PODCAST

Performance Delivered

Steffen Horst

Insider Secrets for Digitial Marketing Success

business marketing

All Episodes

36:14

Joris Bryon | Why Website Traffic Is Not Enough

Performance Delivered ·

2019/11/20

Joris Bryon, founder of Dexter Agency, sees a lot of ecommerce entrepreneurs taking the wrong approach to designing their online presence. They base the design on personal preference instead of data, so instead of being able to make changes that continually boost response – and profits – they spin their wheels. Another issue: too much money and effort is spent on generating traffic without a solid plan for what to do with potential customers once they get to your site. Again, most lost

35:02

Cyndi Thomason | Profit First in Ecommerce

Performance Delivered ·

2019/11/13

Many eCommerce entrepreneurs forget that the fundamental accounting principles and financial metrics that gauge the health of your business and should guide your future plans always remain the same, no matter what industry or sector you’re in. That being said, book-keeping specialist Cyndi Thomason knows there are key ways online businesses differ, not to mention they face unique challenges. With her company, bookskeep, she helps clients doing business online increase their cash flow and

34:06

Adam Lean | Overcoming Entrepreneurial Overwhelm

Performance Delivered ·

2019/11/06

As founder of The CFO Project, Adam Lean consults with small businesses who’ve stalled and helps them to grow while maintaining a healthy profit – something the owners haven’t been able to do themselves. Every business has its own set of obstacles to achieving that goal, of course. But, says Adam, there are several specific things that he sees most businesses doing wrong… or not doing at all when they should be. One major point to keep in mind: more sales does not always equal more money

32:31

Eric Bandholz | Why Your Business’s Mission Matters

Performance Delivered ·

2019/10/30

When starting a business, many entrepreneurs think their first step should be to sink a bunch of money into advertising and marketing to get the word out. But what if you don’t have much – if any – startup cash? Or you simply realize putting money into marketing doesn’t guarantee a return, especially with an untested product. Eric Bandholz, founder of Beardbrand, turned this challenge into an asset. It forced him to grow his brand organically… and created a solid foundation for the thriving

27:40

Eric Bandholz | Building a Business With Community

Performance Delivered ·

2019/10/23

Eric Bandholz, founder and creative director of Beardbrand, doesn’t just sell men’s grooming products. He gives his customers confidence, a feeling of well-being, and a sense of community. That’s what every brand should do. Unfortunately too many are just customers and transactions. We talk about how Eric and his partners have built an engaged community of followers using social media and other channels. This tactic has enabled Eric and his partners to see steady growth, without outside

30:51

Brad Moss | The Key to a 20% Amazon Sales Jump

Performance Delivered ·

2019/10/16

Brad Moss, CEO of Product Labs, and I continue our conversation about Amazon advertising. If you haven’t checked out our previous podcast on the topic, check out Part 1 here. This time we talk about how companies can start selling on Amazon – and what contemporary methods they need to utilize to be successful. One of the first things is to set up an effective keyword strategy... and even consider some paid ads. But this is a whole different ballgame than how you’ve done that sort of thing

29:34

Brad Moss | Insider Take From an Amazon Vet

Performance Delivered ·

2019/10/09

Amazon is a crowded place. As a veteran of Amazon, having managed the third-party seller platform, Brad Moss should know. It’s used in 10 countries, by over 2 million merchants, with more than 200 million customers and over 60 billion products. This episode is all about the Amazon advertising strategies Brad recommends to his clients as CEO of consulting firm Product Labs. Even if you don’t sell on Amazon (or at least not yet), it pays to listen because this platform is only getting more

25:58

Si Quan Ong | Real Content Marketing Strategies

Performance Delivered ·

2019/10/02

Si Quan Ong, of SEO firm Ahrefs is back. During our first conversation, we discussed how to come up with evergreen topics for SEO-friendly content for your website. This time around, we’re talking about how to actually create that evergreen content. The main issue, says SQ, is that many businesses go about content marketing all wrong. They do what everybody else is doing… don’t see great results… and so they give up, thinking content marketing doesn’t work. SQ explains the pitfalls to watch

31:07

Si Quan Ong | Creating Evergreen Content for SEO

Performance Delivered ·

2019/09/25

When Google tweaks their algorithm, many website owners scramble to figure out new tricks to stay on top of the search results. But not Si Quan Ong and his colleagues at SEO firm Ahrefs. They know whatever Google does, quality content will always be a key part of an effective SEO strategy. However, they don’t focus on posting every day or publishing timely content. Instead, they post blogs and articles that will always be relevant.We talk about how that slow but steady evergreen approach

30:52

Bant Breen | Implementing A.I. Optimization

Performance Delivered ·

2019/09/18

Machine learning and A.I. is already in the world of media and online communication all around us. But it’s broken into marketing and advertising too, even if you don’t realize it. Will A.I. ever replace a human’s expertise when buying ads? Bant Breen, founder of innovative reputation management firm Qnary, discusses this question. And it’s not cut-and-dry. One thing’s for sure. Just because it’s a shiny new object doesn’t mean you should be using it in your marketing efforts.In fact, many

