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PODCAST

MarketScale Technology

Welcome to MarketScale: Your home for all the latest news, tips and trends in B2B ! Join us for new episodes featuring industry leaders as we unpack the latest in everything from Pro AV and Software to Education Technology and Healthcare.

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All Episodes

10:24

What 5G Means for Businesses from the Financial...

MarketScale Technology ·

2019/06/14

There has been plenty of buzz around the possibilities that 5G will bring to society. Steadily, new markets around the United States have tested the next generation of cellular network technology, but there is far more to come than faster cell phone service. PC Mag Lead Analyst Sascha Segan has traveled the country testing the strength and reliability of telecom giants’ 5G networks, most recently Sprint’s in Dallas. Segan said several industries will operate differently due to the speed 5G brings to

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21:02

Money Transfers Should Be As Easy As Ordering Pizza...

MarketScale Technology ·

2019/06/12

A new digital payment technology by Toronto-based Nanopay is avoiding the ‘black hole’ of money transfers. Here to explain is Nanopay’s Head of Products Simon Keogh, featured guest on today’s episode of the Software and Technology podcast brought to you by Marketscale. “When a wire goes across, it goes into a black hole,” Keogh says. “It’s up to someone on the other end to notify me that they’ve received the funds.” Wire transfers, used by businesses to transfer large sums of money, take several

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16:35

How Cash Recycling Is Saving Time, Money, and...

MarketScale Technology ·

2019/06/12

The true cost of managing cash for a business is hard to pin down, especially as a business owner. It's a less quantifiable cost; while retailers incur a cost to accept debit and credit cards as currency, there’s an inherent cost of labor to accepting cash as well. Simplifying this process for business owners may come in the form of cash recycling technology, which is is “reducing the cost of money” in many unexpected ways. On today's Software and Technology Podcast episode, host Sean Heath sat down

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22:21

Evolving To Be a Complete System Solutions Provider...

MarketScale Technology ·

2019/06/06

When KPIs are being met and a business is running smoothly, should companies keep doing what they are doing or should they evolve? Consistency doesn’t always lead to longevity; the need to change is sometimes inevitable. Every brand will eventually find itself needing to pivot, and today we explore what that means for one company in Pro AV: AtlasIED. Joining us to give her perspective on company evolution in AV and how InfoComm guides that adaptation is Gina Sansivero, vice president of marketing

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27:56

Theme Park AV and How 'Star Wars: Galaxy's Edge' is...

MarketScale Technology ·

2019/06/05

Theme parks have become a place where fans and guests can travel into new worlds and experience much more than just a thrilling ride. These immersive experiences are getting bigger, more detailed, and are requiring the support of innovative AV installs. As consumers come to expect more from their theme park visits, where does AV fit into the puzzle to enhance the experience? On today's episode of the Pro AV Podcast, we get insight from thought leaders at Electrosonic: UK Senior Consultant Paul Kent,

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28:34

How AI Is Saving Time and Money in Critical...

MarketScale Technology ·

2019/06/04

"Digital transformation" might sound like a vapid buzzword, but make no mistake: when you get down to brass tacks, the digitization of long-held industry processes is providing actionable information from massive amounts of data. On this episode of the Energy Podcast brought to you by MarketScale, we’ll discuss machine learning’s critical impact on oil and gas industry control rooms with Dan Nagala, president and CEO of UTSI International Corporation. Texas-based UTSI is a vendor-independent

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27:27

CPAs Needed: Why a Shortage of Accountants Could be...

MarketScale Technology ·

2019/06/03

While you may have seen headlines about labor shortages in construction, pro AV, or manufacturing, one particularly puzzling shortage of labor is emerging in the accounting/CPA field. On this episode of the Software & Technology podcast brought to you by MarketScale, host Daniel Litwin sits down with Megan Weis, Vice President and General Manager of FAO Services for Personiv to discuss reasons and solutions for this dwindling talent pool. "Baby boomers are retiring in droves, and taking with

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22:28

Debunking the Myth of the Open 'Payment Facilitation'...

MarketScale Technology ·

2019/05/29

What’s the difference between a “payment facilitation in a box” solution versus an open platform that seamlessly adapts to their requirements and needs within the PF payments ecosystem? On today’s episode of the Software & Technology Podcast, host Tyler Kern sat down with Mark Bishopp, CEO of Amaryllis Payment Solutions, to discuss an API-driven solution that’s making payment systems customizable for a variety of industries. Before joining Amaryllis, Bishopp’s resume included working with the

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35:38

Perfecting Quality Control and Precision in...

MarketScale Technology ·

2019/05/28

We're in the midst of the fourth industrial revolution, the next wave of innovation in manufacturing. Much of it is tied to technology, allowing for increased automation and, as a result, higher efficiency. One area of manufacturing that is being helped by these increased efficiency, creating positive ripple effects for the entire industry, is inspection. To elaborate on this new world for industrial quality control, we welcomed Laxman Rajagopalan, head of marketing at DWFritz, as well as Dustin

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20:58

How Wibbitz Became A Disruptive Force in Content...

