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PODCAST

A Better HR Business

getmorehrclients

HR marketing podcast which looks at how HR consultants and HR tech firms grow their businesses. Visit www.GetMoreHRclients.com.

business management & marketing

All Episodes

19:46

Episode 287 - Using AI to Get Stunning Headshots –...

A Better HR Business ·

2025/06/23

What if you could turn everyday selfies into professional-grade headshots, without the awkward photo shoot or expensive photographer? In the latest episode of "A Better HR Business", Ricardo Ghekiere, Co-Founder of BetterPic, reveals how he scaled the company from $1.5K to $281K/month, by combining AI, bold marketing hacks, and a relentless focus on culture and customer trust. Ricardo didn’t start BetterPic - he bought it for $1 when it was struggling. Through smart positioning, affiliate marketing,

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16:31

Episode 286 - Growing An HR Consulting Business -...

A Better HR Business ·

2025/06/09

What started as a simple favor - answering a CEO’s question - turned into a writing gig, then a speaking opportunity, and ultimately a thriving consultancy. With roots in a family of General Motors workers and a background in psychology and employment law, Diane Faulkner, Founder of Human Resources, Made Easy, has become a trusted partner for small businesses navigating the complexities of people management.Unlike the scripted responses of corporate HR hotlines, Diane brings something refreshingly

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12:55

Episode 285 - 10 Common Marketing Mistakes That Stall...

A Better HR Business ·

2025/06/02

Finding it difficult to sell your HR consulting services and win new clients for your HR-related business?FYI – For us, the Human Resources industry includes Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc. After helping hundreds of HR-related consultants around the world, I’ve noticed that most of them hit the same roadblocks, and they stem from 10 common, deeply embedded beliefs. In this

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19:32

Episode 284 – Identifying Skills Gaps and Designing...

A Better HR Business ·

2025/05/26

It's been estimated that up to 30% of the UK workforce currently lacks the skills needed to do their jobs effectively.The founder and CEO of SkillsAssess, Robin Adda, joined me on the podcast to talk about his bold new mission: to fix the broken skills training ecosystem. (NOTE: Register for Robin's upcoming panel discussion on AI for HR & L&D.) A highly successful serial entrepreneur, Robin's latest venture, SkillsAssess, uses AI-powered assessments to help businesses and training

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24:17

Episode 283 - How To Track Marketing Attribution...

A Better HR Business ·

2025/05/19

With the decline of third-party cookies and the rise of privacy regulations like GDPR and iOS updates, understanding what truly drives conversions is more challenging than ever.So, how can marketers prove ROI when many traditional tracking tools no longer apply? I recently sat down with Jeff Greenfield, CEO of Provalytics - an AI-driven attribution platform built for the cookieless era. With over 30 years of marketing experience, Jeff shared what’s actually working today - and how HR and HR tech

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13:22

Episode 283 - How SeaBright Culture Solutions Helps...

A Better HR Business ·

2025/05/14

Workplace culture isn’t an HR project, it’s a leadership priority. One of the biggest challenges companies face is when CEOs don’t see culture as their responsibility. But without top-down commitment, even the best HR efforts fall flat. Real change starts at the top. What doesn’t work? Band-aid perks like free lunches or ping-pong tables. As Nia Pommerenke, my guest from “ Better HR Business Podcast puts it: “No one will stick around for the coffee if the culture is bad.” What does work? Clarity,

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25:48

Episode 281 - How Kara Connect Helps Employers...

A Better HR Business ·

2025/05/06

It's one thing for employers to say that they want to help improve employee mental health, but another thing entirely to actually make it happen.Today, I am joined by Tobba Vigfusdottir, CEO and Founder of Kara Connect, a customised mental health and wellbeing platform for employees. Tobba has an M.Ed. in Educational Psychology from the University of Washington in Seattle and a B.Ed. from the University of Iceland; both focused on cognitive psychology. Tobba has, throughout her career, focused on

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44:13

Episode 280 - How AI Is Changing HR Consulting - with...

A Better HR Business ·

2025/04/30

Employment lawsuits in the U.S. remain a problem. A recent survey found that 37% of small and medium-sized businesses (SMBs) had faced an employee lawsuit in the past year.While large corporations have legal teams at the ready, small businesses often depend on a single, dedicated HR professional juggling everything. That’s why Adam Daines, Founder and CEO of ADDA, didn’t just observe the AI revolution in HR - he and his team created MyHRAlly: a secure, closed AI platform built specifically to

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26:55

Episode 279 - Growing An AI-Led Soft Skills...

A Better HR Business ·

2025/04/22

Why do soft skills matter more than ever?As AI automates more tasks, human skills - like communication, creativity, and teamwork - are becoming the new gold standard, at work and beyond. But how do we actually measure and develop these skills meaningfully and at scale? Deeper Signals, a personality assessment platform built by psychologists, blends rigorous psychometrics with intuitive tech to democratize self-awareness. Their AI doesn’t replace human judgment - it augments it. Think of it as a

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26:32

Episode 278 - Growing An AI-Led Workforce Training...

