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PODCAST

PlayAbly Podcast: Gamifying E-commerce for the Future

The PlayAbly Podcast Where Ecommerce Meets Entertainment—and Retention Gets Real.Welcome to the PlayAbly Podcast—your go-to audio destination for bold ideas at the intersection of ecommerce, psychology, and performance marketing. If you"re a DTC founder, retention marketer, or CRM strategist looking to boost LTV, loyalty, and customer engagement, you"re in the right place.Each episode breaks down the latest trends in retail gamification, interactive promotions, and gamified Shopify experiences. From

business marketing

All Episodes

7:15

PlayAbly Podcast Episode 29: Press Play on...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/08/25

Hey everyone! Welcome back to The PlayAbly Podcast, the show where ecommerce growth meets game design. Today, our host Kajal is joined by PlayAbly’s CEO and Founder, John, for a deep dive into the future of brand engagement — and why now is the time to press play. In this episode, we explore the rising power of ecommerce gamification as a driver for customer retention, loyalty, and delight. Drawing insights from Harvard Business Review’s “Press Play” report, Robinhood’s entrance into predict...

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12:33

PlayAbly Podcast Episode 28: Gamify the Aisle:...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/07/08

After a brief hiatus, the PlayAbly Podcast is back — and Angelo’s hitting the road. From LA to New York, he’s meeting with brands IRL to show how retail gamification isn't just for your Shopify store — it works just as powerfully in-store. We dive into PlayAbly's latest interactive retail activation with Central Perk, blending shoppable games and live trivia for discounts in a real-world Friends café. From the psychology behind blind box mechanics like Pop Mart and Labubu, to Disney’s physica...

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22:11

PlayAbly Podcast Episode 27: How Gamification Boosts...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/04/22

Is your ecommerce store blending into the Shopify sea of sameness? In this episode of The PlayAbly Podcast, we’re joined by PlayAbly CEO and founder John Cheng to uncover the science, psychology, and serious ROI behind ecommerce gamification. From his early days at Unity to the founding of PlayAbly during the COVID-era ecommerce shakeup, John shares how game mechanics—built on behavioral psychology and user interactivity—can radically increase conversions, customer engagement, and brand recal...

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22:59

PlayAbly Podcast Episode 26: Why Brand Ads Flop in...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/04/09

DOWNLOAD THE PLAYABLY SHOPIFY APP Brand ads in games? They’ve been called the Holy Grail of digital marketing… and yet, most have failed spectacularly. In this episode of the Playably Podcast, our host Kajal Ford sits down with Playably CEO and founder John Chang to unpack why traditional in-game brand advertising never took off—and why the solution isn’t squeezing ads into games, but instead bringing games into brands. John shares his insider perspective from his days building Unity Ads—a mu...

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14:57

PlayAbly Podcast Episode 25: From App Stores to...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/04/02

In this episode of the Playably Podcast, co-founder Angelo joins to break down a major parallel between two digital revolutions: the mobile gaming explosion of the 2010s and today’s Shopify store boom. What does Flappy Bird have in common with high-fiber candy brands? More than you think. We explore how platforms like Unity and Shopify democratized access—lowering the barrier to entry while flooding the market with copycats and competition. For ecommerce founders and marketers, it’s not enoug...

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26:00

PlayAbly Podcast Episode 24: Revolutionizing Rainy...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/03/11

Turning Rainy Days into Runway Moments: How Brella Shoppe is Redefining an Untapped Market with Shauna Cowit In this episode of the Playably Podcast, we sit down with Shauna Cowit, founder of Brella Shoppe, to explore how she’s transforming umbrellas from boring afterthoughts into must-have fashion accessories. Shauna shares how her "toxically optimistic" mindset helped her create a design-forward, high-quality umbrella brand — and why consumers are finally ready to care about what they carry...

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14:43

PlayAbly Episode 23: Better Customer Journeys and...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/02/21

Gamification isn’t just a buzzword—it’s the future of e-commerce engagement and SEO strategy. In this episode of the Playably Podcast, we explore how incorporating interactive experiences can transform your online store into a high-performing powerhouse. Our Account Director, Gabi, joins us to break down how gamification enhances user engagement, reduces bounce rates, and increases dwell time—key factors that search engines like Google reward. We discuss real-world examples, including a fashi...

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25:05

PlayAbly Podcast Episode 22: How Tariffs Are...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/02/14

Tariffs are back in the spotlight, and e-commerce brands are feeling the impact. In this episode of the PlayAbly Podcast, we break down what tariffs really mean, who pays the price, and how they’re shaking up global trade. Join our host and PlayAbly CEO, John, as we explore how brands can navigate rising costs, diversify supply chains, and leverage strategies like customer loyalty programs and ecommerce gamification to stay competitive. We also dive into the power of shoppable games, segmenta...

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21:06

PlayAbly Podcast Episode 21: Gamifying Growth – How...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/02/07

In this episode of the Playably Podcast, we sit down with Ivana, founder of Playfield, the pet accessories brand behind the viral Bailey Kit. We dive into her journey from Google to launching a DTC brand, the challenges of bootstrapping, and how she’s building a community-driven brand with playful, engaging experiences. We also discuss the Playfield x PlayAbly partnership and how we worked together to create a gamified advent calendar—a fresh take on customer engagement that brought Playfield...

