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PODCAST

Brand Your Way to A Million

Jasmine Haitalani

You"ve heard of selling and marketing your way to business growth but it"s time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry

business marketing

All Episodes

18:20

EP 214 – Stop Letting Failure Take You Out and Create...

Brand Your Way to A Million ·

2026/04/16

Fail at one thing… and suddenly everything feels shaky. Your confidence, your ideas, your momentum. But what if the problem isn't failure— it's how much weight you're putting on one idea? In this episode, I'm walking you through the mindset shift that changed how I operate as a founder: learning how to expand instead of shut down when something doesn't work. I share how I went from taking days (or weeks) to bounce back… to moving almost instantly by creating more opportunities, more angles, and more

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18:02

EP 213 - I Outgrew My Own Brand. Here's What I'm...

Brand Your Way to A Million ·

2026/04/09

I'm rebranding. So today, I'm taking you behind the scenes on my thought process going into it. I walk you through exactly how I'm thinking about this rebrand differently than any I've done before: designing for usage (not just aesthetics), building a brand that fits the future of the business rather than just this quarter, and balancing my identity as a founder and personal brand alongside the agency itself. Here's what I cover: Why our current brand can no longer take us where we're going & how

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17:01

EP 212 - The Baseline Marketing System That Keeps...

Brand Your Way to A Million ·

2026/04/02

If you've ever disappeared from your marketing and then struggled to claw your way back, this episode is for you. I'm getting honest about something I've experienced for years: the cycle of going dark on my marketing whenever life or business throws me a curveball. Whether it's been grief, burnout, getting buried in client work, or just losing motivation, I've lived through every version of this. And every single time, it took twice as long to rebuild momentum than it would have to just keep going

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26:49

EP 211 - How to Create a High-Value Freebie That...

Brand Your Way to A Million ·

2026/03/26

If your freebie isn't converting, it's because the game has changed. I've been coaching clients on this heavily lately, and the old approach of throwing together a quick Canva PDF no longer cuts it. I talk about why freebies just need to be more intentional, and why the difference between a low-value freebie (downloaded and ignored) and a high-value one (talked about, turned into content, leading into your offers) comes down to how you build it and how you market it. In today's episode, we're

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15:20

EP 210 - Why Your Post Flopped (And It's Not the...

Brand Your Way to A Million ·

2026/03/19

I'm tackling the number one question I hear from my clients all the time: "Why isn't my post doing well?" Most of the time we want to blame the algorithm, say our audience is disengaged, or convince ourselves our offer isn't good enough. But the real issue? We're reacting emotionally instead of diagnosing our content like strategists. What I cover in this episode: Why you need to stop treating underperforming posts as personal failure and start getting curious instead The ABC Funnel: every piece

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34:02

EP 209 - Why Your Thought Leadership Isn't...

Brand Your Way to A Million ·

2026/03/12

I'm diving into something I see way too many coaches and consultants struggling with: how to actually make your expertise marketable without sounding confusing or losing your authority. We think that sounding like experts means using all our industry jargon, frameworks, and methodologies. But the truth is, what helps clients succeed is completely different from what helps strangers buy. Simple vs. Basic Content Basic = generic advice anyone could say ("consistency is important") Simple = removing

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26:42

EP 208 - From Lead Generation to Trust Builder:...

Brand Your Way to A Million ·

2026/03/05

In this episode, we're talking to the entrepreneur who's already successful WITHOUT social media. If you're hitting your goals through ads, referrals, email, or other platforms...this one's for you! Social media still matters even when you don't "need" it for leads. And here's the thing: strategic visibility can make everything you're already doing work even better. Your New Social Media Goal From: Lead generation and sales To: Validation, confirmation, and trust-building Social media as a "trust

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32:02

EP 207 - How to Run a Drama Free Short Form Video...

Brand Your Way to A Million ·

2026/02/26

In my final episode of the "Fall in Love with Short Form Video" series, I'm sharing exactly how to experiment with short form content strategically. You don't have to spend a bunch of energy on video content and just randomly hope something sticks. Most experiments fail miserably because people aren't actually experiementing at all, they're just being inconsistent. They change everything at once. Scrapping the format, topic, hook, editing every time gives you absolutely no data to learn

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41:58

EP 206 - Stop Overthinking Your Video Setup: A Simple...

Brand Your Way to A Million ·

2026/02/19

This is the third episode in my series on falling in love with short form video, and today we're diving into the question everyone's been waiting for: how do I make my videos actually look good? I'm breaking down everything from filming locations to finding your signature style. These are the exact questions I've been answering for clients for over a year now, and I'm sharing all the systems we've built at my agency to help you create polished content without overthinking it. Content studios work

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31:58

EP 205 - Fall In Love With Short Form Video: 3 Video...

Brand Your Way to A Million ·

2026/02/12

This week, I'm continuing our "Fall in Love with Short-Form Video" series, and I'm diving deep into something I know so many of you struggle with: how to create short-form video content when you're an expert who talks too much. If you're used to podcasting, long-form content, or just explaining things in detail, condensing everything into 60-90 seconds can feel impossible. Trust me, I get it. But in this episode, I'm sharing the exact mindset shifts, frameworks, and strategies that helped me finally

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35:28

EP 204 - Fall in Love with Short Form Video: Why...

