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PODCAST

Built To Grow Fitness Business

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

10:57

5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 5)

Built To Grow Fitness Business ·

2025/11/06

Let’s be real – selling sessions is an outdated business model.You might think landing a $3K or $5K sale is a win, but it’s actually a trap. Instead of building a business, you’re stuck in an endless loop of re-selling every time someone runs out of sessions.In Part 5 of this myth-busting series, Tim and Randy break down why selling training in blocks of 10-packs, 20-packs, or any-pack-of-sessions, is one of the biggest reasons gyms stay stuck under $30K/month.They’ll show you what actually works:

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12:32

5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 4)

Built To Grow Fitness Business ·

2025/11/04

Some gym owners think they just need better ads.So they swap agencies. Rewrite headlines. Launch new promos. And when the new clients start rolling in, it feels like it’s working – at least for a little while.Yes, the leads come in... but so do the cancellations. No matter how much they spend on ads, the growth never sticks. And every month, they find themselves back at square one.That’s because marketing isn’t the core issue.In part 4 of this 5-part series on the myths that keep gym owners stuck

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14:23

5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 3)

Built To Grow Fitness Business ·

2025/10/30

A lot of gym owners wear every hat in the building (and think that’s just part of the job).They train every client. Put out every fire. Answer every email. Eventually, that becomes their whole identity: “I do it all.” But that belief is exactly what keeps them stuck. It drains their time, burns their energy, and kills their shot at real growth.In Part 3 of this series, Tim and Randy tackle one of the biggest myths holding gym owners under $30K/month: thinking you have to do everything yourself. That

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12:34

5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 2)

Built To Grow Fitness Business ·

2025/10/28

Many gym owners believe that discounting their services will get someone through the door. That a “free week” or “first responder discount” will tip the scales. And at first, it might even look like it’s working... Until the leads disappear, revenue plateaus, and every client is paying a different rate for the same service.In Part 2 of this myth-busting series, Tim and Randy talk about the belief that discounting brings growth – and explain why it’s actually a trap that keeps gym owners stuck under

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19:11

5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 1)

Built To Grow Fitness Business ·

2025/10/23

Some gyms are packed… and still broke.The schedules are full. The energy is high. But when it comes time to check the bank account, there’s barely anything left. And it’s not because the owners aren’t working – they’re grinding, hustling, doing all the things. But still... nothing changes.What’s common for many of them? They believe more members are the answer.In Part 1 of this new series, Tim and Randy tackle the first of the 5 Myths That Keep Gym Owners Stuck Under $30K – the idea that more people

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29:14

Are Your Coaches Driving Members Away? How To Align...

Built To Grow Fitness Business ·

2025/10/21

Most coaches aren’t lazy. They’re not unmotivated. They’re just being managed like they’re business owners… And that’s where things start to break.In this episode, Randy and Zach discuss a mistake they see all the time: gym owners assigning responsibilities, pay structures, and incentives based on their mindset, not their team’s.When you expect a coach to care about sales metrics, revenue growth, or monthly Delta the way you do – you’re setting both sides up to lose. That disconnect shows up in

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28:26

Are You the Cheesecake Factory of Fitness? How to...

Built To Grow Fitness Business ·

2025/10/16

Many gym owners add new services with the best intentions.A couple of clients ask for something different… there’s a gap in the schedule… maybe a new trend looks like it could boost revenue… So they say yes – add a class here, a specialty program there…But over time, the business starts looking like the Cheesecake Factory: a little of everything, not great at any one thing.In this episode, Randy and Zach talk about the real cost of shiny object syndrome in gym ownership. They break down what happens

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44:43

Who Really Inspires Todd Durkin's Legendary Fitness...

Built To Grow Fitness Business ·

2025/10/14

In this episode, Tim and Randy sit down with world-renowned coach and speaker Todd Durkin. He’s the founder of Fitness Quest 10 and the guy behind athletes like Drew Brees and LaDainian Tomlinson.While his professional track record is well known, the personal cost behind it isn’t. Most people don’t know he was nearly taken out of the game.This time, Todd talks about the last few years of his life – chronic fatigue, a nagging back injury, and a health crisis that left him drained and confused. The

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36:58

Fireside Chat with Donald Miller

Built To Grow Fitness Business ·

2025/10/09

“You thought your customers were lazy on the gym floor. They’re even lazier with their brains.”That’s how Donald Miller explained the hidden reason most gym marketing doesn’t work: it makes people think too hard.Donald Miller is the CEO of StoryBrand and Business Made Simple. He’s the author of several books, including bestsellers Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. At the end of the Growth Summit in Nashville, Tim sat down with Donald for a live

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38:55

The Path to 100 Gyms w/ Devin Gage

Built To Grow Fitness Business ·

2025/10/07

Most gym owners open a second location and hit a wall. Devin Gage is building to 100.In just over two years, he’s grown from one gym in Pennsylvania to eight – all corporately owned, all self-funded, and all running on a lean, scalable model. Small footprint, low overhead, high-touch service, and centralized systems for everything else.Each location is under 2,000 square feet, costs about $75K to open, and runs on 2.5 staff. Break-even is around 60 members. No in-person sales – all memberships are

