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PODCAST

Merchants of Dirt

Merchants of Dirt is your insider’s guide to the art and science of building, promoting, and directing off-road races. Join Kyle M. Bondo has he shares 20 years of practical sports management advice that you can use to start your own off-road racing business.

sports wilderness

All Episodes

75:35

#033 - What you can learn from race hater Mr. Murphy

Merchants of Dirt ·

2024/05/16

Why you need to be on your toes when it comes to combating those wannabe activists and trail extremists who are out to sabotage your race.Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned, podcasting education and

en

63:15

#032 - Inside the Race Director's Studio (Part 2)

Merchants of Dirt ·

2024/05/07

Go behind the scenes of the first mountain bike race in a four-race series and learn what thinking goes into preparing and directing a recent race (Part 2 of 2).Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned,

en

54:34

#031 - Inside the Race Director's Studio (Part 1)

Merchants of Dirt ·

2024/05/07

Go behind the scenes of the first mountain bike race in a four-race series and learn what thinking goes into preparing and directing a recent race (Part 1 of 2).Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned,

en

36:11

#030 - Turn a No into a Yes with relationship building

Merchants of Dirt ·

2024/04/07

Learn how to get your events into locations you’ve never raced before by building better relationships with local trail stewards and organizations.Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned, podcasting

en

49:27

#029 - Your growth model needs to go to the gym

Merchants of Dirt ·

2024/04/07

Learn how to use the Always Be Racing (ABR) business model to make racing a full-time gig by maximizing your sales volume.Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned, podcasting education and media company

en

29:35

#028 - Mr. Murphy loves your cut-and-paste waiver

Merchants of Dirt ·

2024/04/07

Explore why avoiding negligence is a primary job of a race director and how waivers are your first line of defense against personal injury lawsuits.Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned, podcasting

en

35:59

#027 - You can't fix a race you never start

Merchants of Dirt ·

2024/03/20

You can't fix a race you never start, so stop caring about what other people might think and go define your own race direction style.Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned, podcasting education and

en

60:31

#026 - Get busy crunching the numbers with Cy Sack

Merchants of Dirt ·

2024/03/20

Cy Sack walks me through the State of Adventure Racing (circa 2017) and shows how a little data can go a long way to making big decisions.Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned, podcasting education and

en

40:13

#025 - How not to suffer registration woes

Merchants of Dirt ·

2024/03/20

Avoid race day woes using these registration strategies to improve your next event's participation numbers.Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned, podcasting education and media company for podcasters

en

44:49

#024 - Get soggy setting courses with Mark Montague

Merchants of Dirt ·

2024/03/20

Mark Montague and I walk step by step through his latest adventure race launch and learn how to SPROUTE an Adventure Racing course.Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned, podcasting education and media

en

53:36

#023 - Win more customers with strategic messaging

Merchants of Dirt ·

2024/03/20

If you can communicate with your customers, your customers will communicate back by showing up to your races.Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned, podcasting education and media company for podcasters

en

41:40

#022 - Get addicted to adventure with Michelle Faucher

Merchants of Dirt ·

2024/03/19

Michelle Faucher and I walk step by step through her latest adventure race launch and learn how to Brake the Habit.Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned, podcasting education and media company for

en

58:15

#021 - Manage the unknown of race day volunteers

Merchants of Dirt ·

2024/03/19

Race day volunteers can be a key element in your race’s success but only if you can recruit, manage, and effectively deal with them.Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned, podcasting education and media

en

50:57

#020 - It is time that your timing was timely

Merchants of Dirt ·

2024/03/18

Having an accurate timing process starts off being essential to deciding who won or lost your race, and ends up helping you pay for future races.Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned, podcasting

en

52:18

#019 - Fix a bad race course with a good design strategy

Merchants of Dirt ·

2024/03/18

Fix a bad race course with a good design strategy that includes walking the course, testing your design, and getting feedback from real racers.Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned, podcasting

en

54:39

#018 - Venue is all about location, location, location

Merchants of Dirt ·

2024/03/18

Build your location development strategy using the scout, planner, and course designer roles to help you decide which locations can support a race.Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned, podcasting

en

50:04

#017 - Build better permits with a proposal process

Merchants of Dirt ·

2024/03/18

Learn how to develop a tried-and-true process for obtaining legal permission to use public venues that stops permit denial runaround.Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned, podcasting education and

en

30:16

#016 - Mr. Murphy just wrecked your race day

Merchants of Dirt ·

2024/03/18

Bounce back from missed deadlines, bad schedules, forgotten equipment, and ruined venues by using a few simple race day risk mitigation strategies.Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned, podcasting

en

48:07

#015 - Mr. Murphy finds your risk planning hilarious

Merchants of Dirt ·

2024/03/11

Bounce back from customer disappointment, racer injury, or even a lawsuit, by using contingency planning to create a risk mitigation strategy.Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned, podcasting education

en

26:36

#014 - Mr. Murphy just took out a racer

Merchants of Dirt ·

2024/03/11

When it comes to Mr. Murphy, you need to take emergency response planning very seriously when -- not if -- you need to save a racer's life.Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankeeWant to tell your story with a podcast? Join Oncetold, a Veteran-owned, podcasting education

en

53 results

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