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PODCAST

Thriving Practice with Tracy Cherpeski

Tracy Cherpeski

Top 5% globally ranked podcast for healthcare practice owners. Prevent burnout, grow profitably. 215+ episodes, 51 countries. Welcome to Thriving Practice - the business podcast that proves independent physicians, dentists, therapists, and healthcare practice owners can build profitable, efficient practices while actually enjoying their lives. By the Numbers: 215+ episodes featuring top-tier practice owners and healthcare business experts Global Top 5% ranking on Listen Notes among all podcasts 51

business entrepreneurship

All Episodes

10:58

The 'Always On' Trap: Why Healthcare Providers Must...

Thriving Practice with Tracy Cherpeski ·

2025/09/26

Healthcare providers excel at caring for others but often struggle with self-care. In this honest conversation, Tracy Cherpeski shares why the 'always on' mindset is actually counterproductive and reveals practical strategies for breaking free from energy-draining habits. Key Highlights: Why the word "should" creates unnecessary guilt and obligation How your well-being directly impacts your team's performance The danger of checking your phone first thing in the morning Why email

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47:00

AI in Healthcare: How Technology Makes Patient Care...

Thriving Practice with Tracy Cherpeski ·

2025/09/24

David Herman from Web Marketing for Dentists joins us to discuss how dental practices can leverage modern marketing strategies while maintaining the human touch that builds lasting patient relationships. With over 20 years in the industry, David shares insights on why traditional marketing principles still work, how AI is enhancing rather than replacing human connections, and why understanding your specific practice goals is crucial for marketing success. Click here for full show notes Key

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14:23

Women in Medicine Month: Exposing the Research Bias...

Thriving Practice with Tracy Cherpeski ·

2025/09/17

Episode Overview: In this powerful solo episode honoring Women in Medicine Month, Tracy Cherpeski exposes a critical flaw in physician burnout research that's been hiding in plain sight. While women now represent the majority of medical students, they face burnout rates nearly 50% higher than men and remain dramatically underrepresented in practice ownership - the very model that offers the autonomy and control that could address their burnout crisis. Click here for full show notes Key

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10:59

The Gardener's Approach: Growing Your Practice...

Thriving Practice with Tracy Cherpeski ·

2025/09/12

In this candid snack episode, Tracy Cherpeski shares insights on developing an entrepreneurial mindset while maintaining clinical excellence. She introduces the concept of "hat switching" between clinical and business roles, explores the gardener's approach to practice growth, and provides practical strategies for expanding revenue without extending work hours. Key Highlights The importance of switching between "clinician" and "CEO/entrepreneur" hats How entrepreneurial flexibility complements

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18:30

Beyond Success: How Two Practice Owners Created...

Thriving Practice with Tracy Cherpeski ·

2025/09/10

In this final episode of the mindful leadership series, Tracy Cherpeski explores how internal work creates expanding ripples of success. Following up with Dr. Sarah and Dr. Marcus years after their initial work, we see how their practices have become magnetic centers that naturally attract resources, talent, and opportunities. This episode reveals the five ripple zones that create sustainable competitive advantage and shows how mindful leadership becomes a powerful business strategy. Key

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19:29

From Firefighting to Success Architecture: The...

Thriving Practice with Tracy Cherpeski ·

2025/09/03

This episode introduces the concept of Success Architecture—the intentional framework that allows healthcare practices to grow predictably and profitably without requiring constant reactive management. Through the compelling case study of Dr. Marcus, Tracy demonstrates how the right foundation can transform a practice from survival mode to sustainable growth, achieving remarkable results in just 90 days. Key Highlights Dr. Marcus increased revenue by 30% while dramatically improving profit

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16:47

The $400K Barrier: The One Mindset Shift That Changed...

Thriving Practice with Tracy Cherpeski ·

2025/08/27

Healthcare practice owners often unknowingly create internal barriers that directly impact their bottom line – not from lack of clinical skills or business knowledge, but from deeply embedded beliefs that show up as seemingly logical decisions. Through Dr. Sarah's compelling transformation story, this episode reveals how one practice owner went from working 60+ hour weeks while personally taking patient payments to achieving a 40% revenue increase and reclaiming 20 hours per week, all by dismantling

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35:11

The 10x Mindset: How This CEO Scaled Her Medical VA...

Thriving Practice with Tracy Cherpeski ·

2025/08/20

Beth Lachance has built something remarkable. As the founder and CEO of Global Medical Virtual Assistants, she's scaled her company from around 200 to over 1,350 medical virtual assistants in just three years, all while helping medical practices nationwide solve their biggest challenge: administrative overwhelm. In this episode, Beth explains how medical virtual assistants work as an "insourcing" solution rather than outsourcing, providing practices with HIPAA-compliant professionals who have

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10:22

200 Episodes Deep: Season 9 Kicks Off with New Vision...

Thriving Practice with Tracy Cherpeski ·

2025/08/15

Episode 200 marks a significant milestone for the Thriving Practice Podcast, celebrating not just the achievement but the entire healthcare community that has grown alongside it. Tracy and Miranda offer an intimate look at how the podcast has evolved, what drives their content decisions, and the exciting changes coming in future episodes. This behind-the-scenes conversation reveals the heart behind the podcast and the movement it has become. Key Highlights: The podcast's evolution from

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27:41

The Movement We're Building (And You're Invited)...