Brand Your Way to A Million ·

2026/02/05

I'm so excited to kick off this "Fall in Love with Short Form Video" series! If you've been avoiding video or feeling frustrated with your results, this episode is your reset. I'm breaking down why short form video needs to be a non-negotiable part of your business strategy in 2026. This is not just another content task, but actual business infrastructure. Discovery is happening on video now, and if you're not showing up, you're intentionally choosing the harder path to growth. Let's get real about

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17:16

EP 203 - What Your Audience Actually Wants to See in...

Brand Your Way to A Million ·

2026/01/29

I've been deep in analysis mode lately, studying not just my own industry but content creators across platforms, trying to understand what audiences truly want in 2026. The biggest shift I'm seeing? People aren't consuming content just for information anymore. They want information plus perspective. They want to be told what matters, what to ignore, and what deserves their energy. In this episode, I break down the 5 things your audience actually wants to see from you in 2026. 1st is

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33:09

EP 202 - How I'm 3Xing My Audience, Demand & Sales in...

Brand Your Way to A Million ·

2026/01/22

I'm pulling back the curtain on exactly how I'm planning to 3X my audience, demand, and sales in 2026. I'm also getting real about what I'm stopping, what I'm changing, and what I'm doubling down on. I'll be honest, 2025 was a year of reflection for me. We officially crossed multiple 7 figures in the agency (which is wild to celebrate), but I also realized my growth has been slow and sustainable. And while that's not a bad thing, I'm ready to challenge myself to grow faster without burning out or

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27:10

EP 201 - Listen to This If You Want to Start a Fresh...

Brand Your Way to A Million ·

2026/01/15

It's the New Year and a lot of us are looking for a clean slate. So if you've been thinking about starting a fresh social media account, this episode is for you! Here's the thing: a new account is not magically going to fix problems that live in your brand identity, in your messaging, in your positioning. You don't need a new account, you need a new approach. When you think a new account will save you, that's just avoidance disguised as strategy. You may be feeling like your account doesn't

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20:13

EP 200 - How to Find 'Your Thing' Online in 2026

Brand Your Way to A Million ·

2026/01/08

If your audience can't really describe what you do from memory, your message is getting lost somewhere along the way. In 2026, it's time to find 'your thing,' and become unforgettable to your audience. 'Your thing' can be based in an identity, an idea, a format, or an experience. Whatever you choose should feel like a natural extension of your leadership style, not a box you get stuck in. Identity based "things" may look like the "feminine CEO," or the "celebrity of your niche." These are archetypes

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21:49

EP 199 - The Art of Reinvention: How You're Going to...

Brand Your Way to A Million ·

2026/01/01

Your audience is the MOST receptive to changes right now. The tolerance for change is higher because people are reflecting on how they want to evolve too. Everyone's looking for something fresh to engage with in the new year, and now is your chance to deliver on that. Let's make sure you know how to communicate your ability to help them transform! People don't just buy new strategies in January, they want new identities. So how are we going to refine and elevate your message to reflect the 5 figure

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18:44

EP 198 - Positional Marketing Will Make You the No...

Brand Your Way to A Million ·

2025/12/25

Everyone is following the same content advice and it's creating a bottleneck in most people's marketing funnels. So how can you actually find what works best for you and your brand? We're seeing templated styles, over-education and under-positioning, and viral coaching loops. Let's break out of that cycle! Your marketing strategy doesn't need to be held at the whim of the algorithm. Like, sure, you need to get seen. But what is happening AFTER you get seen? Are you just going viral and going back

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20:54

EP 197 - How You're Going to Nail Market Perception,...

Brand Your Way to A Million ·

2025/12/18

If you've been feeling like the marketing world is moving at lightning speed, you're not alone. So much has changed since I first launched my rebrand experience. Back then, it was all about helping people get their branding and visuals up to speed. But now? The game has totally shifted, and I'm excited to share what's actually working in today's market PLUS: a new offer! Just having a pretty website or some new photos isn't enough anymore. Trust me, I've seen so many clients come in thinking a

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27:42

EP 196 - Your Marketing Reinvention Plan for 2026...

Brand Your Way to A Million ·

2025/12/11

Heading into the New Year, it's time to approach your marketing with a fresh set of eyes. And that doesn't have to mean falling for trends that are all hype with no real returns! Today, I'm walking through the marketing trends that are actually worth your time to take into 2026. Marketing strategies are practically plagued with hype. So what actually works and what should you spend less energy on in the coming year. Here are some trends that I think are more hyped than they're worth: #1: Posting

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31:10

EP 195 - How the "Founder Archetype" Will Grow Your...

Brand Your Way to A Million ·

2025/12/04

Content creation is now a non-negotiable marketing skill that every CEO needs to adapt to. So how do you actually grow your audience without feeling like you're cosplaying an influencer instead of being a business owner? We have to start seeing marketing and content creation as 50% of the business. It's literally the main way that most CEOs are growing their businesses these days. So there are 3 main types of posts that I want to expand on today: Big viral moments (brand awareness and brand

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214 results

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