A Better HR Business ·

2025/04/07

Today’s workforce has grown up with digital education - they expect modern, relevant training to help them succeed, not as a perk, but as a given. Data shows that companies with strong learning programs see higher employee satisfaction, better retention, and improved customer outcomes.However, for companies with 50 to 500 employees, especially those growing fast or expanding product lines, building a full-scale L&D department isn’t always feasible. The challenge of providing effective training

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18:39

Episode 277 - Running An HR Side Business - with...

A Better HR Business ·

2025/03/25

Finding your niche can be the key to unlocking new opportunities - whether it's launching a side hustle, growing a business, or balancing passion with a full-time career.I had an inspiring conversation with Cecilia Clark, founder of Aphrodite HR, about how she carved out a unique space in HR while maintaining work-life balance. Her company specializes in supporting independent fertility practices, helping them navigate industry challenges and build sustainable teams. One of the standout aspects of

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13:40

Episode 276 - How Targeted HR Consulting Helps...

A Better HR Business ·

2025/03/12

How Targeted HR Consulting Helps Construction & Manufacturing SME Firms - with Christian HicksWebsite: www.targeted-hr.com LinkedIn: linkedin.com/company/targeted-hr-consulting/ For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR

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40:17

Episode 275 - Growing From Solo HR Consultant To A...

A Better HR Business ·

2025/03/03

Nearly 14 years ago, while serving as an HR Director for a major Manchester charity, Niel Cope identified a gap in the market - local businesses lacking the right HR support and infrastructure.With a deep passion for helping organizations manage and develop their people, Niel took the leap, launching a business in the midst of a recession, with five kids, a big mortgage, and no clients. Today, that bold decision has grown into a thriving venture, making a real impact on businesses and their

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09:59

Episode 274 - How (and Why) To Work With A VA/Virtual...

A Better HR Business ·

2025/02/24

Many business owners get stuck doing 'busy work' that could easily be delegated.These days, virtual assistants have become essential partners for HR business owners - helping businesses streamline operations, improve efficiency, and focus on growth. I recently spoke with my long-time and much-appreciated virtual assistant, Victoria Iancu, about how working with a virtual assistant can transform your business operations. In a wide-ranging discussion, Victoria and I talked about: ✅ The comprehensive

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04:53

Episode 273 - Use The 'Bend & Snap Method' To Win New...

A Better HR Business ·

2025/02/10

Finding it difficult to sell your HR consulting services and win new clients for your HR-related business?Try the Bend & Snap Method - a ridiculous name but a good strategy. In case you're wondering, the name comes from a corny but funny film called 'Legally Blond' starring Reese Witherspoon. The movie is entirely unrelated to winning new HR clients but I'd seen it the weekend before trying to explain this marketing concept to a client and the name just clicked. While you're

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16:10

Episode 272 - Growing An HR Consulting Business -...

A Better HR Business ·

2025/02/03

Ben recently had an excellent conversation with Alice Ferretti, Founder of HumansR, an HR consultancy based in Washington, D.C., about the crucial role of establishing effective HR processes to foster employee satisfaction. We also discussed how consulting expertise can help businesses navigate complex people-related challenges.Alice explained the growing importance of understanding the evolving expectations of the workforce, including flexibility and inclusivity, and shared insights on how

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25:45

Episode 271 - High-Level Sales Prospecting - with...

A Better HR Business ·

2025/01/29

Sales prospecting is more than just reaching out to potential leads - it’s about building a strategic, data-driven approach that delivers consistent results.Doug C. Brown, CEO of CEO Sales Strategies, emphasizes the importance of understanding your ideal buyer: where they are, what they value, and how they prefer to engage. In this conversation, Doug shared a roadmap for achieving predictable revenue growth, highlighting the critical role of clear, committed goals - a challenge for many businesses,

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08:19

Episode 270 - Your HR Business Not Going Well? Try...

A Better HR Business ·

2025/01/10

Not getting enough sales leads, meetings, and new clients for your HR-related business?Try the Sales Manager Method. While you're here... After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes: Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business. Marketing and sales continue to evolve, particularly after Covid everything changed

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07:22

Episode 269 - [Ben solo] Another Client Win:...

A Better HR Business ·

2024/12/23

Another client win to share today on the A Better HR Business podcast: a client has secured a daily rate of over $1400 for an extended duration before even leaving their old job.In this episode, Ben discusses the win, how it happened, and what you can learn from it in your HR-related business - get inspired by this person knowing their worth, and taking action! While you're here... After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful,

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10:28

Episode 268 - Introducing The HR Business Growth Hub

A Better HR Business ·

2024/12/20

After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes: Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements. THE BIGGEST FACTOR: We

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307 results

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