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PODCAST

A Better HR Business

getmorehrclients

HR marketing podcast which looks at how HR consultants and HR tech firms grow their businesses. Visit www.GetMoreHRclients.com.

business management & marketing

All Episodes

26:38

Episode 296: Geraldine Butler-Wright On The Future of...

A Better HR Business ·

2025/10/28

I recently had the pleasure of speaking with Geraldine Butler-Wright, Founder and Chief People Officer of RorCas and about scaling tech companies. Geraldine is also the host of the excellent "People and Pioneers" podcast, where she explores the human side of innovation and success.Here are other topics from our conversation: The Real Reputation of HR: HR shouldn’t be a cost center stuck pushing paperwork. Tie your people practices to business impact. Ask: How does this initiative move the needle

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23:06

Episode 295: How Clearwater HR Consulting Helps Small...

A Better HR Business ·

2025/10/13

A strong HR foundation in small business isn’t just about compliance - it’s about retention. When employees feel valued throughout their journey, your business and culture grow.Too often, small businesses hand HR to office managers, leaving critical practices to chance. Real expertise ensures a positive, compliant, and trust-filled workplace. Handled well, tricky situations are de-escalated, protecting both team culture and your reputation. I recently spoke with Sarah Chang, CEO of Clearwater HR

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38:43

Episode 294: How To Grow An AI-Powered 2-Minute...

A Better HR Business ·

2025/10/02

Traditional e-learning isn't working. With only 5–15% completion rates industry-wide, most employees are stuck in “click & sleep” trainings that don’t stick.That’s why I was so keen to sit down with Matteo Penzo, Co-Founder & CEO of Zick Learn, to talk about how his company is flipping the script on corporate learning. Zick Learn’s AI-powered platform transforms training into 2-minute micro lessons delivered right where people already work: Slack, WhatsApp, Teams. The results? On average,

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16:11

Episode 293 - Growing A Leadership Development...

A Better HR Business ·

2025/09/24

High-growth organizations succeed when their culture grows alongside their leaders. There’s no universal playbook for scaling - what works is authentic, people-driven leadership that empowers others, strengthens relationships, and creates space for growth from the inside out.When companies plateau, it’s often a signal to grow internally. Defining roles, streamlining communication, and empowering leaders are the keys to getting unstuck. The real turning point comes when organizations focus on

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19:20

Episode 292 – Powerful New Business Management...

A Better HR Business ·

2025/09/11

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Dominic Le Fort, explore how to run a profitable HR consulting business with powerful new software made for HR consultants.Dominic Le Fort is Co-Founder & CEO of Shrlock, a business management software purpose-built for HR consultants. Ben and Dominic discuss the unique challenges HR consultants face, from multi-state compliance and time tracking to managing client relationships and scaling a

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8:25

Episode 291 - 10 Reasons Your HR Consulting,...

A Better HR Business ·

2025/08/26

In this episode, we explore 10 reasons your HR consulting, workplace, or HR software business should start a podcast. You’ll hear practical strategies for HR consultants, workplace consultants, L&D and OD experts, recruitment firms, and HR software founders who want to attract clients, win contracts, and stand out in a competitive market. Whether you run a consulting practice or a tech platform, podcasting can help you build authority, connect with decision makers, and create a consistent stream

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31:18

Episode 290 - How To Create and Use Press Releases To...

A Better HR Business ·

2025/08/11

Most small business press releases flop because they focus on announcements like “New logo!” or “New website!” Journalists want stories - real, human stories that connect.Your small size is a strength. Journalists love discovering authentic journeys. Instead of just announcing services, share client success stories with meaningful data and genuine quotes. Transformations beat feature lists every time. Before your next press release, ask: what’s truly new or inspiring about your business? That’s the

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22:44

Epuisode 289 - The Complexities And Opportunities Of...

A Better HR Business ·

2025/07/07

The workplace has never been more generationally diverse.From Baby Boomers to Gen Z, four generations are now working side by side (and virtually). But what does that really mean for your team or business? Generational researcher, consultant, speaker, and podcast host Meghan Grace says it comes down to “toggle leadership” - the ability to flex your leadership style, communication, and motivation strategies based on who you're working with. A big part of Meghan’s professional journey has centered

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23:28

Episode 288 - Growing An Automated Employment &...

A Better HR Business ·

2025/06/30

If you've ever worked in HR operations, you know how frustrating employment and income verifications can be: endless requests, privacy concerns, and compliance headaches.Vault Verify simplifies the process with an automated, real-time system that reduces administrative workload, cuts down on follow-up calls, and delivers accurate, up-to-the-minute data. Onboarding is quick and hassle-free: most customers spend just 3–5 hours total, with Vault Verify doing the heavy lifting. Best of all, they only

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19:46

Episode 287 - Using AI to Get Stunning Headshots –...

A Better HR Business ·

2025/06/23

What if you could turn everyday selfies into professional-grade headshots, without the awkward photo shoot or expensive photographer? In the latest episode of "A Better HR Business", Ricardo Ghekiere, Co-Founder of BetterPic, reveals how he scaled the company from $1.5K to $281K/month, by combining AI, bold marketing hacks, and a relentless focus on culture and customer trust. Ricardo didn’t start BetterPic - he bought it for $1 when it was struggling. Through smart positioning, affiliate marketing,

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16:31

Episode 286 - Growing An HR Consulting Business -...

