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PODCAST

The Unfounders

Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you

business careers

All Episodes

39:34

#84 - Lucy Williamson - STOCKED [Brand Manager]

The Unfounders ·

2026/04/12

Today's guest is Lucy Williamson, brand manager at STOCKEDNow STOCKED make innovative meals in block format, with a passionate community of 'blockheads' and over 16,000 subscribers.I loved chatting to Lucy, you're gonna love it too!If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where

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37:17

#83 - Louis Bedwell - FMCG Industry Advisor

The Unfounders ·

2026/04/05

Today's guest is my good friend Louis Bedwell. Louis has spent 10+ years on the inside of the food industry - running innovation programmes with major retailers, backing early-stage brands through an investment fund, and leading a senior membership community focused on climate and health strategy. His job is all about helping brands, retailers, and investors make better decisions about food, and he regularly posts great hot takes on LinkedIn.It's a slightly different one today - but super

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35:44

#82 - Ellen Whysall - Pukpip [Business Development...

The Unfounders ·

2026/03/29

This weeks guest is Ellen Whysall, Business Development Manager at Pukpip.A brand revolutionising frozen banana desserts. Discover insights on brand growth, product innovation, and navigating the food industry, perfect for aspiring food entrepreneurs and FMCG enthusiasts.If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.They have a 5-Minute Brand Test to help you uncover what’s working, what’s

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43:51

#81 - Jess Wright - Caravan Coffee Roasters [Sales &...

The Unfounders ·

2026/03/22

This weeks guest is Jess Wright - Sales and Marketing Director at Carvan Coffee Roasters.Jess has a fantastic career history, working for brands inlcuding Coca Cola, Emily Crisps, Camden Town Brewery, &Soda and many more!She now leads a team looking after the coffee side of the brilliant Caravan hospitality business.There's so much in this, Jess is full of energy and personality - I know you're gonna love it.Enjoy!If you want to build a brand consumers love, you NEED to speak with my

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41:04

#80 - Aidan Conry - Fearne & Rosie [Head of Sales]

The Unfounders ·

2026/03/15

This week's guest is the brilliant Aidan Conry, Head of Sales at Fearne & Rosie - A jam brand proud to produce a range using double the fruit (70%) and half the sugar compared to most jam's in the market! Aidan shares insights into building a successful food brand, navigating retail partnerships, and the importance of authenticity and persistence in FMCG. From early days of being a buyer, to working for brands ever since - there's plenty of words of wisdom in this episode, enjoy!If

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44:17

#79 - Mike Hemming - Love Sum [Commercial Director]

The Unfounders ·

2026/03/08

This week I speak to industry titan - Mike Hemming, The Commercial Director of LoveSum DumplingsWe discuss Mike's extensive background in the food industry, including his time at Cadbury, Green & Black's, Mars Pet Care and Peter's Yard.Mike shares the founding story of LoveSum Dumplings, their vision for fresh dumplings in the UK, and the challenges they face in the retail market. There's insights on working in both corporate and SME environments, and advice for aspiring food

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40:12

#78 - Hayley Costanzo - PÄRLA [Managing Director]

The Unfounders ·

2026/03/01

Today's guest is the fantastic Hayley Costanzo - Managing Director at PÄRLA.Now PÄRLA are revolutionising oral care and the toothpaste space with their range of innovative tabs and more recently their fully recyclable aluminium tube pastes.Hayley is a TRUE unfounder, being there pretty much from day one - I loved unpicking the last 5+ years building the brand, and her lessons and learnings from brilliant brands like Innocent and Strong Roots too.This is a corker, enjoy!If you want to build a

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36:13

#77 - Bryan Serwatka - Minor Figures [Coffee...

The Unfounders ·

2026/02/22

This weeks guest is Bryan Serwatka, the Coffee Community Manager at Minor Figures, about the evolution of oat milk in coffee, the unique culture at Minor Figures, and Brian's personal journey into the coffee world. (Give him a follow on Instagram at @mf.bryan.mf)We explore the importance of authenticity in business, the challenges faced in the coffee industry, and the trends shaping the future of coffee. Brian shares insights on the attitudes towards oat milk in different countries and

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39:42

#76 - Thea Mathias - Our Place [VP International]

The Unfounders ·

2026/02/15

This weeks guest is Thea Mathias, VP International at Our Place - A brand known for their gorgeous non-toxic cookware.We dig into the brand's rapid growth in just 6 years, the importance of team dynamics, and the strategies behind their successful international expansion.Thea was a joy to talk to, I loved it, and you will too!If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.They have a 5-Minute

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36:47

#75 - Amy Seymour - The Turmeric Co [Head of Brand &...

The Unfounders ·

2026/02/08

Amy Seymour almost didn't get the job at The Turmeric Co... Luckily things have a way of working out, and they got the right person in the end!Amy - Head of Brand & Comms, shares her journey and insights into the brand's founding story, product innovations, and the challenges faced in the health and wellness industry. The conversation highlights the importance of alignment, problem-solving, and the unique approach of The Turmeric Co. in creating functional health shots. Amy discusses her

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40:03

#74 - Mia Skelson - Seep [Social Media & Community...