MarketScale Technology ·

2019/05/28

Imagine watching an article instead of reading it. On this episode of the Marketscale Software & Technology Podcast, host Tyler Kerm sat down with Zohar Dayan, CEO and co-founder of Wibbitz, the world’s first automated video creation platform that’s making that visual mission possible. When Dayan first pitched Wibbitz’ automatic content creation to companies such as news organizations, they weren’t just skeptical — they didn’t believe a computer could produce high-level, high-quality content

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36:34

One Screen or Two? Content Marketers Have to Decide...

MarketScale Technology ·

2019/05/24

Beyond the technology of Pro AV, today’s digital screens are delivering powerful, and in many cases data-driven content, to audiences everywhere. At venues, on the street, or at the store, consumers are looking for more interactive and engaging content. Unfortunately, not every marketer fully grasps how to use their digital signage to its fullest capacity, not to mention integrate the variety of data points coming from consumers' cell phones. Here to discuss the potential that digital signage has

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20:28

Personalization in OOH Marketing: Engaging Audiences...

MarketScale Technology ·

2019/05/23

Advertising is everywhere- to the point where many of us just ignore it. It’s not meaningful. There’s too much noise. So, marketers now have to be more creative with how they engage consumers. In a saturated world, personalization is critical. Talking about this concept concerning out of home (OOH) advertising is Cole Cummings, Marketing Director for BoardActive, a platform for connecting brands and customers using location-based engagement. Cole said, “Personalization is huge in the digital age

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9:22

The Modern Day Gold Rush in the Permian Basin

MarketScale Technology ·

2019/05/22

The recent discovery of a massive reservoir of oil in the Permian Basin has led to a modern-day gold rush. The discovery in West Texas helped the United States briefly become a net-exporter of oil for the first time in decades. Although that status may have been short-lived, the boom has brought jobs and economic prosperity to a region and provided a previously unthinkable boost to the American energy sector. The sudden surge has also resulted extreme economic volatility in the short term. As oil

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22:03

Supporting the Permian Basin and a Booming Oil...

MarketScale Technology ·

2019/05/21

The oil and gas industry is still as strong as ever, with the Permian Basin right in America's backyard being one of the central locations for this boom. The large sedimentary basin in the southwest area of the U.S. is one of the most prolific oil and natural gas geologic basins in the U.S, and it’s having a significant impact on the global energy market. We sat down with expert Eric Quinnelly, Regional Manager over the Permian Basin for Advanced Industrial Devices USA to talk to us about what’s

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38:50

Maneuvering the Differences and Similarities Between...

MarketScale Technology ·

2019/05/21

The professional AV industry ranges far and wide, from film, television, and concert tours, to corporate events, weddings, and hotel AV. That's a lot of different roles in different situations with one common goal: a great audience experience. To stay ahead of the curve, AV professionals have to learn how to work with all facets of people so that they feel empowered to do their best work, said independent creative designer Robert Hickman. He is a designer and producer for lighting, video,

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7:54

Open Source Call Recording for a Comcast World with...

MarketScale Technology ·

2019/05/21

Comcast Business VoiceEdge customers often have dynamic needs for their respective businesses, but one common challenge is a lack of a recorded voice solution for both compliance and quality control measures. On this episode of the Software and Technology Podcast, host Tyler Kern sat down with Tim Kunkel, sales executive for OrecX, to discuss why the market is in need of an open source recording platform, and why OrecX's has seen so much success. “Recording is definitely a trend on the rise and an

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29:51

For Outdoor Displays, Visuals Need the Support of...

MarketScale Technology ·

2019/05/17

To capture the ever-growing experience-driven demands of consumers, great content coupled with quality sound is the new standard. On this episode of the Pro AV Podcast, host Daniel Litwin sat down with Dave Howden, Director of Technical Services for Community Loudspeakers, to discuss how the AV industry is feeling the effects of a content-driven consumer base and strategies that AV professionals can use to stay ahead of the curve, especially with outdoor displays and audio. “In recent years we’ve

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29:10

Planning, Designing, and Future-Proofing Networks...

MarketScale Technology ·

2019/05/17

In the modern world, reliable internet service isn’t a luxury; it’s a necessity. But the world of managing networks for telecommunications companies becomes more complex every day as new technology emerges. The key to these networks is what’s outside the plant or building—assets like cables, poles, and anything necessary to deliver the internet connection. Today’s guest, Dustin Sutton, president of 3-GIS, a developer of software to manage fiber optic networks, shared his insights. "Years ago, assets

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19:50

Embracing the Human Side of Healthcare Labs with...

MarketScale Technology ·

2019/05/15

The importance of labs in healthcare is vital. Lab work helps clinicians understand and diagnose patients, and for labs to work smoothly and give feedback that can potentially change lives, they need quality software. Today, we’re joined by Deanna Shukis, M.S., CT(ASCP), senior application and implementation specialist for Psyche Systems, a company that creates lab information systems (LIS) that enable pathologists, physicians, and medical labs to streamline the delivery of vital medical

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17:36

OTC Showed Automation in Energy is Enhancing Safety...

MarketScale Technology ·

2019/05/14

Automation has become the core of the Fourth Industrial Revolution, and this emphasis on efficiency is no where more apparent than in the world of energy, specifically the oil industry. Automation is evolving the industry, offering new opportunities and structurally changing how professionals approach their day-to-day work. Dan Allford, President of ARC Specialties, joined the podcast today to explain why he thinks this is one of the most positive evolutions the industry has seen in a long

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