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PODCAST

Stuck? Time to Improv! The Startup Launchpad

A weekly show where Mary Scott, startup consultant with BusinessRiff, interviews experts in their fields for practical / tactical advice for new, startup businesses. Includes topics like Inventors, Investors, Marketing, Accounting, Legal, Social Media, Mindset, etc. Currently running on Youtube at https://www.youtube.com/@StartUpSuccessLaunch and in the Facebook group https://www.facebook.com/groups/startupbusinesslaunchpad/ We want Startups to be wildly successful, and this information will get

business entrepreneurship

All Episodes

7:23

Ben Molina - Incubators, Bootcamps & Accelerators for...

Stuck? Time to Improv! The Startup Launchpad ·

2025/07/10

https://www.cortexstl.org/sq1/Ben Molina from Square ONE talks about boot camps, incubators and accelerators for StartupsStartup Programs: Boot Camps, Incubators, AcceleratorsMary Scott interviewed Ben Molina from Square One to discuss the differences between boot camps, incubators, and accelerators for startups. Ben explained that incubators are for idea-stage businesses, accelerators for established businesses seeking rapid growth, and boot camps fall in between, offering support for already

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9:29

Suzanne Shpall - Decide Where to Spend Startup Money

Stuck? Time to Improv! The Startup Launchpad ·

2025/07/06

https://suzanneshpall.comSuzanne Shpall from Suzanne Shppall Consulting with advice on where to spend the first money on your new business.Startup Fund Allocation StrategiesMary and Suzanne discussed the challenges and strategies for startups when allocating their first funds. Suzanne emphasized the importance of focusing on activities that validate product-market fit and drive traction, such as creating a minimum viable product (MVP) and conducting market research. She introduced the "3 S's"

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9:47

Rhonda Travers - Attracting Talent for Startups

Stuck? Time to Improv! The Startup Launchpad ·

2025/07/01

http://www.traverstraining.com/Rhonda Travers from Travers Training on Attracting TalentStartup Talent Attraction StrategiesMary and Rhonda discussed attracting talent for startups, focusing on the employee lifecycle from hiring to retirement. Rhonda emphasized the importance of a clear digital presence, particularly on LinkedIn, to attract Gen Z candidates who expect instant gratification. She advised startups to clearly communicate their purpose, mission, and values across all platforms. Mary

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8:35

Daniella Tedesco - Cause-based Funding: a new source...

Stuck? Time to Improv! The Startup Launchpad ·

2025/06/17

Daniella Tedesco fromNextRound, Bespoke Impact Philanthropy talking about a new way of funding startups.Mary Scott interviews Daniella Tedesco from Next Round Philanthropy about their innovative funding model that combines philanthropy with startup investments. The donor-advised fund model allows investors to make tax-deductible contributions that are converted into equity investments in early-stage startups, particularly in life sciences and climate tech. Daniella explains that they typically focus

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9:35

Eleanore Chadderdon - Library Resources for...

Stuck? Time to Improv! The Startup Launchpad ·

2025/06/10

https://businessriff.com https://www.slpl.org/ptrc-2/Eleanore Chadderdon from the St. Louis Public Library talks about Patent and Trademark Resources for StartupsLibrary Resources for EntrepreneursMary Scott introduces Eleanore Chadderdon from the St. Louis Public Library as the guest speaker for the session. The topic of discussion is the resources available at public libraries for entrepreneurs, specifically focusing on patents, trademarks, and other intellectual property. Mary emphasizes

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9:18

Chris Silvestri - The Messaging Gap

Stuck? Time to Improv! The Startup Launchpad ·

2025/06/10

https://conversionalchemy.net/Chris Silvestri from Conversion Alchemy talks about the Messaging Gap for StartupsAligning Messaging With Audience NeedsMary and Christopher discussed the messaging gap that many startups face, where they focus on their product or internal knowledge rather than aligning their messaging with their audience's needs and motivations. Christopher explained that effective messaging should match the conversation prospects are having when they encounter a company's materials,

