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PODCAST

Brand Your Way to A Million

Jasmine Haitalani

You"ve heard of selling and marketing your way to business growth but it"s time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry

business marketing

All Episodes

23:18

EP 186 - The Marketing Marathon: How I Create a Month...

Brand Your Way to A Million ·

2025/10/02

If you're tired of spending every Monday scrambling to create content for the week or feeling like you're constantly behind on your marketing, this episode will completely transform how you approach content creation. Today I'm sharing my Marketing Marathon framework, which allows me to create an entire month's worth of content across 6 different platforms in just 3 focused days. Batching content is a way of working smarter, not harder and it doesn't need to be exhausting. I used to do content

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24:35

EP 185 - The Media Mapping Method: How to Show Up on...

Brand Your Way to A Million ·

2025/09/25

If you're exhausted from trying to be everywhere online or frustrated that your content isn't converting despite being on multiple platforms, this episode is for you. And it might be the most important framework you implement this year! Today I'm introducing the Media Mapping Method, which is the evolution of my platform personalities framework that I shared almost 2 years ago. This isn't about working harder or creating more content. It's about working smarter by giving each platform or feature a

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13:30

EP 184 - Stop Being Lazy With Your Content - Here Are...

Brand Your Way to A Million ·

2025/09/18

If you're frustrated because your content isn't performing despite having great expertise and valuable insights to share, you can make a few simple swaps to address the issue. The problem isn't your knowledge, it's that you're using outdated content approaches and treating Instagram like it's your email list. Today I'm giving you specific content swaps that will take your posts from basic to scroll-stopping, because here's the truth: you can't just repurpose content across platforms and expect it to

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14:20

EP 183 - Here's How to Turns Mediocre Content Topics...

Brand Your Way to A Million ·

2025/09/11

If you're spending hours creating beautiful content that gets crickets for engagement, the problem isn't your design skills or your expertise. It's probably your content topics! This episode will show you exactly how to fix it. Today I'm breaking down the framework I use to evaluate every single content topic before it goes live. Here's the truth: a great content topic can make mediocre design and copy perform well, but even the most beautiful, expertly crafted content will flop if the topic doesn't

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41:15

EP 182 - Why Studying Content Creators (Not Coaches)...

Brand Your Way to A Million ·

2025/09/04

If you're still repurposing emails into Instagram posts and wondering why your content isn't converting, this conversation will completely shift how you approach content creation in 2025. Today I'm joined by my friend and client Dielle Charon, founder of For the 23%, for a deep dive into what's actually working in content right now versus what we used to be able to get away with. We're both seeing the same shift: the passive content strategies that worked a year ago simply aren't cutting it anymore,

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17:01

EP 181 - Why Your Content Strategy Isn't Working...

Brand Your Way to A Million ·

2025/08/28

You have all the strategies, all the frameworks, and all the tools, but you're still not implementing them. At this point, you know the problem isn't your lack of knowledge. Today I'm switching things up from my usual strategy heavy episodes to tackle the real issue that's keeping you stuck: your mindset around marketing and content creation. After being surrounded by entrepreneurs outside my direct industry, I've realized we're complaining about posting 3 times a week while others are treating

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11:44

EP 180 - The Content Audit That Changed Everything: 4...

Brand Your Way to A Million ·

2025/08/21

If you're creating content that feels like it's screaming into the void, getting minimal engagement, and not converting to sales, you're probably missing at least 1 of these 4 critical components. Today, I'm breaking down the framework I use to evaluate every single piece of content before it goes live. And it's the same system that separates content that converts from content that flops. Here's the thing: if you're approaching every piece of content thinking it needs to directly convert to a sale,

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18:10

EP. 179 - The Marketing Audit That Changed My Entire...

Brand Your Way to A Million ·

2025/08/14

Most entrepreneurs make business decisions based solely on sales data. But I've learned that auditing your entire marketing ecosystem gives you a much clearer picture of what's actually working and what needs to change. In today's episode, I'm walking you through the comprehensive marketing audit framework I use to make informed business decisions in my seven-figure creative agency. This isn't about analyzing individual content performance. It's about taking a 360-degree view of your messaging,

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15:50

EP 178 - How Brand-First Marketing Increased My...

Brand Your Way to A Million ·

2025/08/07

Over the last year and a half, I completely transformed my social media strategy from sales-first to brand-first marketing. The results have been incredible: increased reach, higher conversion rates, better engagement, and more qualified leads across every metric I track. In today's episode, I'm breaking down exactly how I made this shift and why it's been a game-changer for my seven-figure creative agency. If you're tired of your social media feeling like a constant sales pitch that's not

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18:12

EP 177 - The A-B-C Framework That Turns Social Media...

Brand Your Way to A Million ·

2025/07/31

If you're creating hyper-specific content focused on direct selling and wondering why your posts aren't performing like they used to, you're probably skipping 2 crucial parts of your social media funnel. In today's episode, I'm breaking down something controversial: not every piece of content is meant to convert immediately! I know that sounds crazy when you're trying to grow your business, but hear me out. With how social media algorithms have evolved, the old strategy of making every post a direct

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15:34

EP 176 - The Lo-Fi Content Mistake That's Killing...

