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PODCAST

The Unfounders

Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you

business careers

All Episodes

41:40

#52 - Katie Edmunds - TRIP [Senior National Account...

The Unfounders ·

2025/08/17

5 Years ago, Katie Edmunds joined her brother as employee number 1 at Trip. In that time the business has gone from strength to strength, becoming a household name in the functional drinks space and Katie has just been promoted to USA Director of Sales.In this episode we dig into the importance of team dynamics, company culture, and employee wellness initiatives in how to build a high functioning team that is over 60 people now!We delve into Tripp's expansion into the US market, tailoring and

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40:31

#51 - Bread & Jam Festival LIVE - Where The Hell Does...

The Unfounders ·

2025/08/10

This episode is a fantastic conversation digging into the real, honest and unfiltered ways of raising, saving and spending money in business - Where the hell does all the money go?Recorded live at ⁠Bread & Jam⁠ (Thanks to ⁠Aztec⁠) this panel was with:🌾 Thiviyan Umapathysarma - Oat Avenue 🍫 Charlotte Miller - Caroboo 🍺 Jacob Liddle - Jiddler's Tipple Sharing the lessons and learnings along the way about ways to save, and to waste money!I’d love to hear what you think of this one -

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44:25

#50 - Rory McEntee - GymNation [Chief Marketing...

The Unfounders ·

2025/08/03

Today's guest is a marketing legend - Rory McEnteeRory is now the Chief Marketing (/Mischief) Officer at GymNation - a mega gym taking over the UAE with their huge well equipped offering.He's already causing a stir with 'The Coolest Class in Dubai' and other fantastic initiatives, but I wanted to dig into his background, and what it's like moving to Dubai whilst raising a young family.So that's exactly what we did!Rory reflects on his experiences at GymBox, Paddy Power, Pizza

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48:04

#49 - Bread & Jam Festival LIVE - From Startup to...

The Unfounders ·

2025/07/27

This episode is a raw & honest look at what it takes to build, and then exit your business.Recorded live at Bread & Jam (Thanks to Aztec) this panel was with:🐣 Anna Richey - Two Chicks 🍲 John B Stapleton - Ex New Covent Garden Soup Co / Little Dish 👨‍⚖️ Phil Hails-Smith - Joelson | B CorpSharing the highs, lows, ins and outs of building and finally existing a brand.I’d love to hear what you think of this one - personally I LOVED it!As always thanks to our fantastic sponsor ⁠Mission

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44:44

#48 - Phil Peters - YF [Director of Supply Chain...

The Unfounders ·

2025/07/20

In this episode, I talk all thing operations with Phil Peters - Director of Supply Chain Services at YF.YF are a consultancy designed to help innovative, high-growth consumer businesses achieve mainstream scale. They provide advice and a wide range of services to retailers, investors and the brands themselves - one of which includes operations, and that's where Phil comes in!He shares insights from his early career, key lessons learned, and the significance of cash management in business. Phil

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39:27

#47 - Laura Mimoun - The Real Greek & Franco Manca [CMO]

The Unfounders ·

2025/07/13

Today I have the honour and privilege of sitting down to talk with Laura Mimoun - Chief Marketing Officer at The Fulham Shore, looking after both The Real Greek and Franco Manca.Laura's background is fantastic, having worked at Mondalez and PepsiCo, looking after brands such as Mini Eggs, Creme Egg, Green and Blacks and so many more.Laura also had experience of being an entrepreneur herself, with the amazing Kaleido Salad Roll business. And then taking the step back into employment for where she

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52:14

#46 - Shane Stewart - XOXO Soda [Brand Director]

The Unfounders ·

2025/07/06

Today's guest is the brilliant Shane Stewart - Brand Director at XOXO Soda.XOXO are a stunning prebiotic soda brand taking over Europe and The UK - and Shane is taking the helm leading all things brand.I loved digging into his background and past journey, working at brands like Northern Bloc ice cream and Moju.Shane also shares the work he's doing to remove stigma around grief, with his inclusive running club Step by Steppers that he created after sadly losing his father.Shane is an absolute

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43:22

#45 - Will Orchard - Shandy Shack [Sales Lead]

The Unfounders ·

2025/06/29

In this conversation, Will Orchard, the sales lead at Shandy Shack, shares insights into the unique offerings of the brand, which specialises in low-alcohol craft beer shandies. He discusses the journey of Shandy Shack, its collaborations, customer demographics, and the challenges faced during rapid growth and acquisition. Will also reflects on his unconventional career path, lessons learned from his time in the army, and the importance of maintaining brand identity post-acquisition. The

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44:15

#44 - Katie Arabella Ward - Pimentae

The Unfounders ·

2025/06/21

Today's guest is the wonderful Katie Arabella Ward - Senior National Account Manager at PimentaePimentae make delicious Margaritas - Spicy, Tommy, Cucumber and my favourite - Grapefruit, which was also just named the best canned margarita by BBC Good Food Katie swapped a career in beer into the world of tequila and I loved digging into all things drinks, managing customers and activations - and what they're doing as a brand to make noise.I loved this chat - and hope you do too!As always

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42:04

#43 - Emily Churchill - NICE Wine [Head of Marketing]

The Unfounders ·

2025/06/15

In this weeks episode, I chat to Emily Churchill - Head of Marketing at Nice Wine.She shares insights into the brand's innovative approach to the wine industry.We discuss the company's mission to make wine more approachable and fun, the strategic positioning that has led to its widespread acceptance, and the creative marketing campaigns that have captured consumer attention.Emily also reflects on her career journey, the importance of company culture, and the lessons learned from both

