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PODCAST

Banking Transformed with Jim Marous

Evergreen Podcasts

Are you prepared to embrace change, take risks and disrupt yourself in response to the digital disruption in banking? If not, this podcast is for you. Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the leadership and cultural challenges facing the banking industry. Featuring interviews with some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

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All Episodes

46:39

Money 2020 Europe: AI Takes Center Stage in Banking...

Banking Transformed with Jim Marous ·

2023/05/31

Our expectations of what a bank is, and customers will engage with financial services has changed immensely over the past several years. And that change will only happen faster in the future. It’s indisputable that technology has been the driving force behind this change. As the industry gets ready for Money 2020 in Amsterdam, it good to assess how technologies such as artificial intelligence, machine learning, the blockchain, cloud computing, IoT, robotics and biometrics are reshaping banking,

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30:52

Driving Growth with a Financial Marketing Playbook

Banking Transformed with Jim Marous ·

2023/05/30

Technological advances, regulatory changes, and rising consumer expectations have led to a tidal wave of challenges for the financial marketer. While most marketers focus on the technology to drive results, research shows that a change in legacy mindset is far more important. The foundation to drive growth in today’s competitive and cultural landscape is a playbook that will help you: • Build a brand that drives loyalty and advocacy, • Stand out with breakthrough content and campaigns, • Develop a

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47:13

Money 2020 Europe Preview: A Look into the Future of...

Banking Transformed with Jim Marous ·

2023/05/24

The future of banking is being driven by advancements in technology, changing customer preferences, new collaborations, and increasing regulatory requirements. Change is happening every day … and it is more difficult than ever to keep pace. As the industry gets ready for Money 2020 in Amsterdam, it is important to look at where the industry is today and where it will likely be in the near and more distant future. I am excited to have Shanker Ramamurthy, Global Managing Partner Banking & Financial

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43:18

The Final Mile of Data: From Insights to Engagement

Banking Transformed with Jim Marous ·

2023/05/23

Customers want their financial institutions to know them, understand them and reward them based on their unique financial situation. Displaying this level of empathy is difficult if transactional data remains in silos. The aggregation of data to generate insights is only half the battle for financial institutions, though. Banks and credit unions must go beyond using data to create great reports to supporting exceptional customer experiences and engagement – the final mile in the customer journey. I

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25:27

The Exciting Evolution of the CFO in Business...

Banking Transformed with Jim Marous ·

2023/05/18

As part of the digital transformation process occurring at financial institutions, CFOs must increasingly leverage technology and data analytics to become strategic partners to leaders across the organization, driving organizational success. Beyond optimizing financial performance and streamlining operations, finance operations can now play an instrumental role in the innovation process, sustainability reporting and identifying new growth opportunities. I am excited to have Monica Proothi, Partner

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30:11

The Power of Sharing the ‘Why’ for Digital Banking...

Banking Transformed with Jim Marous ·

2023/05/11

A digital-first account opening and onboarding platform is becoming increasingly important in banking, as customers increasingly expect a seamless, digital experience when opening and managing bank accounts. A fully integrated digital platform streamlines processes, reducing the risk of errors, improving compliance, and increasing the ability to offer personalized products and services. For customers, a digital-first approach provides convenience, speed, and the ability to open and manage accounts

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27:54

Using Data to Deliver a Next-Generation TechFin Platform

Banking Transformed with Jim Marous ·

2023/05/10

More than ever, financial institutions are expected to know what account holders need even before they do. Using relationship history, transaction data, and even insights from outside the bank, customers want you to know them, understand them and reward them. Combining historical account ownership history with real-time transaction data can provide a great predictor of what account holders are going to do next. The key is to keep account holder data safe, while providing a value-add with each

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42:56

Communication Strategies to Navigate a Banking Crisis

Banking Transformed with Jim Marous ·

2023/05/09

We are in uncharted territory with today’s economic uncertainty. Customers are concerned about the safety of their bank and credit union and don’t know where to turn. Open and honest communication is only the start as the bank crisis continues to unfold. Financial institutions must provide resources and answers in real-time that help customers and employees ease their stress and help your brand become a trustworthy advisor during a time of need. This can ensure customer loyalty — and potentially

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47:15

Direct Mail is Dead. Long Live Direct Mail

Banking Transformed with Jim Marous ·

2023/05/02

With the increasing popularity of digital marketing, many financial institutions have shifted their focus away from direct mail. But is that a mistake? Some believe a well-designed and targeted direct mail campaign be a secret weapon in your marketing arsenal. At a time when banks and credit unions are looking to break through the marketing message clutter, The Data & Marketing Association revealed direct mail may be the most effective marketing channel to drive engagement and ROI. We are fortunate

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41:52

Uprise: A Unique AI-Driven Wealth Management Platform

Banking Transformed with Jim Marous ·

2023/04/25

71% of Gen Z and 72% of Millennials say there are financial topics they want trustworthy advice on but aren't sure how to get it. At the same time, the top barrier preventing Americans from seeking financial advice from a professional financial planner is the belief that they don't have enough money to hire one. The good news is that these generations are more open to meet with their financial planners via digital channels. Many Millennials prefer not to meet in person or over the phone. Rather,

