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PODCAST

Stuck? Time to Improv! The Startup Launchpad

A weekly show where Mary Scott, startup consultant with BusinessRiff, interviews experts in their fields for practical / tactical advice for new, startup businesses. Includes topics like Inventors, Investors, Marketing, Accounting, Legal, Social Media, Mindset, etc. Currently running on Youtube at https://www.youtube.com/@StartUpSuccessLaunch and in the Facebook group https://www.facebook.com/groups/startupbusinesslaunchpad/ We want Startups to be wildly successful, and this information will get

business entrepreneurship

All Episodes

9:58

Natalie Krul - Using LinkedIn for Leads

Stuck? Time to Improv! The Startup Launchpad ·

2025/11/25

https://kleverstrategies.com/Natalie Krul from Klever Strategies talks about Using LinkedIn for LeadsWhy businesses should use LinkedIninding target prospects on LinkedInDetailsNatalie: Search capabilities depend on your LinkedIn plan (free, premium, or Sales Navigator)Natalie: Define your target audience using filters like demographics, geography, job titles, and keywordsNatalie: Focus on second and third-degree connections as they're warmer prospects due to mutual connectionsMary: Gave an example

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9:24

Tiffany Rawson - Basic Strategy for Startups

Stuck? Time to Improv! The Startup Launchpad ·

2025/11/24

https://monumentalstrides.comTiffany Rawson from Monumental Strides talks about basic strategies for startupsWhat strategies should you have? Know your long term plan. Where do you see your company in 5 years? ten years? What are revenue & expense projections? How big is the team? But, importantly, you need to think about what is your Impact? On community, on industry, on your employees, on customers lives, etc. And, how is this business serving you, the Founder? Decisions made today should set

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8:29

Alfredo Matthew III - Revenue & Focus for Startups

Stuck? Time to Improv! The Startup Launchpad ·

2025/11/24

Alfredo Matthew III from SPCC.1 talks about Revenue & Focus for StartupsStartup Success: Validation, Revenue, ProfitMary and Alfredo discussed key strategies for startups to succeed, emphasizing the importance of customer validation, revenue generation, and profitability. Alfredo highlighted the need for startups to focus on securing early customers, building a tiered service or product offering, and gradually increasing contract values. He stressed the significance of understanding break-even

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8:23

Ken Miller - Virtual Assistants for Startups

Stuck? Time to Improv! The Startup Launchpad ·

2025/11/11

https://www.linkedin.com/in/kenmiller84/Ken Miller from AIVAlution talks about How to Know When to Hire a V.A.Choosing Between Onshore and Offshore VAsKen explained the differences between onshore and offshore virtual assistants, noting that onshore VAs typically cost $20-25 per hour while offshore VAs cost $6-7 per hour. He advised that startups should hire a VA when they become overwhelmed by mundane, repetitive tasks, as this indicates they are running out of time to invest in their business. Ken

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9:57

C.J. Gilbert - Website Essentials for Startups

Stuck? Time to Improv! The Startup Launchpad ·

2025/11/01

C. J. Gilbert from Jungle Studios talks about website essentials for StartupsStartup Website Goals DiscussionMary and CJ discussed the importance of setting clear goals for a startup's website, with sales being a common objective. CJ emphasized the need to consider what the website should achieve for both the business and its customers, highlighting the value of including educational resources, information, and forms. They also touched on the process of creating and sharing content across platforms

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6:11

Randy Lieberman - R&D Tax Credits for Startups

Stuck? Time to Improv! The Startup Launchpad ·

2025/10/24

https://earnd.coRandy Lieberman from Earnd talks about R&D Tax credits for StartupsStartup Tax Credits for InnovationMary Scott from Business Riff welcomed Randy Lieberman from Earned to discuss research and development tax credits for startups. Randy explained that these tax credits are stimuli promoting innovation in the United States, covering work from ideation to testing done by employees or contractors. He clarified that the credits can be applied against taxes, including payroll taxes, to

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6:29

Scott Kelly - What Do Investors Want?

Stuck? Time to Improv! The Startup Launchpad ·

2025/10/24

https://blackdogventurepartners.com/Scott Kelly from Blackdog Venture Partners talking about what investors want.Mary Scott interviewed Scott Kelly from Black Dog Venture Partners to discuss investor pitch preparation. Scott emphasized the importance of matching the right investors to the startup's stage and having complete documentation ready. He outlined the different stages of investment, from pre-seed to growth capital, and explained the key components of a pitch deck, including the problem

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9:54

Cristina Imre - Moving Fast in AI Market

Stuck? Time to Improv! The Startup Launchpad ·

2025/10/14

Cristina Imre from Quantum Wins talking about moving fast in today's AI market.AI Strategy Integration InsightsMary and Cristina discussed the importance of integrating AI strategically, emphasizing that many companies have rushed into AI without proper planning, leading to poor outcomes. Cristina highlighted that small players now have an opportunity to outperform larger companies if they adopt the right strategies, focusing on shipping signals rather than just features. She explained that signals

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1:55

Mary Scott - Pitch Perfect

Stuck? Time to Improv! The Startup Launchpad ·

2025/10/14

Podcast host, Mary Scott, gives practical tips on how to pitch your idea/product/service in a clear & compelling way. Very short & sweet.https://businessriff.com

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6:40

Rachel King - Maker Spaces for Startups

Stuck? Time to Improv! The Startup Launchpad ·

2025/09/29

https://madestl.comRachel King from MADE Makerspace will talk about maker spacesPrototyping Services at Made STLMary and Rachel discussed the importance of prototypes for startups and the services offered at Made STL, a makerspace in St. Louis. Rachel explained that Made STL provides a variety of equipment and classes for members to create prototypes, including 3D printing, lasers, textiles, wood, and metal shops. They also offer community classes for non-members and host social events, such as

