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PODCAST

The Graham Cochrane Show

Graham Cochrane

Uncover your uniqueness to create more money, margin, and meaning in your life. Each week Graham Cochrane (7 figure entrepreneur, TEDx speaker, and bestselling author) reveals his best tips, strategies, and mindsets to create a life giving business, find your purpose, and dream again!

business careers

All Episodes

27:34

4 Lessons STAR WARS Taught Me About Running An Online...

The Graham Cochrane Show ·

2022/05/04

A long time ago in a galaxy far far away... Well, it actually happened in this galaxy, but it was indeed a long time ago since I started my first online business The Recording Revolution. As time progressed that business grew into a seven figure business and I then launched my second brand Graham Cochrane, which now also is a seven figure plus business. I only bring up these numbers to give you some sense of the amount of work that went into growing these two businesses. Over the years I’ve

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52:42

Become An Expert Content Creator - Interview With...

The Graham Cochrane Show ·

2022/05/03

Creating content is the bedrock of a profitable growing, scalable and sustainable online business, I know I preach it to you all the time. And so today I want to help you out by bringing on an expert content creator on the show, someone who is running one of the biggest content machines on the internet right now, to help you crush it with your content, no matter where you at in whatever stage you are in your online business journey. My guest today is Jordan Calhoun, who is the editor in

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43:04

I Left My $1 Million Business After Realizing THIS |...

The Graham Cochrane Show ·

2022/04/26

Today I want to share the story of when I left my first business The Recording Revolution. I stopped being the main content creator for that business in 2021 and there were a lot of events, thoughts and reflections that led up to making that decision. But at the heart of it, there was one realization that tipped the scale. One thing that made me finally sit down, gethonest with myself and start the process of transitioning out of the business that changed my life forever. It wasn't easy. In

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33:34

The Lazy Person’s Guide to $1000 Online | 156

The Graham Cochrane Show ·

2022/04/19

So many people are turned off by the idea of an online business because of the amount of work they think they have to put in to see success. But is that premise really true? Does it take huge amounts to generate say $1000 online? I believe the answer is simply no. It doesn't take huge amounts of work to see success online. Now we can't eliminate work entirely, but what we can do iseffectivize it to the point where just about anyone could pull this thing off. And that's exactly what we're

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33:14

How To Achieve All Your Goals In 2022 | 155

The Graham Cochrane Show ·

2022/04/12

We are 25% of the way into 2022. And the question is, are you on track to hit all your goals?If you're like most people, you started off this year with a handful of goals in mind. Now it is time to assess how it's going. Are you heading in the right direction? If you answered no to either of thesequestions, then this is the episode for you. This is going to be the kick in the pants that you need to actually go accomplish, realize and achieve those goals that you set out to achieve at the

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32:28

10 Warning Signs: Why You NEED to Start an Online...

The Graham Cochrane Show ·

2022/04/05

We all haveour own story to tell. Starting your online business usually involves moving away from a traditional 9 to 5 job. And personally I don't have very fond memories, when I look back at that period of my life.I had Sunday anxiety, because Monday was creeping closer. I felt uninspired, unmotivated and was longing for a change, even though I didn't have any clue what that change would be. I've now come to realize that these were allhuge warning signs, that were telling me to start my

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31:10

The Creativity Switch: How To Stay Creative In Your...

The Graham Cochrane Show ·

2022/03/29

Do you have trouble staying creative in your business? If you've been making content for a while, you might be in a season of no ideas, lack of creativity. How do you keep coming up with content ideas, product ideas, marketing ideas. How do you not become stale? How do you keep the spark going and how do you even motivate yourself when you're bored with your own stuff? Is it even possible to create an unending flow of ideas? Well, today I want to share with you a simple but powerful thing

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33:44

How To Create Your First Online Product | 152

The Graham Cochrane Show ·

2022/03/22

If you've followed along the last couple of weeks, we've talked about how to find your most profitable idea, how to grow your audience and how to capitalize on that audience to be able to sell a product online. And now we come to one of the core components of online business: your online product. What do you actually sell? How do you actually make money online? And what should your product look like?All those questions and more - will be answered in today's podcast! There are many ways to

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32:09

Create A High Converting Lead Magnet | 151

The Graham Cochrane Show ·

2022/03/15

So, what do you do once you've been creating content?How do you turn all those views and those followers into a targeted lead who might buy your eventual product? That's what we're going to talk about today. We're in part three of this mini series, based on my book: ’How to get paid for what you know’ which drops next week, March 22nd - I’m so excited about this! We've been unpacking some core concepts of building your own income stream based off of the book and today we have to talk about

