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PODCAST

Built To Grow Fitness Business

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

29:41

Google Ads Mastery For Your Gym

Built To Grow Fitness Business ·

2025/08/28

Meta used to be the go-to for gym leads. Not anymore.Yes, leads are still coming in. But they’re not showing up. Or they don’t answer calls. Or ghost SMSs. Or… if you’re running Facebook ads now and you were running them 10 years ago, this probably sounds way too familiar.The platform got more expensive and less reliable. The bots took over, and the follow-up pipelines got clogged with dead weight. Plus, most gym owners still have no idea what’s actually working – because there’s no clear way to

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17:10

Are You Maximizing Your Gym's Revenue Potential?...

Built To Grow Fitness Business ·

2025/08/26

Revenue swings of $20K, $30K from one month to the next – some gym owners think that’s just how it goes. One good month, then a drop. Then a spike. Then another dip. But that rollercoaster takes a toll.Big upfront deals might look good in the moment – $5K here, $7K there – but they don’t fix the core problem. The cash is coming in, sure, but it’s coming in the wrong way. That kind of model isn’t designed to scale – it’s designed to survive.In this episode, Tim and Randy break down why those

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18:34

What’s the Secret to Retaining Gym Clients? Unveiling...

Built To Grow Fitness Business ·

2025/08/21

“How do I get more leads?”Gym owners keep asking this question, but it’s actually the wrong one.Leads aren’t the issue – and they never were. They’re coming in. What’s broken is what happens after that.This episode gets into the weeds of what actually moves people through the door and keeps them from bouncing. And it’s not just about marketing tactics – it’s about tightening up the entire chain of actions that need to happen for someone to go from seeing your ad to becoming a long-term client.Tim

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13:08

“Who Not How” Is Missing “The What”

Built To Grow Fitness Business ·

2025/08/19

The idea of finding someone to take tasks off the plate sounds great. But without knowing what to delegate, the whole strategy falls apart.Most gym owners hear “Who Not How” and immediately think about hiring help or outsourcing. But that advice skips a step. The What comes first. Without a clear vision of the outcome, finding the right person doesn’t move the needle – it just adds confusion.In this episode, Tim and Randy break down a recent dive into agentic AI systems and what that revealed about

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21:42

The Starving Artist

Built To Grow Fitness Business ·

2025/08/14

Charging less doesn’t make a gym owner noble. It makes them broke.There’s a weird pride that’s still hanging around the fitness industry – this belief that keeping prices low and barely scraping by somehow means someone is doing it for the “right reasons.” That making money and helping people can’t live in the same business.This is the same pattern Tim and Randy keep seeing – trainers turned owners stuck undercharging and calling it a purpose.Drawing from a real conversation inside the Iron Circle

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31:20

Mastering Gym Staffing – When to Hire and Fire

Built To Grow Fitness Business ·

2025/08/12

Your gut says fire them – but your fear says, “Then who’s going to coach tomorrow?”It’s one of the toughest spots to be in as a gym owner. You know someone on your team isn’t right, but you keep making excuses – telling yourself it’ll get better, that you can’t afford the gap, or that starting over will take too long.This episode offers a way out.Randy and Zach walk through a mindset shift and a simple strategy that lets you hold the line on standards without backing yourself into a corner. It’s the

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24:45

The Holy Trinity of Your Fitness Model

Built To Grow Fitness Business ·

2025/08/07

You’ve got clients in sessions, your calendar’s packed, and on paper, things look solid. But behind the scenes, the team’s stretched thin, margins are tight, and the business still leans on you to hold it all together. The harder you push in one area, the more something else gives out.Most of the time, it’s not a marketing problem. It’s not a staffing problem. It’s the model. And when your model isn’t built to serve the right people in the right way, everything feels harder than it should.In this

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21:38

3,000 Sq Ft and 7 Figures

Built To Grow Fitness Business ·

2025/08/05

No gym owner expands or opens a second location thinking it’ll hurt the business. But for a lot of them, that’s exactly what happens.The logic sounds solid – more space means more clients, more sessions, more revenue. But when the rent goes up, the overhead stacks, and the extra square footage sits half-used, the math starts looking very different.In this episode, Tim and Randy share what happened when they went from 3,200 to 8,000 square feet – and why it’s not a move they’d make again. They dig

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20:28

4 Mistakes Gym Owners Make On Regrand Opening

Built To Grow Fitness Business ·

2025/07/31

A regrand opening is a huge opportunity to reset the brand, refresh the space, and inject new energy into the business. But when it’s not executed right, it becomes one of the most expensive marketing campaigns that never pays off.There’s a pattern here. Same mistakes, same outcomes. Owners burn cash, delay timelines, miss sales windows, and set themselves up with offers that create problems down the road. The rebrand looks good on the outside – but inside, it’s already leaking revenue.In this

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14:20

Status

Built To Grow Fitness Business ·

2025/07/29

Someone just paid $500 for a free T-shirt. Well… kind of.A gym client had the choice: take the free month, or take the points that would bump her name on the leaderboard. She chose the points. Actually, she chose status.That moment says everything about how people make decisions. Clients don’t just want results – they want recognition. They want to feel like they belong, like they’re winning, like they’re seen. And that’s something your gym can deliver better than anyone else.In this episode, Tim

