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PODCAST

Banking Transformed with Jim Marous

Evergreen Podcasts

Are you prepared to embrace change, take risks and disrupt yourself in response to the digital disruption in banking? If not, this podcast is for you. Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the leadership and cultural challenges facing the banking industry. Featuring interviews with some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

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All Episodes

40:57

AI, Apps, and Advice: What’s Next for Banking

Banking Transformed with Jim Marous ·

2025/09/23

As we passed the midway point of 2025, we're witnessing a fascinating convergence: social media has become the new town square for financial decisions, mobile apps are overtaking traditional banking channels, and after years of digital self-service, Americans are seeking human financial advice at levels not seen since the 2008 crisis. Meanwhile, alternative financial options are experiencing an unexpected renaissance, and artificial intelligence stands at a critical inflection point between promise

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29:24

The Hidden Driver of Business Banking Loyalty

Banking Transformed with Jim Marous ·

2025/09/18

While most financial institutions see payment processing as just a commodity service, the smartest ones are realizing it's actually their secret weapon for strengthening commercial relationships, boosting non-interest income, and building real competitive advantages in a growing market.Here's what might surprise you: banks that excel at providing merchant services not only keep their clients longer but also become essential partners in their clients' success. Conversely, those that fail to do so

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44:39

From Products to Platforms: The Future of Banking

Banking Transformed with Jim Marous ·

2025/09/17

In today’s rapidly changing financial landscape, traditional banking is no longer enough. Customers expect more than just accounts, loans, and transactions—they want personalized, real-time value delivered seamlessly across every touchpoint in their lives. That’s where ecosystem banking comes in. In this episode of Banking Transformed, I’m joined by Mike Cook and Carson Kotnyek from Zafin to explore how banks can move beyond legacy limitations and become orchestrators of value. We’ll unpack what

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41:47

Your Bank's Data Strategy Could Make or Break AI Success

Banking Transformed with Jim Marous ·

2025/09/16

In banking, every second matters. Fraud happens in milliseconds. Customers demand instant answers. And AI can only deliver value if it’s powered by live, real-time data. Yet many banks are still relying on batch reports and outdated systems, making decisions based on yesterday’s insights. The shift can’t wait. Forrester predicts that by 2025, half of all businesses will use AI-powered self-service as their primary customer touchpoint. That future won’t be possible without real-time data at the

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43:55

AI in Banking: From Hype to Measurable Outcomes

Banking Transformed with Jim Marous ·

2025/09/09

Most banks, including potentially yours, are falling into a dangerous trap. They're announcing AI initiatives, holding innovation showcases, and talking about digital transformation, but when it comes to measurable business results, 70% have nothing to show for their investment.The winners, like JPMorgan Chase, Capital One, and a few others, aren't just lucky. They've decoded a specific approach to talent, execution, and measurement that lets them turn AI investments into strategic advantages

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27:35

Future Strategies for Business Banking Growth

Banking Transformed with Jim Marous ·

2025/09/04

In this episode of Banking Transformed, John Stuckey from FIS shares insights on the evolving landscape of digital business banking and the strategies financial institutions need to adopt for future growth. The discussion examines how market needs have evolved for business banking clients, the effect of Customer 360 perspectives, the increasing influence of open banking on business financial relationships, and the ways AI is transforming competitive dynamics. John also delves into the competitive

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49:50

Winning the Digital Banking Race Across Generations

Banking Transformed with Jim Marous ·

2025/09/02

Silent attrition may be the biggest threat most banks aren’t talking about — and the stakes are rising fast. The 2025 Generational Trends in Digital Banking study reveals that only 56% of digital banking consumers expect to maintain their current relationship over the next year, while the rest are quietly drifting toward stagnation or disengagement. This continuous erosion of loyalty comes just as the U.S. faces one of the largest intergenerational wealth transfers in history. Thirty-seven percent

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33:41

Unlocking Value Through Data and AI

Banking Transformed with Jim Marous ·

2025/08/28

As I visit different cities and countries, I find that every financial institution is racing to claim they are “data-driven,” yet, as I dig deeper, I find that few are truly turning data into meaningful action.From personalizing member experiences to unlocking operational efficiency, the ability to transform data into insight — and insight into impact — has become a strategic imperative. Yet the journey from collecting data to scaling it across an organization is filled with cultural,

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42:27

How to Turn Customer Interactions Into ROI

Banking Transformed with Jim Marous ·

2025/08/26

Every customer conversation – whether in a branch, online, or through a call center – holds the potential to either deepen loyalty or increase attrition. Yet too often, those interactions create frustration, higher costs, and lower satisfaction scores. Today’s competitive advantage isn’t just having data. It’s knowing how to transform conversations into measurable business value. From lowering cost-to-serve to boosting Net Promoter Scores, the opportunity is clear: banks that successfully harness

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44:12

Build a Bank Brand Worth Fighting For

Banking Transformed with Jim Marous ·

2025/08/19

Fintech disruptors like Chime, Revolut, Venmo and the Cash App have shaken up the banking world by positioning themselves against traditional banking's pain points, yet most established banks continue to compete on incremental improvements rather than bold differentiation.Consumers are drowning in nearly indistinguishable offers, a reality my guest on Banking Transformed, Laura Ries, calls out in her newest book, "The Strategic Enemy: How to Build and Position a Brand Worth Fighting For". Her