33:14

Bant Breen | Artificial Intelligence and Advertising

Performance Delivered ·

2019/09/11

Can artificial intelligence be creative… be original? Could AI come up with effective marketing?Those are the big questions that Bant Breen, founder of reputation management firm Qnary, studies.He says too many people in business – and marketing in particular – lack a true understanding of what AI is… and what it’s capable of. Not to mention the key ways it’s used in marketing already and the potential it has to impact the industry in the near future.Bant maintains that too many executives

36:11

Ray Carbonell | Raising Your Digital Profile

Performance Delivered ·

2019/08/21

Ray Carbonell and the team at Qnary have helped radically change the way we think of thought leadership and reputation management. Ray says thought leadership isn’t about a TED Talk that goes viral… and if you only worry about reputation management when something goes wrong – then you’ve missed a big opportunity.They show companies in a wide variety of industries how they can use thought leadership to boost engagement with their audience, land new business, and boost recruitment of

33:25

Robin Alex | Automated Marketing Solutions for Small...

Performance Delivered ·

2019/08/07

Marketing automation is the only way to accelerate the growth of your business and get it to the next level, says Robin Alex, president of agency Innovate Fast. But simply installing automation software and systems to drive new leads isn’t enough, says Robin, and won’t have any impact unless you take an extra step.We talk about how to effectively integrate marketing automation into a business, how to use it to close more sales, the top platforms available today (especially for small

38:08

Daniel Englebretson | What’s Working Today in...

Performance Delivered ·

2019/07/24

Tech startup Phononic has semiconductor products that could well revolutionize the refrigeration and cooling industries. As Director of Integrated Marketing for the company, it’s Daniel Englebretson’s job to make sure the world takes notice.He’s found the best way to target ideal prospects – the right companies and the right decision-makers at those companies – is with an account-based marketing approach. But if you think you know account-based marketing, it’s changed quite a lot in just

43:41

Heather Molina | Mixing and Matching the Right Team...

Performance Delivered ·

2019/07/10

One of Heather Molina’s bosses early in her career had a big influence on how she leads her team today as VP of cross channel marketing at Red Door Interactive. No, it wasn’t a valued mentor (although plenty of those too) but rather a bad manager. She says she thinks about how he handled situations… and does the opposite.In her role, she oversees teams doing everything from SEO to social media to TV ads and beyond. But no matter what type of marketing they’re doing there are definitely some

38:31

Benjamin Shapiro | The Only 3 Things You Need to...

Performance Delivered ·

2019/06/26

Ben Shapiro is building a mini podcast empire, with the popular show, Martech, leading the way. The podcast is all about how industry leaders use marketing and technology to drive business growth.Not surprisingly, Ben has used some of those same techniques to garner 30,000 downloads each month. We talk about how he leverages podcast content in all sorts of ways to expand his reach, as well as…How you could start a podcast with equipment you have right nowThe top 3 reasons to have a podcast

39:23

John Durham | Providing Service Beyond the Obvious

Performance Delivered ·

2019/06/12

With all the tools and software available, marketers have more data than ever about their prospects and customers. They’re drowning in it. The trick is, says John Durham of Catalyst, is wading into that data, finding out what works, and turning it into action that gets real results.That means figuring why people buy – and who they are. Marketing 101, right? But John says not all clients get what it takes to do that. We talk about that, as well as…The low-cost, high-quality alternative to

43:35

Gerard Doyle | Defining Your Agency’s Culture

Performance Delivered ·

2019/05/29

Gerard Doyle, of Fractal, loves working with startups as he can influence the positioning of a client’s product or service… even the design. He also says the most effective way to get the best clients is to go after a limited number of them. He explains how this strategy actually starts making clients come to you. It’s quite counterintuitive.We also discuss…Software tools that help you track leads and land clients almost automaticallyThe first employee you should hireThe personal

42:50

Jason Harper | Turning Analytics Into Action

Performance Delivered ·

2019/03/06

With AI, machine learning, and big data, companies have more information than ever on their customers.But, says Jason Harper, too many companies collect data for the sake of collecting data. They’re not analyzing it effectively, which means they can’t use it to guide business decisions.Jason, CEO of data science company RXA, shares how you can get clarity on how to determine what data is important… and the latest technology you can use to make sure your data actually has value.We also

34:25

Akvile DeFazio | A Journey to Entrepreneurship

Performance Delivered ·

2019/02/20

Akvile DeFazio took the leap from employee to self-employed with her digital marketing agency, Akvertise. The transition wasn’t always easy… but she wouldn’t trade the experience for anything because of what she learned about business, marketing, and herself.We talk about the strategies Akvile used to build her agency from the ground up… and continues to use for business development and client retention.Listen in to find out…How speaking at events can boost your bottom-lineWhere paid social

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