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PODCAST

A Better HR Business

getmorehrclients

HR marketing podcast which looks at how HR consultants and HR tech firms grow their businesses. Visit www.GetMoreHRclients.com.

business management & marketing

All Episodes

13:40

Episode 276 - How Targeted HR Consulting Helps...

A Better HR Business ·

2025/03/12

How Targeted HR Consulting Helps Construction & Manufacturing SME Firms - with Christian HicksWebsite: www.targeted-hr.com LinkedIn: linkedin.com/company/targeted-hr-consulting/ For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR

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40:17

Episode 275 - Growing From Solo HR Consultant To A...

A Better HR Business ·

2025/03/03

Nearly 14 years ago, while serving as an HR Director for a major Manchester charity, Niel Cope identified a gap in the market - local businesses lacking the right HR support and infrastructure.With a deep passion for helping organizations manage and develop their people, Niel took the leap, launching a business in the midst of a recession, with five kids, a big mortgage, and no clients. Today, that bold decision has grown into a thriving venture, making a real impact on businesses and their

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09:59

Episode 274 - How (and Why) To Work With A VA/Virtual...

A Better HR Business ·

2025/02/24

Many business owners get stuck doing 'busy work' that could easily be delegated.These days, virtual assistants have become essential partners for HR business owners - helping businesses streamline operations, improve efficiency, and focus on growth. I recently spoke with my long-time and much-appreciated virtual assistant, Victoria Iancu, about how working with a virtual assistant can transform your business operations. In a wide-ranging discussion, Victoria and I talked about: ✅ The comprehensive

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04:53

Episode 273 - Use The 'Bend & Snap Method' To Win New...

A Better HR Business ·

2025/02/10

Finding it difficult to sell your HR consulting services and win new clients for your HR-related business?Try the Bend & Snap Method - a ridiculous name but a good strategy. In case you're wondering, the name comes from a corny but funny film called 'Legally Blond' starring Reese Witherspoon. The movie is entirely unrelated to winning new HR clients but I'd seen it the weekend before trying to explain this marketing concept to a client and the name just clicked. While you're

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16:10

Episode 272 - Growing An HR Consulting Business -...

A Better HR Business ·

2025/02/03

Ben recently had an excellent conversation with Alice Ferretti, Founder of HumansR, an HR consultancy based in Washington, D.C., about the crucial role of establishing effective HR processes to foster employee satisfaction. We also discussed how consulting expertise can help businesses navigate complex people-related challenges.Alice explained the growing importance of understanding the evolving expectations of the workforce, including flexibility and inclusivity, and shared insights on how

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25:45

Episode 271 - High-Level Sales Prospecting - with...

A Better HR Business ·

2025/01/29

Sales prospecting is more than just reaching out to potential leads - it’s about building a strategic, data-driven approach that delivers consistent results.Doug C. Brown, CEO of CEO Sales Strategies, emphasizes the importance of understanding your ideal buyer: where they are, what they value, and how they prefer to engage. In this conversation, Doug shared a roadmap for achieving predictable revenue growth, highlighting the critical role of clear, committed goals - a challenge for many businesses,

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08:19

Episode 270 - Your HR Business Not Going Well? Try...

A Better HR Business ·

2025/01/10

Not getting enough sales leads, meetings, and new clients for your HR-related business?Try the Sales Manager Method. While you're here... After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes: Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business. Marketing and sales continue to evolve, particularly after Covid everything changed

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07:22

Episode 269 - [Ben solo] Another Client Win:...

A Better HR Business ·

2024/12/23

Another client win to share today on the A Better HR Business podcast: a client has secured a daily rate of over $1400 for an extended duration before even leaving their old job.In this episode, Ben discusses the win, how it happened, and what you can learn from it in your HR-related business - get inspired by this person knowing their worth, and taking action! While you're here... After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful,

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10:28

Episode 268 - Introducing The HR Business Growth Hub

A Better HR Business ·

2024/12/20

After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes: Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements. THE BIGGEST FACTOR: We

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14:09

Episode 267 - [Ben solo] Website Sales Page Redesign...

A Better HR Business ·

2024/12/02

In today's solo episode, Ben shares some frequently asked questions about redesigning website landing pages which he recently put to his preferred website designer, Xuan Kang.Some of the questions include: Why would a business consider redesigning a landing page or a services page? Is it just a vanity exercise or are there other reasons at play? What are the elements that make up a good landing page? What are the common mistakes businesses make when designing their sales pages? If you want to

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22:09

Episode 266 - Growing An HR Business In South East...