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37:46

#42 - Katie Jewitt - MoMo Kombucha [COO]

The Unfounders ·

2025/06/08

Today's guest is the fantastic Katie Jewett, Chief Operating Officer at Momo Kombucha.Katie shares insights into the journey of Momo, a brand known for its high-quality, authentic kombucha.We discuss the challenges of scaling a business, innovative collaborations, and the importance of maintaining product quality amongst rapid growth.Katie also reflects on her career path, team dynamics, and the supportive culture within startups.I loved the emphasis throughout on the significance of curiosity

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48:13

#41 - Rudi McGuinness - Dig In

The Unfounders ·

2025/06/01

Today's guest Rudi McGuinness is one of the most passionate, energetic and engaging young people I've ever spoken to.Rudi is Head of Partnerships at Dig In, a company who provide boxes of essential items for students on their first day of university, and how this create meaningful connections between brands and young consumers in a time they are most receptive.We touch on her vibrant journey from Spain to the UK, her experiences in hospitality, and her passion for engaging with Gen Z through

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42:07

#40 - Stephanie Lee & Margaux Jacquot - Mr Organic

The Unfounders ·

2025/05/25

In today’s episode I’m joined by two fantastic guests from the brilliant Mr Organic. Head of Brand Stephanie Lee and National Account Manager Margaux Jacquot.I loved digging into the origins, heritage and why behind the brand, as well as unpicking everything around how the range has expanded to over 120 product and counting, and the role independents play in their strategy.The conversation delves into the importance of customer feedback, the recent rebrand, and the significance of quality in organic

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49:53

#39 - Will Drinkwater - Head of Operations at TRIBE

The Unfounders ·

2025/05/18

Today's guest is Will Drinkwater Head of Operations at TRIBE.Tribe make delicious, nutritionally focused products like flapjacks, brownies, cereals and more with the aim of supporting their community charity The Tribe Freedom Foundation, helping tackle human trafficking.Will has been in the business nearly 10 years and I loved digging into his journey.We dive into Tribe's origin story, the importance of operations in a growing business, sustainability efforts, team culture, and the

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42:05

#38 - Nat Slade - Dirtea

The Unfounders ·

2025/05/11

In today's episode, Nat Slade, Head of Sales and Partnerships at Dirtea, discusses the innovative world of functional mushrooms and their health benefits. We discuss her journey from recruitment in healthcare to leading sales at Dirtea, emphasising the importance of team culture, wellness initiatives, and the brand's commitment to quality. Nat also highlights the challenges faced in the industry, the significance of building relationships, and offers valuable advice for aspiring

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32:31

#37 - Kerry Hopkins - Pollen + Grace [Mission Kitchen...

The Unfounders ·

2025/05/04

In the final episode of our 3 part Mission Kitchen special, I have the pleasure of sitting down with Kerry Hopkins - Head of Brand at Pollen + Grace.Pollen + Grace have been championing healthy, fresh, plant-based food for a decade now, and they don’t show any signs of slowing down.I loved digging into Kerry’s time there pretty much since day one! What is it about her role that’s kept her engaged for 10 years, how has the brand evolved and changed.What challenges have they had to overcome, and what

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33:01

#36 - Jack Parton - Sylt Pickling [Mission Kitchen...

The Unfounders ·

2025/04/27

In part 2 of our Mission Kitchen special, Mitch sits down with ⁠Jack Parton⁠, Marketing Director at ⁠Sylt Pickling⁠. We discuss the innovative concept of pickling liquids, the importance of reducing food waste, and his journey in the food industry. Jack shares insights on community engagement through events, the support provided by Mission Kitchen for startups, and the challenges faced in entrepreneurship. Jack also emphasises the significance of work-life balance and the value of being part of a

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22:35

#35 - Alex Locke - Mondarella [Mission Kitchen...

The Unfounders ·

2025/04/13

This is part 1 of a 3 part, in-person special filmed live at Mission Kitchen.In this first installment, Mitch sits down with Alex Locke - Brand Manager at plant-based cheese brand Mondarella.Alex shares insights into the plant-based cheese market and her career journey working in brands like Yankee Candle, The Food Doctor and Ocado. We also dive into the collaborative spirit fostered within Mission Kitchen and how Mondarella use the space. Leading to unique buyers boxes with chutney and crackers

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47:13

#34 - Liv Marshall - White Rabbit

The Unfounders ·

2025/04/13

Today's guest is the fantastic Liv Marshall - Head of Commercial at White Rabbit.In this episode we discuss Liv's journey from Unilever to leading a pioneering gluten-free brand. She shares insights on the evolution of White Rabbit's product range, the importance of consumer feedback, and the challenges faced in the food industry. Liv emphasises the significance of working for brands that align with personal values and the impact of strong leadership in fostering grow.Plus SO much

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48:19

#33 - Holly Barnes - Blendsmiths

The Unfounders ·

2025/04/06

Today's guest is the wonderful Holly Barnes - partnership manager at BlendSmiths. She shares her journey and insights into the world of artisanal hot drinks.The conversation explores the origins of BlendSmiths, the importance of quality ingredients, and the role of partnerships in building a successful brand.Holly discusses the challenges faced in the industry, the significance of hospitality experience, and some exciting NPD that has just been released!As always thanks to our fantastic

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73 results

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