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9:07

Maiko Sakai - Use a Quiz to Generate Leads

Stuck? Time to Improv! The Startup Launchpad ·

2025/05/27

https://maikosakai.comhttps://businessriff.com Maiko Sakai from Airtight Concepts talks about Using Quizes to Generate Leads for StartupsQuiz Design Strategies for StartupsMary and Maiko discussed the differences between quizzes and surveys, emphasizing that quizzes focus on the user's experience while surveys focus on organizational data. Maiko advised startups to create engaging quizzes tailored to their business model, suggesting educational quizzes for SaaS companies and product recommendation

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8:17

Maartje van Krieken - Managing Chaos for Startups

Stuck? Time to Improv! The Startup Launchpad ·

2025/05/20

Maartje van Krieken from The Chaos Games Consulting talks about 'turning business chaos around"The main topic of their discussion was to provide tips to startups on how to prioritize and increase productivity amidst chaos.Decision-Making Hygiene in StartupsIn the meeting, Mary and Maartje discussed the importance of decision-making hygiene in startups. Maartje emphasized the need for clear decision-making frameworks, such as the Stanford method, to avoid biases and make informed decisions. She also

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9:47

Chukwudum Chukwudebelu - the Developmental stages of...

Stuck? Time to Improv! The Startup Launchpad ·

2025/05/19

Chukwudum Chukwudebelu from the ChumEffect talk about the Developmental stages of a StartupDevelopmental Stages for StartupsMary and Chumze discussed the concept of developmental stages for startups, with Chumze sharing his personal experience of launching a business prematurely and reflecting on his mistakes. Chumze explained that businesses go through different stages, like babies, toddlers, teenagers, and adults, and each stage requires a different approach. He emphasized the importance of

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8:17

Shawni Jackson - the WBENC Certification Program

Stuck? Time to Improv! The Startup Launchpad ·

2025/05/08

Shawni Jackson from the Women's Business Development Center talks about WBENC certification for women-owned startupsWBENC Certification for Women-Owned BusinessesMary Scott from BusinessRiff and Shawnee Jackson from the Women's Business Development Center discussed the importance of the Women's Business Enterprise National Council (WBENC) certification for women-owned businesses. Shawnee explained that the certification provides access to government contracts and subcontracts, and that it is an

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9:48

Mel Lambert - Best Kept Library Secrets for Startups

Stuck? Time to Improv! The Startup Launchpad ·

2025/04/29

Mel Lambert from the Kirkwood Public Library talks about Library Resources for StartupsMary Scott and Mel Lambert discussed the resources available at public libraries for startups, emphasizing the importance of asking librarians for information and the availability of industry data, market analytics, and digital resources. Mary also encouraged startups to book a call with herLibrary Resources for StartupsMary Scott and Mel Lambert discussed the resources available at public libraries for startups

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9:28

Pooja Arshanapally - AI Prompts for Web Content

Stuck? Time to Improv! The Startup Launchpad ·

2025/04/29

Pooja Arshanapally from The Content Repurposer talks about AI prompts for Startup ContentQuick recapThe meeting focused on the use of AI prompts for startups to create content, with Pooja sharing her experience and insights on developing an AI tool for generating website copy. Pooja emphasized the importance of starting small, using AI for repetitive tasks, and understanding the market through personal experience and client feedback. The discussion concluded with Pooja mentioning her upcoming AI

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8:56

Carmen Williams - Let Go and Delegate

Stuck? Time to Improv! The Startup Launchpad ·

2025/04/15

Carmen Williams from Global Teams talks about How to Actually Let Go & DelegateDelegation for Business SuccessCarmen Williams from Global Teams discussed the importance of delegation for business success, particularly for startups. She shared her personal experience of hiring a virtual assistant to handle LinkedIn marketing, which helped her focus on discussions and ideas. Carmen emphasized the need for a detail-oriented and organized person to support business owners, and advised against

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6:56

Laura Burkemper - Pain Storming & other techniques...

