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PODCAST

Thriving Practice with Tracy Cherpeski

Tracy Cherpeski

Top 5% globally ranked podcast for healthcare practice owners. Prevent burnout, grow profitably. 215+ episodes, 51 countries. Welcome to Thriving Practice - the business podcast that proves independent physicians, dentists, therapists, and healthcare practice owners can build profitable, efficient practices while actually enjoying their lives. By the Numbers: 215+ episodes featuring top-tier practice owners and healthcare business experts Global Top 5% ranking on Listen Notes among all podcasts 51

business entrepreneurship

All Episodes

29:09

Burnout Prevention for Practice Owners: Why Wellness...

Thriving Practice with Tracy Cherpeski ·

2025/12/10

Burnout prevention advice rarely works for practice owners because it ignores the structural realities of running a healthcare business. Generic wellness tips like "set better boundaries" or "take more vacations" fall flat when you're responsible for payroll, team development, and practice sustainability. In this episode, Tracy breaks down why traditional burnout prevention fails and shares three strategic pillars that actually address the root causes of depletion for independent practice

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23:39

Beyond Exhausted: Understanding the WHO's Burnout...

Thriving Practice with Tracy Cherpeski ·

2025/12/03

Practice ownership comes with a unique paradox: the autonomy you fought for also means carrying the full weight of clinical work, business management, and leadership. In this episode, Tracy breaks down the World Health Organization's three-phase burnout framework and reveals why nearly half of all physicians are experiencing burnout symptoms—and what makes practice owner burnout distinctly different and dangerous. Click here for full show notes Is your practice growth-ready? See Where Your

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16:41

AI in Healthcare: Band-Aid or Solution? What Practice...

Thriving Practice with Tracy Cherpeski ·

2025/11/28

In this candid snack episode, Tracy sits in the interview seat as Miranda explores the practical reality of AI for private practices. Following Tracy's conversation with David Herman about AI in dental marketing, this episode addresses what practice owners are really asking about AI implementation, where these tools genuinely help, and the critical questions to ask before investing time and resources. Tracy shares insights from a recent burnout workshop with Silicon Valley physicians and offers a

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36:12

Why Proactive Legal Support Actually Saves Practice...

Thriving Practice with Tracy Cherpeski ·

2025/11/26

Healthcare attorney Sarah Covington joins Tracy to discuss why proactive legal engagement saves independent practice owners both time and money. Drawing from her experience in big law, health systems, and her own practice, Sarah reveals the compliance requirements most practice owners don't know about and shares practical strategies for managing the juggling act between patient care and business leadership. From financial modeling that takes the fear out of reimbursement cuts to simple tech

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39:17

The Hidden Financial Challenges of Physician...

Thriving Practice with Tracy Cherpeski ·

2025/11/19

Financial planning expert Anjali Jariwala joins Tracy to discuss the unique financial challenges physician practice owners face and why comprehensive planning requires both personal wealth management and business strategy. With her background in tax and financial planning plus personal ties to the physician community, Anjali offers insider perspective on navigating the complex transition from residency to high earnings, building sustainable businesses, and creating alignment between personal values

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9:12

Behind the Research: What 18,000 Physicians Can't...

Thriving Practice with Tracy Cherpeski ·

2025/11/14

In this candid snack episode, Miranda interviews Tracy about the research behind their white paper, "Unlocking Potential: A Business Blueprint for Practice Owners." Tracy reveals a startling discovery: the largest burnout studies—including the AMA's 18,000-respondent survey—systematically exclude private practice owners, focusing exclusively on employed physicians in large systems. This two-year-old research remains urgently relevant as healthcare continues evolving post-COVID. Tracy shares

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15:37

The Time Trap: Why Independent Practices Are...

Thriving Practice with Tracy Cherpeski ·

2025/11/12

Independent healthcare practices are at a critical crossroads. Based on original research from Tracy Cherpeski International's white paper "Unlocking Potential: A Business Blueprint for Practice Owners," this episode reveals the time crisis threatening independent practice ownership—and the surprising wave of change on the horizon. Tracy shares data showing that practice owners spend up to 35% of their time on administrative tasks, while 80% dream of a future with more strategic freedom. But there's

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25:27

Teaching Burnout Prevention While Burning Out: What...

Thriving Practice with Tracy Cherpeski ·

2025/11/05

In this raw and honest solo episode, Tracy Cherpeski shares what happened when the burnout prevention expert found herself sliding into Stage 4 burnout. During one of the busiest seasons of her career - launching Thriving Practice Community, facilitating a CME-accredited wellness retreat, and developing new programs - Tracy experienced firsthand the insidious nature of burnout she teaches others to prevent. But this isn't just a story about struggle. It's about what actually works: the difference

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40:01

Buy-Ins, Buyouts, and Why Your Practice Needs a Plan...

Thriving Practice with Tracy Cherpeski ·

2025/10/29

In this episode, Tracy sits down with Debra Phairas, a physician practice management consultant with over 40 years of experience working with more than 2,300 medical practices. They discuss the often-overlooked topics of buy-ins, buyouts, and exit strategies for private practices. Debra shares hard-earned wisdom from four decades in the field, including real stories that illustrate why planning ahead isn't optional—it's essential. Click here for full show notes See Where Your Practice Stands: Take

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11:44

The Practice Owner's Guide to Quarterly Planning (and...

