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PODCAST

Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing

business marketing

All Episodes

29:12

Google Ads: Bestselling author Andy Splichal talks...

Keep Optimising ·

2022/03/16

Andy Splichal is the author of the Make Each Click Count book series, host of the Make Each Click Count Podcast, founder of Make Each Click Count University, AND founder of True Online Presence. An online marketing strategist with over two decades of experience helping companies increase their online presence and profitable revenues.Andy’s just re-released his bestselling book – “Make Each Click Count the T.O.P. guide to success using Google Ads”In this episode we're dipping into Andy's knoweldge to

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31:53

Google Ads: The Time for Automation is NOW! With Zeze...

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2022/03/09

Zeze Peters is a ROCKET SCIENTIST – no really he is. But he’s spent most of his career working in digital and in 2017 founded Beam.City to simplify advertising, and help businesses stop wasting money on un-optimised adverts, and save the time it takes to manage and optimise ad accounts. So if you’ve ever thought that running a successful Google Ads account was rocket science… Zeze’s here to explain how it can be a LOT easier than that.It's time to save time, and money, and stress - we're exploring

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32:47

Google Ads: Building the Ultimate Conversion Funnel...

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2022/03/02

Laura comes highly recommended for her Google Ads skills by the CEO of one the UK’s leading Shopify agencies Blend Commerce – thanks for the tip Adam! Laura is the owner of Sweet Digital a fully remote digital marketing agency, and has over a decade of Google Ads experience.We have a blast chatting through how to use multiple parts of Google Ads to maximise your ROI by targeting multiple stages of the customer journey funnel.Get all the links and resources we mention at KeepOptimising.comEpisode

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32:04

Offline Marketing: Profitable Customer Acquisition...

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2022/02/23

Paul Hendrick is the owner of DJH Advertising and Catalogues. He has nearly 40 years award-winning experience helping mail order brands (both startups and established distance selling power houses!) drive sales with catalogues and off the page advertising.Discover everything you need to know about Off The Page advertising including, exactly what it is, what ads work best, how much it costs, potential return - and how to get started. These are basically offline Facebook Ads - but with higher

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36:23

Offline Marketing: 4 Things to Make Your F2F Selling...

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2022/02/16

Sue Monhait is the host of the Gift Biz Unwrapped Podcast, where she helps handmade product businesses to grow. And she’s also the owner and CEO of The Ribbon Print Company, a B2B eCommerce business selling customised on-site ribbon printing hardware, software and supplies. So for both her own business, and in helping her audience – Sue really knows how offline selling events can benefit your whole business.This month we’re all about OFFLINE MARKETING and so far we’ve exploring sending marketing

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42:59

Offline Marketing: Mail Order Catalogues with David...

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2022/02/09

David Lockwood has been involved with the direct mailing and marketing of impressive UK retailers throughout his career. After 20 years driving growth for top UK online brands like Boden and Direct Wines he co-founded the Tapestry Agency to help multi-channel retailers grow faster and more profitably. Chloe and David are discussing the opportunities that mail order catalogues give you for both customer acqusition and customer retention. Revealing lots of things you probably didn't know were possible

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36:48

Offline Marketing: Personalised Direct Mail with...

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2022/02/02

Charlotte Pearce is on a mission to help brands be more human. She’s a Forbes 30 under 30, and founder of Inkpact, where her and her team help brands like Gymshark, John Lewis, and Tiffany to increase sales in the most offline, scalable, personalised way possible! She's on the podcast today to outline how using personalised direct mail can increase Average Order Values by over 30%, AND make your customers 50%+ more likely to buy. It's email marketing automation in the real world.Get all the links

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42:22

Email Marketing: Scale your DTC Marketing impact with...

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2022/01/26

Josh Chin is the CEO of Chronos Agency, and host of the eCommerce Profits Podcast. He’s all about scaling DTC brands with lifecycle marketing – across the email, SMS, and push marketing channels. Using lifecycle marketing Josh and his team drive an average revenue lift for their clients of 23%, and are generating 8-figures in monthly trackable revenue across email, SMS and push marketing. With performance like that – who better to talk about exactly how to make your lifecycle marketing work for

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37:05

Facebook Ads: Essential Actions for eCommerce Growth...

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2022/01/19

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, so Antoine is perfectly placed to explain all about what’s working on Facebook Ads right now.Antoine outlines the 2 campaigns that are working REALLY well in eCommerce right now, how to deal with the conversion tracking issues, AND why creative is now king.[Originally part of our 'Post-Cookie Marketing'

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31:15

SMS Marketing for eCommerce Growth with Elena from...

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2022/01/12

Elena Kostova has spent the last few years helping retailers and brands leverage the power of SMS in their marketing and customer communications plans.She's sharing all the latest tips for launching and growing SMS marketing campaigns for your brand. Including growing your list, triggered/automated campaigns, and the blast sends that work.[Originally part of our 'Post-Cookie Marketing' Month with episodes 80-83]Episode sponsored by Klaviyo***SURVEY TIME*** Let us know what you think here:

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32:01

Email Marketing: List Growth, Quizzes, and Zero Party...