A Better HR Business ·

2024/11/28

Driving business growth often requires a fresh approach to workforce transformation and practical tools that create meaningful breakthroughs, helping organizations move to the next level of success. John Masud Parvez is a leading business transformation expert in Southeast Asia. His approach focuses on digital and workforce transformation to guide companies toward their next stage of growth. As the founder of VSHR Pro Academy, he has built an organization renowned for empowering businesses through a

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15:41

Episode 265 - Growing A Global Employee Experience...

A Better HR Business ·

2024/11/13

Many companies struggle to keep employees engaged, connected, and productive—especially in hybrid work environments. With over 60% of employees and 70% of managers reporting that their digital tools contribute to stress, it's clear that simplifying the employee experience remains very important.I recently spoke with Chris Ciauri, CEO of Unily, an employee experience platform, about unlocking organizational velocity and addressing the modern workforce’s needs. In a wide-ranging discussion, Chris and

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06:52

Episode 264 - [Ben solo] HR Consultant Reaches $300K...

A Better HR Business ·

2024/11/04

In today's episode, Ben shares a quick update from a client who has reached $300,000 in her first year as a solo HR consultant. Even better than the money is the nice lifestyle balance acheived by this consultant. Listen in to learn more., (By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). You can find the podcast discussion and show notes on the Get More HR Clients website. You

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25:01

Episode 263 - Growing A Global Employer of Record...

A Better HR Business ·

2024/10/16

Expanding internationally presents businesses with significant challenges, especially when it comes to hiring and managing teams across borders while remaining compliant with local laws and regulations. Companies increasingly seek solutions that simplify these complexities and support seamless global operations. Employer of Record (EOR) services like Boundless are revolutionizing this process by simplifying HR compliance, payroll, and local employment concerns.I recently spoke with Dee Coakley, CEO

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26:05

Episode 262 - Starting An Inclusion & Diversity...

A Better HR Business ·

2024/10/02

I recently spoke with Karan Kapoor, Founder of Vividh, about the challenges and opportunities of starting a successful Inclusion & Diversity consulting business and building inclusive workplaces. In a wide-ranging discussion, Karan and I talked about: ✅ How prioritizing inclusivity naturally fosters better diversity outcomes. ✅ The essential role of mentorship in career development, providing guidance and growth opportunities. ✅ The importance of early, budget-friendly marketing strategies for

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27:01

A Better HR Business - Episode 261 - Growing A Talent...

A Better HR Business ·

2024/09/23

Talent assessment and leadership development are key to building a strong, capable workforce. They help organizations identify top talent, align people with the right roles, and develop future leaders, driving growth and ensuring long-term success in a competitive market. In this episode of A Better HR Business, we enter into the dynamic world of talent assessment technology with David Jones, CEO of Mercer Talent Enterprise. Based in Dubai, David shares his fascinating journey of founding the Talent

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20:05

Episode 260 - Growing An Employee Healthcare Benefits...

A Better HR Business ·

2024/09/16

I recently had a very interesting conversation with Brandy Burch, CEO & Founder at Benefitbay, a platform that enables employers to easily model, deploy, and oversee their ICHRA plans, in full compliance with regulation and with full confidence that their employees will have tools and support to select and enroll in the plan that’s right for them. In a wide-ranging discussion, Brandy and I talked about: ✅ The challenges of managing employee healthcare benefits. ✅ The advantages of modern,

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28:57

Episode 259 - Amazing New Women-Trained AI That Helps...

A Better HR Business ·

2024/09/06

AI is shaping our future, but did you know it could be holding women back? A study from MIT and the Stanford Human-Centered AI Institute found significant gender biases in commercial AI systems, often reinforcing stereotypes and limiting women's opportunities in the workplace.This is why I was excited to speak recently with Shubhi Rao, the founder of Uplevyl, the world’s leading AI-for-women-by-women company. Uplevyl is leveraging AI to support women in the workforce, especially by helping

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25:37

Episode 258 - Kerry Barrett - PR Advice For HR...

A Better HR Business ·

2024/08/26

Looking to enhance your on-camera presence? You're not alone - many HR business owners are striving to improve their interview skills. Potential clients and partners are eager to connect with the person behind the brand, and top-performing small businesses often leverage video to showcase their leaders and build authentic relationships.Kerry Barrett, an Emmy Award-winning journalist and expert in media training and PR, offers invaluable insights on how small business owners can enhance their

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18:54

Episode 257 - Finding Hidden Sources of Job...

A Better HR Business ·

2024/08/19

Hiring the right talent is becoming increasingly challenging for companies as they face growing competition for skilled workers, especially in the frontline and essential sectors, where optimizing cost per hire is crucial for maintaining efficiency and sustainability.Thad Price, CEO of Talroo, a talent-matching marketplace focused on sourcing frontline and essential workers, joined Ben on the A Better HR Business podcast to discuss Talroo's innovative approach to job advertising, utilizing

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