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PODCAST

The Brand ON! Show

Brandon Coleman Jr

Are you Brand ON! or Brand OFF? Join branding legend Brandon Coleman Jr as he generously shares five decades and millions worth of business consulting insights with entrepreneurs everywhere. Catch Brandon’s infectious enthusiasm as you benefit from his success on thousands of brand alignment projects across many industries. Laugh as he delivers invaluable wisdom and experiences in his straight talking Texas style. Learn through engaging entrepreneurial success stories, surprise guests, and

business entrepreneurship

All Episodes

12:07

The Top 5 Questions: Entrepreneurs Ask

The Brand ON! Show ·

2025/06/10

You’ve got questions about brand alignment—Brandon Coleman Jr has straight answers. In this episode of The Brand ON! Show, Brandon tackles the top five questions he hears from entrepreneurs all over the world. What is brand alignment? Why does it matter? How long does it take? Is there a shortcut? And most importantly, are you the one holding your brand back? With five decades of no-fluff consulting under his belt, Brandon lays it out plain: alignment isn’t a tactic, it’s a business strategy. Want

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13:04

Brand ON! or Brand OFF?

The Brand ON! Show ·

2025/06/03

In this episode of The Brand ON! Show, Brandon Coleman Jr cuts through the noise and breaks down the one thing separating forgettable businesses from unstoppable brands: alignment. Not logos. Not color palettes. Alignment—where your promise and your delivery match at every customer touchpoint. Brandon introduces a simple but powerful 8-question quiz to help you spot where your brand stands: Brand ON!, almost there, or way off. This isn’t theory—it’s strategy that drives trust, loyalty, and serious

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39:49

Shawn D. Nelson: No Fluff, All Strategy: The Lovesac...

The Brand ON! Show ·

2025/05/27

Shawn D. Nelson didn’t just build a couch—he built a brand with backbone. In this episode of The Brand ON! Show, Brandon Coleman Jr unpacks how a bean bag turned into a $700M company by rejecting planned obsolescence and designing products that evolve with the customer. Lovesac’s philosophy? “Design for Life.” No fluff. No waste. Just smart, modular innovation backed by brand alignment from top to bottom. If you think branding is just logos and taglines, think again. This is strategy, simplicity,

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43:42

Stop Waiting, Start Earning: Nick Loper’s Straight...

The Brand ON! Show ·

2025/05/20

Most people don’t need another dream—they need a plan. In this episode of The Brand On! Show, Brandon Coleman Jr., talks with Nick Loper of Side Hustle Nation about cutting through the hype and building income streams that actually work. No lottery schemes. No or viral fantasies; just smart, tested moves, rooted in your own strengths and what the market actually wants. Whether you’re trying to escape the paycheck-to-paycheck grind or build something bigger on the side, this episode shows you how to

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17:12

Brand Alignment: Art, Science, or Common Sense?

The Brand ON! Show ·

2025/05/13

Great brand alignment is part art, part science, a whole lot of common sense —and 100% essential for business success. In this episode, Branding legend Brandon Coleman Jr reveals proven strategies that top-performing brands use to stay aligned and avoid the pitfalls of self-proclaimed “experts.”Whether you're launching a startup, scaling a business, or rebranding an established company, this episode will equip you with the insights to Turn Your Brand ON!————Ask Brandon ANY

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14:10

The Energy of Gratitude

The Brand ON! Show ·

2025/05/06

The Most Influential Brand Alignment StrategyGratitude is not only part of a virtuous life—it’s also the single most influential brand alignment strategy. When used as the foundation of your values-driven branding and emotional brand experience, gratitude fosters enduring customer relationships and strengthens brand loyalty. By integrating the energy and enthusiasm of genuine appreciation into your company culture and customer experience (CX), you create a deeper emotional connection that drives

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12:38

(Classic Rewind) Brand Alignment Leadership

The Brand ON! Show ·

2025/04/29

Just like the very best championship-level athletes, entrepreneurs are responsible for leading their team, and their brand, to victory. Whether you were blessed with the gift of situational awareness and can see the whole business playing field at once, or you need guidance and support to align your brand, understanding the imperative need of leadership in a brand alignment initiative is critical. Building a truly aligned brand is no easy feat - it requires courageous leadership, clear communication

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40:50

The Brand Power of Education: Jim Keyes on Turning...

The Brand ON! Show ·

2025/04/22

In this episode of The Brand ON! Show, Brandon Coleman Jr digs into the powerful story of Jim Keyes—former CEO of 7-Eleven and Blockbuster—who proves that education isn’t just a credential, it’s a launchpad. From humble beginnings to leading billion-dollar turnarounds, Jim shares how learning, reinvention, and personal brand shaped every chapter of his success. This isn’t theory—it’s lived experience. Whether you're building a business or building a life, Jim makes it clear: change equals

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37:16

Michael Neeley: Brand Alignment Meets Business Strategy

The Brand ON! Show ·

2025/04/15

In this episode of The Brand ON! Show, Brandon Coleman Jr teams up with business strategist Michael Neeley to break down what most entrepreneurs miss: branding without strategy is just noise. They dive into solopreneurs, rebranding for scalability, and how over-branding can kill your message. From exit strategies to podcast cover designs, this is a masterclass in building a business that lasts. The biggest takeaway? If you’re branding without clear objectives—or holding onto a name that doesn’t

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12:12

Brand Alignment Pothole #7: Unintentional Morphing

The Brand ON! Show ·

2025/04/08

Brand alignment isn’t a one-time decision—it’s a daily battle. The moment you let trends, internal politics, or knee-jerk reactions dictate your brand, you start drifting. And drift kills. Confused teams, lost customers, diluted messaging—it all adds up to irrelevance. Your brand’s core promise isn’t up for negotiation. Lock in your North Star, audit relentlessly, and lead with discipline. Don’t just chase what’s trending—build what lasts. Take control now—audit your brand, cut the noise, and make

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15:14

Brand Alignment Pothole #6: Compromising to Please...

