x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

PlayAbly Podcast: Gamifying E-commerce for the Future

The PlayAbly Podcast Where Ecommerce Meets Entertainment—and Retention Gets Real.Welcome to the PlayAbly Podcast—your go-to audio destination for bold ideas at the intersection of ecommerce, psychology, and performance marketing. If you"re a DTC founder, retention marketer, or CRM strategist looking to boost LTV, loyalty, and customer engagement, you"re in the right place.Each episode breaks down the latest trends in retail gamification, interactive promotions, and gamified Shopify experiences. From

business marketing

All Episodes

5:10

PlayAbly Podcast 48: How Buckle Me Baby Coats Drove...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2026/01/08

In this episode of the PlayAbly Podcast, we break down one of the most memorable holiday campaigns we've ever run — the White Christmas Gamified Rebate for Buckle Me Baby Coats. This wasn't your average discount offer. Instead of slashing prices, the brand invited customers to root for snow on Christmas Day — with the chance to earn 100% cashback if it snowed at least 3 inches in NYC. The result? ✅ 23% increase in sales ✅ 40% higher AOV for campaign participants ✅ No margin sacrifice We div...

en-us

7:13

PlayAbly Podcast Episode 47: Why Your Spinner and...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2026/01/05

Gamification was supposed to revolutionize digital engagement — so why did so many early tactics fall flat (or even backfire)? In this episode of the PlayAbly podcast, we unpack why points, badges, and spin-to-win popups didn’t live up to the hype — and how modern ecommerce gamification is finally delivering on its promise. You’ll learn: Why early gamification tactics reduced motivation instead of increasing itThe psychology behind why customers reject gimmicksWhat changed in data, attention,...

en-us

4:41

PlayAbly Podcast Episode 46: Why Emotional Connection...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/12/29

What if we told you that emotionally connected customers are 52% more valuable than merely satisfied ones? In this episode of the PlayAbly podcast, we uncover the surprising data behind why traditional retention tactics are falling short — and what brands need to do instead. Drawing on insights from Harvard Business Review, McKinsey, and real-world examples like Nike Run Club, we explore how psychology and emotion are reshaping the future of customer loyalty programs and retention marketing. ...

en-us

5:12

PlayAbly Podcast Episode 45: Why Most Ecommerce...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/12/24

Ecommerce brands are spending tens of thousands on website redesigns—but are these sleek makeovers really worth it? In this episode of the PlayAbly Podcast, we dive into the science of attention and memory, and why beautiful websites without meaningful interaction are practically invisible to your customers. You’ll learn: Why the average shopper spends just 4 minutes on your site but needs 9 focused seconds to consider a purchaseHow passive viewing fails, and what cognitive science says about...

en-us

5:11

PlayAbly Podcast Episode 44: The Second Purchase...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/12/17

You did it — Q4 crushed, customers acquired. But now what? In this episode of the PlayAbly podcast, we explore the hidden goldmine in your ecommerce business: the second purchase. While most brands obsess over acquisition, the real profits are hiding in repeat purchases. Boosting retention by just 5% can increase profits by up to 95%. So why do so many brands still drop the ball after checkout? We dive into the behavioral psychology behind why first-time customers rarely come back — and how y...

en-us

5:34

PlayAbly Podcast Episode 43: How to Turn Cultural...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/12/10

Most marketing campaigns fall flat. But what if your next promo could ride the wave of pop culture—without spending a dime on influencers or ads? In this episode of the PlayAbly Podcast, we dive into the booming trend of "cultural moment campaigns"—where brands bet on real-world events like the Golden Globes, Starbucks PSL season, or even a White Christmas in NYC—and let customers win if the outcome hits. You’ll learn how smart DTC brands and Shopify stores are turning anticipated events into...

en-us

10:24

PlayAbly Podcast Episode 42: Beyond the Cart: What...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/12/03

Black Friday 2025 broke records—but what’s really behind the $44.2 billion Cyber Week surge? In this episode of the PlayAbly Podcast, we cut through the headlines to unpack what actually drove this year’s growth. Was it real demand… or just higher prices? Which brands won (and why), who quietly lost, and what it all means for December and the overlooked but crucial Q5 window in January. We’ll cover: The end of the “doorbuster” era and the rise of digital-first shoppingHow Buy Now, Pay Later i...

en-us

6:56

PlayAbly Podcast Episode 41: The Tariff Tidal Wave:...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/11/19

The de minimis loophole is dead — and with it, an entire era of ultra-cheap international ecommerce. On this episode of The PlayAbly Podcast, we break down how the U.S. shutdown of duty-free imports from China and Hong Kong is triggering a seismic shift in DTC pricing, fulfillment, and strategy. From $684 tariff bills on $355 PC orders to $20 phone cases being taxed like luxury goods, this isn’t a policy tweak — it’s an economic shockwave. We explore how rising import fees are forcing brands ...

en-us

6:02

PlayAbly Podcast Episode 40: How $0 Discounts Drove...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/11/13

What happens when you bet your customers on the weather — and still come out on top? In this episode, we unpack one of the boldest WinBack campaigns we've ever run. Discover how MYPadL used PlayAbly to turn Seattle’s famously gloomy skies into a revenue-driving, customer-retaining spectacle — all tied to the 60th anniversary of pickleball. Here’s what we break down: How a no-discount, no-ad-spend campaign drove 101 orders in 7 daysWhy weather-based promotions trigger emotional engagement...

en-us

10:55

PlayAbly Podcast Episode 39: Black Friday 2025: The...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/11/07

