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PODCAST

The Brand ON! Show

Brandon Coleman Jr

Are you Brand ON! or Brand OFF? Join branding legend Brandon Coleman Jr as he generously shares five decades and millions worth of business consulting insights with entrepreneurs everywhere. Catch Brandon’s infectious enthusiasm as you benefit from his success on thousands of brand alignment projects across many industries. Laugh as he delivers invaluable wisdom and experiences in his straight talking Texas style. Learn through engaging entrepreneurial success stories, surprise guests, and

business entrepreneurship

All Episodes

12:21

[Classic Rewind] Brand Alignment Pothole #7:...

The Brand ON! Show ·

2025/10/29

Brand alignment isn’t a one-time decision—it’s a daily battle. The moment you let trends, internal politics, or knee-jerk reactions dictate your brand, you start drifting. And drift kills. Confused teams, lost customers, diluted messaging—it all adds up to irrelevance. Your brand’s core promise isn’t up for negotiation. Lock in your North Star, audit relentlessly, and lead with discipline. Don’t just chase what’s trending—build what lasts. Take control now—audit your brand, cut the noise, and make

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15:24

[Classic Rewind] Brand Alignment Pothole #6:...

The Brand ON! Show ·

2025/10/22

Trying to make everyone happy? Congratulations—you’ve just built the most forgettable brand in the room. In this episode of The Brand ON! Show, Brandon Coleman Jr breaks down why great branding is never done by committee. From clueless stakeholder input to family drama and employees resisting change, Brandon exposes how brands get watered down into meaningless jargon and mediocrity. Real leadership means making bold, market-driven decisions—because at the end of the day, great brands don’t try to

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14:13

[Classic Rewind] Brand Alignment Pothole #5: The...

The Brand ON! Show ·

2025/10/15

Some entrepreneurs start off with the wrong brand or business concept. Many don’t realize how critical beginning with the right brand is. It is the foundation of your business. In this episode of The Brand ON! Show, Brandon Coleman Jr breaks down why most entrepreneurs screw this up—rushing through branding, trusting the wrong people, or inheriting a mess they’re too nervous to fix. A bad brand won’t just slow you down—it’ll cost you millions. Brandon shares real-world cases where businesses went

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12:53

[Classic Rewind] Brand Alignment Pothole #4: Personal...

The Brand ON! Show ·

2025/10/08

Your brand’s biggest threat? It might be you. In this episode of The Brand ON! Show, Brandon Coleman Jr tackles the brutal truth—personal pride and past success can quietly wreck your brand. From business owners clinging to bad logos because “family made it” to leaders too smug to pivot, Brandon exposes the ego traps that stall growth. Just because something worked before doesn’t mean it will work forever. If you’re too proud to hear the hard truth, your brand’s already in trouble. Tune in, drop the

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12:42

[Classic Rewind] Brand Alignment Pothole #3: The...

The Brand ON! Show ·

2025/10/01

Your business is your baby—but what if your attachment is suffocating its growth? In this episode of The Brand ON! Show, Brandon Coleman Jr takes a hard look at the “Owner’s Forest,” where entrepreneurs get so deep in the woods they lose sight of their brand’s bigger picture. From overconfidence and emotional blind spots to ignoring market signals, he breaks down why being too close can be a brand’s biggest liability. If you think you’ve got branding handled, this episode might just prove you

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13:16

[Classic Rewind] Brand Alignment Pothole #2: External...

The Brand ON! Show ·

2025/09/24

External vendors can be a game-changer—or brand killer. In this episode of The Brand ON! Show, Brandon Coleman Jr exposes the potential negative impact external marketing vendors can have on your brand. From sales-driven agendas to short-term thinking, outside vendors often serve their own bottom line first, leaving your brand misaligned and off-track. Brandon breaks down how to keep vendors in check, align incentives, and protect your brand from becoming just another case study in what not to do

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14:40

[Classic Rewind] Brand Alignment Pothole #1: Internal...

The Brand ON! Show ·

2025/09/17

Your internal marketing team should be your brand’s biggest asset—but sometimes, they’re the ones throwing it off track. In this episode of The Brand On! Show, Brandon Coleman Jr dives into the first major pothole that wrecks brand alignment: internal marketers who, without realizing it, make decisions that dilute or misalign the brand. From the paycheck trap to the rookie rut, Brandon unpacks the subtle ways marketing teams can sabotage brand consistency—sometimes with devastating consequences

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8:03

1st Ever Brand ON! Award

The Brand ON! Show ·

2025/09/09

One year, one mission, one powerful message: keep your Brand ON! In this special anniversary episode, Brandon Coleman Jr. launches the first-ever Brand ON! Award, honoring businesses that live and breathe alignment at every touchpoint. After a rigorous review process — from nominations to unannounced visits — the winner is revealed: Houston’s legendary Taste of Texas. For nearly five decades, the Hendee family has delivered flawless hospitality, faith-driven service, and a brand experience that

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9:32

Personal Brand Power: Part 2

The Brand ON! Show ·

2025/09/02

Corporate giants have fallen — Enron, Kodak, Lehman Brothers. Trust in big brands is gone. So where do people look now? At you. Brandon Coleman Jr reveals why personal branding is no longer optional. Every online search, every LinkedIn post, every first impression is shaping how the world sees you — and whether they choose to work with you. With practical tips, clear archetypes, and 50 years of branding wisdom, Brandon shows how to build an authentic presence that attracts opportunity. Forget hype —

