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PODCAST

Beyond the Image Podcast

James Patrick: Photographer, Marketer, Storyteller

Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Instagram

arts visual arts

All Episodes

15:03

The Fashion Shoot That Got Me Fired — and Why I Don’t...

Beyond the Image Podcast ·

2025/08/14

What happens when you stand your ground as a creative… and it costs you the job? In this episode, I share the wild story of a fashion campaign that went completely sideways — complete with last-minute cancellations, out-of-town models left stranded, and a “blue sky” demand that changed everything. I’ll break down what really happened behind the scenes, why I refused to back down, and the lessons every photographer, creative, and freelancer needs to hear about boundaries, respect, and protecting your

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16:58

The Magazine Covers Are Fake — Should We Care?

Beyond the Image Podcast ·

2025/08/07

You saw a magazine cover. Gorgeous. Flawless. Totally fake. A magazine recently published what looked like a professional photo — until AI detection software flagged it as entirely AI-generated. No credit, no disclosure… just quietly passed off as real. And this isn’t an isolated case. From GUESS running AI models in Vogue to massive brands using synthetic beauty to set impossible standards — it's time to ask: Should magazines be forced to tell us when it’s fake? In this episode, I’m breaking down:

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19:36

How to Master Light Without Buying More Stuff

Beyond the Image Podcast ·

2025/07/30

Too many photographers fall into the trap of thinking better images come from buying more gear. A new modifier, another light, the latest lens. But the truth? Mastery doesn’t come from what you have—it comes from how you use it. In this episode, I break down why more equipment won’t make you a better photographer—and how learning to control just one light can completely transform your work. I’ll share the hard truths I learned from shooting over 800 magazine covers, the biggest mistakes

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13:24

Best and Worst Portfolio Reviews

Beyond the Image Podcast ·

2025/07/24

The best and the worst portfolio reviews I've ever had in my career were actually both with the same exact client - just three years apart from one another. In this episode of Beyond the Image, I unpack what made each of these portfolio reviews so memorable, one for how awfully it went and the other for how serendipidously fantastic is went. From there I dive into the main avenue photogarphers need to be exploring when it comes to their marketing and business development.

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13:08

Image Stolen by Another Photographer

Beyond the Image Podcast ·

2025/07/16

I just had my work stolen by another photographer who tried to pass it off and claim it was their own work. It all started when I received a DM from one of his past clients letting me know that this individual had my work posted on his Instagram profile and was claiming it as his own work. Sure enough, there was my work on some other photographer's account as this person was trying to pass it off as their own. In this episode of the Beyond the Image podcast, I unpack not only the immediate steps I

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29:35

Bezos AI Wedding Photos & the Death of Visual Truth

Beyond the Image Podcast ·

2025/07/10

In this episode of Beyond the Image, I dive headfirst into the AI-manipulated Bezos wedding photos — not just as a viral moment, but as a symbol of something much deeper: the collapse of trust in visual media. From AI-generated fantasies to influencers selling fake lifestyles, we are now in an era where we genuinely can’t tell what’s real anymore. I share my take on how this disaster is unfolding without a clear end goal, and what it means for journalism, editorial integrity, and even commercial

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12:18

Should You Photograph for Magazines?

Beyond the Image Podcast ·

2025/07/02

Once considered the pinnacle of photographic achievement, shooting for magazines has drastically changed. In this episode of Beyond the Image, I’m pulling back the curtain on what the editorial landscape really looks like today—shrinking budgets, sponsored content replacing original stories, and the loss of creative control that once made editorial work so fulfilling. So the big question: Is it still worth it? I’ll unpack my own experiences, what’s changed over the past decade, and the real reasons

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07:45

Do Celebrity Shoots Actually Help Your Portfolio?

Beyond the Image Podcast ·

2025/06/26

On the surface, shooting celebrities or high-profile athletes seems like a golden ticket to a stronger portfolio. But here’s the truth: it’s not the name—it’s the image. In this episode, I break down the myth that photographing celebrities or athletes will instantly elevate your brand. I share stories from my own career—including a high-caliber shoot with first-round NFL draft pick Beanie Wells, and a less-than-stellar session with actors Eric Bana and Joel McHale—and explain why editors don’t care

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14:29

What’s in My Camera Bag for On-Location Shoots

Beyond the Image Podcast ·

2025/06/18

After photographing over 800 magazine covers and producing countless brand campaigns, James Patrick knows the one thing that separates pros from pretenders: being prepared. In this episode of Beyond the Image, James opens up his on-location camera bag and breaks down the exact gear he brings to every shoot—and why it earns a spot. From the two camera bodies that serve distinct roles to the lenses, lighting, and accessories that keep shoots running smoothly, you’ll learn what’s mission-critical,