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22:17

PlayAbly Podcast Episode 20: Designing Play: Why...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/01/30

What does a game designer really do, and why does it matter for your brand? In this episode, we sit down with Seema, our Head of UX and Game Design, to uncover the psychology behind great game design and its impact on customer engagement. From building shoppable games that drive conversions to creating immersive ecommerce gamification strategies and interactive ecommerce quizzes, we dive into how thoughtful design can transform your brand experience.Welcome to the PlayAbly Podcast, where we d...

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22:10

PlayAbly Podcast Episode 19: NRF 2025 Recap: How...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/01/25

In this episode, we dive into the excitement of the NRF conference, where over 6,200 global brands gathered in New York City to explore the future of retail. Join us as the Playably team reflects on their experience, including:Insights from showcasing shoppable games and engaging with industry leaders.Behind-the-scenes moments, from assembling our booth to memorable conversations.Key takeaways on personalization, gamification, and leveraging data for retail success.Whether you're curious abou...

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26:00

PlayAbly Podcast 18: Breaking the Bounce- More Sales...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/01/21

Bounce rates have been a persistent pain point for websites, but why do so many visitors leave before engaging? In this episode of the Playably Podcast, our CEO John Cheng dives deep into the psychology behind bounce rates and what makes websites "sticky."We explore:🎯 Why bounce rates remain high despite advancements in eCommerce.🧠 The psychological and behavioral drivers behind engagement.📊 How testing, interactivity, and Shoppable Games can radically transform site performance.💡

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24:32

PlayAbly Podcast Episode 17: From Monopoly to...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/01/09

What do Monopoly, UNO, and McDonald's Monopoly all have in common? They’ve mastered the art of engagement by tapping into human behavior, nostalgia, and fun.In this episode, we’re joined by Seema, PlayAbly’s Head of UX and Design, to explore the timeless principles behind the games we grew up loving. From competitive moments (hello, UNO reverse card!) to simple rules that stick in our brains, we break down how these games create lasting emotional connections—and how brands can apply these str...

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15:46

PlayAbly Podcast Episode 16: Stop Putting Spinners on...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/01/03

Ever felt personally victimized by a discount spinner? You know, those flashy wheels of disappointment promising 50% off but always landing on a measly 10%? Seema, our UX and game design guru, is here to spill the tea on why spinners are the awkward middle child of eCommerce gimmicks.In this episode, we unpack:🎡 Why spinners are the digital equivalent of a rigged carnival game💡 How brands can turn spinners into interactive, trust-building goldmines🛑 Why losing customer trust is the ulti...

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16:23

PlayAbly Podcast Episode 15: Gamification, Taylor...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2024/12/13

What do Taylor Swift’s Eras Tour and ecommerce gamification have in common? Turns out, everything. In this episode of the Playably Podcast, we dive into how Taylor Swift has mastered gamification to build unmatched fan loyalty, from surprise songs to Easter eggs and fan-driven experiences.We explore:🎤 The gamified strategies behind the Eras Tour’s massive success.🎮 How fan-created games and interactions keep the Swiftie community engaged.🛍️ Lessons DTC brands can learn to build brand

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17:05

PlayAbly Podcast 14 - Gamification Everywhere:...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2024/12/09

In this episode of the Playably Podcast, we sit down with CEO and founder John Cheng to deconstruct how gamification has become a cornerstone for global success stories like Temu. From interactive spinners and loyalty programs to personalized engagement strategies, we explore how brands are using gamification to hook customers, drive loyalty, and gather invaluable insights.We discuss the psychology behind gamified experiences, their widespread impact across industries—from eCommerce gamificat...

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18:22

PlayAbly Podcast Episode 13: Crafting the Perfect...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2024/12/03

In this episode of the PlayAbly podcast, we’re joined by Seema, PlayAbly’s Head of UX and Game Design. Seema works directly with customers to help them shape the games and interactive experiences that boost engagement. Today, she shares insights into balancing client ideas with best UX practices, designing games that work for different customer personas, and solving specific business challenges through gamified solutions. From casual game mechanics to detailed customer feedback, Seema gives u...

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14:37

PlayAbly Podcast Episode 12: How AI and...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2024/11/19

In this episode of the PlayAbly podcast, I’m joined by Playably CEO and founder John Chaeg to dive into the transformative power of AI and personalization in the e-commerce industry. John shares insights from his extensive experience building companies focused on personalization, discusses how AI is being used to enhance the customer journey, and explores the importance of empathy and authenticity in crafting personalized shopping experiences.We also cover the basics every e-commerce brand sh...

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12:54

PlayAbly Podcast Episode 11: Black Friday Strategy...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2024/11/13

In the latest episode of the Playably Podcast, Kajal and Gabi dive into a key Black Friday Cyber Monday strategy: maximizing engagement with playable ads. With BFCM season fast approaching, brands are vying for shoppers’ attention in a shorter-than-usual holiday window. Gabi explains why ecommerce gamification is critical for driving meaningful connections with customers this season. Learn how gamification in ecommerce through interactive ads can elevate user engagement, increase conversions,...

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18:48

PlayAbly Podcast Episode 10: Black Friday Strategy...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2024/11/08

In this second episode of our Black Friday series, CEO and Founder John Cheng breaks down how advent calendars can drive customer engagement and boost holiday sales. Discover the psychology behind these calendars and why they’re an effective tool for capturing customer attention in a high-competition season. John shares examples of how brands can leverage ecommerce gamification and incorporate gamification in ecommerce to introduce product features, build brand affinity, and gather valuable c...

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