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10:21

Personal Brand Power: Part 1

The Brand ON! Show ·

2025/08/26

What do people see when they Google you? In today’s world, your personal brand is your first handshake — and Brandon Coleman Jr says it’s either helping or hurting you. With trust in institutions fading fast, people trust people. Brandon explains how to define your brand persona, stay authentic, and manage your digital footprint so opportunities find you — not pass you by. This isn’t about self-promotion; it’s about clarity and credibility. Your story is already being told online. Are you in control

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11:03

It's the Little Things

The Brand ON! Show ·

2025/08/19

Small details make or break brands. Brandon Coleman Jr shows how bad parking damaged a $50M healthcare provider’s patient experience, off-brand music sent a restaurant’s guests headed for the doors, and free candy at the counter made a gym look like a joke. His message: every detail speaks for your brand — whether you notice it or not. If you’re sloppy with the “little things,” you’re eroding trust and leaving money on the table. Brandon gives listeners tools to audit their customer journey and fix

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18:52

What Does Google Think?

The Brand ON! Show ·

2025/08/12

Everyone’s asking Google how to get brand alignment right—but here’s the truth: Google’s answers are a good start, but aren’t enough to build a brand that actually wins in the real world. In this episode, I take the top eight questions business owners are typing into the search bar and give you the no-fluff, field-tested answers in addition to what you find online. We’re talking clarity, consistency, customer trust, and the one thing that ties it all together—alignment between what you promise and

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40:04

Jim Henry: How Texas Olive Ranch Defied the Odds

The Brand ON! Show ·

2025/08/05

What kind of entrepreneur looks at the Texas heat and says, “Let’s grow olives”? Jim Henry, that’s who. In this episode of The Brand ON Show, Brandon Coleman Jr sits down with the founder of Texas Olive Ranch—a man who ignored every expert, defied the climate, and built a bold, honest brand from the dirt up. From frozen trees to adulterated markets, Jim’s story is a masterclass in grit, family legacy, and brand integrity. If you’re building something the world says can’t work, this one’s for you

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15:35

(Classic Rewind) Beware of Marketing Experts

The Brand ON! Show ·

2025/07/29

The Over-Abundance of Marketing ProfessionalsEntrepreneurs and business leaders are having a fit trying to find the best branding and marketing help for their companies. The global transformation from traditional media to digital media has created more sub-specialty niches than most can keep up with. Many of those niche workers are siloed off and work in a space without real collaboration toward a united brand strategy. Cell phones and AI essentially eliminate the barrier to entry for a service

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9:03

The Cost of Brand Politics

The Brand ON! Show ·

2025/07/22

When leaders pass the mic to trendy marketing and tune out their brand truth, disaster follows. In this episode, Brandon Coleman Jr exposes the billion-dollar blunders of brands like Jaguar and Bud Light—case studies in how chasing cool can cost you your credibility. From tone-deaf campaigns to abandoned brand DNA, Brandon sounds the alarm on what happens when politics, poor leadership, and marketing collide. If you’re responsible for your brand’s future, this one’s a must-listen. Because in

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9:23

How to Be a Terrible Client

The Brand ON! Show ·

2025/07/15

Want to blow your budget, frustrate your team, and stall your brand’s momentum? East, just be a terrible client! In this episode of the Brand ON! Show, Brandon Coleman Jr flips the script with a tongue-in-cheek breakdown of six surefire ways to sabotage your success. From ghosting your team to micromanaging their every move, this guide hits all the wrong notes—for all the right reasons. If you’ve ever wondered why your last brand project fizzled out, this episode’s your mirror. Tune in, laugh a

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9:42

How to Be a Great Client

The Brand ON! Show ·

2025/07/08

Most people talk about hiring the right team, but few talk about how to be the right client. In this episode, Brandon Coleman Jr. flips the script, revealing how great outcomes start with great partnerships. Want world-class results? Stop hiring eagles and treating them like turkeys. From writing a crystal-clear one-page brief to giving feedback that fuels—not frustrates—this is a masterclass in client leadership. Because real success isn’t just about choosing the right expert—it’s about showing up

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23:25

How to Hire the Right Brand Strategist

The Brand ON! Show ·

2025/07/01

Brandon Coleman Jr exposes the brutal truth: most so-called “brand strategists” aren’t strategic at all. In this episode, he breaks down exactly how to separate the real deal from the résumé fluff. Want someone who’s moved markets, not just pixels? Ask the right questions. Demand case studies. Expect measurable results. Because when your brand’s at stake, charisma without competence costs you more than money—it costs you momentum. Discover how to hire a REAL brand strategist to turn your Brand

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34:49

R Blank: Science, Simplicity & the Brand Built to...

The Brand ON! Show ·

2025/06/24

R Blank didn’t just start a company—he built a brand with a mission most people didn’t even know they needed. In this episode of The Brand ON Show, Brandon Coleman Jr. unpacks how SYB (Shield Your Body) is turning scientific credibility into consumer trust by tackling the invisible risks of EMF radiation. No scare tactics. No fluff. Just real products, rooted in real research, solving a real problem. From rejected trademarks to Amazon strategy to acquiring a digital well-being brand, R shows what it

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55:21

Brandon’s episode on BeatiDudes: The Real Story...

The Brand ON! Show ·

2025/06/17

In this episode of BeatiDudes, Brandon Coleman Jr brings what he’s known for: no fluff, just truth about what it takes to build a brand—and a life—that delivers. Brandon breaks down why brand alignment isn’t about logos or catchy names. It’s where your promise meets your delivery at every touchpoint. From turning a small-town Christmas attraction into a multi-million dollar success to navigating setbacks with prayer and integrity, Brandon shows what happens when faith fuels strategy. This isn’t

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59 results

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