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PODCAST

BrandWhys®: The Healthpreneur’s Guide to Clients & Credibility

Welcome to BrandWhys, the ultimate podcast for healthpreneurs and wellness business owners looking to transform their fitness and nutrition marketing and branding game. Whether you"re a personal trainer, dietitian, or yoga instructor, we dive into the strategies that actually work. Each episode delivers actionable wellness marketing insights through real conversations with successful entrepreneurs who"ve mastered their fitness branding and nutrition business growth. From wellness branding

business entrepreneurship

All Episodes

00:12:10

30. Why Clients Are Choosing Your Competitor (Even If...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/03/18

Ever wonder why your competitor is booked, while you're still hearing crickets? Spoiler: It's not about your skills, it's about how you're showing up online.In this episode, I'm diving into the nuts and bolts of first impressions for health and wellness pros like you. We'll talk about the three-second rule, SEO basics, and why a killer online presence is your new best friend. Whether you're a nutritionist, fitness coach, or wellness expert, these insights will help you

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00:32:34

29. Unapologetic Visibility and Owning Your Story...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/03/11

Ever feel like you're bending over backward to stand out in a sea of health and fitness professionals? It’s a common struggle—your outdated brand could be the silent obstacle keeping you from those high-paying clients and the thriving business you dream about.In this episode, I dive into an inspiring conversation with Christina Olivarez, a powerhouse in business strategy and unapologetic visibility. Even though she's not from the health and fitness world, her insights on rebranding, tackling

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00:19:19

28. SEO for Health Pros: Get Found by Clients Without...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/03/04

Ever felt like your website's doing you dirty with mixed messaging? Trust me, you're not alone in this. In the crowded health and fitness world, an unclear brand can mean losing out on the clients who are ready to pay for your expertise instead of settling for a vague "healthy life" promise.In this episode, it's all about diving into the nitty-gritty of SEO to sharpen your website. I'll chat about how to speak directly to your niche, why focusing on keywords can elevate

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00:16:59

27. Beyond Meal Plans: Position Yourself as an...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/02/25

Ever looked at your website and wondered, "Is this still me?" If it feels off, you’re not alone. Sticking with an outdated brand could mean losing out on premium clients and the rates you deserve.In this week's episode, I'm sharing the inspiring story of Georgette Cartagena , who transformed her small brand, Intern Gal, into the HR powerhouse, Algo Mas HR (https://www.algomashr.com/). Though her tale isn’t set in the gym, the insights are a goldmine for personal trainers,

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00:13:27

26. How Rebranding Transformed My Business—and My...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/02/18

Six months ago, I made a major change in my business, and the results were bigger than I ever expected—my highest revenue month ever!In this episode, I’m sharing exactly what changed, what didn’t, and how small tweaks to my branding, messaging, and niche made all the difference. If you’re feeling stuck or like your business growth has stalled, this episode is for you!Tune in to learn how refining your brand could be the key to attracting more clients, improving your marketing, and making your

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00:36:15

25: The Business of Wellness: Salud’s Rebrand with...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/02/11

In this episode, I'm chatting with Hilda Perez, COO of Salud, a family-run nutrition and wellness company with deep roots in the Latino community. With a legacy spanning 35 years, Salud has rebranded to stay competitive in the evolving health and wellness industry. Hilda shares the challenges and triumphs of the rebranding process, from upgrading their packaging to refining their digital presence—all while staying true to their mission of providing high-quality vitamins and supplements.We discuss

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00:10:53

24: Why Health Pros Need to Speak Up to Stand Out

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/02/04

In this episode, I’m diving into why it’s so important for health professionals—dietitians, personal trainers, and health business owners—to take a stand in their branding. Social media is flooded with repetitive and often toxic content, and if you’re not sharing your unique perspective, your message can easily get lost in the noise. But having strong opinions isn’t about stirring up drama—it’s about building trust, positioning yourself as an expert, and attracting the right clients who align with

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00:43:08

23: Messy Action and Breaking Stereotypes with Laura...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/01/28

So excited to have Laura Sinclair, the powerhouse behind the brand "This Mother Means Business" on the podcast today. Laura is on a mission to help entrepreneurial mothers elevate their businesses and lives through various strategic initiatives, support systems, and events. In this episode, Laura reveals how she stepped into her unique niche with confidence, overcoming initial hesitations about branding for moms. She shares the fascinating journey behind her rebranding efforts, including

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00:21:27

22: 8 Questions to Decide If You Need to Rebrand Your...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/01/21

Is it time to rebrand your fitness or wellness business? In this episode, we tackle a question every health entrepreneur asks: when is a rebrand truly necessary?→ Grab a free Rebrand Checklist: ⁠jesscreatives.com/rebrand-checklist⁠ → Find your brand style: ⁠jesscreatives.com/quiz⁠ → Ready to rebrand? Visit: ⁠jesscreatives.com/rebrand⁠ Rebranding isn’t just about new colors or updating your logo—it’s about aligning your business with long-term goals, standing out from competitors, and attracting

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32:59

21: #21: From Color Schemes to Messaging: Melanie...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/01/14

