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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

56:39

What Happened When I Confronted My Biggest Fear ....

Bringing Business to Retail ·

2021/10/07

Most people think that the key to a successful brand is great marketing, but what if you are a successful marketer already? Does that mean that your brand is instantly going to become an overnight success? In today’s episode of Bringing Business To Retail, I speak with Sarah Greenway from Lava Tribe. She shares with us her journey, the importance of knowing you are not alone and the only person making business mistakes and how confronting her biggest fear propelled her business. I can’t wait for

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57:33

My Ultimate Confidence Booster - Stephanie Mitchell

Bringing Business to Retail ·

2021/09/30

Quite often when people hear stories about successful retailers and E-commerce store owners they are intrigued to know where they came from and how they got there. What was their secret and what wins and challenges they encountered on their way to success? In today’s episode of Bringing Business To Retail, I’m thrilled to be talking to Stephanie Mitchell who shares her retail journey and the importance of knowing who your customer is and what not knowing can cost you! She also shares the importance

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29:52

3 Mindset Shifts To Help You Scale - Salena Knight

Bringing Business to Retail ·

2021/09/23

Have you ever lay in bed at night wondering what the difference is between you and those business people who seem to make it look so incredibly effortless? It's easy to let yourself believe they got lucky. Or know something you don't. That they went to a different school. Studied more. Had a raft of investors or a rich benefactor. I want to let you in on a secret. It's got NOTHING to do with luck and EVERYTHING to do with mindset. In this week's episode, I'm sharing the TOP THREE mindset

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01:00:30

This One Conversation Will Help You Sell More -...

Bringing Business to Retail ·

2021/09/16

It’s no secret that buy now-pay later a has changed the retail landscape forever, but most retailers see it as just another payment gateway like PayPal or Stripe, but one that costs more! So, is there a way that you can create a win/win? A win for your customers who love using buy now-pay later and a win for you, the merchant who, let's be honest has to absorb these costs. Today I've got George Bland from Klarna - one of my favourite buy now-pay later providers, to talk about how you can leverage

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57:34

How To Price Products For Maximum Profit

Bringing Business to Retail ·

2021/09/09

Adam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise. A few years in he realised he was in significant financial trouble, despite having the background to have seen the warning signs. Adam has combined his accounting and entrepreneurial experience to create the 4 Step Process; Path To Profitability, where he works with other independent business owners to ensure their business is financially healthy

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45:22

These Pajamas Are Changing Lives -

Bringing Business to Retail ·

2021/09/02

Genevieve Piturro, is the author of 'Purpose, Passion and Pajamas' and the Founder of the Pajama Program. She was a successful television marketing executive until she dramatically changed the direction of her life. After asking herself the question "If this is the next 30 years of my life, is this enough?" Now her work and her passion are to help empower people to create a more fulfilling life and be a more purposeful and impactful leader. In this episode of Bringing Business To Retail, Genevieve

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31:47

What's Working Inside Facebook™ Ads Right Now

Bringing Business to Retail ·

2021/08/26

Are you tearing your hair out, spending money on Facebook or Instagram Ads or perhaps both and getting poor or even worse, no results? Is what you have been doing, no longer working? Well, the fact is that what you have been doing isn’t going to work anymore. Fear not, in this episode of Bringing Business To Retail I cover everything you need to get your Facebook Ads working hot for you right now. Let’s dive in! Excited but still feel like you need a little help? Check out how we can implement and

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23:32

Does Your Customer Experience Pass This Test?

Bringing Business to Retail ·

2021/08/19

When was the last time you audited your customer experience? Does it measure up or does it fall short? In this episode of Bringing Business To Retail I’m sharing how you can turn your customers from just happy customers to drumbeaters – customers that shout your praises for you! I walk you through 4 tips that integrated into your customer journey will make your customers feel like royalty, return time and time again and tell the world about it too! For more click here

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20:27

The Secret To Pop Ups That REALLY Increase Sales

Bringing Business to Retail ·

2021/08/12

Does the idea of adding another pop-up on your website make you shudder? You’ve probably experienced many websites that bombard you with the same repetitive pop-up every time you click through to another page - annoying as that might be, it doesn’t mean you should forgo pop-ups on YOUR website. In this episode of Bringing Retail To Business episode, I share with you 4 pop-ups guaranteed to increase conversions, NOT annoy your customers and provide a better customer experience. For more click

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31:24

How Much Should I Be Paying Myself

Bringing Business to Retail ·

2021/08/05

Feel like you're a slave to your business? Work hundreds of hours but pay yourself for only a fraction of them? In this episode I'm exploring when and how to start drawing a wage from your business and sharing strategies to ensure you earn an income AND stay solvent, even if you haven't kicked all your financial goals. For more click here

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24:59

3 Things To Do Before You Think You're Ready

Bringing Business to Retail ·

2021/07/29

On the latest episode of the Bringing Business To Retail Podcast we dive into playing big and ask the question: “Does the word risk make you run away and hide?” From doughnuts to dumbbells, I share some fun stories, strategies and tips and discuss how innovation is worth the risk. Join me as I walk you through the 3 things to do before you are ready, the actions that will break you free from playing small and how embracing the right risks will scale your business and have you reaping the rewards.