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31:03

More Than Ever, Bad Experiences Kill Customer Loyalty

Banking Transformed with Jim Marous ·

2023/04/18

Expectations about what makes a great customer experience (CX) are rising faster than most organizations can keep up with — and consumers aren't afraid to walk away when their needs aren't met. The good news is that most organizations understand the gap that exists between expectations and delivery and are investing more to increase engagement. We have David Porter, Managing Director of Financial Services at Genesys on the Banking Transformed podcast. David discusses how innovative organizations are

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42:07

Now’s the Best Time for Investing in Modern Banking...

Banking Transformed with Jim Marous ·

2023/04/11

With the possibility of a recession, financial institutions of all sizes may be considering a delay or cut in technology spending. As seen by recent challenges at Southwest Airlines, falling behind in technology capabilities can create enormous costs in the short-term and in the future. According to Forrester, firms pursuing technology-driven innovation grow three to four times faster than industry averages. Just as importantly, new technologies can reduce the cost of doing business, improve

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39:37

Harnessing the Full Potential of Emerging...

Banking Transformed with Jim Marous ·

2023/04/06

Every financial institution is adapting and adjusting to compete in the realities of an ever-changing digital world. It is time to re-imagine how applications are delivered, how data is leveraged, and how to create immersive experiences to meet the needs of today’s customers. The right strategy is to shift to a hybrid environment that leverages the key resources already in place, but combining those resources with one or more solution providers, to create a robust network that is future-ready. We

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48:16

Supporting Customer Journeys With Data, AI and Better...

Banking Transformed with Jim Marous ·

2023/03/30

To retain market share amid stiff competition, the banking industry has to adapt to changing customer preferences and embrace digital transformation. This includes investing in new technologies, improving operational efficiency, and partnering with third party providers that can help innovation at speed and scale. To become future-ready, financial institutions need to support customer journeys from the inside-out, enabling the connection with external brands, and delivering contextual solutions in

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43:11

Innovation Requires Connecting Banks with the Right...

Banking Transformed with Jim Marous ·

2023/03/28

Banks and credit unions understand the need to innovate, but finding the perfect partners to collaborate with can be a challenge with a marketplace that has tens of thousands of potential third-party providers. So, how can a financial institution find the best provider that aligns with their unique needs, growth ambitions, and internal culture in an ever-changing digital landscape? More importantly, how can a financial institution understand how well third-party providers will implement solutions at

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45:58

Think Big, Start Small, and Act Quickly with Applied...

Banking Transformed with Jim Marous ·

2023/03/23

To ‘wow’ customers across their financial journey, you must know them, understand them and be able to proactively anticipate and deliver solutions. This requires taking an event-driven approach to offer contextual engagement and experiences. Today, banks and credit unions are ditching siloed, departmental frameworks and, instead, are connecting people + processes + technology across the organization with a collaborative approach that puts insights into action … for the customer’s benefit. I am

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40:25

Varo Bank: The Future of Digital Banks After Silicon...

Banking Transformed with Jim Marous ·

2023/03/17

In September of 2020, we interviewed Colin Walsh just after Varo became the first challenger bank to receive a national bank charter. So much has happened in banking and the economy over the past two years and especially since the collapse of Silicon Valley Bank, impacting both traditional and non-traditional financial institutions. After a major funding round last year, Varo made a number of major changes to respond to competitive and marketplace challenges, including a reduction in marketing

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47:37

Digital Transformation Lessons From a $200B Bank

Banking Transformed with Jim Marous ·

2023/03/14

While every financial institution talks about digital transformation, the process is never easy. Melding modern solutions with legacy processes requires focus, commitment, and the support of people across the entire organization. Research by the Digital Banking Report finds that digital transformation is the most difficult at organizations with assets from $50B - $500B. This is often due to legacy leadership that finds change to be more difficult than anticipated and a financial commitment that is

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36:20

New Business Models and Growth Opportunities in Banking

Banking Transformed with Jim Marous ·

2023/03/07

Financial institutions of all sizes are reinventing themselves by digitally transforming every part of their business with technology, data, automation, and AI. They are breaking down internal silos and connecting functions and data across the value chain — creating new ways of operating and serving customers and their people. Leading banks recognize they need to accelerate change — not only to compete but to find new paths to growth. I am excited to have Michael Abbott, senior managing director and

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35:11

Consumer Payment Preferences are Transforming

Banking Transformed with Jim Marous ·

2023/03/02

The economy has been top of mind for consumers throughout 2022 and into 2023. In a survey by PSCU, nearly nine in ten consumers stated they were worried about the economic outlook, while three-quarters also reported they were concerned about their personal finances. In response to economic uncertainty, consumers want choice and variety when making purchases and transacting. In fact, most consumers said they are using a greater variety of payment methods than they did a few years ago, including

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