Black Friday 2025 is coming in hot—and this year, it's not just about who shouts the loudest, but who plans the smartest. In this episode of The PlayAbly Podcast, we break down the data-backed trends, key deadlines, and exact moves your ecommerce team needs to make in the next 72 hours to win. We cover: What’s moving the needle this season (and what’s noise)The 6-lane strategy PlayAbly brands are using to drive profitable growthHow to prep your mobile store, checkout speed, BNPL offer, and in...

en-us

6:34

PlayAbly Podcast Episode 38: McDonald’s Monopoly :...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/10/29

In this episode of the PlayAbly Podcast, we dive into one of the most iconic—and controversial—marketing campaigns of all time: McDonald’s Monopoly. From its debut in 1987 to its massive fraud scandal in the early 2000s and eventual comeback, McDonald’s Monopoly is a masterclass in gamified customer engagement. But what made it so effective? And what can modern ecommerce brands learn from it? We cover: The history and mechanics of the Monopoly gameWhy the “Alternate Method of Entry (AMOE)” ma...

en-us

8:49

PlayAbly Podcast Episode 37: Booths, Badges & Busts:...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/10/22

Welcome back to the PlayAbly podcast! In this episode, John and Kajal ask a question every ecommerce founder, brand marketer, and growth lead has faced: Are conferences really worth the cost—or are they just expensive hype? From mega-events like Shoptalk, INBOUND, and NRF to tightly curated niche summits and DTC-specific forums, we break down what kinds of conferences actually drive ROI—and which ones just burn your budget. We share: Real stories of brands spending $25K on booths with zero fo...

en-us

7:36

PlayAbly Podcast Episode 36: When AI Shops for You-...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/10/14

Welcome back to the PlayAbly podcast. Shopping as we know it is about to radically change. Walmart—yes, that Walmart—just announced a major partnership with OpenAI to let customers shop directly through ChatGPT using Instant Checkout. That means product recommendations, price comparisons, and even purchases—all inside a single AI-powered conversation. But this isn’t just a new plugin or gimmick. Walmart is going all-in on agentic commerce, rebuilding its entire infrastructure to be “AI-first....

en-us

6:26

PlayAbly Podcast Episode 35: Turn Dead Inventory Into...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/10/08

If you’ve got shelves stacked with slow-moving SKUs, this episode is for you. On this episode of the PlayAbly Podcast, we dive into creative, high-ROI strategies for liquidating excess inventory without slashing prices or damaging your brand. From strategic bundling and loyalty point hacks to viral mystery boxes and surprise-and-delight lead gen campaigns, we’re exploring how innovative ecommerce brands are turning deadstock into powerful customer engagement tools. You’ll learn how a skincare...

en-us

7:25

PlayAbly Podcast Episode 34: Coupons to Connections:...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/10/02

Traditional discount codes are fading into the background—and customers are craving something more engaging. In this episode of the PlayAbly Podcast, we explore why static promos like “20% off” no longer cut it, and how brands are shifting toward experiences that are interactive, memorable, and wildly effective. We unpack how retail gamification and ecommerce gamification are reshaping the way brands drive conversions, lower CAC, and increase customer lifetime value—all while creating shareab...

en-us

7:19

PlayAbly Podcast Episode 33: The $300K Mistake: How...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/09/25

This episode of the PlayAbly Podcast is your wake-up call before Black Friday. With consumer budgets tightening and competition rising, discounting isn’t your only option — and it might be your worst one. We're diving deep into why nearly 70% of ecommerce promotions could be illegal, what the “lottery trifecta” is, and how brands are unknowingly putting themselves at risk of massive fines — think $300K or more. From shady spin wheels to high-stakes giveaways, we break down the legal landmines...

en-us

8:46

PlayAbly Podcast: Episode 32: No More Discounts- How...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/09/11

Retailers are stuck in a discount addiction that’s killing margins—and consumers are playing right along. In this episode of the PlayAbly Podcast, we dive into the psychology behind discounting, why it’s no longer sustainable, and how shoppers have been trained to expect coupon codes at checkout. But what if you could replace discounts with excitement and still drive conversions? Enter Buy Now, Win Later, a smarter, gamified alternative that taps into reward psychology, boosts full-price sale...

en-us

6:50

The PlayAbly Podcast: Episode 31: The $10 Million...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/09/05

What if the biggest “loss” in your business history was actually your most profitable win? In this episode of the PlayAbly Podcast, we unpack how brands like Mattress Mack’s Gallery Furniture used psychological triggers, sports fandom, and clever hedging to turn a $10M refund into $73M in sales. We’ll show you how tying purchases to conditional outcomes—like sports games, weather, or holiday events—can drive massive urgency, AOV, and emotional engagement. These aren’t your typical promos. The...

en-us

6:18

PlayAbly Podcast: Episode 30: Taylor Swift and...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/08/26

In this episode, we connect two unlikely worlds: Taylor Swift’s glitter-bomb Easter eggs for The Life of a Showgirl and Zohran Mamdani’s New York City scavenger hunt. Both show how playful participation is reshaping engagement in 2025. From Taylor’s perfectly timed 12:12 album reveal, her mysterious orange door and Ophelia-inspired cover, to Mamdani turning politics into Pokemon Go with chai, we break down how these interactive strategies spark loyalty and community. It’s not just entertainme...

en-us

7:15

PlayAbly Podcast Episode 29: Press Play on...

PlayAbly Podcast: Gamifying E-commerce for the Future ·

2025/08/25

Hey everyone! Welcome back to The PlayAbly Podcast, the show where ecommerce growth meets game design. Today, our host Kajal is joined by PlayAbly’s CEO and Founder, John, for a deep dive into the future of brand engagement — and why now is the time to press play. In this episode, we explore the rising power of ecommerce gamification as a driver for customer retention, loyalty, and delight. Drawing insights from Harvard Business Review’s “Press Play” report, Robinhood’s entrance into predict...

en-us

48 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...