Brand Your Way to A Million ·

2025/07/24

Everyone's jumping on the lo-fi content trend thinking it means they can just post random photos from their camera roll, but they're actually sabotaging their sales without realizing it. In this episode of Brand Your Way to a Million, I'm giving you the full debrief on lo-fi content—that trend where businesses are ditching polished brand shoots for behind-the-scenes, "real life" footage that looks like a business and influencer had a baby. While everyone's talking about how "effortless" this content

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18:39

EP 175 - The 3-Phase Campaign Timeline That Actually...

Brand Your Way to A Million ·

2025/07/17

Running back-to-back launches without a strategic timeline is the fastest way to burn out your audience, exhaust your creativity, and watch your conversion rates plummet. In today's episode, I'm breaking down my proven 3 phase campaign timeline that transforms chaotic launches into strategic, story-driven experiences that feel exclusive and exciting every single time. Whether you're launching for the first time or you've been running campaigns back-to-back and feeling the creative burnout, this

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15:07

EP 174 - Campaign Themes: How to Make the Same Offer...

Brand Your Way to A Million ·

2025/07/10

The most successful brands sell the same products over and over again. So how do they continue breaking sales records? They wrap them in fresh campaign themes that make audiences feel like they're getting something completely new every single time. In today's episode, we're breaking down the strategy that's transforming how service-based entrepreneurs launch their offers. Drawing inspiration from brands like Skims that sell the same shapewear with different seasonal themes, I'm revealing how

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16:43

EP 173 - The 5 Components That Make Up A Record...

Brand Your Way to A Million ·

2025/07/03

Your audience is getting smarter about launches! If you're still using the same old strategies, you're probably wondering why your results aren't what they used to be. In today's episode, I'm breaking down the five non-negotiable elements you need for a record-breaking campaign in today's competitive landscape. The truth is, buyers are picking up on cues. They know when you're launching the same offer repeatedly, and they're developing launch fatigue from back-to-back sales cycles with no breathing

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26:59

EP 172 - Why Your Launch Content Isn't Converting on...

Brand Your Way to A Million ·

2025/06/26

Your Instagram launch content is probably repurposed from your sales page, and that's exactly why your audience is tuning out. In today's episode, I'm breaking down the biggest mistake I see personal brands making during campaign periods: treating Instagram like a sales page instead of understanding its role in your sales funnel. When you're constantly posting objection-handling content, feature lists, and "Is this program for you?" posts, you're creating content for people who are already doubting

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32:03

EP 171 - The Revenue Ceiling: When to Switch from...

Brand Your Way to A Million ·

2025/06/19

After four years of selling my signature offer on evergreen, I made the risky decision to switch to a campaign model and it completely transformed my business. I'm sharing exactly why I abandoned the "always available" approach (even though it served me well) and moved to exclusive, time-limited campaigns for The Rebrand Experience. The truth is, I felt completely capped on evergreen. I was repeating the same revenue numbers year after year despite working harder and creating more content. I was

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34:19

EP 169 - The Identity Crisis That Led to My Best...

Brand Your Way to A Million ·

2025/06/12

Your business might be growing! But if your brand isn't growing with you, you're leaving money on the table. In this conversation with Ceels Lockley, offer strategist and business mentor for female and non-binary service providers, we dive deep into her complete rebrand transformation. She went from a safe, neutral brand that felt like "a bit of a front" to a bold, festival-themed identity that perfectly captures who she really is. The journey wasn't without challenges. Ceels experienced what she

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39:11

EPP 168 - The Rebrand That's Closing the Credibility...

Brand Your Way to A Million ·

2025/06/05

Your DIY brand might have gotten you this far, but it's probably holding you back from the clients and revenue you actually want. In this revealing conversation with Sabatini Ferdinand (Saba), founder of Her Support System, we dive deep into the complete business transformation that came with her Rebrand Experience. After years of patching together different elements from a WordPress, Saba realized her brand looked exactly too DIY to represent the true nature of her business. The transformation

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13:47

EP 167 - Your Website Is Your 24/7 Salesperson: The...

Brand Your Way to A Million ·

2025/05/29

Your website should be making sales while you sleep, but instead it's probably costing you premium clients. After reviewing intake forms from our recent Rebrand Experience clients, I discovered a pattern: most entrepreneurs come to us treating their websites like outdated resumes instead of powerful sales tools. Whether they had websites they never updated, couldn't use, or simple one-pagers with minimal information, they were missing out on their most valuable 24/7 marketing asset. The difference

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44:50

EP 166 - Trusting the Process, Finding Your Name, and...

Brand Your Way to A Million ·

2025/05/22

Your brand isn't just about pretty colors and a new website. It's the foundation for your next million-dollar evolution. In this conversation with Dielle Charon, founder of The 23%, we take you behind the scenes of her complete business transformation from personal brand to community-focused powerhouse. Dielle knew she wanted more depth, more community focus, and a brand that could support her vision of creating a $10 million company. What she didn't expect was how the rebrand process itself would

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206 results

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