Stuck? Time to Improv! The Startup Launchpad ·

2025/04/10

https://businessriff.com https://scaleblazer.com Laura Burkemper from ScaleBlazer talks about Pain Storming & other ways to approach a challenge Mary and Laura discussed various brainstorming and problem-solving techniques, emphasizing the importance of diverse perspectives and teamwork in entrepreneurship. They highlighted the significance of these techniques in identifying unique solutions to existing problems in the market. Laura also stressed the importance of having a

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9:46

Regina Crandall - Library Events & Resources for...

Stuck? Time to Improv! The Startup Launchpad ·

2025/04/04

Regina Crandall from the St. Louis County Library talks about Small Business & Nonprofit ConferenceRegina and Mary discussed the benefits of attending the St. Louis County Library's small business and nonprofit conference, highlighting the library's extensive business resources, networking opportunities, and community building. They also discussed upcoming conferences and events, with Regina mentioning a conference in St. Louis. And the business resources of libraries are available nationwide,

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9:42

Josh Dix - Stay Sane Wearing All the Hats

Stuck? Time to Improv! The Startup Launchpad ·

2025/03/27

https://www.joshdixcounseling.com/career-and-workplace-challenges https://www.joshdixcounseling.com/trainingJosh Dix from LeadershipXD talks about Staying Sane Wearing All the HatsMary Scott and Josh Dix discussed the challenges of wearing multiple hats in a startup, emphasizing the importance of mindset shifts, delegating tasks, and maintaining a healthy relationship with work. They also highlighted the significance of self-care, setting boundaries, and recognizing signs of burnout in maintaining a

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8:34

William Jordan - Credit for Startups

Stuck? Time to Improv! The Startup Launchpad ·

2025/03/27

William Jordan from Justine Petersen talking about Credit for StartupsEstablishing Business Credit for StartupsMary and William discussed the importance of establishing business credit for startups. William clarified that starting a business does not automatically create business credit, as it requires affirmative actions to establish. He emphasized that business credit is separate from personal credit and needs to be built through a specific process, including opening accounts and paying

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9:09

Philippa Gamse - Web Analytics for Startups

Stuck? Time to Improv! The Startup Launchpad ·

2025/03/11

http://websitesthatwin.com/Philippa Gamse from Websites That Win talking about the Importance of Web Analytics & What They Mean.Web Analytics Importance and Top MetricsMary and Philippa begin their meeting, briefly discussing Mary being snowed in at St. Louis. They then prepare for the recorded portion of their conversation, which will focus on web analytics. Mary introduces the topic and Philippa as an expert, stating that they will discuss the importance of web analytics and the top three

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7:35

Saida Cornejo Zuñiga - KIVA Funding for Startups

Stuck? Time to Improv! The Startup Launchpad ·

2025/03/04

Saida Cornejo Zuñiga from WEPOWER talks about the KIVA program for startupsMary Scott and Saida Cornejo Zuñiga discussed the Kiva program, a partnership between WEPOWER and Kiva, which provides 0-interest loans for entrepreneurs with no minimum credit score or business plan required. Saida also mentioned that We Power focuses on supporting black and Latino entrepreneursSummaryKiva Program for Entrepreneurs DiscussionIn the meeting, Mary Scott from BusinessRiff and Saida Cornejo Zuñiga from WEPOWER

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9:33

Fru Pintér - Branding in a New Category

Stuck? Time to Improv! The Startup Launchpad ·

2025/02/25

https://www.linkedin.com/in/frupinter/https://fru.plus/Fru Pintér, branding expert, talks about Creating a New Category to Market Your Brand.Creating Unique Branding CategoriesMary welcomed Frupinter for a discussion on creating unique categories for branding. Frupinter explained that many businesses have innovative ideas that don't fit traditional branding strategies, thus necessitating the creation of new categories. She shared two examples of services that required new categories, one combining

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96 results

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