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PODCAST

The Digital Slice

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

business management

All Episodes

53:29

Episode 19 - How Your Chatbot Marketing Strategy Is...

The Digital Slice ·

2018/09/04

What is the one platform people are almost guaranteed to be on every day of their lives? Most people make Facebook their staple, but a fun fact is that they can live without it for a day. Even if they do, they will not give up messenger as they use it to communicate with significant people in their lives. When Facebook realized this, without much further ado, they found a way for business owners to make messenger the one tool they can use to reach their audience right where they are. This is the

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31:12

Episode 18 - Don’t Just Sit There. Develop A Digital...

The Digital Slice ·

2018/08/28

Does your type of business need to have a digital presence and be active online? If so, how do you go about setting up your social media accounts? In this digital age, you can chose not to go digital with your marketing and run the risk of your business getting left behind and ultimately, closing shop. On the other hand, if you’re able to develop a strong digital marketing strategy that generates engagement with your buyer personas, then there will be more likelihood for your business to achieve

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55:26

Episode 17 - You Need To Get Linked In!

The Digital Slice ·

2018/08/21

Do you still believe LinkedIn serves its purpose as a professional networking platform? Since Microsoft acquired LinkedIn, there has been a lot of talk about LinkedIn’s alleged demise. There are articles every week talking about how how it could simply go away. I contend, the opposite is happening as LinkedIn is as strong as it has ever been. It remains a venue for business owners and job seekers to engage and create a more productive workforce environment for the whole world. In this episode of

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38:50

Episode 16 - Discover How Livestreaming Increases...

The Digital Slice ·

2018/08/17

Is going out of your way to connect with people via a livestreaming broadcast worth it? Remember that the camera will be on you the whole time and you have to talk to your audience like you are very confident and comfortable about it. Livestreaming can be very beneficial for your business when done right. Definitely, starting out can be challenging, even a bit intimidating. You could feel frightened about committing mistakes, not knowing what to say, or how to do your introduction. The good news

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55:58

Episode 15 - IGTV – The Ins And Outs w/ Professor Nez

The Digital Slice ·

2018/08/07

Instagram recently launched IGTV allowing users to upload short and long-form videos. Certainly, this is another tool business’ can use in different ways to grow an audience and make a real impact. With more than a billion active Instagram users each month, IGTV is something you should not miss if you want to attract new customers and keep them engaged. The thing about IGTV is that it’s mobile-centric and the videos are vertical. IGTV videos stay permanently on your channel and can re-purposed to

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47:14

Episode 14 - The Fun Formula – How Curiosity...

The Digital Slice ·

2018/07/31

Fulfillment is being able to achieve the goals you have set for yourself based on your unique interests and circumstances. However, some people can end up in the wrong profession, job, or business because they followed what others wanted them to be. The result is unhappiness, emptiness, and even life-threatening depression. Thankfully, there is “The Fun Formula” urging you to pursue your passions and fulfill your destiny. Realizing that when you are doing what you really want, you feel happy and

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01:01:39

Episode 13 - Separating Yourself From Your Business...

The Digital Slice ·

2018/07/24

How often do you hear as a small business owner that you are your brand? Well, that could be an essential paradigm behind personal branding but when it comes to living a well-balanced life, that may not always apply. In fact, you may need to realize how separating yourself from your business is key to your self-actualization. Because like it or not, you are a whole being and your business is just one part of you and not all of you. In this episode of The Digital Slice Podcast, discover the beauty

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48:59

Episode 12 - Build Your Business By Speaking...

The Digital Slice ·

2018/07/17

Does human-to-human have a place in business? Gone are the days when business is all about the big brands and huge corporations which seem impervious to who the customer is and what he really needs. This day and age is all about social business and of knowing, understanding, connecting with, and even developing a relationship with your potential and existing market. What it takes is true authenticity in the way you use technology and communication tools to make that individual on the other end feel

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01:12:21

Episode 11 - Growth Hacking Strategies for Small...

The Digital Slice ·

2018/06/05

In this episode of The Digital Slice Podcast, learn the top 10 growth-hacking strategies for your small business. Jon Ferrara is a pioneer and creator of CRM or Customer Relationship Management and a recognized speaker in social media and its effects on sales and marketing. He is the Founder of GoldMine Software Corp., which was one of the pioneers of SFA or Sales Force Automation and CRM software for small and medium-sized businesses. More than anything, Jon is a Relationship Management

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01:02:07

Episode 10 - Take Your Blog to the Next Level by Mike...

