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PODCAST

Thriving Practice with Tracy Cherpeski

Tracy Cherpeski

Welcome to Thriving Practice - the podcast that proves you can build a profitable, efficient healthcare practice while actually enjoying your life. Executive Coach Tracy Cherpeski brings you a powerhouse lineup of top-tier practice owners, industry experts, and association leaders who are at the absolute top of their professional game - all united in helping private practices stay private and thrive. Tracy"s solo episodes deliver decades of hard-won wisdom, and don"t miss the candid "snack episodes"

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All Episodes

40:01

Why Your Patients Need More Than Medical Care: The...

Thriving Practice with Tracy Cherpeski ·

2025/07/30

In this enlightening conversation, Andrea Nakayama breaks down the often confusing world of functional nutrition and explains how it can transform healthcare practices. Rather than focusing on restrictive diets or one-size-fits-all protocols, functional nutrition takes a personalized approach that considers each individual's unique history, physiology, and circumstances. Andrea shares how practitioners can integrate these services into their practices to better serve patients with chronic health

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31:02

How to Buy Future Days Off Featuring Clint Harris, EP...

Thriving Practice with Tracy Cherpeski ·

2025/07/23

Former medical sales professional Clint Harris discovered that financial independence alone wasn't enough - he needed time and location freedom too. After building 14 Airbnbs that replaced his income but kept him essentially on call, Clint pivoted to truly passive investments. Now a General Partner at Nomad Capital, he helps others break free from trading time for money through alternative investments like converting vacant big box stores into storage facilities. Episode Highlights The Three

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10:53

The Clinical Mindset That's Killing Your Practice...

Thriving Practice with Tracy Cherpeski ·

2025/07/18

Tracy Cherpeski reveals why healthcare providers struggle with the business side of practice ownership and shares practical strategies for overcoming the mental barriers that keep talented practitioners stuck. This candid conversation explores the disconnect between clinical training and business success, offering actionable mindset shifts that unlock breakthrough results. Key Highlights: The "hat switching" technique for separating patient care from business strategy Why imposter syndrome

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48:08

How to Save and Spend Money Simultaneously (The...

Thriving Practice with Tracy Cherpeski ·

2025/07/16

Brothers Jonah and JDew from Banking Bros demystify infinite banking and reveal how business owners can leverage specially designed whole life insurance policies to create guaranteed cash flow, fund business needs, and retain top talent. Using their signature three-cup visual method, they explain how to save and spend money simultaneously while building wealth outside traditional market-dependent vehicles. Key Highlights How infinite banking works using the three-cup system: premiums, cash value,

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20:04

The 5-Question Framework That Stops Second-Guessing...

Thriving Practice with Tracy Cherpeski ·

2025/07/09

In this solo episode, Tracy shares the exact Strategic Decision Framework that her most successful clients use to make confident business decisions without the sleepless nights. If you've ever found yourself second-guessing strategic choices or avoiding important decisions altogether, this episode reveals why practice leaders struggle with business decision-making and provides a simple but powerful 5-question filter that brings immediate clarity to any strategic choice. Episode Highlights: Why

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11:47

From Isolation to Innovation: Building Healthcare...

Thriving Practice with Tracy Cherpeski ·

2025/07/04

In this intimate snack episode, Miranda interviews Tracy about the power of community in healthcare practice management. Tracy shares why she believes the traditional approach of "going it alone" leads to burnout and how a community of practice model provides both practical business support and crucial emotional backing for healthcare entrepreneurs. Key Highlights The difference between community of practice and traditional networking - it's about taking off your masks and being raw How

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41:57

Why 82% of Physical Therapists Quit - And How One...

Thriving Practice with Tracy Cherpeski ·

2025/07/02

Episode Overview Dr. Sarah Crawford, DPT, shares how she's revolutionizing healthcare delivery through Anchor Wellness Center - an innovative collaborative model that brings independent practitioners together under one roof. With 98% patient retention and 30% year-over-year growth for member practices, Sarah's approach proves that excellent care and profitable business aren't mutually exclusive. Key Highlights The Healthcare Crisis: Only 18% of licensed physical therapists actually work in

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37:48

Building a Practice That Runs Without You Featuring...

Thriving Practice with Tracy Cherpeski ·

2025/06/25

When Dr. Ruth Mannschreck faced a life-changing situation that forced her to compress five full days of dentistry into just two and a half days, she discovered something remarkable: the systems that gave her life back were the exact same ones that made her practice incredibly valuable to potential buyers. In this episode, Ruth shares her five-step framework for transforming from a "cave dweller" practice owner who's involved in everything to a leader who's built a self-propelling business. We dive

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11:41

The 'Too Busy' Trap: Breaking Free from Practice...

Thriving Practice with Tracy Cherpeski ·

2025/06/20

Episode Overview In this candid snack episode, Miranda Dorta turns the microphone around to interview Tracy Cherpeski about her specialized consulting approach for healthcare practice owners. This unscripted conversation reveals the genuine dynamic between the hosts while exploring the unique challenges facing healthcare providers who own their practices. Tracy shares insights on identifying scalability readiness, overcoming time management struggles, and the evolution from one-on-one consulting to

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39:19

Culture is Not a Workshop: How You Show Up Every...