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8:38

Hailey Phillips - Accounting Tips for Startups

Stuck? Time to Improv! The Startup Launchpad ·

2025/09/19

https://fearless-accounting.comHailey Phillips from Fearless Accounting talks about basic accounting for startupsStartup Accounting Best PracticesMary and Hailey discussed essential accounting practices for startups. Hailey emphasized the importance of separating personal and business finances by opening a separate business bank account and using distinct bank cards. She also stressed the need for early cash flow tracking using tools like QuickBooks or Excel to project future success and monitor

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8:16

Liz Johnson - Basic Branding for Startups

Stuck? Time to Improv! The Startup Launchpad ·

2025/09/14

Liz Johnson from Mountain View Marketing talks about basic branding for startupsStartup Branding Strategies and CostsMary Scott interviewed Liz Johnson from Mountain View Marketing to discuss branding for startups. Liz explained that a successful brand is engaging, effective, and consistent, with consistent branding across all platforms potentially increasing revenue by 23%. She outlined key components of branding, including value propositions, logo, tagline, and color palette, emphasizing the

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9:50

Don Gleason - Unreasonable Engagement for Startups

Stuck? Time to Improv! The Startup Launchpad ·

2025/09/02

https://dongleasonconsulting.com/Don Gleason from Don Gleason Consulting talks about Unreasonable Engagement: How Startups Can Win by Doing More Than ExpectedUnreasonable Engagement in ConsultingMary and Don discussed the concept of "unreasonable engagement" in consulting, inspired by Will Guidara's transformation of a struggling restaurant into the world's top one through "unreasonable hospitality." Don explained that this approach involves leading with curiosity rather than judgment, asking

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9:09

Joshua Blackwell - Immersive Experience Marketing for...

Stuck? Time to Improv! The Startup Launchpad ·

2025/08/26

https://blkunicrn.comJoshua Blackwell from BLK UNICRN talks about immersive marketing experiencesImmersive Experiences for Sales EnablementMary Scott interviewed Josh Blackwell from BLK UNICRN about immersive experiences, which combine technology, storytelling, and interactivity to create engaging audience participation. Joshua explained that immersive experiences can take various forms, including virtual reality, augmented reality, and location-based activations, and provided examples such as sales

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8:36

Lon Taylor - UX Market Research for Startups

Stuck? Time to Improv! The Startup Launchpad ·

2025/08/19

https://firstinsights.comLon Taylor from First Insights talks about the Why & How of UX Market ResearchUX Research for Startup SuccessMary Scott discussed the importance of user experience (UX) and customer experience (CX) research for startups with Lon Taylor from First Insights. They explored why such research is crucial, including understanding user needs, validating target markets, and ensuring product relevance. Lon suggested using qualitative research methods like interviews and surveys,

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8:17

Donna Loeffler on Startup Messaging for Engagement

Stuck? Time to Improv! The Startup Launchpad ·

2025/08/12

Donna Loeffler from Mind Your Heart Marketing talks about Messaging for Engagement Mary and Donna discussed the critical role of clear and effective messaging for startups, with Donna sharing her foolproof elevator pitch formula and custom GPT tool for message refinement. They explored the importance of specific language, painting vivid pictures, and focusing on target audience problems. Donna also highlighted the value of message testing and feedback, mentioning her monthly workshop where

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8:01

George Ochieng Adongo - Startup Funding Challenges

Stuck? Time to Improv! The Startup Launchpad ·

2025/08/05

https://ats-business.com/partnerGeorge Ochieng Adongo from ATS talks about Funding Challenges for StartupsStartup Funding and Investor ChallengesMary and George discussed challenges startups face in securing funding, with George highlighting location as a significant barrier due to investor blacklists in certain regions. He advised startups to focus on investors in the US for easier due diligence and emphasized the importance of a diverse, experienced, and trustworthy team to attract investors

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9:59

Barbara Daoust - Avoid Procrastination for Startups

Stuck? Time to Improv! The Startup Launchpad ·

2025/07/31

https://www.barbaradaoust.comBarbara Daoust from Success Mindset talks about Avoiding ProcrastinationOvercoming Procrastination StrategiesMary and Barbara discussed strategies to overcome procrastination, highlighting that the brain often defaults to familiar neural pathways due to fear and energy conservation. Barbara emphasized the importance of awareness and "brain hacks," such as stepping into fear and resistance, to break out of comfort zones and avoid procrastination. She also referenced

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9:45

Debra Eckerling - Startup Mission & Tagline

Stuck? Time to Improv! The Startup Launchpad ·

2025/07/28

https://thedebmethod.com/goalswithdeb/Debra Eckerling from The D*E*B Method talks about Mission and Tagline for Startups.Crafting Effective Mission StatementsDebra and Mary discussed the importance of mission statements for startups and businesses. Debra explained that a mission statement should be concise and align with personal goals and passion. She suggested using brainstorming techniques and creating a tagline to effectively communicate the mission. Debra emphasized the role of passion in

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9:24

Michelle Hoffmann - Cultivating Good Relationships...

Stuck? Time to Improv! The Startup Launchpad ·

2025/07/20

http://theartofrelationshipping.com/Michelle Hoffmann from The Art of Relationshipping talks about How to have a good relationships with your Co-Founder, Banker, IT personBuilding Strong Team AlignmentMary and Michelle discussed the importance of building strong relationships with team members and co-founders to ensure alignment with a business's mission and vision. Michelle emphasized the need to acknowledge and balance individual strengths and weaknesses, highlighting her book "The New Management

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96 results

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