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37:32

When 93% Mobile Adoption Drives Innovation

Banking Transformed with Jim Marous ·

2025/08/12

Thailand's banking sector is experiencing a remarkable evolution, driven by regulatory innovation, mobile-first consumer behavior, and some of the world's most stringent operational requirements. Leading this transformation at one of the region's most influential financial institutions is our guest today.Ian Gillard serves as Senior Executive Vice President at Bangkok Bank, where he oversees digitalization, mobile banking, blockchain initiatives, cloud strategy, and analytics. Today, we'll

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54:06

The Untold Journey of a Female Tech CEO

Banking Transformed with Jim Marous ·

2025/08/05

For tech firms serving banks, survival isn’t guaranteed. It takes more than a great product or engineering talent to stay ahead. It requires relentless innovation, the ability to scale without losing agility, a deep understanding of financial institutions' pain points, and above all, visionary leadership that adapts to change rather than fears it.On this episode of Banking Transformed, we welcome Ana Inés Echavarren, the dynamic CEO of Infocorp, a company that has not only survived but thrived in

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31:43

Hidden Costs of Wrong Vendor Selection

Banking Transformed with Jim Marous ·

2025/07/31

Every week, we hear another story: A major bank's mobile app crashes during peak hours with no vendor support in sight. A credit union's core system update goes sideways, leaving customers locked out for days. A regional bank discovers that their "24/7 support" actually means "leave a voicemail and we'll get back to you Tuesday." Here's the brutal truth most banking executives learn too late: You're not just buying a solution – you're buying a relationship that could either supercharge your

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44:15

From Cash and Cards to Invisible Banking

Banking Transformed with Jim Marous ·

2025/07/29

The convergence of artificial intelligence, real-time payment rails, open banking, and embedded finance is creating both unprecedented opportunities for innovation and significant competitive pressures. Banks must navigate the delicate balance between embracing cutting-edge technologies, such as generative AI, and maintaining the trust and security that customers demand.In this episode of the Banking Transformed podcast, we delve into the rapidly evolving payments ecosystem with Rich Clow, Head of

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48:59

Rebuilding Banking Loyalty for the Digital Age

Banking Transformed with Jim Marous ·

2025/07/24

In an age where customers can switch banks with just a few taps on their smartphones, loyalty has shifted from being a nice-to-have marketing tactic to a business-critical survival strategy. Today's banking customers don't just want rewards—they seek relevance, personalization, and experiences that fit seamlessly into their daily routines.This shift represents more than just changing customer preferences; it's a fundamental reimagining of how financial institutions create value and foster lasting

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46:30

Your Customer Onboarding is Broken

Banking Transformed with Jim Marous ·

2025/07/22

Despite massive investments in digital transformation, most banks and credit unions are still struggling to deliver seamless and intuitive account-opening experiences. In fact, financial institutions could more than double their digital account opening success by following just a few simple strategies. In today’s episode of Banking Transformed, I’m joined by Frida Leibowitz, Co-Founder and CEO of Debbie — a fintech platform that not only helps institutions attract younger members, but also rewards

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41:29

How to Redesign Banking for the AI Age

Banking Transformed with Jim Marous ·

2025/07/15

How do you transform banks that have been built over centuries for a world where artificial intelligence operates 10 times faster than the digital revolution? We're not just talking about implementing new technology; we're reimagining banking for customers who interact daily with AI assistants and may soon entrust their money management entirely to intelligent systems.However, banks that rush into action without understanding their organizational and cultural legacies will find their investments

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39:08

Driving Loyalty and Engagement with Insurance Products

Banking Transformed with Jim Marous ·

2025/07/10

Offering diverse insurance products isn't just about additional revenue streams—it's about building unbreakable customer relationships, especially when economic uncertainty has people questioning every financial decision.We explore how forward-thinking financial institutions are evolving beyond traditional banking to become true partners in financial wellness, utilizing insurance as a bridge to deeper, more meaningful customer engagement. I'm joined on the Banking Transformed podcast by two

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43:19

Move from Mass Marketing to Lifestyle Modeling

Banking Transformed with Jim Marous ·

2025/07/08

The most critical challenge facing most retail financial institutions is how to accelerate organic growth and customer acquisition in an increasingly competitive and technology-driven landscape. I’m joined on the Banking Transformed podcast by Sumeet Grover, Executive Vice President and Chief Strategic Growth & Digital Officer at Austin-based University Federal Credit Union. Sumeet is a renowned thought leader in financial services, with nearly two decades of experience at Citibank, where he held

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36:09

The Card Payment Platform Playbook for Community Banking

Banking Transformed with Jim Marous ·

2025/07/01

Community financial institutions are at a crossroads—they must deliver cutting-edge card payment experiences that rival fintech disruptors and mega-banks, all while preserving their community-focused mission and working within tighter resource constraints.Guest: Joe Schmithorst, VP of Product and Client Solutions at Primax Joe brings decades of experience helping community banks transform their payment capabilities. In this episode, he reveals how smaller institutions can leverage modern

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