Today's guest is Melanie Benson, an authority amplifier for expert-preneurs, who's here to share her insights on amplifying your expertise and gaining visibility through powerful branding.In this episode, Melanie will walk us through her rebranding journey—from evolving her color scheme to resonate with her sophisticated client base to creating a lighthouse message that redefined her brand identity. We'll explore how Melanie helps clients who feel like invisible experts stand out and make a

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14:42

20: #20: Brand vs. Expertise: Why You Need Both to...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/01/07

Having deep expertise OR a beautiful brand alone isn't enough anymore. Not in 2025. Not when everyone with a weekend certification is calling themselves a "guru."The real power comes from the intersection of both – where your hard-earned expertise meets strategic brand presence. It's about creating a digital presence that doesn't just look professional, but actually positions you as the authority you are. Today we're diving into why the most successful professionals are leveraging both to

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22:07

19: #19: The Power of a Name: Sherrell T. Martin's...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2024/12/19

Today, we're joined by Sherrell T. Martin, the tech-savvy founder and CEO of Nitram Financial Solutions, an award-winning financial management and education consulting company. Sherrell shares her inspiring rebranding journey from "Empower to Thrive" to "Nitram Financial Solutions," shedding light on the importance of having a brand name that clearly communicates your services. We dive into the challenges and successes she encountered, the strategic thought process behind rebranding, and how this

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20:21

18: #18: What Does Your Brand Say About Your Expertise?

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2024/12/17

Your Instagram following is growing. Your client list is full. Your programs are selling out. So why do you still feel like you're hustling to prove your expertise? In this episode, we're pulling back the curtain on the hidden ways your brand might be undermining your authority – and what that's really costing you. If you've built a successful practice but still feel like you're trying to convince people you know your stuff, this one's for you. (Spoiler alert: It's probably not what you think.) →

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37:42

17: #17: How Rebranding Boosted Confidence and Sales...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2024/12/10

So excited to have Kira La Forgia from Paradigm Consulting on the podcast today!Kira shares her journey of rebranding her business and how it involved far more than just a visual makeover! From starting out as the hands-on COO of a small business, managing her own website with WordPress, to eventually hiring a professional designer to revamp her brand, Kira's experience underscores the profound impact that strategic branding can have. We'll dive into why Kira decided to rebrand, the confidence

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22:36

16: Rebranding Success: Jenna Shriver's Two-Year Journey

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2024/12/03

Today, we are joined by Jenna Shriver, an expert in brand strategy and brand photography. Jenna’s journey is a great example of the different timelines involved in rebranding—it can be a years-long process sometimes! Jenna will share the intricate story of her rebrand, from her early days as a wedding and family photographer to her strategic shift into serving businesses through brand photography.Stay with us as Jenna opens up about the challenges and triumphs of her rebranding experience,

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12:39

15: Why Sprouts Farmers Market Ditched "Basic" Branding

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2024/11/26

In today's episode, I'm covering the rebranding journey of Sprouts Farmers Market. We'll explore how they're revolutionizing their private label products and the strategic decisions behind their new branding efforts. From consolidating disparate brand names to launching the premium 'Real Root' line, Sprouts offers valuable lessons for any business owner. So, whether you're contemplating your own rebrand or just curious about smart branding strategies, stay tuned as we dive into this case study.→

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19:55

14: How Chronic Illness Inspired a Successful Rebrand...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2024/11/19

In today's episode, I have the pleasure of chatting with Rheanna Nutter, the founder of the Chronic Success Society. As an experienced entrepreneur battling chronic illness, Rheanna empowers other 'chronicpreneurs' to excel in their businesses without compromising their health. We'll talk about her unique journey, the motivation behind her mission, and her transformative decision to rebrand from a previous business that was fulfilling but felt incomplete. If you think rebranding only happens

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33:43

13: Inside Flodesk's Rebrand with Rebecca Shostak

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2024/11/12

In this episode, Rebecca shares an exclusive look into Flodesk's comprehensive 2023 rebrand—a move spurred by the company's rapid growth and need for a more cohesive, value-aligned brand identity.Rebecca discusses the initial brand's challenges, including design inconsistencies and scalability issues, and the strategic approach taken to address them. You'll hear about the collaboration with top-tier agencies, the creative process behind crafting a bespoke font with Swiss typographer François

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39:35

12: Rebranding with Victoria Boyd: A Journey of...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2024/11/05

In this episode, I’m chatting with Victoria Boyd, a no-BS marketing strategist and the go-to person when you don’t know what to do next. Victoria shares her bold rebranding journey, from realizing her old brand no longer fit to embracing a fresh new look and message. We talk about her ‘aha’ moment in London’s vibrant Neil’s Yard, finding a designer who understood her vision, and why rebranding is about so much more than just a logo change. Join us as we dive into the confidence and clarity that

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29:49

11: Why Katie Hunt Took the Leap to Rebrand After 8...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2024/10/29

Today, I'm thrilled to share my conversation with Katie Hunt, founder of Proof to Product, who went through a major rebranding journey a few years ago. Katie's six-month rebrand was driven by the need to align her business name, identity, and offerings with her evolving mission to empower product-based entrepreneurs.In this episode, Katie opens up about the comprehensive process— from choosing a new name and developing fresh branding assets to transitioning their website from WordPress to

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