Thriving Practice with Tracy Cherpeski ·

2025/08/13

In this Season 8 finale, Tracy reflects on eight months of breakthrough conversations and authentic connections while revealing what's been happening behind the scenes. She shares favorite moments including Dr. Ruth Mannschreck's inspiring time freedom story, Jennifer Raams' insights on emotional intelligence, and David Ford's MedWay innovation. Tracy discusses her surprising passion for addressing the clinical-to-CEO skills gap and announces expanding partnerships with medical associations in

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12:12

The Chief Complaint Driving Healthcare Providers to...

Thriving Practice with Tracy Cherpeski ·

2025/08/08

Tracy Cherpeski shares insights into the Practice Growth Readiness Intensive, a four-week program designed to help healthcare practice owners move from feeling overwhelmed to gaining crystal-clear direction. This snack episode reveals the market gaps driving demand for this intensive format and the measurable outcomes participants can expect. Key Highlights: The number one complaint from practice owners is always time, followed closely by burnout and isolation Most clients don't see

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28:33

From Prohibition to Profit: How One Entrepreneur is...

Thriving Practice with Tracy Cherpeski ·

2025/08/06

Join us for a fascinating conversation with Aspen Noonan, founder of Elevate Holistics, a pioneering telemedicine company connecting healthcare providers with patients seeking medical cannabis recommendations across 18 states. Aspen pulls back the curtain on this highly regulated but often misunderstood industry, sharing insights about entrepreneurship in the cannabis space, the complex patchwork of state laws, and innovative ways healthcare providers can support their patients while creating new

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40:01

Why Your Patients Need More Than Medical Care: The...

Thriving Practice with Tracy Cherpeski ·

2025/07/30

In this enlightening conversation, Andrea Nakayama breaks down the often confusing world of functional nutrition and explains how it can transform healthcare practices. Rather than focusing on restrictive diets or one-size-fits-all protocols, functional nutrition takes a personalized approach that considers each individual's unique history, physiology, and circumstances. Andrea shares how practitioners can integrate these services into their practices to better serve patients with chronic health

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31:02

How to Buy Future Days Off Featuring Clint Harris, EP...

Thriving Practice with Tracy Cherpeski ·

2025/07/23

Former medical sales professional Clint Harris discovered that financial independence alone wasn't enough - he needed time and location freedom too. After building 14 Airbnbs that replaced his income but kept him essentially on call, Clint pivoted to truly passive investments. Now a General Partner at Nomad Capital, he helps others break free from trading time for money through alternative investments like converting vacant big box stores into storage facilities. Episode Highlights The Three

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10:53

The Clinical Mindset That's Killing Your Practice...

Thriving Practice with Tracy Cherpeski ·

2025/07/18

Tracy Cherpeski reveals why healthcare providers struggle with the business side of practice ownership and shares practical strategies for overcoming the mental barriers that keep talented practitioners stuck. This candid conversation explores the disconnect between clinical training and business success, offering actionable mindset shifts that unlock breakthrough results. Key Highlights: The "hat switching" technique for separating patient care from business strategy Why imposter syndrome

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48:08

How to Save and Spend Money Simultaneously (The...

Thriving Practice with Tracy Cherpeski ·

2025/07/16

Brothers Jonah and JDew from Banking Bros demystify infinite banking and reveal how business owners can leverage specially designed whole life insurance policies to create guaranteed cash flow, fund business needs, and retain top talent. Using their signature three-cup visual method, they explain how to save and spend money simultaneously while building wealth outside traditional market-dependent vehicles. Key Highlights How infinite banking works using the three-cup system: premiums, cash value,

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20:04

The 5-Question Framework That Stops Second-Guessing...

Thriving Practice with Tracy Cherpeski ·

2025/07/09

In this solo episode, Tracy shares the exact Strategic Decision Framework that her most successful clients use to make confident business decisions without the sleepless nights. If you've ever found yourself second-guessing strategic choices or avoiding important decisions altogether, this episode reveals why practice leaders struggle with business decision-making and provides a simple but powerful 5-question filter that brings immediate clarity to any strategic choice. Episode Highlights: Why

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11:47

From Isolation to Innovation: Building Healthcare...

Thriving Practice with Tracy Cherpeski ·

2025/07/04

In this intimate snack episode, Miranda interviews Tracy about the power of community in healthcare practice management. Tracy shares why she believes the traditional approach of "going it alone" leads to burnout and how a community of practice model provides both practical business support and crucial emotional backing for healthcare entrepreneurs. Key Highlights The difference between community of practice and traditional networking - it's about taking off your masks and being raw How

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41:57

Why 82% of Physical Therapists Quit - And How One...

Thriving Practice with Tracy Cherpeski ·

2025/07/02

Episode Overview Dr. Sarah Crawford, DPT, shares how she's revolutionizing healthcare delivery through Anchor Wellness Center - an innovative collaborative model that brings independent practitioners together under one roof. With 98% patient retention and 30% year-over-year growth for member practices, Sarah's approach proves that excellent care and profitable business aren't mutually exclusive. Key Highlights The Healthcare Crisis: Only 18% of licensed physical therapists actually work in

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37:48

Building a Practice That Runs Without You Featuring...

Thriving Practice with Tracy Cherpeski ·

2025/06/25

When Dr. Ruth Mannschreck faced a life-changing situation that forced her to compress five full days of dentistry into just two and a half days, she discovered something remarkable: the systems that gave her life back were the exact same ones that made her practice incredibly valuable to potential buyers. In this episode, Ruth shares her five-step framework for transforming from a "cave dweller" practice owner who's involved in everything to a leader who's built a self-propelling business. We dive

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