Thriving Practice with Tracy Cherpeski ·

2025/10/24

Overview: Each quarter brings predictable patterns in patient behavior and practice operations, yet many healthcare providers find themselves constantly reacting instead of planning. In this snack episode, Tracy Cherpeski shares her insights on how practice owners can leverage quarterly shifts to build sustainable growth and avoid burnout. From Q1's deductible reset surge to Q4's strategic planning opportunities, Tracy offers a roadmap for thriving year-round. Click here for full show

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22:27

Why "Work Smarter Not Harder" Is Terrible Advice (And...

Thriving Practice with Tracy Cherpeski ·

2025/10/22

In this powerful conclusion to our three-part time leadership series, Tracy tackles one of the most repeated—and least helpful—pieces of productivity advice: "work smarter, not harder." Through the compelling story of Dr. David, an ER physician turned regenerative medicine practice owner, you'll discover why this platitude fails and what to do instead. Tracy introduces a concrete methodology for strategic work allocation that helped Dr. David redirect 15 hours per week from low-value interruptions

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19:13

Stop Responding to Fake Urgencies: How to Actually...

Thriving Practice with Tracy Cherpeski ·

2025/10/15

Overview: In this episode of Thriving Practice, Tracy Cherpeski tackles one of the biggest challenges healthcare practice owners face: protecting strategic thinking time in an environment where everything feels urgent. Through the compelling story of Dr. David—an ER physician who opened a regenerative medicine practice—you'll discover why your blocked strategic planning time keeps getting hijacked, and learn the exact framework for distinguishing between genuine urgency and habitual urgency. This is

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14:34

The Isolation Trap: How Independent Providers Can...

Thriving Practice with Tracy Cherpeski ·

2025/10/10

In this candid snack episode, Miranda and Tracy explore the critical importance of building intentional professional community as a practice owner. Drawing from Tracy's recently updated blog post "Choosing Your Village" (originally written in 2011), they discuss why independent healthcare providers need more than clinical expertise—they need a village of people who understand the unique challenges of practice ownership. Click here for full show notes Episode Highlights Why community matters more

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18:31

Stop Managing Your Time: Why Healthcare Practice...

Thriving Practice with Tracy Cherpeski ·

2025/10/08

In this first episode of our three-part Time Leadership series, Tracy Cherpeski tackles why traditional productivity systems fail healthcare practice owners. If you've tried every time management technique only to feel more overwhelmed, this episode reveals the real problem: you've been applying employee productivity frameworks to a practice owner's reality. Tracy introduces the concept of time leadership—a strategic approach designed specifically for healthcare professionals balancing clinical

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39:49

The Oxygen Advantage: Building a Profitable EWOT...

Thriving Practice with Tracy Cherpeski ·

2025/10/01

In this episode, Brad Pitzele shares his journey from chronic illness survivor to EWOT advocate and business owner. Facing autoimmune issues and Lyme disease that left him struggling with brain fog, pain, and 50+ symptoms, Brad discovered Exercise with Oxygen Therapy when traditional treatments failed. After building his own system and experiencing dramatic improvements, he founded 1000 Roads to make EWOT more accessible. The conversation explores the science behind EWOT, its applications for

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10:58

The 'Always On' Trap: Why Healthcare Providers Must...

Thriving Practice with Tracy Cherpeski ·

2025/09/26

Healthcare providers excel at caring for others but often struggle with self-care. In this honest conversation, Tracy Cherpeski shares why the 'always on' mindset is actually counterproductive and reveals practical strategies for breaking free from energy-draining habits. Key Highlights: Why the word "should" creates unnecessary guilt and obligation How your well-being directly impacts your team's performance The danger of checking your phone first thing in the morning Why email

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47:00

AI in Healthcare: How Technology Makes Patient Care...

Thriving Practice with Tracy Cherpeski ·

2025/09/24

David Herman from Web Marketing for Dentists joins us to discuss how dental practices can leverage modern marketing strategies while maintaining the human touch that builds lasting patient relationships. With over 20 years in the industry, David shares insights on why traditional marketing principles still work, how AI is enhancing rather than replacing human connections, and why understanding your specific practice goals is crucial for marketing success. Click here for full show notes Key

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14:23

Women in Medicine Month: Exposing the Research Bias...

Thriving Practice with Tracy Cherpeski ·

2025/09/17

Episode Overview: In this powerful solo episode honoring Women in Medicine Month, Tracy Cherpeski exposes a critical flaw in physician burnout research that's been hiding in plain sight. While women now represent the majority of medical students, they face burnout rates nearly 50% higher than men and remain dramatically underrepresented in practice ownership - the very model that offers the autonomy and control that could address their burnout crisis. Click here for full show notes Key

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10:59

The Gardener's Approach: Growing Your Practice...

Thriving Practice with Tracy Cherpeski ·

2025/09/12

In this candid snack episode, Tracy Cherpeski shares insights on developing an entrepreneurial mindset while maintaining clinical excellence. She introduces the concept of "hat switching" between clinical and business roles, explores the gardener's approach to practice growth, and provides practical strategies for expanding revenue without extending work hours. Key Highlights The importance of switching between "clinician" and "CEO/entrepreneur" hats How entrepreneurial flexibility complements

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18:30

Beyond Success: How Two Practice Owners Created...

Thriving Practice with Tracy Cherpeski ·

2025/09/10

In this final episode of the mindful leadership series, Tracy Cherpeski explores how internal work creates expanding ripples of success. Following up with Dr. Sarah and Dr. Marcus years after their initial work, we see how their practices have become magnetic centers that naturally attract resources, talent, and opportunities. This episode reveals the five ripple zones that create sustainable competitive advantage and shows how mindful leadership becomes a powerful business strategy. Key

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