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23:41

The Long Game

Built To Grow Fitness Business ·

2025/07/24

For years, gym owners rode the wave of cheap leads and quick wins. It was almost too easy. Launch a Facebook ad, get a flood of names, book the consults, make the sale.But lately... something’s off. Leads are still coming in – but they’re not picking up the phone, not booking appointments, not walking through the door. So now what?This episode takes a closer look at what’s really going on behind the scenes of gym marketing – and why so many owners feel like they’re doing the same things they always

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18:20

Always Be Testing

Built To Grow Fitness Business ·

2025/07/22

Too many gym owners are sitting on ideas that could change their business, but they never pull the trigger. They wait. They look around. They try to copy what someone else is doing instead of testing it for themselves.In this episode, Tim and Randy explain why testing needs to be part of how you run your gym – day to day, month to month, quarter to quarter. Pricing, schedules, offers, roles, marketing – it’s all on the table. If something’s not working, test a change. If something is working, test a

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29:34

5 Things You're Doing To Sabotage Your Business Right...

Built To Grow Fitness Business ·

2025/07/17

No gym owner wakes up in the morning thinking, “Today I’m going to hold my business back.” And yet – that’s exactly what’s happening.What’s wild is, most of the time, you don’t even realize you’re doing it. It’s not the big, obvious stuff – it’s the small, day-to-day habits that slowly chip away at growth. Things that feel productive, even responsible… but are actually keeping you stuck.In this episode, Tim and Randy dig into five of the biggest ways gym owners are sabotaging their own success –

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21:09

Innovation vs Stagnation

Built To Grow Fitness Business ·

2025/07/15

Most gym owners don’t fail because of bad training or broken systems. They fail because they hold on too long to what used to work.Old carpet. Outdated equipment. The same bootcamp model they’ve been running for 10 years. Meanwhile, competitors down the street are upgrading everything – equipment, tech, even how they greet clients at the door.You don’t need to burn your gym to the ground and start from scratch. But you do need to evolve. AI, automation, wearables – these aren’t threats. They’re the

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20:33

How Rotisserie Chicken Can Save The Fitness Industry

Built To Grow Fitness Business ·

2025/07/10

Most gym owners try to do too much too early. They stack offers, bend systems, and take on anyone who walks through the door. The intention is solid, but the result is a bloated, confusing business that’s hard to run and even harder to grow.The story of Boston Chicken makes the point. They built a billion-dollar brand on one product. Then they added more. Three years later, they were bankrupt.The same thing happens in gyms. More offerings don’t lead to more growth. They lead to complexity, broken

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12:28

Be Careful What You Hook Your Wagon To

Built To Grow Fitness Business ·

2025/07/08

It’s easy to get caught up in the next shiny thing in fitness.The industry is full of flashy new tools – TRX, EMF suits, battle ropes, vibration plates – you name it. And every few years, a new wave promises faster results, easier marketing, or a shortcut to success. And yeah, these things can be fun, and they might even work – for a while. But when gym owners build their entire identity around one of these trends, it can put the entire business on shaky ground.In this episode, Tim and Randy talk

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22:07

First Class Mindset

Built To Grow Fitness Business ·

2025/07/03

Success doesn’t start with money – it starts with what you believe you deserve.When Tim made the choice to stop flying coach and commit to first class, it wasn’t about legroom or perks. It was about drawing a line in the sand. A personal standard. A way of saying, this is where I belong – and I’ll work to stay here.In this episode, Tim and Randy unpack what it means to adopt a “first-class mindset,” and why it has less to do with money and everything to do with identity. They explore how raising

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20:10

The Secret to Charging More - Elevate Your Gym...

Built To Grow Fitness Business ·

2025/07/01

“It’s just group training with fewer people…”That’s where the wheels fall off for a lot of gym owners.They hear “semi-private” and think it’s just a slightly smaller group doing the same workouts, maybe with a different coach-to-client ratio. But that mindset completely misses the mark – and it’s probably why they’re struggling to charge more.In fact, clients aren’t paying for fewer bodies in the room. They’re paying for individualization. For real coaching. For a premium experience that feels

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19:47

Stop Treating Your Customers Like Morons

Built To Grow Fitness Business ·

2025/06/26

There’s a difference between smart marketing and flat-out lying. And in the fitness industry, that line gets crossed way too often.In this episode, Tim and Randy call out the rise of shady sales tactics – fake contests, fake scarcity, and scripted urgency plays. Most of the time, these moves come from a place of desperation, not strategy. Business owners backed into a corner start crossing lines they normally wouldn’t, assuming their prospects won’t notice or care.And sure, some of this BS “works.”

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19:38

More Human Than Human

Built To Grow Fitness Business ·

2025/06/24

A lot of gym owners reach a point where the business is running smoothly – team's in place, sessions are full, money’s good, systems are working – but the fire’s not there anymore.The energy that used to come from walking into the gym starts to fade. Years of handling cancellations, complaints, and the noise from a handful of clients who make everything harder than it needs to be… can wear anyone down. Over time, it’s easy to forget how great the majority of members really are. That’s when

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