A Better HR Business ·

2025/06/09

What started as a simple favor - answering a CEO’s question - turned into a writing gig, then a speaking opportunity, and ultimately a thriving consultancy. With roots in a family of General Motors workers and a background in psychology and employment law, Diane Faulkner, Founder of Human Resources, Made Easy, has become a trusted partner for small businesses navigating the complexities of people management.Unlike the scripted responses of corporate HR hotlines, Diane brings something refreshingly

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12:55

Episode 285 - 10 Common Marketing Mistakes That Stall...

A Better HR Business ·

2025/06/02

Finding it difficult to sell your HR consulting services and win new clients for your HR-related business?FYI – For us, the Human Resources industry includes Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc. After helping hundreds of HR-related consultants around the world, I’ve noticed that most of them hit the same roadblocks, and they stem from 10 common, deeply embedded beliefs. In this

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19:32

Episode 284 – Identifying Skills Gaps and Designing...

A Better HR Business ·

2025/05/26

It's been estimated that up to 30% of the UK workforce currently lacks the skills needed to do their jobs effectively.The founder and CEO of SkillsAssess, Robin Adda, joined me on the podcast to talk about his bold new mission: to fix the broken skills training ecosystem. (NOTE: Register for Robin's upcoming panel discussion on AI for HR & L&D.) A highly successful serial entrepreneur, Robin's latest venture, SkillsAssess, uses AI-powered assessments to help businesses and training

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24:17

Episode 283 - How To Track Marketing Attribution...

A Better HR Business ·

2025/05/19

With the decline of third-party cookies and the rise of privacy regulations like GDPR and iOS updates, understanding what truly drives conversions is more challenging than ever.So, how can marketers prove ROI when many traditional tracking tools no longer apply? I recently sat down with Jeff Greenfield, CEO of Provalytics - an AI-driven attribution platform built for the cookieless era. With over 30 years of marketing experience, Jeff shared what’s actually working today - and how HR and HR tech

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13:22

Episode 283 - How SeaBright Culture Solutions Helps...

A Better HR Business ·

2025/05/14

Workplace culture isn’t an HR project, it’s a leadership priority. One of the biggest challenges companies face is when CEOs don’t see culture as their responsibility. But without top-down commitment, even the best HR efforts fall flat. Real change starts at the top. What doesn’t work? Band-aid perks like free lunches or ping-pong tables. As Nia Pommerenke, my guest from “ Better HR Business Podcast puts it: “No one will stick around for the coffee if the culture is bad.” What does work? Clarity,

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25:48

Episode 281 - How Kara Connect Helps Employers...

A Better HR Business ·

2025/05/06

It's one thing for employers to say that they want to help improve employee mental health, but another thing entirely to actually make it happen.Today, I am joined by Tobba Vigfusdottir, CEO and Founder of Kara Connect, a customised mental health and wellbeing platform for employees. Tobba has an M.Ed. in Educational Psychology from the University of Washington in Seattle and a B.Ed. from the University of Iceland; both focused on cognitive psychology. Tobba has, throughout her career, focused on

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44:13

Episode 280 - How AI Is Changing HR Consulting - with...

A Better HR Business ·

2025/04/30

Employment lawsuits in the U.S. remain a problem. A recent survey found that 37% of small and medium-sized businesses (SMBs) had faced an employee lawsuit in the past year.While large corporations have legal teams at the ready, small businesses often depend on a single, dedicated HR professional juggling everything. That’s why Adam Daines, Founder and CEO of ADDA, didn’t just observe the AI revolution in HR - he and his team created MyHRAlly: a secure, closed AI platform built specifically to

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26:55

Episode 279 - Growing An AI-Led Soft Skills...

A Better HR Business ·

2025/04/22

Why do soft skills matter more than ever?As AI automates more tasks, human skills - like communication, creativity, and teamwork - are becoming the new gold standard, at work and beyond. But how do we actually measure and develop these skills meaningfully and at scale? Deeper Signals, a personality assessment platform built by psychologists, blends rigorous psychometrics with intuitive tech to democratize self-awareness. Their AI doesn’t replace human judgment - it augments it. Think of it as a

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26:32

Episode 278 - Growing An AI-Led Workforce Training...

A Better HR Business ·

2025/04/07

Today’s workforce has grown up with digital education - they expect modern, relevant training to help them succeed, not as a perk, but as a given. Data shows that companies with strong learning programs see higher employee satisfaction, better retention, and improved customer outcomes.However, for companies with 50 to 500 employees, especially those growing fast or expanding product lines, building a full-scale L&D department isn’t always feasible. The challenge of providing effective training

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18:39

Episode 277 - Running An HR Side Business - with...

A Better HR Business ·

2025/03/25

Finding your niche can be the key to unlocking new opportunities - whether it's launching a side hustle, growing a business, or balancing passion with a full-time career.I had an inspiring conversation with Cecilia Clark, founder of Aphrodite HR, about how she carved out a unique space in HR while maintaining work-life balance. Her company specializes in supporting independent fertility practices, helping them navigate industry challenges and build sustainable teams. One of the standout aspects of

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296 results

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