The Unfounders ·

2026/02/01

This week I am joined by Mia Skelson - Social Media & Community Manager at Seep, discussing her journey in the sustainable cleaning industry. Mia shares insights into the importance of eco-friendly products, the challenges of social media marketing, and the significance of community engagement. We also discuss her brilliant approach to networking through a speed dating concept for social media managers, emphasising the need for creativity and standing out in the competitive FMCG space.I loved

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49:23

#73 - Miranda Ballard - NielsenIQ [Head of SMB West...

The Unfounders ·

2026/01/25

Today's guest is the absolutely brilliant Miranda Ballard, Head of Small and Medium Business at Nielsen IQ.I loved this conversation, it was equal parts cathartic, fascinating and entertaining to say the least!Miranda digs into the critical role of data for small businesses, emphasising the importance of competitor data, consumer behaviour insights, and the impact of AI in market testing.Miranda shares her personal journey from a performing arts background to the data industry, highlighting

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38:07

#72 - Chloe Reeley - Holos Kombucha [Head of Sales]

The Unfounders ·

2026/01/18

In this episode the brilliant Chloe Reeley - Head of Sales at Holos Kombucha shares her journey from working in larger brands to leading a mission-driven startup. Holos Kombucha is dedicated to supporting survivors of modern slavery, and Chloe discusses the unique challenges and successes of scaling the brand. The conversation covers the importance of community engagement, innovative product development, and the lessons learned from both big corporations like Lucozade to challenger brands like

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41:24

#71 - Alice Galsworthy - Mother Root [Chief Operating...

The Unfounders ·

2026/01/11

From Veganuary to Dry January - Today's guest is the incredible Alice Galsworthy, Chief Operating Officer at Mother Root. Mother Root is the feel-good aperitif that helps you unwind without the alcohol, made of apple cider vinegar, honey, fresh pressed ginger and chilli extract. And it's blooming delicious!From an early customer, to first employee - Alice has now been there for nearly 3 years and the business has gone from strength to strength.We talk about dragons den, growing a team, and

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39:31

#70 - Zoe Harris - Oatly [Head of National Accounts -...

The Unfounders ·

2026/01/04

First guest of 2026 is the wonderful Zoe Harris, Head of National Accounts at Oatly.Now if somehow you've never heard of Oatly, they essentially created the Oat milk space 20 years ago and have become an absolute powerhouse of a brand ever since.I loved speaking to Zoe about her time working in Incredible brands like Kellogs and Bear alongside many inspirational people on her journey.Plus digging into the 6 year career at Oatly so far with 6 different roles.This is a cracking episode, Oalty are

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41:50

#69 - Henry Mills - All Dressed Up Dressings [General...

The Unfounders ·

2025/12/28

In this episode, Henry Mills, the General Manager of All Dressed Up Dressings, shares his journey through the food industry, discussing his experiences with various brands like Vita Coco, Seedlip, and Mindful Chef.Henry discussed what makes All Dressed Up special, including their commitment to natural ingredients, the packaging, and of course the founder Tess and her mission to shake up the food industry.Henry has so much brilliant experience - I loved this conversation and know you will too!If you

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38:40

#68 - Izzy Maxwell - Della Vite [Head of Marketing]

The Unfounders ·

2025/12/21

Would you cheat on champagne?Well that's what this weeks guest Izzy Maxwell (Head of Marketing) is asking consumers to do over at Della Vite - An award wining Italian prosecco brand created by Cara, Poppy and Chloe Delevingne.Izzy shares insights into the brand's mission to premiumise the Prosecco category, her journey to the company, and the unique challenges of working with celebrity founders. The conversation delves into the innovative marketing strategies employed, including the

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38:14

#67 - Jo Taylor - Dionilife (MASH GANG) - [Global...

The Unfounders ·

2025/12/14

Today's guest is the brilliant Jo Taylor - The Global Marketing Director at DionilifeDionilife are reimagining adult beverage with a fantastic growing portfolio of alcohol free brands including Pavari aperitivo, agave based spirit La Borosa and the incredible beer brand MASH GANG who are taking over the AF space, recently launching in WaitroseJo has a truly fantastic career working with the likes of L'Oreal, Danone, Innocent and BOLWe dig into her career, brilliant lessons and learnings

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31:49

#66 - Joe Rampley & Eli Baillie - Forest [Creative...

The Unfounders ·

2025/12/07

This week I speak to Joe Rampley [Creative Brand Manager] & Eli Baillie [Creative Producer] at Forest, the London-based e-bike company.We discuss their innovative marketing strategies, company culture, and the unique user experience they offer. Diving into their creative team dynamics, the importance of community engagement, and their personal career journeys leading to get them where they are.I really enjoyed this, and since recording have even had my first ride on the bikes so can confirm they

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38:47

#65 - Luke Byrne - THIS [Innovation & Sustainability...

The Unfounders ·

2025/11/30

Today's guest is Luke Byrne, Innovation & Sustainability Director at THIS.THIS have been leading the way for plant-based meat in the UK with their range of meat alternatives from bacon to chicken to pork. And more recently they've stepped into the veg-lead and whole food space with their new super superfood range.If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.They have a 5-Minute

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85 results

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