodeler ·

2025/12/19

Are you losing thousands in revenue because you can't answer every call? You're not alone—and there's finally a solution. In this episode of The Digital Remodeler, host Carl interviews Ryan Thomas from Serica Marketing about a critical problem most contractors don't even realize they have: the massive revenue loss from missed calls and voicemails that never get returned. THE HARD TRUTH ABOUT MISSED CALLS: 75-80% of callers don't leave voicemails—they just call the next contractorIf you wait 5...

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17:09

How to Market Eco-Friendly Practices to Build Trust...

The Digital Remodeler ·

2025/12/13

Episode Description: There's a massive shift happening in the remodeling industry—and if you're not tapping into it, you're leaving serious money on the table. Today's homeowners aren't just looking for beautiful kitchens and updated bathrooms. A growing segment of high-value clients are seeking contractors who share their environmental values and can deliver sustainable, eco-friendly solutions without compromise. In this episode, we're diving deep into how to position your remodeling company...

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40:31

From Tradesman to Business Owner: How Chris Mousley...

The Digital Remodeler ·

2025/12/05

What does it take to transform from a carpenter into a successful remodeling business owner? Chris Mousley, founder of Crossbeam Builders, shares his 15-year journey of building a thriving custom home and remodeling company in Park City, Utah — all while maintaining the craftsmanship and client relationships that matter most. In this episode, Chris reveals the systems, strategies, and hard-earned lessons that took his business from a bootstrap startup to a company handling luxury remodels and...

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39:36

2026 Lead Generation Blueprint for Home Remodelers:...

The Digital Remodeler ·

2025/11/21

Are you ready to dominate your local remodeling market in 2026? Discover how to build a powerful lead generation ecosystem that drives predictable growth and eliminates the guesswork from your marketing. In this comprehensive episode, Carl Willis, CEO of Remodeling Marketing Team and internationally recognized digital marketing expert, reveals the exact blueprint successful remodeling contractors are using to double their lead volume and close more high-value projects. What You'll Learn: ...

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18:05

AI & Local SEO: How Remodeling Businesses Stay...

The Digital Remodeler ·

2025/11/15

Episode Description A homeowner asks Google: "Who's the most trusted bathroom remodeler near me with five-star reviews?" Within seconds, they get an AI-powered summary showcasing three remodelers—without clicking a link. That's happening right now. Google's Gemini AI is the new gatekeeper between your remodeling business and your next customer. If you're not adapting, you're already behind. Learn how local SEO shifted from keywords to context, why your total online footprint matters more than...

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18:24

How to Hire the Right Local SEO Agency for Remodeling...

The Digital Remodeler ·

2025/11/07

Your customers are searching. The question is: will they find you? If you're a remodeling or construction business owner, you know that word of mouth only goes so far. Today, your next client is pulling out their phone and typing "kitchen remodeler near me" into Google. Are you showing up, or is your competitor taking that lead? In this essential episode of The Digital Remodeler Podcast, we deliver a no-fluff playbook for choosing the right local SEO agency wisely. Because hiring an SEO agenc...

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17:16

Avoid These Mistakes When Hiring a Marketing Agency...

The Digital Remodeler ·

2025/10/31

When you're remodeling a bathroom for a homeowner, that project is deeply personal. You're not just transforming square footage—you're reshaping how homeowners feel about their homes and themselves. It's an emotional journey that requires trust, expertise, and understanding. So why do so many remodeling company owners hand the keys to their brand and lead generation over to agencies that simply don't understand the stakes of these transactions? In this critical episode of The Digital Remodele...

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23:10

How Top Siding Remodelers Get Leads Year-Round...

The Digital Remodeler ·

2025/10/24

In the siding business, most contractors know the rhythm all too well: spring hits and the phone doesn't stop ringing. By midsummer, you're working seven days a week just to keep up. Then fall slows, winter stalls, and suddenly you're wondering how to keep your crews busy until the weather breaks again. That feast-or-famine roller coaster is exhausting—and it's also completely unnecessary. In this game-changing episode of The Digital Remodeler Podcast, we reveal exactly how top-performing sid...

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26:36

Social Proof Selling for Remodelers: Case Studies...

The Digital Remodeler ·

2025/10/17

Turn Your Completed Projects Into Powerful Sales Tools That Close More Remodeling Deals Learn how to transform your finished remodeling projects into case studies that build trust, overcome objections, and close more residential construction contracts. This proven social proof selling system helps contractors convert prospects into clients before the first sales call. What You'll Learn: ✅ Why homeowners decide to hire you BEFORE they call (and how to influence that decision) ✅ The...

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22:49

Why Cheap Marketing Agencies Cost Remodelers More...

