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PODCAST

BrandWhys®: The Healthpreneur’s Guide to Clients & Credibility

Welcome to BrandWhys, the ultimate podcast for healthpreneurs and wellness business owners looking to transform their fitness and nutrition marketing and branding game. Whether you"re a personal trainer, dietitian, or yoga instructor, we dive into the strategies that actually work. Each episode delivers actionable wellness marketing insights through real conversations with successful entrepreneurs who"ve mastered their fitness branding and nutrition business growth. From wellness branding

business entrepreneurship

All Episodes

00:17:56

Wish More Referrals Turned Into Clients? Start Here!

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/09/09

In today’s world, dietitians, fitness coaches, and wellness experts can’t rely solely on word-of-mouth if they want to attract better clients or charge what they’re worth, especially when an outdated website or zero online presence is holding you back.In this episode, I’m pulling back the curtain on the referral rollercoaster and showing you how to blend trusted recommendations with smart SEO strategy. We’ll talk about why referrals are gold (but risky if you put all your eggs in that basket), how

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00:23:56

How a “Tiny Rebrand” Can Help Your Business with...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/08/26

In this episode, I’m sitting down with Holly Haynes to chat about her recent “baby rebrand” and how a subtle brand and messaging refresh can boost your authority without burning everything to the ground. You’ll hear how Holly evolved her business from fast-paced productivity coaching to a grown-up, life-priorities strategy—plus how she brought her audience along for the journey (without constant reinvention). If you’re craving more personal, confident messaging and want to show up as the expert you

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00:11:53

Why You’re Getting Website Traffic But No Inquiries

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/08/12

If you’ve poured energy into blog posts, SEO, or Instagram—but your inbox is still crickets—you’re not alone. Most health and fitness pros feel that sting: great content, steady traffic, yet zero inquiries from those dream clients.In today’s episode, I’m getting real about why traffic alone isn’t paying the bills and what to do when your website feels more like a ghost town than an active client magnet. I’ll break down conversion rates, the impact of irrelevant content (that viral cupcake recipe

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00:30:40

Running the Business, Not Just the Race: Karina...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/07/29

In this episode, I sit down with Karina Ripps, a run coach (https://www.karinaripps.com/) who pivoted into business mentoring for other run coaches, to talk all things rebranding. Whether you’re thinking about niching down, launching a new offer, or just tired of feeling boxed in by “shoulds” from random internet gurus, Karina’s real-world story is packed with tactics for making your brand work for you (not the other way around).Tune in to hear us break down how to balance multiple passions in one

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00:10:37

46. The Power of an Ordinary Brand

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/07/15

Today, I’m getting real about what it means to be an “ordinary” business owner in a world obsessed with overnight success. I’ll share why I’m intentionally ignoring the pressure to “scale, scale, scale” and how you can carve out your own definition of authority—one that actually works for health and fitness professionals.>> The Ordinary Summit Waitlist: https://green-surf-918.kit.com/summitIt’s okay to embrace your own pace, and grow a business that feels just as good as it looks online (hint:

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00:30:01

45. When to Trademark Your Wellness Brand with Sarah...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/07/01

Ever get a little nervous that someone might swoop in and grab your perfect program name or copy your hard-earned brand? You’re not alone! For health and fitness professionals building authority online—whether you’re a nutritionist, fitness coach, or wellness pro—the legal side of branding (trademarks and copyrights) can feel confusing and intimidating, but it’s absolutely essential if you want to stand out and protect everything you’ve built.This episode is all about trademarks, copyrights, and

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00:28:26

44. From Pediatric Plates to Premium Clients: How a...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/06/24

Your current brand may have fit in the past, but if you’re dreaming of reaching premium clients and ditching those lengthy “sales” calls, a rebrand might be your next power move.In this episode, I’m chatting with Sara Morrison—a seasoned dietitian who transitioned from a well-intentioned “pediatric dietitian” brand to a confident position as an anti-inflammatory expert for clients of all ages. Sara (aspiringsprouts.com) shares what really happens when you step into the work you’re meant to do, the

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00:13:22

43. In a World of AI Clones, Be a Real Human

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/06/17

With AI and directories popping up everywhere, I get why it’s tempting to let your site take a back seat. But for health and fitness pros, from dietitians to personal trainers, your website isn’t just a calling card—it’s the heart of your client journey.In this episode, I’m sharing why a personal website matters more than ever, even with the rise of AI and those endless “find a coach” directories. We’ll talk about what your website really needs to do for you, how to make sure you’re not just another

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00:35:39

42. Using Workshops to Test a New Niche with AnnMarie...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/06/10

Ready to ditch the tire-kickers and finally build the kind of authority (and bank account) you’ve been dreaming about? If you’re a health or fitness pro tired of giving away the good stuff and getting ghosted when it’s time to sell, this episode is exactly the chat you need.Today, I’m joined by AnnMarie Rose, business scaling strategist and paid workshop evangelist, for a down-to-earth conversation on why free events might be holding you back—and how paid workshops can help you upgrade your

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00:12:11

41. $10k in 3 Months: What a Website Delivered for My...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/06/03