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26:58

Is This Sabotaging Your Success

Bringing Business to Retail ·

2021/07/22

On the latest episode of the Bringing Business To Retail Podcast I ask the question: “Are you measuring the wrong things in your business? Are you sabotaging your business growth, by focusing on the wrong things? Are you putting in the EFFORT and not seeing the RESULTS you want? Join me ask I walk you through a MINDSHIFT change to help you REFOCUS and help you go from self-sabotage to success! I can’t wait for you to join me. For more click here

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36:31

Listen To The Most Downloaded Episode Ever

Bringing Business to Retail ·

2021/07/15

Vanessa Van Edwards is a Behavioural Investigator who specializes in psychology and the thinking behind what makes people behave in the ways they do, particularly when it comes to sales. Using a winning combination of charisma and body language, Vanessa can help retailers sell just about anything to anyone. And she's also a gun at picking a shoplifter from their body language alone. As one of my most requested and most downloaded episodes, I'm super keen to share Vanessa's wisdom with you again on

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01:05:36

Holy Sheet! From Gum Trees Ta $1M a Month - Colin...

Bringing Business to Retail ·

2021/07/07

Colin McIntosh is the Founder and CEO of the fastest-growing direct-to-consumer brand in the $12B US bedding space Sheets & Giggles. Disrupting the market with their revolutionary eucalyptus lyocell sheets and duvet covers. With a desire to make a significant change in the world Colin kickstarted his environmentally focused brand, with a $284,000 crowdfunding campaign and to date has attracted over $2m. In our time together Colin shares his thoughts about doing business differently, what makes an

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53:03

Sex, Drugs, Rock & Roll And Building 8 Figures...

Bringing Business to Retail ·

2021/06/30

Mitch Russo is a business coach, author, software developer, and podcaster who is passionate about helping entrepreneurs rapidly scale and grow their businesses. With a drive to help people and make a difference, Mitch knows success comes from focusing not on what you do but on why you do it. It's this philosophy that has helped unhappy business owners reposition themselves in their chosen market and achieve great success. Mitch and I spent our time together talking about the importance values,

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01:07:32

From Penniless Immigrant To A $500million Dollar...

Bringing Business to Retail ·

2021/06/23

Jewellery Designer and star of TV shopping, Victoria Wieck is a household name in the US and the head of a $500m business empire. This is the second in a two-part conversation with Victoria about how she went from printing and hand delivery low cost look books to big name retail stores in LA to becoming one of the most recognised faces in US TV shopping and head of a multi million dollar jewellery empire. In this episode we pick up right after Victoria decided to try her hand at 'retirement'

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50:27

From Penniless Immigrant To A $500million Dollar...

Bringing Business to Retail ·

2021/06/16

Jewellery Designer and star of TV shopping, Victoria Wieck is a household name in the US and the head of a $500m business empire. But it wasn't always that way. After immigrating as a child from South Korea, Victoria taught herself English before taking on several different jobs. By accident she fell into jewellery design, thinking it would be a stop gap before moving onto something else. But instead it was the start of a 30-year love affair with jewellery design. In 1998 she joined the Home

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01:03:08

The Ultimate Secret Of Brand - Kyle Duford

Bringing Business to Retail ·

2021/06/08

A former magazine editor-turned-digital maestro, Kyle has also written for Outside, Men’s Health, Men’s Journal, VeloNews. He is obsessed with all-things online. As an expert in onsite optimization, email marketing, and digital brand growth, Kyle has successfully grown the online divisions of many well known brands, most recently surging online sales for Dr. Martens by increasing the web channel 38% year-over-year, doubling Speck Products’ online sales within 18 months, and establishing many

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01:12:11

Sell Your Business and Exit Rich - Michelle Seiler...

Bringing Business to Retail ·

2021/05/26

Michelle Seiler Tucker, considered the Top Closer in the US and author of Exit Rich, is my guest on Bringing Business To Retail this week. Starting her career in Sales and Development Michelle soon realized she was closing more deals than any of her colleagues. Ready for bigger challenges she set up a consultancy, partnering with business owners to help build scalable, saleable private companies and broker business sales. Having sold a business, I was fascinated to hear Michelle's views on how

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48:28

Against All Average - The Five Pillars Of Retail...

Bringing Business to Retail ·

2021/05/16

Kyle Tolzman is a serial entrepreneur and presenter of the podcast Above All Average, where he interviews guests from a variety of backgrounds to discover little tips and tricks that make a big difference in business and life. I was thrilled to join Kyle on his show to chat about where my passion for helping independent business owners came from, the importance of having a birds-eye view when it comes to business and life, and exactly what happens when you stop doing the things you love and start to

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