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PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

49:47

351. The Key to Effective Communication: Simplify and...

The Brainy Business | Understanding the Psychology of... ·

2023/12/22

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Ben Guttmann, author of Attention!: The Power of Simple Decisions in a Distracted World. Guttmann shares his expertise on the importance of simplicity in communication and offers practical advice on creating messages that resonate with the audience. Through examples and analogies, Guttmann highlights the "Frankenstein problem" of overloading messages with too much

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54:27

350. The Art of Captivating Marketing: Unleashing the...

The Brainy Business | Understanding the Psychology of... ·

2023/12/19

In this episode of The Brainy Business podcast, you'll hear Melina Palmer interview Michael Schein, author of The Hype Handbook. This conversation delves into the power of hype in marketing and how to effectively capture attention and drive action. Michael shares his insights on the art of hype, emphasizing the importance of storytelling in making messages captivating and memorable. He explores the concept of certainty and how people are drawn to messages that offer it. The episode also discusses

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49:20

349. Unlocking Success Through Collaboration:...

The Brainy Business | Understanding the Psychology of... ·

2023/12/15

In this episode of The Brainy Business podcast, you will learn from Priscilla McKinney about the power of collaboration in business. Priscilla emphasizes the mindset shift required for successful collaborations. She highlights the importance of embracing different perspectives, being prepared for unexpected situations, and thinking on your feet. Priscilla also discusses the value of connections and networking, sharing her own collaboration with host Melina Palmer at an event. They demonstrate that

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53:50

348. Creating Lasting Connections: The Neuroscience...

The Brainy Business | Understanding the Psychology of... ·

2023/12/12

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Jon Levy, author of You’re Invited. Jon shares his expertise on using behavioral science in event design and sponsorships to create memorable experiences for attendees. Drawing from his own experiences, Jon emphasizes the power of human connection and relationships in event planning. He discusses the importance of assembling or working together on projects to foster a sense

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36:48

347. Unlocking Business Success: Boost Productivity...

The Brainy Business | Understanding the Psychology of... ·

2023/12/08

In this episode of The Brainy Business podcast, you'll hear Melina Palmer interview Nick Sonnenberg, CEO of Leverage and author of Come Up For Air. Nick's background as an algorithmic trader on Wall Street gave him a unique perspective on the value of time, efficiency, and automation. He developed the CPR business efficiency framework to address common challenges in communication, planning, and resource allocation. Nick's expertise in optimizing operations led to the founding of Leverage, a

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37:32

346. Defeating the Planning Fallacy: Strategies for...

The Brainy Business | Understanding the Psychology of... ·

2023/12/05

In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating topic of the planning fallacy. Melina shares her personal experiences with underestimating the time it takes to complete tasks and projects, revealing that even she, an expert in the field, is not immune to this cognitive bias. But fear not, because Melina also provides valuable strategies to combat the planning fallacy and improve your planning accuracy. From seeking external

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52:21

345. Applying Psychology to Everyday Life: Practical...

The Brainy Business | Understanding the Psychology of... ·

2023/12/01

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Paul Bloom, a psychology professor and author. Throughout the episode, they delve into various aspects of psychology and behavioral science, offering valuable insights and practical applications. Paul shares his expertise on the writing process, the challenges facing academic research, and the importance of incorporating engaging elements into content. He also highlights the

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44:49

344. Mastering Customer Behavior: Neuroscience...

The Brainy Business | Understanding the Psychology of... ·

2023/11/28

In this episode of The Brainy Business podcast, you'll hear an insightful conversation between host Melina Palmer and guest Prince Ghuman, a renowned neuromarketer and author. The discussion centers around the importance of incorporating neuroscience and psychology in marketing strategies. Prince emphasizes the need for marketers to understand human behavior and behavior science in order to create more effective campaigns and improve customer satisfaction. He discusses concepts like pattern

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34:14

343. Books That Will Change Your Brain

The Brainy Business | Understanding the Psychology of... ·

2023/11/24

In this episode of The Brainy Business podcast, you'll dive into a fascinating discussion with host Melina Palmer about books that have the power to change the way you think. As an avid reader herself, Melina shares her personal experiences with impactful books and how they have shaped her understanding of the mind. She presents a diverse list of nine books that have had a profound impact on her thinking, covering topics such as combinatorial thinking, binary thinking, innovation inspired by nature,

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22:30

342. Melina’s Go-To Brainy Books: Behavioral...

The Brainy Business | Understanding the Psychology of... ·

2023/11/21

In this episode of The Brainy Business Podcast, you'll discover host Melina Palmer's favorite brainy books and why they're worth checking out. Melina begins by sharing how many listeners have reached out to her, thanking her for the book recommendations that have expanded their knowledge and understanding. She explains that as a behavioral economics enthusiast, she has the privilege of reading books before they hit the shelves and even getting to speak with the authors. Melina kicks off the episode