The Digital Slice ·

2018/05/30

Should you be blogging at this point in your business? Content marketing has always been on top of the list of any organization’s or brand’s marketing strategies, and for a good reason. In particular, blogging as a form of content marketing has helped many companies achieve success in measurable ways. For one, it can help you establish thought leadership in the industry. It can also drive traffic to your website and increase the likelihood of conversions. But, how can you maximize the benefits of

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01:02:55

Episode 09 - The Inbound Revolution with Dan Tyre and...

The Digital Slice ·

2018/05/15

Inbound or outbound? One of the questions you may be confronted with when it comes to marketing is whether you should have an inbound or an outbound strategy. This is especially important considering the investment required when implementing these marketing strategies over a period of time. At the end of the day, what you need is an effective technique that does not only attract potential customers but also helps build trust that will lay the foundation for a long-term relationship with them

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20:47

Episode 08 - The Effects of Facebook’s Algorithm...

The Digital Slice ·

2018/05/11

Facebook is the world’s largest and most popular social networking site to date. Marketers and business owners often attempt to use Facebook due to its huge audience engagement, which they have taken advantage of successfully. In the recent changes to its algorithm however, many are taken aback and are scrambling for answers as to how to respond best to these changes. What are you to do when your Facebook business page’s reach has declined? Should you continue posting content at this stage? What

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48:30

Episode 07 - The Potential Principle with Mark Sanborn

The Digital Slice ·

2018/04/09

In life and in business, there’s always something more to explore and do. This is despite other people thinking you may already have achieved so much in your field. Surprisingly, deep inside of you is an insatiable hunger to discover more, start from scratch, and climb your way up again. There is just so much potential waiting to be unleashed, recognized, and utilized. So how would you like to explore that potential of yours to its optimum level today? Mark Sanborn is all about leadership

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01:08:57

Episode 06 - The Future of Communication is Shifting...

The Digital Slice ·

2018/03/26

In the business world, open communication is the key to fostering engagement with customers. While written content is considered a staple, live video as an interactive medium of communication is emerging as the platform of choice if you are looking to move your business to a higher level. Incorporating essential classroom strategies and humanness with how you do business can prove to be very effective. Professor Nez is not your average teacher. He has a powerful teaching-learning approach where he

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52:19

Episode 05 - Using Live Streaming with Ross Brand

The Digital Slice ·

2018/03/12

Live streaming has garnered a lot of attention of late because of its ability to attract subscribers and potential clients. Although some have been very successful in making it work for their business, not everyone can earn from it directly - and this is not a bad thing because there are other paths you can take as a business owner to help you maximize various live streaming benefits. Certainly, you can go ahead and sell products to monetize live streaming. But like most successful live streamers,

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01:02:10

Episode 04 - Live Video with Todd Bergin

The Digital Slice ·

2018/03/02

The popular idiomatic expression, “Strike while the iron is hot” perfectly describes the opportunity that live video offers the business world. Live video is a highly-effective strategy to get your business out there and is largely recognized but still relatively unexplored because not everybody can seem to just dive into it with confidence. Fortunately, with the right set of skills, some tools, and the courage to finally do it, you can create your own live videos and build a budding community

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40:23

Episode 03 - Live Video Fear and Gear with Ian...

The Digital Slice ·

2018/02/19

The need for live video is both undeniable and inevitable and every business owner recognizes it. However, going out there and doing it yourself for your business is also a daunting task. When you are not used to the spotlight, doing live video can be frightening. Part of the reason why it can cause fear for the newbie is the lack of knowledge as to what kind of content to feature, what equipment to use, and how to go about the process competently. Consequently, arming yourself with the right

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31:48

Episode 02 - Social Business Enablement with Lauren...

The Digital Slice ·

2018/02/07

How else can social media be used to maximize its power to market a particular brand? The concept of social media enablement seems like a novel approach. But at Adobe, employees themselves have been empowered to build their own personal brands while playing a big and active role for Adobe as it integrates social media into every aspect of its business operations. Apparently, customers have more trust for the average employee when they are active on social media. And, they can be a profound source

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03:25

Episode 01 - Welcome to The Digital Slice Podcast

The Digital Slice ·

2018/02/05

We now live in an intensely digital world. It is a fast-paced, dynamic, and ever-changing realm. What you seem to know about social media marketing, SEO, or artificial intelligence today, is definitely not going to be as relevant tomorrow. What you need is to constantly update yourself without having to take the time to determine what would be beneficial for your business or yourself. The Digital Slice podcast will guide you through the overwhelming world of digital marketing, tactics, news, tools

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219 results

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