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2022/01/05

Ben is President and co-founder of Octane AI, the zero-party data marketing platform for eCommerce. He’s also a best-selling author, a member of Forbes 30 under 30, and used to be editor-at-large for Mashable.Zero Party Data – what is it? How do you get it? Why do you need it? How do you use it?I met today’s guest at an eCommerce conference run by the Shopify agency swanky– and he was so great at explaining all this – I had to get him on the show so you all could benefit too.[Originally part of our

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43:26

Content Marketing: Interactive Content, TikTok, and...

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2021/12/29

We're ending the year with a marketing heavy hitter.... Marcus Foley is co-founder at Tommy who work with global brands and movie studios to deliver some of the most innovative marketing campaigns of this digital era – all designed to grab the consumers attention. Their clients include… (wait for it!) Netflix, Amazon Prime, TikTok, Reb Bull, Coty (the group that includes brands such as Burberry, Adidas, and Gucci), and Disney. That means that Marcus and his team are constantly pushing the boundaries

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40:21

Content Marketing: UGC Masterclass in Customer Reviews

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2021/12/22

Tomasz Sadowski is CEO at Opinew, a Shopify review app, recently a Shopify Staff Pick! Tomasz founded Opinew 6 years ago to make it easier to BOTH collect reviews, AND use them to improve conversion rates, and create more customer-focused marketing. He's sharing brilliant tips based on all he and his team learn from looking across what's working for their customers. Prepare for a full on masterclass as we learn the latest tips on Collecting Reviews, Using Reviews to improve conversion rates, AND

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28:34

Content Marketing: Purpose Driven Marketing - how do...

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2021/12/15

Maria Soleil is an award-winning marketing consultant who helps purpose-driven businesses achieve growth and revenue with better marketing strategies and impactful content. She has almost 10 years of experience in marketing and communications roles across a variety of sectors including media, non-profit, B2B multinational, and travel. Maria is passionate about working with brands that value people and the planet as equally as profit.We're discussing two BIG topics (1) how to give yourself the

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30:24

Content Marketing: Video Marketing with bestselling...

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2021/12/08

Jon started his career directing award-winning TV at the BBC, and since 2005 has been helping brands leverage the power of video marketing via his agency Hurricane. He’s also the bestselling author of “Video Marketing” which is all about Creating Engaging Video Campaigns to Drive Brand Growth and Sales”, now in it’s second edition, and translated into 5 different languages!!We're discussing how to create the video that will increase your sales, including what works at different stages of the funnel,

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38:01

Content Marketing: Crafting Product Pages that Convert

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2021/12/01

Emma Schermer Tamir has been crafting the copy that turns browsers into buyers since 2014. At her agency ‘Marketing by Emma’ they help eCommerce brands by creating the perfect copy at every (and any point) that copy is required. With a particularly impressive track record in product pages. Listen to find out exactly how to make your product pages convert like crazy!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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36:32

Influencer Marketing: What can we learn from...

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2021/11/24

Rick Magennis has been in eCommerce marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCat Media an affiliate and influencer marketing agency. Like me over the last few years, he’s seen the worlds of influencer marketing and affiliate marketing collide – often with fantastic consequences.What can we learn from Affiliate Marketing to make our Influencer Marketing better - LOADS.Get all the links and resources we mention at

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30:34

Influencer Marketing: How to find the right...

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2021/11/17

6 years ago Jenny left the world of media and publishing to create the influencer marketing insights platform that the brilliant, big, fashion brands she was working with needed. Wearisma is now a key part of the influencer marketing activity of brands as diverse as New Look, Ann Summers, Made.com, Michael Kors, Clarins and Hermes. Working with such a variety of brands means Jenny and her team are at the cutting edge of how Influencer Marketing is evolving.We're discussing the key criteria to

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34:19

Influencer Marketing: Podcast Advertising with...

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2021/11/10

Yes - podcast advertising IS a form of Influencer Marketing and it is a lot easier to get into than you think. Heather’s been in marketing for a couple of decades – and for the last five years has been specialising in podcast advertising at True Native Media. There she and her team connect brands with independent podcasters to create great stories and ultimately drive sales. Frankly, I can’t think of anyone better to give us the 101 on podcast advertising!Get all the links and resources we mention

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30:22

Influencer Marketing: What's working right now with...

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2021/11/03

Cody started his Influencer Marketing journey brand-side at QALO (the creators of the silicone wedding ring) spending 3 years growing it from nothing to work with a wide range of influencers – both in size, and interest niche. He then took everything he learnt there to co-found influencer marketing agency Kynship – who focus on building a community of influencers for their clients – not just the transactions. We discuss what tactics are working for Cody's clients right now including - seeding, dark

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