The Digital Remodeler ·

2025/10/10

When it comes to digital marketing for your remodeling company, you face a critical choice: do you go cheap or do you invest in quality? Budget marketing agencies promise low monthly fees and fast results, but the hidden costs behind these bargains often run far deeper than most remodelers realize. In this episode of The Digital Remodeler Podcast, we pull back the curtain on why low-cost marketing firms could be quietly draining your time, profit, and reputation—and what to do instead. If you...

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16:24

Your Reputation Is Your Marketing: Mastering Online...

The Digital Remodeler ·

2025/10/03

In today's digital landscape, your online reputation isn't just important—it's your most powerful marketing tool. Before a homeowner ever picks up the phone to call your remodeling business, they've already made a decision based on what they've found about you online. One bad review can cost you thousands in lost projects, while a stream of five-star testimonials can position your company as the go-to choice in your market. In this episode of The Digital Remodeler Podcast, we dive deep into r...

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14:15

How Remodeling Contractors Can Master the Customer...

The Digital Remodeler ·

2025/09/26

In this episode, Carl Willis breaks down Customer Journey Mapping specifically for remodeling contractors. If you're struggling to turn leads into loyal clients—or wondering why your marketing isn’t delivering long-term results—this is the video you’ve been waiting for. Carl walks through each phase of the homeowner journey: Awareness: How to show up in local search and map listings Consideration: Why portfolios, case studies, and project photos matter Decision: Winning the estimate war wit...

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38:29

AI Tools for Remodelers: Boost Leads & Save 10 Hours...

The Digital Remodeler ·

2025/09/19

Discover how remodeling contractors across the US and Canada are using AI to win more jobs through lightning-fast lead response. In this comprehensive webinar, Carl Willis (CEO, Remodeling Marketing Team) reveals the exact AI tool stack that automates follow-up, generates professional emails in seconds, and ensures you never lose another lead to slow response times. Learn how to implement ChatGPT, Otter AI, and Zapier to: Respond to leads within 15 seconds (not 15 minutes) Auto-gen...

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41:15

From Trades to Tech: James Hatfield on AI, Video &...

The Digital Remodeler ·

2025/09/12

In this episode of The Digital Remodeler Podcast, Carl Willis sits down with James Hatfield, Chief Revenue Officer at LiveSwitch, to unpack one of the most inspiring journeys in construction tech—from house painting and blue-collar grit to AI-driven platforms that are redefining job site management. James shares his evolution from running a residential painting company to building and scaling tech startups that solve real-world problems for contractors. Learn how LiveSwitch emerged as a game...

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45:16

The Indestructible Winner's Mindset: Adi Soozin on...

The Digital Remodeler ·

2025/09/05

In this episode of the Digital Remodeler podcast, Carl Willis sits down with high-performance strategist and marketing powerhouse Adi Soozin to explore what it really takes to build an indestructible winner's mindset—especially when you're scaling a business under pressure. Adi shares powerful insights from her personal journey, including lessons learned from growing up with industry titan parents, working with Fortune 500 brands like Apple, surviving cutthroat business environments, and lau...

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43:16

How to Build Your AI Second Brain for Home Remodeling...

The Digital Remodeler ·

2025/08/29

In this episode of the Digital Remodeler Podcast, Carl Willis sits down with Marnie Wills—AI strategist, entrepreneur, and former rugby coach turned digital consultant—to unpack how AI can transform your business operations, marketing, and leadership mindset. From creating your own team of AI assistants to developing a "second brain" for your remodeling business, Marnie shares real-world insights on amplifying your productivity, creativity, and strategic planning using tools like ChatGPT, Cl...

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37:09

How AI Voice Agents Are Revolutionizing Contractor...

The Digital Remodeler ·

2025/08/22

Discover how AI is transforming the home services industry in this must-watch episode of The Digital Remodeler Podcast. Carl Willis sits down with David Owasi, founder of Outreach Genius, to unpack how AI voice agents are solving the #1 issue plaguing contractors—missed calls and poor lead follow-up. David shares his entrepreneurial journey from software engineering to franchising to building a tech company that’s reshaping how contractors manage customer communication, especially during pea...

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39:25

From Craftsman to CEO: Mastering Mind Shifting &...

The Digital Remodeler ·

2025/08/15

In this powerful episode of the Digital Remodeler Podcast, Carl Willis sits down with entrepreneur and mind-shifting strategist Mitchell Weisburgh to uncover the leadership transformation every contractor must embrace to grow from skilled tradesman to strategic CEO. Mitch shares his evolution from business tech trainer to online education disruptor, and now, thought leader in mind shifting—a practical blend of neuroscience, emotional intelligence, and leadership strategy. Discover how to bre...

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156 results

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