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PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

30:55

360. Work with Your Brain: Unleashing the Power of...

The Brainy Business | Understanding the Psychology of... ·

2024/01/23

In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she delves into the fascinating world of the four DOSE brain chemicals: dopamine, oxytocin, serotonin, and endorphins. Melina's passion for understanding the inner workings of the brain led her to explore how these chemicals impact our emotional well-being and motivation. As she breaks down each chemical and its role, you'll gain valuable insights into how they influence your daily life. Melina dispels the myth that

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48:06

359. From Stuck to Success: Proven Strategies for...

The Brainy Business | Understanding the Psychology of... ·

2024/01/19

In this episode of The Brainy Business podcast, you will hear Melina Palmer interview Adam Alter, author of the book Anatomy of a Breakthrough. Adam shares his personal experience of feeling stuck during his early college days, which led him to research and develop strategies for getting unstuck. The conversation covers the four sections of his book: Help, Heart, Head, and Habit, each focusing on different aspects of overcoming obstacles and making progress. They discuss the importance of slowing

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38:03

358. Unlocking Your Decision-Making Potential:...

The Brainy Business | Understanding the Psychology of... ·

2024/01/16

In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating topic of cognitive overload and its impact on decision-making. Melina's expertise in behavioral economics and decision science makes her the perfect guide to help you understand how an overwhelmed brain can hinder your ability to make rational choices. She shares insightful strategies for reducing cognitive load, allowing you to improve your decision-making skills and make better choices

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45:38

357. Quality vs Value: Creating a Clear and Impactful...

The Brainy Business | Understanding the Psychology of... ·

2024/01/11

In this episode of The Brainy Business podcast, host Melina Palmer dives into the importance of choosing between quality and value when it comes to your brand strategy. She talks about how businesses can be successful with either approach, but it's crucial to pick one and stick with it. Melina shares real case studies of brands like Supreme and Costco to illustrate how they've excelled by aligning their pricing strategies with their brand messaging. She emphasizes that understanding how customers

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47:17

356. Unleashing the Power of Pricing: Mastering...

The Brainy Business | Understanding the Psychology of... ·

2024/01/09

In this episode of The Brainy Business podcast, host Melina Palmer delves into the psychology of pricing strategy, drawing from her experiences at a conference for female entrepreneurs and her expertise in behavioral economics, which also served as the foundation for her book, The Truth About Pricing. Melina emphasizes the importance of understanding the subconscious influences that drive consumer behavior and how businesses can leverage sensory cues and anticipation to shape purchasing decisions.

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38:42

355. The Truth About Pricing: Behind the Scenes

The Brainy Business | Understanding the Psychology of... ·

2024/01/05

In this episode of The Brainy Business podcast, Melina Palmer unveils the backstory of her latest book, The Truth About Pricing: How to Apply Behavioral Economics so Customers Buy. By tracing her path from book concept to publication, Melina underscores the significance of pricing confidence for businesses. The episode delves into the challenges businesses encounter in pricing and how Melina's book offers actionable advice to cultivate that essential confidence. With a focus on unraveling the

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38:11

354. Discover the Secrets to Successfully Increase...

The Brainy Business | Understanding the Psychology of... ·

2024/01/02

In this episode of The Brainy Business podcast, host Melina Palmer dives deep into the topic of raising prices for businesses. Melina shares insights on the psychology behind pricing decisions and emphasizes the importance of understanding the value and context for customers. She provides practical strategies for overcoming mindset blocks and gaining confidence in quoting prices to potential clients. By drawing on examples from various industries, including retail and service-based businesses,

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01:03:06

353. Data-Driven Personalization for Online Retail -...

The Brainy Business | Understanding the Psychology of... ·

2023/12/29

In this episode of The Brainy Business podcast, you'll hear an insightful conversation between host Melina Palmer and guests Jo Evershed and Gareth Harvey. Jo and Gareth discuss the power of behavioral data in personalizing shopping experiences and nudging consumers towards more desirable choices. The conversation also delves into the impact of default options and the potential for personalization in branding. Overall, this episode highlights the potential of data-driven personalization in improving

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53:37

352. Unlocking Consumer Behavior with Imotions:...

The Brainy Business | Understanding the Psychology of... ·

2023/12/26

Melina Palmer invites Jessica Wilson of Imotions to discuss the fascinating world of neuroscience tools for consumer research. Jessica's in research and neuroscience led them to Imotions, a software company that offers a platform integrating various neuroscience tools. The platform includes a study builder, analysis tools, and export options, catering to both commercial and academic clients. Jessica emphasizes the importance of matching the research question with the appropriate technology, rather

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49:47

351. The Key to Effective Communication: Simplify and...

The Brainy Business | Understanding the Psychology of... ·

2023/12/22

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Ben Guttmann, author of Attention!: The Power of Simple Decisions in a Distracted World. Guttmann shares his expertise on the importance of simplicity in communication and offers practical advice on creating messages that resonate with the audience. Through examples and analogies, Guttmann highlights the "Frankenstein problem" of overloading messages with too much