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43:16

A Total Beginners Guide To Growing Your Audience | 150

The Graham Cochrane Show ·

2022/03/08

Growing your audience is an integral part of running your online business. It is one of the most straight forward ways to scale your income and earn more while doing the same (or less) amount of work. But so many business owners are scratching their heads when it comes to growing your audience. How do I get discovered? How do I get the word out and make people aware of my business? And maybe most importantly, how do I find the right kind of people that are looking for what I have to

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40:34

How To Find Your Most Profitable Business Idea | 149

The Graham Cochrane Show ·

2022/03/01

Whether you realize it or not, you already have the knowledge, passion, and skills to create an automated income stream that requires no college degree, zero employees, and less than fifty dollars to get started. But in the sea of great ideas that we all might have, how do we find the one that is actually profitable? And what do we do once we have that idea? How do we turn on the profit generating machine?Today I want to guide you through one of the first chapters of my upcoming book 'How

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43:46

Stuck At Six Figures? Here's How To Make SEVEN...

The Graham Cochrane Show ·

2022/02/22

Reaching six figures is quite the achievement. Many people say that the first $100k is the hardest and in my experience there is definitely truth to that statement. But I would say that the push towards reaching seven figures is a lot harder, at least at face value. When you’re earning six figures and you’ve set your sights on seven figures (which happens to almost all six figure earners by the way) your mind starts telling you a bunch of weird things and you are led to believe that

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37:27

Tiny Business, Big Money - Interview With Elaine Pofeldt

The Graham Cochrane Show ·

2022/02/17

What does it take to create a successful and profitable business that doesn’t require a huge team? And what is the main driver behind reaching the seven figure mark with such a business? If you knew the answer to these questions and had access to the data and the research of how small and no team businesses can grow to seven figures - would that be valuable information for you to have? I’m sure it would. And that’s exactly what I’m going to share with you today. My friend and author

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37:54

Are You Insecure About Your Price? Try This! | 147

The Graham Cochrane Show ·

2022/02/15

If there’s one thing online business owners are insecure about it is pricing. What should I price my products at? How do I know I have the right price? What prices are my competitors using? Will my launch fail because of the price I’ve set? The list of insecurities goes on and on. Well today all that is about to change. In this video I want to guide you through one of my favorite strategies to remove any and all pricing insecurities. This wonderful strategy is called: Price elasticity. No

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25:50

The Untold Truth About Online Courses | 146

The Graham Cochrane Show ·

2022/02/08

Today I want to do something a little different. As business owners, we are constantly bombarded with the latest flashy trends on why online courses are the answer to most of our problems. Don’t get me wrong, I love online courses. They have been the backbone of both of my two seven figure businesses, but very rarely do you hear the real truth about online courses. I am in this space because I want to give you the truth. It might not be flashy, it might not be what you always want to hear -

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32:39

The Science Of Online Business | 145

The Graham Cochrane Show ·

2022/02/01

Is there a science to online business? Is there a repeatable process that you can follow, that will allow you to reproduce success as an online business owner? The answer is: 100% yes! And it is because of this reason, that I show up every single week, teaching you all that I know about running an online business. We need to do away with this notion that running an online business is something special. Don't get me wrong, I love what I do, but if we were to boil down the components that

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36:42

5 Proven Ways To Grow Your Membership | 144

The Graham Cochrane Show ·

2022/01/25

As with most things in the online business world, growing a membership takes time. When you first start your membership, your main focus is usally to infuse it with valuable content and get people in. But if you want a healthy, best selling and long living membership - you have to think a little bit differently. Bringing in new members to your membership, is actually only one of the five things you can do to scale and grow your membership. If you target these five things in your membership,

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38:50

Here's Why You're Not Launching Your Online Course | 143

The Graham Cochrane Show ·

2022/01/18

Way back in 2010, I launched my very first online course. It didn't make me much money, but it changed the course, (no pun intended) of my life forever. I'm a humongous fan of online courses as are many people. And it seems like everyone and their mom is looking into launching an online course, but the reality is that everyone and their mom will actually not launch an online course. Even the most active people snooping around on the internet, maybe that's you looking into how to launch an

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32:18

How To Sell Anything To Anyone | 142

The Graham Cochrane Show ·

2022/01/11

For many online business owners, selling can be viewed as a hard thing to pull off.But when we break it down into its core components - selling is a really simple concept to wrap your head around. Selling in the online business world can often be presented as this complex and advanced activity, leading people to shy away from it and consequently a lot of money is left on the table. But today I’m hoping to offer another perspective. One that is more simple to wrap your head around and will

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35:08

13 Simple Steps To Reach $100K | 141

The Graham Cochrane Show ·

2022/01/04

I've said it a million times, and I'll say it a million times more: reaching six figures is not hard. You need the right components in place coupled with discipline and a whole lot of patience. Although reaching six figures can take a lot of time, it doesn't make the work you need to put in any harder. One who understands all this on an expert level is my student Antoine Michaud, who is in my Six figure coaching community (6FC). He recently reached six figures in his business and is doing

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