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15:30

7 Habits of Winning Gyms – Habit 7

Built To Grow Fitness Business ·

2025/10/02

Some gym owners just keep pulling away – month after month, year after year – while others stall out, stuck at the same level no matter how hard they push.It’s not because they’ve got better software or some secret funnel. And it’s definitely not luck.It’s who they’re around.This is the final episode in the 7 Habits of Winning Gyms series – and this one’s the big domino. The habit that makes the rest of the business easier... or sometimes not even necessary.Because the moment a gym owner starts

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13:42

7 Habits of Winning Gyms – Habit 6

Built To Grow Fitness Business ·

2025/09/30

Most gyms don’t realize they’re making business decisions in the dark.They’ll cut the agency. Hire a new closer. Pause the ads. Raise prices. Then lower prices. Change offers… All based on instinct – or worse, frustration – without knowing whether the actual problem is upstream, downstream, or even real.But there’s one voice in your business that doesn’t panic or sugarcoat anything. Numbers. They show you exactly where things are breaking down.Habit #6 in the 7 Habits of Winning Gyms series is about

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14:58

7 Habits of Winning Gyms – Habit 5

Built To Grow Fitness Business ·

2025/09/25

Have you noticed that most gyms look alike?The offers are recycled – “first week free” deals and other copy-and-paste promos. The ads all sound the same. The classes run at the same time. From the outside, it looks fine. But under the surface, that copycat approach is the reason so many owners end up just blending into the crowd: there’s no real edge.The truth is, a lot of the industry isn’t moving forward – it’s running the same plays over and over again.Winning gyms step out of that loop. They

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16:29

7 Habits of Winning Gyms – Habit 4

Built To Grow Fitness Business ·

2025/09/23

Some gyms run full speed just to stay in place. Revenue jumps, then drops. Cash flows in, then disappears. And it’s not because anything looks broken on the surface. They’re selling packages, running challenges, hitting their numbers... However, the model resets every 30 days – so they’re always one deal away from falling behind.But what if the gym didn’t have to reset? What if revenue were predictable and enough to cover the bills before the month even starts?Habit #4 in the Seven Habits of Winning

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9:51

7 Habits of Winning Gyms – Habit 3

Built To Grow Fitness Business ·

2025/09/18

Your campaign is good. And ads are working. And the leads are flowing. And that’s exactly when most gym owners make the call that stalls their growth for the next six months. They tell the agency to turn it off. Not because it’s broken. But because it’s working too well. Because the systems downstream can’t keep up…Because onboarding’s a mess... Because service delivery’s maxed out…So the tap gets closed and the engine cools down. And by the time they’re ready to turn it back on the algorithm’s

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20:07

7 Habits of Winning Gyms - Habit 2

Built To Grow Fitness Business ·

2025/09/16

“We’re saving money on rent…” It’s something a lot of gym owners are proud to say.And it’s also one of the most expensive mistakes they make without realizing it. Because what looks smart on paper often creates a problem you can’t outspend your way out of.When the gym’s buried behind a warehouse, tucked in the back of a complex, or missing entirely from search results… that’s not just a location issue. That’s a visibility problem.This episode covers Habit 2 of the 7 Habits of Winning Gyms, and it’s

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18:53

7 Habits of Winning Gyms - Habit 1

Built To Grow Fitness Business ·

2025/09/11

Most gyms don’t fail because the owners don’t care. In fact, they care too much. They pour time, money, and energy into anything they think might help them grow.But that’s where things start to break down.Instead of focusing on the one thing that drives revenue and builds reputation, they spread themselves thin chasing too many services and too many ideas. The business gets messy, hard to manage or sell... and even harder to scale.In this episode, Tim and Randy kick off a 7-part series on the habits

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19:14

Time Or Money

Built To Grow Fitness Business ·

2025/09/09

Too busy to run ads. Too broke to hire help. Too tired to fix the stuff that’s clearly not working.Most gym owners need to get honest about the resources they do have. It’s always one or the other: time or money.Paid ads aren’t optional. Organic posts reach no one. And waiting on referrals is not a growth plan. The tools, the tutorials, and the tech are all there. If money’s tight, the only option left is time – and that time has to be spent learning, executing, and building real systems that

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22:46

No Average

Built To Grow Fitness Business ·

2025/09/04

Most gym owners don’t realize how dangerous “average” really is.It’s predictable and it looks safe. Manageable. But average is actually a trap – and it’s holding more gyms hostage than failure ever will.Because once you land in the middle, you stop questioning it. The $25k months feel “normal.” The long hours feel “part of the job.” The slow grind becomes the expectation, and that ceiling hardens into reality.The worst part is that average convinces you it’s good enough. That you’re working hard,

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24:26

Freedom Outside The Gym

Built To Grow Fitness Business ·

2025/09/02

It doesn’t hit at first. Not in year one. Not even in year five... But eventually, every gym owner has that moment. When the day-to-day feels a little heavier than it used to...When the hours you’re pouring in don’t quite match what you’re getting out... When the thing you built for freedom starts to look a lot more like a cage...And that’s when the questions start.In this episode, Tim and Randy push beyond operations, beyond profit, and into a bigger-picture conversation every gym owner needs to

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