The Brand ON! Show ·

2025/04/01

Trying to make everyone happy? Congratulations—you’ve just built the most forgettable brand in the room. In this episode of The Brand ON! Show, Brandon Coleman Jr breaks down why great branding is never done by committee. From clueless stakeholder input to family drama and employees resisting change, Brandon exposes how brands get watered down into meaningless jargon and mediocrity. Real leadership means making bold, market-driven decisions—because at the end of the day, great brands don’t try to

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14:03

Brand Alignment Pothole #5: The Wrong Brand or Concept

The Brand ON! Show ·

2025/03/25

Some entrepreneurs start off with the wrong brand or business concept. Many don’t realize how critical beginning with the right brand is. It is the foundation of your business. In this episode of The Brand ON! Show, Brandon Coleman Jr breaks down why most entrepreneurs screw this up—rushing through branding, trusting the wrong people, or inheriting a mess they’re too nervous to fix. A bad brand won’t just slow you down—it’ll cost you millions. Brandon shares real-world cases where businesses went

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12:41

Brand Alignment Pothole #4: Personal Pride and Success

The Brand ON! Show ·

2025/03/18

Your brand’s biggest threat? It might be you. In this episode of The Brand ON! Show, Brandon Coleman Jr tackles the brutal truth—personal pride and past success can quietly wreck your brand. From business owners clinging to bad logos because “family made it” to leaders too smug to pivot, Brandon exposes the ego traps that stall growth. Just because something worked before doesn’t mean it will work forever. If you’re too proud to hear the hard truth, your brand’s already in trouble. Tune in, drop the

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22:16

St. Patrick's Day From Ireland

The Brand ON! Show ·

2025/03/17

Some brands chase trends. The best ones build legacies.In this special St. Patrick’s Day episode, Brandon Coleman Jr goes to Ireland and explores the remarkable story of Molly Gallivan—a whiskey-making widow who turned adversity into opportunity during Ireland’s Great Famine. Her ingenuity and resilience laid the foundation for a brand that still thrives today, thanks to her descendants’ commitment to authenticity, storytelling, and unforgettable customer experiences. This is more than Molly’s

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12:30

Brand Alignment Pothole #3: The Owner's Forest

The Brand ON! Show ·

2025/03/11

Your business is your baby—but what if your attachment is suffocating its growth? In this episode of The Brand ON! Show, Brandon Coleman Jr takes a hard look at the “Owner’s Forest,” where entrepreneurs get so deep in the woods they lose sight of their brand’s bigger picture. From overconfidence and emotional blind spots to ignoring market signals, he breaks down why being too close can be a brand’s biggest liability. If you think you’ve got branding handled, this episode might just prove you

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13:05

Brand Alignment Pothole #2: External Marketing Vendors

The Brand ON! Show ·

2025/03/04

External vendors can be a game-changer—or brand killer. In this episode of The Brand ON! Show, Brandon Coleman Jr exposes the potential negative impact external marketing vendors can have on your brand. From sales-driven agendas to short-term thinking, outside vendors often serve their own bottom line first, leaving your brand misaligned and off-track. Brandon breaks down how to keep vendors in check, align incentives, and protect your brand from becoming just another case study in what not to do

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14:28

Brand Alignment Pothole #1: Internal Marketing Employees

The Brand ON! Show ·

2025/02/25

Your internal marketing team should be your brand champions—but sometimes, they’re the ones throwing it off track. In this episode of The Brand ON! Show, Brandon Coleman Jr dives into the first major pothole that wrecks brand alignment: internal marketers who, without realizing it, make decisions that dilute or misalign the brand. From the paycheck trap to the rookie rut, Brandon unpacks the subtle ways marketing teams can sabotage brand consistency—sometimes with devastating consequences (remember

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41:04

Guest Pia Silva: How Solopreneurs Can Help Entrepreneurs

The Brand ON! Show ·

2025/02/18

Too many solopreneurs and small agencies are stuck in the trap of overworking and undercharging, making it harder for them to help entrepreneurs. Pia Silva flipped the script. In this episode of The Brand ON! Show, we get real about why branding is a challenge to so many small firms and their clients. Pia breaks down how she built a brand that attracts bold clients, why “free proposals” are a waste of time, and how to charge what you’re actually worth so you can take care of your clients. Plus, a

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47:44

Guest Jacob Cass: Brand Strategy Isn’t Just a Logo –...

The Brand ON! Show ·

2025/02/11

Most people think branding is just about a slick logo and a catchy name. Wrong. This episode of The Brand ON! Show gets real with Jacob Cass—brand strategist, designer, and the guy who went from making logos to shaping entire businesses. We’re diving into why branding is more than aesthetics, how to spot when a brand is off, and what it takes to build one that actually works. Plus, the cautionary tale of a fried chicken place that lost its way (and lost Brandon as a customer). Want to make sure your

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40:02

Jeremy Miller: Use Sticky Branding to Own Your Market

The Brand ON! Show ·

2025/02/04

Brandon Coleman Jr teams up with Jeremy Miller, president of Sticky Branding, to drop powerful insights on how brands thrive—or dive—in today’s cutthroat market. Hear Jeremy’s story of rebranding his family business to survive the 2008 recession, sparking a career as a global branding expert. Together, they tackle customer connection, the evolution of sales and marketing, and how AI is shaking up branding. Jeremy shares his game-changing Sticky Branding framework and previews his "Simple Clarity"

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59 results

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