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45:36

341. Unlocking Deeper Connections: The Power of...

The Brainy Business | Understanding the Psychology of... ·

2023/11/17

In this episode of The Brainy Business podcast, you'll hear from guest Meghaan Lurtz, a finance and psychology expert, who is dedicated to improving communication skills, particularly in the context of difficult conversations surrounding money. She believes that the challenge lies not in the topic itself, but in what it represents in society and the shame associated with it. Meghaan's passion lies in helping individuals become skilled communicators who can ask thoughtful questions that support and

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50:39

340. Innovation Starts with a Question: Unraveling...

The Brainy Business | Understanding the Psychology of... ·

2023/11/14

In this episode of The Brainy Business podcast, you'll hear an insightful interview with Warren Berger, an expert in the power of questioning. Warren's exploration of design thinking led him to delve into the origins of breakthrough innovations, startups, and the role of questioning in driving them. His books, A More Beautiful Question and The Book of Beautiful Questions, provide frameworks and examples for using questioning effectively in different domains of life. Warren emphasizes the importance

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47:31

339. Mastering User Behavior: Data Insights for...

The Brainy Business | Understanding the Psychology of... ·

2023/11/10

In this episode of The Brainy Business podcast, you'll gain valuable insights from Lucie Buisson, the Chief Product Officer at Contentsquare. Lucie's expertise lies in optimizing user experience on websites and mobile apps, and she shares her research and experience to provide practical tips for product managers. By understanding user behavior and identifying their real needs and problems through careful observation and analysis, businesses can create a more effective and engaging user experience.

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55:29

338. Boost Your Brand: The Power of Behavioral...

The Brainy Business | Understanding the Psychology of... ·

2023/11/07

In this episode of The Brainy Business podcast, host Melina Palmer dives into the fascinating world of behavioral economics and its application in Peloton's marketing success. As a marketing expert, Melina understands the importance of effective messaging and branding strategies, and she shares her insights on how Peloton has leveraged behavioral economics concepts to create a strong connection with their target audience. She explores the power of storytelling, community-building, and framing

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49:19

337. The Role of Critical Thinking in Resisting...

The Brainy Business | Understanding the Psychology of... ·

2023/11/02

In this episode of The Brainy Business podcast, social psychologist and Director of the Cambridge Social Decision-Making Lab, Sander van der Linden, joins host Melina Palmer to discuss the role of critical thinking and emotions in resisting misinformation. Sander's extensive research on the influence of repetition and the illusory truth effect make him a trusted authority on the subject. The conversation serves as a valuable resource for critical thinkers concerned about misinformation in today's

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57:07

336. Unlocking Minds: Understanding the Power of...

The Brainy Business | Understanding the Psychology of... ·

2023/10/30

In this episode of The Brainy Business podcast, you'll hear a fascinating conversation between host Melina Palmer and guest David McRaney. They delve into the power of perception and how our minds construct reality. David shares his journey of discovering the topic of perception while researching for his book. The discussion explores how our prior experiences and brain processes influence our perception, and how our perception can vary greatly based on individual differences. By understanding the

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51:10

335. Unlocking the Power of Neurodiversity in...

The Brainy Business | Understanding the Psychology of... ·

2023/10/26

In this episode of The Brainy Business podcast, host Melina Palmer interviews Sigi Hale who delves into the fascinating world of neurodiversity and its impact on decision-making in the field of market research. By understanding the diverse brain types and their unique strengths, businesses can optimize their decision-making processes and improve their marketing strategies. Dr. Hale emphasizes the importance of self-reflection, recognizing our natural tendencies, and leveraging different

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44:59

334. Cracking the Code of Human Decision-Making:...

The Brainy Business | Understanding the Psychology of... ·

2023/10/23

In this episode of The Brainy Business podcast, host Melina Palmer interviews Tim Ash, author of Unleash Your Primal Brain. Tim brings his unique background in computer engineering and cognitive science to the discussion, shedding light on the evolution of the brain and its impact on human behavior. He explains how our brains developed as a response to fast changes in the environment caused by movement, highlighting the importance of social dynamics over logical reasoning. Tim also delves into the

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49:30

333. Designing the Future of Saving: Behavioral...

The Brainy Business | Understanding the Psychology of... ·

2023/10/19

In this episode of The Brainy Business podcast, you'll hear an insightful interview with Vishal George, a behavioral scientist and author of the book Money Mindsets. Vishal's expertise lies in combining behavioral science with human-centered design and systems thinking. He shares examples of his work, including a project in New Zealand aimed at reducing businesses' carbon emissions by using the messenger effect of young people's voices. The conversation then delves into the importance of

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53:20

332. Mastering Motivation: Ayelet Fishbach Reveals...

The Brainy Business | Understanding the Psychology of... ·

2023/10/16

In this episode of The Brainy Business podcast, you'll hear an insightful conversation between host Melina Palmer and guest Ayelet Fishbach, a professor and researcher in behavioral science at the University of Chicago. The episode focuses on the topic of goal setting and motivation. Ayelet shares her expertise in understanding the psychology behind setting and achieving goals, emphasizing the importance of intrinsic motivation and finding joy in the journey. She provides practical strategies for

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551 results

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