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PODCAST

The Unfounders

Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you

business careers

All Episodes

41:24

#71 - Alice Galsworthy - Mother Root [Chief Operating...

The Unfounders ·

2026/01/11

From Veganuary to Dry January - Today's guest is the incredible Alice Galsworthy, Chief Operating Officer at Mother Root. Mother Root is the feel-good aperitif that helps you unwind without the alcohol, made of apple cider vinegar, honey, fresh pressed ginger and chilli extract. And it's blooming delicious!From an early customer, to first employee - Alice has now been there for nearly 3 years and the business has gone from strength to strength.We talk about dragons den, growing a team, and

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39:31

#70 - Zoe Harris - Oatly [Head of National Accounts -...

The Unfounders ·

2026/01/04

First guest of 2026 is the wonderful Zoe Harris, Head of National Accounts at Oatly.Now if somehow you've never heard of Oatly, they essentially created the Oat milk space 20 years ago and have become an absolute powerhouse of a brand ever since.I loved speaking to Zoe about her time working in Incredible brands like Kellogs and Bear alongside many inspirational people on her journey.Plus digging into the 6 year career at Oatly so far with 6 different roles.This is a cracking episode, Oalty are

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41:50

#69 - Henry Mills - All Dressed Up Dressings [General...

The Unfounders ·

2025/12/28

In this episode, Henry Mills, the General Manager of All Dressed Up Dressings, shares his journey through the food industry, discussing his experiences with various brands like Vita Coco, Seedlip, and Mindful Chef.Henry discussed what makes All Dressed Up special, including their commitment to natural ingredients, the packaging, and of course the founder Tess and her mission to shake up the food industry.Henry has so much brilliant experience - I loved this conversation and know you will too!If you

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38:40

#68 - Izzy Maxwell - Della Vite [Head of Marketing]

The Unfounders ·

2025/12/21

Would you cheat on champagne?Well that's what this weeks guest Izzy Maxwell (Head of Marketing) is asking consumers to do over at Della Vite - An award wining Italian prosecco brand created by Cara, Poppy and Chloe Delevingne.Izzy shares insights into the brand's mission to premiumise the Prosecco category, her journey to the company, and the unique challenges of working with celebrity founders. The conversation delves into the innovative marketing strategies employed, including the

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38:14

#67 - Jo Taylor - Dionilife (MASH GANG) - [Global...

The Unfounders ·

2025/12/14

Today's guest is the brilliant Jo Taylor - The Global Marketing Director at DionilifeDionilife are reimagining adult beverage with a fantastic growing portfolio of alcohol free brands including Pavari aperitivo, agave based spirit La Borosa and the incredible beer brand MASH GANG who are taking over the AF space, recently launching in WaitroseJo has a truly fantastic career working with the likes of L'Oreal, Danone, Innocent and BOLWe dig into her career, brilliant lessons and learnings

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31:49

#66 - Joe Rampley & Eli Baillie - Forest [Creative...

The Unfounders ·

2025/12/07

This week I speak to Joe Rampley [Creative Brand Manager] & Eli Baillie [Creative Producer] at Forest, the London-based e-bike company.We discuss their innovative marketing strategies, company culture, and the unique user experience they offer. Diving into their creative team dynamics, the importance of community engagement, and their personal career journeys leading to get them where they are.I really enjoyed this, and since recording have even had my first ride on the bikes so can confirm they

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38:47

#65 - Luke Byrne - THIS [Innovation & Sustainability...

The Unfounders ·

2025/11/30

Today's guest is Luke Byrne, Innovation & Sustainability Director at THIS.THIS have been leading the way for plant-based meat in the UK with their range of meat alternatives from bacon to chicken to pork. And more recently they've stepped into the veg-lead and whole food space with their new super superfood range.If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.They have a 5-Minute

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41:09

#64 - Hannah Page - OLLY'S [Social Media Manager]

The Unfounders ·

2025/11/23

Today's guest is the effervescent Hannah Page - Social Media Manager at OLLY'SOLLY'S are an incredible snacking brand known for their delicious olives and pretzel thins.Their content has always been top notch, and I wanted to dig into how it's created, and how Hannah got into this role in the first place.It's a cracker of an episode, enjoy!As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠If you're a chef, baker of food brand looking to grow, then head on over to

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34:31

#63 - Ailis Anderson - Honestly Tasty [Head of Brand...

The Unfounders ·

2025/11/16

Today's guest is the lovely Ailis Anderson - Head of Brand & Marketing at Honestly Tasty.Now Honestly Tasty make absolutely DELICIOUS fermented, mould-ripened, natural, plant-based cheeses like blue, brie, camembert and more.Recently they acquired La Fauxmagerie - a brand who I worked for in the past and had the pleasure of seeing behind the scenes the care, passion and craft the Honestly Tasty team put into creating all these award winning cheeses!I loved digging into Ailis' background

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37:19

#62 - Jack Rutherford - Crosta Mollica [UK Managing...

The Unfounders ·

2025/11/02

Jack Rutherfood is the UK Managing Director at Italian food powerhouse Crosta MollicaThey have been dominating in the UK over recent years, and it was great chatting to Jack to try and understand some of the reasons why that is.I also loved digging into Jack's background from his first role as a Junior Buyer at Sainsburys, to moving brand side and working at the likes of Diageo, Lily's Kitchen and THIS.Jack is a fantastic guy - and I loved this one, I'm sure you will too!As always thanks

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38:58

#61 - Poppy Dionian Smith & Maja Turner - FATSO [NAM...

