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PODCAST

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot"s SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

business marketing

All Episodes

43:20

The 5 Biggest Marketing Opportunities For 2024 (#179)

Marketing Against The Grain ·

2023/12/05

Offering alignment with your audience is more important than brand recognition. Kipp is joined by Ralph Burns and Kasim Aslam (hosts of Perpetual Traffic) as they dive into the nuances of optimizing paid marketing. Learn more on pre-awareness targeting, the massive YouTube potential, and effective collaboration strategies with mid-tier creators. About Ralph and Kasim Ralph Burns has 20+ years of internet marketing experience, 25+ years of sales and sales management experience, his specialties

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28:36

3 Lies You’re Being Told About AI… (#178)

Marketing Against The Grain ·

2023/11/30

AI is not here to replace your creativity; it's here to scale it. Kipp and Kieran dive into the evolving landscape of AI in marketing and tackling the common misconceptions. Learn more insights on scaling creativity with AI, the shift from SEO to engagement-led growth, and how AI empowers marketers to dominate the entire customer journey.. Mentions Virtually Live https://corp.kaltura.com/virtually-live/ Zapier https://zapier.com/ We’re on Social Media! Follow us for everyday marketing

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29:32

The Best & Worst GPTs + How To Make Your Own (#177)

Marketing Against The Grain ·

2023/11/28

The secret sauce to GPT is the data, proprietary data, and how they access and leverage APIs. Kipp and Kieran dive into the exploration of OpenAI's cutting-edge GPT features. Learn more on the power of GPTs in personalized use cases, witness Kieran's accidental website creation, and get a sneak peek into the future of GPTs integrated with APIs. Mentions OpenAI https://openai.com/ Nomad List https://nomadlist.com/ Spotify https://open.spotify.com/ Zapier https://zapier.com/ HubSpot

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30:41

How Firing Sam Altman Triggered OpenAI’s Downfall (#176)

Marketing Against The Grain ·

2023/11/21

Why do 700 employees want to follow in Sam Altman and Greg Brockman’s footsteps? Kipp and Kieran dive into the new subplots of the chaotic OpenAI saga. Learn more on what does this mean for startups right now, the importance of diversification in AI, why you need to own your story, and how to prepare yourself for paradigm shifts in business. Mentions Tweet from Julian Lehr https://twitter.com/julianlehr/status/1726597518212071494 Tweet from Paul Graham

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43:29

Is OpenAI Over? Breaking Down The Craziest 48 Hours...

Marketing Against The Grain ·

2023/11/20

Sam Altman has been fired from OpenAI. What does this mean for your business? In this emergency episode, Kipp and Kieran unravel the craziest 48 hours in tech and what it means for your business. Learn more on the business implications of Sam Altman being fired from OpenAI, the Winners and Losers of the OpenAI saga, and the most important lesson to learn from this chaos. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

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38:24

Why Creators Will Replace Your Entire Marketing Team...

Marketing Against The Grain ·

2023/11/16

The best people change their game, evolve, and adapt. Kipp and Kieran dive into the future of marketing: AI's pivotal role and the emergence of creators. Learn more on the impact of AI on customer support, the game-changing potential of AI chatbots mimicking B2B personas, the shift towards personality-led growth in successful companies, and the crucial importance for marketers to embrace the role of creators and why you need AI skills for significant opportunities in the evolving landscape. Follow

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47:57

The Secret Growth Strategies Behind Spotify's Top...

Marketing Against The Grain ·

2023/11/14

90% of podcasts struggle with audience growth due to the lack of clear distribution mechanisms and inadequate analytics. Kipp and Kieran are joined by Steph Smith (Podcast Host at a16z) to dive into the 6 content principles that will grow any business’ audience through the lens of podcast growth. Learn more on the power of shareable content, why you need to differentiate, and the impact of having your show on YouTube. About Steph Smith Steph is a data-driven writer and growth marketer, with a

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34:08

Massive GPT4 Upgrades: ChatGPT Store, GPT Turbo & A...

Marketing Against The Grain ·

2023/11/09

With the ever-evolving world of AI, we need to focus on the opportunities it creates, not the problems. Kipp and Kieran dive into the second biggest day in AI history (OpenAI's Dev Day) and how these tools will be transformational to your business. Learn more about how companies need to rewrite their culture to adapt to an AI landscape, the impact of natural language interfaces, the power of automating complex tasks, and why speed may be a big differentiator for your business in the long

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39:06

The 3 Steps To Start A +$1M Content Business In 2024...

Marketing Against The Grain ·

2023/11/07

If you don’t know how to write, you will not win on the internet. Kipp and Kieran are joined by guest Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into the growing trend of personality-led growth in marketing. Learn more on approaching PLG in B2B and B2C, a masterclass on audience building, and why knowing how to write is crucial to your success. About Greg Isenberg Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates,

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33:55

I Used AI To Build A Billion Dollar Business (#170)

Marketing Against The Grain ·

2023/11/02

The future of business success relies on harnessing the full potential of AI. Kipp and Kieran dive into the ever-changing world of AI technology. In this episode, they use AI to generate a billion-dollar business that Warren Buffet would invest into. Learn more about AI-powered idea generation, customizing content for investors, and the dynamic process of iterating in real time. Mentions Claude.ai https://claude.ai/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your

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42:38

How to Make $200,000/Year With 10,000 Subscribers |...