If you’ve got the expertise but your online presence feels more DIY than pro-level, you’re definitely not alone. Health and fitness pros—from nutritionists to wellness coaches—know that standing out online isn’t about flash; it’s about trust, clarity, and letting your credibility do the heavy lifting.In this episode, I’m unpacking the real story behind Melissa Boufounos, a Canadian holistic nutritionist who went from an “it’ll do” website to a platform that literally brought in thousands of

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00:19:30

40. What Noodles & Co’s Rebrand Got Right (And How to...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/05/27

If you’ve ever felt like your brand is getting lost in the scroll—or like your website still reflects your 2021 self—it might be time to take notes from an unexpected source: Noodles & Co.In this episode, I’m breaking down the biggest lessons from my convo with Steve Kennedy, head of marketing at Noodles & Company (https://www.noodles.com/), about their recent rebrand. This isn’t about million-dollar budgets or corporate teams. It’s about what actually worked—and how those same strategies

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00:14:31

39. How Hyrox Nailed Their Brand—and What Fitness...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/05/20

If you feel stuck with offers that aren’t converting like they should—or if your brand feels more “meh” than magnetic—it might be time to steal a few plays from Hyrox’s branding game plan.In this episode, I’m getting into the nitty-gritty of what makes Hyrox’s brand so successful, and exactly how those same strategies translate to health and fitness professionals like you. I’m talking clear messaging (goodbye, vague websites), client positioning that makes your program irresistible, and how to use

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00:17:45

38. Get Off the Instagram Treadmill: A Smarter Path...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/05/13

Social media burnout is real—especially for dietitians, fitness coaches, and wellness pros trying to attract high-quality clients and actually enjoy building their business.Book a website audit: https://jesscreatives.com/website-auditIn this episode, I’m shining a light on why your website—not another new reel or trending challenge—might be the missing piece in your marketing puzzle. I’ll walk you through practical strategies health and wellness professionals can use to let their websites do the

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00:17:25

37. Recession-Proof Your Brand with SEO

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/05/06

When the economy starts wobbling, it’s tempting to hit pause on anything that isn’t strictly “essential,” especially marketing. You can get all the data and info in this blog post: https://jesscreatives.com/blog/recession-proof-your-business/But if you’re a dietitian, fitness coach, or wellness pro trying to fill your calendar and raise your rates, vanishing from Google is not the strategic power move you think it is.In this episode, I’m digging into why your competitors might be pulling back on SEO

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00:36:53

36. Building a Brand, One Email at a Time with...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/04/29

Does your email list feel more like a quiet waiting room than a buzzing community? You’re definitely not alone. For so many health and fitness pros—whether you’re a nutritionist, a strength coach, or a wellness expert—knowing how to actually engage and convert your email subscribers is one of the biggest stumbling blocks between working with bargain hunters and attracting premium clients who are ready to invest.In this episode, I’m chatting with Samantha Burmeister of Nomad Copy Agency

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00:13:39

35. Why Your Website Feels “Off” — And What to Do...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/04/22

Ever launched a new service or podcast that felt like a perfect fit—until a few months later, when it just didn’t match where your business was headed? If you’ve ever hesitated to send clients your website, or felt like your brand is wearing someone else’s clothes, you’re in the right place. As a health or fitness professional, keeping your brand aligned with your expertise is the difference between landing dream clients and feeling stuck with no engagement.Today, I’m sharing the story of Felly

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00:26:58

34. Rebranding Entreprenista with Stephanie Cartin: A...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/04/15

In this episode, I’m chatting with Stephanie of Entreprenista about their bold rebranding journey. → Join Entreprenista here: https://refer.entreprenista.com/1llgz11xqyrn (aff. link) and make sure to use code 'JESSCREATIVES' to save $500!While Stephanie’s story isn't specifically about health and fitness, the insight into executing a rebrand, embracing new client positioning, and finding your business’s true identity is gold for dietitians, fitness coaches, and wellness experts ready to

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00:12:28

33. How to Market Yourself Without Feeling Salesy

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/04/08

Ever feel like marketing yourself is one of the hardest parts of being a business owner? You're not alone, and that queasy feeling might be what's keeping you from attracting those premium clients who are ready to recognize your true value.In this episode, I'm diving into practical strategies for health professionals to market themselves without the sleaze. Whether you're a dietitian, fitness coach, or wellness expert, you'll learn how to own your authority, let your brand do the

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00:42:22

32. Not "Just Another Dietitian": Zoie Callihan’s...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/04/01

Struggling to stand out in a sea of sameness? You're not alone, and let's face it, being "just another dietitian" isn't going to fill up your client list or justify those premium rates.On today's episode, I dive into the art and strategy of brand messaging with the brilliant Zoie Callihan (https://www.lexiconcopy.co/). From figuring out why your brand might be blending in instead of standing out, to the nuts and bolts of capturing your authentic voice—this chat is your

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00:18:24

31. Navigating a Business Pivot: Maintaining Your...

BrandWhys®: The Healthpreneur’s Guide to Clients... ·

2025/03/25

Ever feel like your brand hasn’t kept up with where you’re headed in your health and fitness business? You’re not alone—and snagging those dream clients and setting premium prices might hinge on a strategic rebrand.In this episode, I’m diving into the story of Sharon Zimmerman (https://www.sharonz-consulting.com/), who successfully shifted from jewelry designer to a sought-after business consultant. Her journey offers powerful lessons for nutritionists, fitness coaches, and wellness experts eager to

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