The Unfounders ·

2025/10/26

Oi, FATSO. Yeah, you heard that right...No, I'm not insulting you - I'm talking about the unapologetically FAT and delicious chocolate brand FATSO as this week I sit down with the lovely Poppy Dionian Smith - National Account Manager and Maja Turner - Brand & Content Manager.I LOVED this conversation. From the playful name and branding - which when unwrapped has so much more to share, from their ethical sourcing from a single farm in Cambodia, to supporting the chocolate dream charity

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41:35

#60 - Becki Douglas - Champneys [Head of Nutrition]

The Unfounders ·

2025/10/19

In this episode, Becki Hawkins, the Senior Nutritionist at Champneys, shares her extensive experience in the wellness and nutrition industry. She discusses the philosophy behind Champneys' approach to food, emphasising moderation, balance, and variety. Becki highlights the importance of innovation in menu development, the impact of their cookbook, and the evolving landscape of nutrition science. She also addresses the significance of enjoying food and social connections, the challenges faced

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37:08

#59 - Ellie-Mae Healey - Marna Iced Tea [Head of...

The Unfounders ·

2025/10/12

In this episode, Ellie-Mae Healy, Head of Growth at Marna Iced Tea, shares her journey from sports to the startup world, discussing the unique approach Marna takes in brewing iced tea with real loose leaf tea. She highlights the challenges and successes of the brand, the importance of utilising AI for operational efficiency in such a small team.It was also great to hear about her time at Perfect Ted and what she learnt along the way.I loved this chat, and the tea is delicious - this is a brand to

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45:52

#58 - Harry Ford & Eve Rodway - HIP POP [Grocery Lead...

The Unfounders ·

2025/10/05

This weeks guest are Harry Ford and Eve Rodway of HIP POP - functional drinks brand offering a wide range of delicious kombucha’s, fibre rich soda’s and CBD drinks.We discuss the brand's origins, marketing strategies, festival activations, and the importance of team culture.I loved digging into both Harry and Eve’s backgrounds and to understanding what makes them both love what they do, day in day out!As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠If you're a chef, baker of food

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40:14

#57 - Jacob Wood - ALLORA [Sales & Activation Manager]

The Unfounders ·

2025/09/28

Allora, let me welcome you to apertivo hour with this weeks guest Jacob Wood.Jacob is the Sales & Activation Manager at Allora - a brand reinventing the spritz with their unique, delicious lemon based spirit.He discusses his journey from field sales to joining Allora, the challenges faced in building the brand, and the strategies employed to engage with customers and bars and getting 'liquid on lips.'I love what Allora are doing, and Jacob is brilliant.As always thanks to our fantastic

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49:01

#56 - Sarah Warman - Fractional CMO [Ex BrewDog]

The Unfounders ·

2025/09/21

Sarah Warman was the first marketing hire at Brewdog back in 2013...From a small craft brewery brand, to an international beer powerhouse.But what has it actually been like working in a business where marketing and PR stunts has been a huge part of their growth?What are the key lessons and learnings along the way?What is it really like working with James Watt?I loved this chat so much. Sarah is absolutely brilliant and diving through her career journey was so great fun - I hope you enjoy it as much

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43:31

#55 - Lois Mills - Yonder [Senior Content Lead]

The Unfounders ·

2025/09/07

Today I speak with the wonderful 'neuro-spicy' Lois Mills - Senior Content Lead at Yonder, who very much finds her work 'rewarding' to say the least.Yonder is a new way of banking, rewarding customers with points for debit and credit card spending. Rather than stuffy and corporate, they do things much more creative, playful and know how to get eyeballs on the brand.Lois discusses the challenges and joys of working in a startup environment, the importance of creative marketing

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42:04

#54 - Bina Edwards - Holie's [UK Commercial Director]

The Unfounders ·

2025/08/31

⁠Holie's⁠ are on a mission to shake up the breakfast aisle with their high protein, low sugar range and in this episode, I speak to UK Commercial Director to ⁠Bina Edwards⁠.Bina has a fantastic background working for brands like Red Bull, Ugly, and Liquid Death.Unpicking all these lessons and learnings throughout her journey was fantastic.It's raw, honest and there's so much value in this.I love that she's channeling all this experience into taking on the sugar packed sector - and we

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48:59

#53 - Ben Dando - Goodrays [Managing Director]

The Unfounders ·

2025/08/24

This week's guest is an absolute powerhouse in the drinks world - Ben Dando, Managing Director at Goodrays,In their words, Goodrays provide premium, natural, great-tasting wellbeing products, all born from the power of the sun - in a range of CBD drinks, oils, and edibles.Following on from a delicious rebrand, it was great to dive into this with Ben to hear all about his background working in the drinks world. From the days of Coca Cola and Relentless - to Karma Drinks, Califia Farms and most

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41:40

#52 - Katie Edmunds - TRIP [Senior National Account...

The Unfounders ·

2025/08/17

5 Years ago, Katie Edmunds joined her brother as employee number 1 at Trip. In that time the business has gone from strength to strength, becoming a household name in the functional drinks space and Katie has just been promoted to USA Director of Sales.In this episode we dig into the importance of team dynamics, company culture, and employee wellness initiatives in how to build a high functioning team that is over 60 people now!We delve into Tripp's expansion into the US market, tailoring and

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72 results

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