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06:45

Projects I Thought Would Make Or Break My Career

Beyond the Image Podcast ·

2025/06/12

Here are proejcts I was convinced would make (or break) my career as a photographer. The truth is - they didn't do either. This is about the culmination of our efforts. https://jamespatrick.com/

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08:25

Awful Way to Get New Clients as a Photographer

Beyond the Image Podcast ·

2025/06/06

I recently experienced one of the worst, if not THE WORST, attempts at marketing and busienss develiopment from a photogarpher I think I have ever seen. But what I did about it may shock you even more. This episode is all about client relationships. How to establish them. How to build them. and most importantly - how to maintain them. https://jamespatrick.com/

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16:25

5 Ways to Make More Money as a Photographer

Beyond the Image Podcast ·

2025/05/28

Last week we hosted our annual photo marketing roundtable here at The Hive Studios in Phoenix, Arizona. At this event, a handful of creative professionals (photographers and videographers) sat around together to discuss ideas, strategies, complications and breakthroughs in their business as business owners. Through the course of this discussion - there were 5 main areas that were brought up as important means to generate additional and predictable revenue as a creative professional. Connect with me

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15:19

Is Peerspace Going to Get Too Expensive?

Beyond the Image Podcast ·

2025/05/22

Peerspace is a brokerage site used for short-term rentals for photo shoots, video productions, events, podcasts, meetings and the like. Historically, Peerspace made their revenue by taking a percentage off of every single booking done through their website. However, recently Peerspace has instituted a bidding system which allows location managers to pay to have their spaces ranked higher in the site's search algorithm. What will this do for renters? What will this do for location managers? Short

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10:27

Biggest Marketing Mistake Photographers Make

Beyond the Image Podcast ·

2025/05/14

There is one mistake that I've seen photographers, videographers and creatives make over the course of my 20+ year career. This mistake is often what separate photographers who build sustainable and thriving businesses versus those who continue to have peaks and valleys and often find themselves struggling to bring in new business. For those in Arizona - we are hosting a photo marketing roundtable on May 22nd at The Hive Studios in Phoeninx, Arizona. RSVP at

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06:48

Why Photographers are Toxic

Beyond the Image Podcast ·

2025/05/06

Let's face it - if you expand the timeline long enough - you're going to find there is quite a fair amount of toxicity within the photography community. From jealousy to envy to downright aggressive competition - no one is immune from it. So let's break down the actual sources behind the toxic traits of so many creatives and how we can navigate it better as a community. https://jamespatrick.com/

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11:46

Biggest Mistakes Photographers Make in Lighting Subjects

Beyond the Image Podcast ·

2025/04/30

I want to be clear, right off the top, that I have personally made every single one of these mistakes myself in my 20+ year career. The goal is not to shame photograpehrs for making the mistakes that all of us have made - but to shed light (that is a well-placed pun) on these misconcepts, misunderstandings and mistakes so that we can continue to learn and improve on our craft as creative professionals. https://jamespatrick.com/

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09:05

You Bid Too Low, Now What?

Beyond the Image Podcast ·

2025/04/23

You were asked by a client to bid on a project and either intentionally or unintentionally they did not give you all of the information you need to accurate prepare an estimate that fully reflects your services and value. Bluntly - you underbid. So what do you do? In this episode of the Beyond the Image podcast, host James Patrick deconstructs how to prevent this scenario from happening to begin with as well as suggestions on how to navigate it with clients should the situation arise

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07:18

Stop Chasing THESE TYPES of Clients

Beyond the Image Podcast ·

2025/04/16

Photographers - there are two types of clients we need to STOP chasing. Clients who don't have money. Clients who don't want to spend money. Instead - let's focus on how we find clients who do have the purchasing power and purchasing assets to support our creative endeavors. https://jamespatrick.com/

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14:38

Why Your Social Media Sucks

Beyond the Image Podcast ·

2025/04/08

Social media was never particularly easy - but it sure was a lot simpler. The way to achieve engagement has completely shifted (and we've lost count how many times that has happened). In this episode of the Beyond the Image podcast - we dive into what needs to happen on your social channels now based upon how audiences are consuming content. https://jamespatrick.com/

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09:39

Make Better Photo Bids & Proposals

Beyond the Image Podcast ·

2025/04/01

If all you are sending a prospective client is an estimate sheet - then you are drastically under-selling yourself as a creative. In this episode of the Beyond the Image podcast - I dive into my strategy for crafting and desgining well curated proposals that I send to clients when bidding. https://jamespatrick.com/

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