Thriving Practice with Tracy Cherpeski ·

2025/06/18

Episode Overview Jennifer Raams, coach with Practice Freedom U, joins Tracy to discuss the critical role of emotional intelligence (EQ) in healthcare practice management. This conversation explores how self-awareness, stress management, and intentional leadership create thriving practices where both providers and patients flourish. Key Highlights The Inner Game of Practice Management Stressed practitioners create stressed practices - it shows up in patient interactions, team dynamics, and

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15:22

The $100K Blind Spot: Why Male Patients Are Quietly...

Thriving Practice with Tracy Cherpeski ·

2025/06/11

Episode Overview During Mental Health Awareness Month and Men's Mental Health Awareness Month, we explore a critical business issue affecting healthcare practices nationwide. Male patients with undiagnosed PTSD and mental health challenges are creating hidden operational costs, revenue losses, and staff frustration—all while walking out feeling unheard and unlikely to return. This episode breaks down the business case for recognizing how men's mental health decline presents differently and provides

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08:11

Subtract Before You Multiply: Your Growth Roadmap...

Thriving Practice with Tracy Cherpeski ·

2025/06/06

Episode Overview In this candid snack episode, Miranda Dorta puts Tracy Cherpeski in the interview seat to explore the essential roadmap from where healthcare practice owners are now to where they want to be. This unscripted conversation dives deep into the systems, strategies, and team-building approaches that create sustainable practice growth. Whether you're taking your first growth step or navigating complex expansion challenges, this episode provides the clarity and confidence needed to move

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45:13

Marketing by the Numbers: Why Data Beats Gut Instinct...

Thriving Practice with Tracy Cherpeski ·

2025/06/04

Episode Overview In this refreshing conversation, Justin Strong from Room 118 challenges everything you think you know about marketing. Moving away from the "throw spaghetti at the wall" approach that's given marketing a bad reputation, Justin advocates for a scientific, data-driven methodology that treats marketing like clinical diagnostics - complete with "x-rays" before making recommendations. Drawing from his analysis of over 4,000 dental practices through the Dental Marketing Index, Justin

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46:13

Independent Practice Isn't Dead: How Physicians Can...

Thriving Practice with Tracy Cherpeski ·

2025/05/28

Tracy sits down with David Ford, CEO of CMA Physician Services, to challenge the notion that independent medical practices are becoming obsolete. David shares his passion for supporting private practitioners and unveils Medway, a new subscription-based service designed to lift administrative burdens off physicians' shoulders. Through compelling stories and practical insights, David makes the case that private practice may actually be the wave of the future, with more physicians seeking independence

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10:43

Leadership Hats: How Healthcare Providers Can...

Thriving Practice with Tracy Cherpeski ·

2025/05/23

In this enlightening "snack episode," host Miranda Dorta turns the mic around to interview Tracy Cherpeski about the critical connection between leadership approaches and healthcare practice success. Tracy reveals how healthcare providers often exhibit confidence in clinical settings but struggle with business leadership, sharing practical insights on adapting leadership styles while maintaining authenticity. She introduces the concept of "changing hats" to help practitioners mentally transition

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37:15

Outpointing the Competition: Data-Driven Growth...

Thriving Practice with Tracy Cherpeski ·

2025/05/21

In this episode, we speak with Asha Strazzero-Wild, co-founder of Outpointe, a growth strategy and execution firm specializing in healthcare. Asha shares her fascinating journey from aspiring doctor to education and public health before founding Outpointe with business partner Kelly Wilder. Their firm helps healthcare organizations optimize resources and improve patient and provider experiences through data-driven strategies and tactical support. Drawing on their combined 50 years of experience,

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17:13

The Leadership Advantage: Small Wellness Initiatives...

Thriving Practice with Tracy Cherpeski ·

2025/05/14

In this episode, Tracy explores how independent healthcare practice owners can leverage small wellness initiatives as powerful demonstrations of leadership. Against the backdrop of unprecedented challenges in healthcare—from high turnover to political pressures—she reveals how intentional wellness practices create disproportionate returns for small practices. Unlike large healthcare systems, small practices have a "leadership proximity advantage" that makes even modest wellness initiatives more

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08:32

Turning Vision into Action: Tracy’s Approach to...

Thriving Practice with Tracy Cherpeski ·

2025/05/09

In this candid, unscripted "snack episode," Tracy is interviewed by Miranda, our Manager of Operations and PR at Tracy Cherpeski International and the Thriving Practice Community. Tracy shares her practical planning process for helping healthcare practice owners transform their ideas into achievable quarterly goals. She explains how to plan effectively even during uncertainty and maintain enthusiasm while building a practice vision despite challenges. Key Takeaways: Tracy's planning process

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41:26

Systems That Serve: Fractional Administration as The...

Thriving Practice with Tracy Cherpeski ·

2025/05/07

Episode OverviewIn this episode of Thriving Practice, I speak with Sarah Clark, founder of Sarah Clark Consulting, who helps medical, dental, and chiropractic practices transform operational chaos into sustainable calm. Sarah's approach combines fractional practice administration with process improvement strategies that allow providers to focus on patient care rather than administrative burdens. We explore how small, intentional changes in technology and workflow can dramatically improve both the

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37:43

From Shoveling Water to Strategic Leadership...

Thriving Practice with Tracy Cherpeski ·

2025/04/30

In this insightful episode, TJ Slattery of Crow's Nest Mindset Consulting shares strategies for healthcare practice owners who find themselves stuck "below deck" in their businesses. TJ explains how practitioners can transition from frantically managing day-to-day operations to gaining the strategic perspective needed for sustainable growth and leadership. Through practical advice and compelling metaphors, he offers a roadmap for escaping the "entrepreneurial island" that traps many healthcare

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197 results

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