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54:27

350. The Art of Captivating Marketing: Unleashing the...

The Brainy Business | Understanding the Psychology of... ·

2023/12/19

In this episode of The Brainy Business podcast, you'll hear Melina Palmer interview Michael Schein, author of The Hype Handbook. This conversation delves into the power of hype in marketing and how to effectively capture attention and drive action. Michael shares his insights on the art of hype, emphasizing the importance of storytelling in making messages captivating and memorable. He explores the concept of certainty and how people are drawn to messages that offer it. The episode also discusses

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49:20

349. Unlocking Success Through Collaboration:...

The Brainy Business | Understanding the Psychology of... ·

2023/12/15

In this episode of The Brainy Business podcast, you will learn from Priscilla McKinney about the power of collaboration in business. Priscilla emphasizes the mindset shift required for successful collaborations. She highlights the importance of embracing different perspectives, being prepared for unexpected situations, and thinking on your feet. Priscilla also discusses the value of connections and networking, sharing her own collaboration with host Melina Palmer at an event. They demonstrate that

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53:50

348. Creating Lasting Connections: The Neuroscience...

The Brainy Business | Understanding the Psychology of... ·

2023/12/12

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Jon Levy, author of You’re Invited. Jon shares his expertise on using behavioral science in event design and sponsorships to create memorable experiences for attendees. Drawing from his own experiences, Jon emphasizes the power of human connection and relationships in event planning. He discusses the importance of assembling or working together on projects to foster a sense

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36:48

347. Unlocking Business Success: Boost Productivity...

The Brainy Business | Understanding the Psychology of... ·

2023/12/08

In this episode of The Brainy Business podcast, you'll hear Melina Palmer interview Nick Sonnenberg, CEO of Leverage and author of Come Up For Air. Nick's background as an algorithmic trader on Wall Street gave him a unique perspective on the value of time, efficiency, and automation. He developed the CPR business efficiency framework to address common challenges in communication, planning, and resource allocation. Nick's expertise in optimizing operations led to the founding of Leverage, a

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37:32

346. Defeating the Planning Fallacy: Strategies for...

The Brainy Business | Understanding the Psychology of... ·

2023/12/05

In this episode of The Brainy Business podcast, you'll join host Melina Palmer as she dives into the fascinating topic of the planning fallacy. Melina shares her personal experiences with underestimating the time it takes to complete tasks and projects, revealing that even she, an expert in the field, is not immune to this cognitive bias. But fear not, because Melina also provides valuable strategies to combat the planning fallacy and improve your planning accuracy. From seeking external

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52:21

345. Applying Psychology to Everyday Life: Practical...

The Brainy Business | Understanding the Psychology of... ·

2023/12/01

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Paul Bloom, a psychology professor and author. Throughout the episode, they delve into various aspects of psychology and behavioral science, offering valuable insights and practical applications. Paul shares his expertise on the writing process, the challenges facing academic research, and the importance of incorporating engaging elements into content. He also highlights the

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44:49

344. Mastering Customer Behavior: Neuroscience...

The Brainy Business | Understanding the Psychology of... ·

2023/11/28

In this episode of The Brainy Business podcast, you'll hear an insightful conversation between host Melina Palmer and guest Prince Ghuman, a renowned neuromarketer and author. The discussion centers around the importance of incorporating neuroscience and psychology in marketing strategies. Prince emphasizes the need for marketers to understand human behavior and behavior science in order to create more effective campaigns and improve customer satisfaction. He discusses concepts like pattern

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34:14

343. Books That Will Change Your Brain

The Brainy Business | Understanding the Psychology of... ·

2023/11/24

In this episode of The Brainy Business podcast, you'll dive into a fascinating discussion with host Melina Palmer about books that have the power to change the way you think. As an avid reader herself, Melina shares her personal experiences with impactful books and how they have shaped her understanding of the mind. She presents a diverse list of nine books that have had a profound impact on her thinking, covering topics such as combinatorial thinking, binary thinking, innovation inspired by nature,

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22:30

342. Melina’s Go-To Brainy Books: Behavioral...

The Brainy Business | Understanding the Psychology of... ·

2023/11/21

In this episode of The Brainy Business Podcast, you'll discover host Melina Palmer's favorite brainy books and why they're worth checking out. Melina begins by sharing how many listeners have reached out to her, thanking her for the book recommendations that have expanded their knowledge and understanding. She explains that as a behavioral economics enthusiast, she has the privilege of reading books before they hit the shelves and even getting to speak with the authors. Melina kicks off the episode

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45:36

341. Unlocking Deeper Connections: The Power of...

The Brainy Business | Understanding the Psychology of... ·

2023/11/17

In this episode of The Brainy Business podcast, you'll hear from guest Meghaan Lurtz, a finance and psychology expert, who is dedicated to improving communication skills, particularly in the context of difficult conversations surrounding money. She believes that the challenge lies not in the topic itself, but in what it represents in society and the shame associated with it. Meghaan's passion lies in helping individuals become skilled communicators who can ask thoughtful questions that support and

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560 results

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