Marketing Against The Grain ·

2023/10/31

Distribution is undefeated. Kipp and Kieran with guest Nathan Barry (CEO/Co-Founder at ConvertKit) dive into the ever-evolving world of content creation and discuss the key strategies for creators to thrive in the digital landscape. Learn more about the importance of persistence, personalization, and the most valuable ways to direct audience attention in this engaging episode. About Nathan Barry I like to build audiences and companies. Right now 110% of my time is focused on building ConvertKit,

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36:03

AI Built A Free Growth Tool For Zapier In Under 2...

Marketing Against The Grain ·

2023/10/26

The AI-Powered Future of Product-Led Growth (PLG) is here. Kipp and Kieran are joined by guest Christopher Miller to dive into how AI is reshaping the landscape of product-led growth. Learn more how AI streamlines freemium product development, revolutionizes onboarding, and impacts product-led growth through enhanced credibility and personalized recommendations. About Christopher Miller Growth-focused product person and multi-disciplinary team leader dedicated to building things that people love

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43:22

6 AI Growth Hacks Top Marketers Don't Want You To...

Marketing Against The Grain ·

2023/10/24

Will AI be a good creative partner? (and change the trajectory of marketing forever?) Kipp and Kieran dive into the top 6 AI marketing hacks that will blow your mind. Learn more on how to use AI to build brand and email campaigns, how AI will be your new marketing strategiest/consultant, how these tools will improve the quality of execution for your marketing, and how these tools will significantly put you ahead of your competition. Mentions Bing Chat

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22:16

The $1.5 Billion Growth Strategy (#166)

Marketing Against The Grain ·

2023/10/19

The future belongs to brands who have marketers that are just as good as content creators. Kieran dives into four acquisition strategies to accelerate company growth. Learn more on how AI will make distribution scarce, the power in acquiring content creators, how to leverage your company’s unfair advantages, the front door strategy, the biggest challenge to high-growth companies, and how to align with your vision. Mentions Atlassian https://www.atlassian.com/ HubSpot

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23:59

5 Marketing Lessons You Need To Learn From 2023’s...

Marketing Against The Grain ·

2023/10/17

Make customers the hero of your story. Kipp dives into the best five ads of 2023. Learn more on the importance of understanding your brand promise, leveraging societal issues, and building trust and credibility with your target audience through effective storytelling. Mentions Apple's "The Greatest" Ad https://www.youtube.com/watch?v=8sX9IEHWRJ8 Coca-Cola's "Masterpiece" Ad https://www.youtube.com/watch?v=VGa1imApfdg Pop Corners' Super Bowl Commercial

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26:19

6 Marketing Mistakes Holding You Back From 10Xing...

Marketing Against The Grain ·

2023/10/12

If you have rigid processes, they will kill you. Kipp and Kieran dive into how to build a plan to actually grow next year with all the uncertainty in the world. Learn more on the secret element of a great plan, why you need a pillar-based strategy, the power in finding your unfair advantages, and why you should build systems and not processes. Mentions Founders’ Podcast https://www.founderspodcast.com/ HubSpot Podcasts https://www.hubspot.com/podcasts Zapier https://zapier.com/ We’re on

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24:54

Mark Zuckerberg’s AI Ray-Bans + 3 More Ai Gadgets...

Marketing Against The Grain ·

2023/10/10

AI will fundamentally change how technology works. Kipp and Kieran dive into the AI wearable craze and if OpenAI is building a better smartphone than Apple. Learn more on how the underlying interaction with the UX experience will change forever, why AI is bigger than “just” software, why some AI wearables are genius vs. stupid, and if OpenAI have the same kind of disruption like the iPhone did? Mentions Meta Ray Bans announcement

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36:00

AI CEO Reveals 3 Ways Marketers Can Win In The AI Era...

Marketing Against The Grain ·

2023/10/05

AI turns every marketer into a creator. Kipp and Kieran are joined by May Habib (CEO and Co-Founder of Writer) to dive into the transformative impact that AI has on marketing and content creation. Learn more on how to win in the new era of AI, how content marketing has evolved (and turned marketers into creators), what early adopters of AI have in common, and the new breed of marketers. About May Habib May Habib is CEO and co-founder of Writer, a generative AI platform for the enterprise. With

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30:41

How AI Will Save Your Business From A High Churn Rate...

Marketing Against The Grain ·

2023/10/03

The first act of AI may have been a bigger failure than you may think. Kipp and Kieran dive into why the first act of AI fails, and how the second act will be mind-blowing. Learn more on the next-level use cases in the second act of AI, how Sam Altman is copying Elon’s playbook, and the concept of a 2x2 matrix on ambition vs. laziness in leadership. Mentions Sequoia Capital https://www.sequoiacap.com/article/generative-ai-act-two/ OpenAI https://openai.com/ tweet from Kieran

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22:24

GPT4 Gets Massive Upgrade… You’ll Never Use Google...

Marketing Against The Grain ·

2023/09/28

Marketing's next frontier is here, thanks to GPT-4. Kipp dives into the breaking news behind OpenAI's newest version of GPT-4. Learn more about how Spotify is collaborating with OpenAI, the power of GPT-4's multimodal capabilities, how it will completely transform marketing, and the industry implications it will have. Mentions OpenAI https://openai.com/ GPT-4 https://openai.com/research/gpt-4 Thread by Rowan Cheung https://twitter.com/rowancheung/status/1706303752532287622 GPT's

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384 results

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