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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

business marketing

All Episodes

2:16

Social Media Practices Aren't New–Hollywood's Been...

The Law Firm Marketing Minute ·

2025/02/25

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🎬 Hollywood has been mastering audience engagement for decades—so why reinvent the wheel? The same psychological tactics used in blockbuster movies can make your social media content more compelling and impossible to ignore. In this episode, Smike and Eddie break down how filmmakers hook viewers and how you can use those same techniques to grab attention, keep people engaged, and

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2:10

How to Structure Social Media Content for Maximum Impact

The Law Firm Marketing Minute ·

2025/02/24

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🚀 Unlock the secret to high-performing social media posts! Most content gets ignored because it’s not structured to grab and hold attention. In this episode, Smike and Eddie break down the psychology of curiosity, engagement, and how to craft content that keeps people watching. Whether you’re creating marketing for your law firm or personal brand, these insights will change how you

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28:18

The Secret to Hiring Top Talent—Even on a Budget

The Law Firm Marketing Minute ·

2025/02/21

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🎯 The Secret to Hiring Top Talent—Even on a Budget Think your small law firm can’t afford A-players? Think again! Emily LaRusch of Back Office Betties reveals how smaller firms can attract and hire top-tier talent—without breaking the bank. From fractional hiring to understanding each team member’s “genius zone,” this episode is packed with game-changing insights for firm owners

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1:45

The #1 Competitive Advantage For Smaller Law Firms

The Law Firm Marketing Minute ·

2025/02/20

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💡 What if the key to scaling your law firm wasn’t just marketing or tech—but something deeper? Emily LaRusch, founder of Back Office Betties, reveals why culture is the ultimate competitive advantage for small law firms. From hiring the right people to building a team that actually cares, she shares battle-tested insights on creating a culture that drives success. 📌 Key Takeaways:

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1:35

How Successful Small Law Firms Afford Top Talent

The Law Firm Marketing Minute ·

2025/02/19

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💡 Hiring top-tier talent doesn’t have to drain your law firm’s budget! In this episode, Smike sits down with Emily LaRusch of Back Office Betties to reveal the fractional hiring strategies that allow small firms to access elite professionals—without paying full-time salaries. Discover how savvy law firm owners are saving thousands while building powerhouse teams. 📌 Key Takeaways:

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1:56

Many Lawyers Should NOT Be CEO. Here's Why

The Law Firm Marketing Minute ·

2025/02/18

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 👀 Just because you own a law firm doesn’t mean you should run it! Many lawyers are brilliant litigators but struggle with leadership, management, and accountability. In this episode, Smike and Emily LaRusch of Back Office Betties break down why some law firm owners are in the wrong seat—and how to fix it before it stunts your firm's growth. 📌 Key Takeaways: 🔹 Why being CEO might

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2:01

How to Fire Yourself—And How This Helps Your Law Firm...

The Law Firm Marketing Minute ·

2025/02/17

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🔥 Most law firm owners wear too many hats—but what if the secret to success is firing yourself from those roles? In this episode, Smike sits down with Emily LaRusch of Back Office Betties to discuss how accountability charts can help law firm owners stop doing everything and start scaling effectively. Learn why stepping back from daily tasks is the smartest move you can make for

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25:24

Marketing's 5 Love Languages

The Law Firm Marketing Minute ·

2025/02/14

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! ❤️ On this Valentine's Day, find out about the 5 Love Languages of Marketing. How do they work for your law firm? Smike, Jana, and Sofia discuss each of them and their marketing correlations. They give valuable marketing tips your small law firm will need to grow this year. They would also LOVE it if you left a review! 📌 Key Takeaways: 🤔 What are the 5 Love Languages of Market...

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2:52

How to Make Your Brand Unforgettable (Without Being a...

The Law Firm Marketing Minute ·

2025/02/13

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 👀 Marketing is all about touchpoints—but there’s a fine line between staying visible and feeling like a stalker! In this episode, Jana, Smike, and Sofia dive into the power of recurring marketing touchpoints and how to make your brand truly unforgettable (for all the right reasons). 📌 Key Takeaways: 🔥 Why consistent touchpoints are the key to brand loyalty.✉️ How to stay top of

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1:24

If You Master This, Then You Master Marketing

The Law Firm Marketing Minute ·

2025/02/12

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💬 Marketing isn’t about ads—it’s about conversations. The most effective brands don’t just sell; they connect. In this episode, Smike, Jana, and Sofia dive into the power of one-on-one marketing and how making your audience feel heard can transform your results. 📌 Key Takeaways: 🎯 Why marketing is just a conversation—and how to start the right one.🔥 The secret to making your

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1:28

How Giving Away the Right Stuff Creates ROI

The Law Firm Marketing Minute ·

2025/02/11

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💡 Most lawyers fear giving away free advice, but what if it could actually fuel your firm’s growth? Free consultations, free resources, and strategic "giveaways" can be powerful marketing tools—if used the right way. In this episode, Smike, Jana, and Sofia break down how to turn what you give away into real business growth. 📌 Key Takeaways: Why free consultations can be a lead

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2:35

The Best Way Small Law Firms Build Community

The Law Firm Marketing Minute ·

2025/02/10

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💡 Want loyal clients who refer you again and again? It’s not just about great service—it’s about creating a real sense of community. In this episode, we break down one powerful (and often overlooked) strategy that makes clients feel valued, connected, and eager to stick around. 📌 Key Takeaways: The #1 thing that turns clients into brand advocates.Why relationships—not

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29:41

Going Beyond 'Case Closed': How Small Law Firms Get...

The Law Firm Marketing Minute ·

2025/02/07

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🔓 Beyond "Case Closed": Unlocking Long-Term Client Relationships 🚀 Most small law firms treat client relationships as a one-and-done transaction—but what if you could turn every case into a long-term business opportunity? In this episode, Mike sits down with Manni Sandoval from LEX Reception to discuss how law firms can go beyond “case closed” and build lasting connections that

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2:39

This Pitfall Traps Lawyers in Mediocrity

The Law Firm Marketing Minute ·

2025/02/06

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🚨 The Silent Trap Keeping Lawyers Stuck 😱 Most lawyers don’t even realize they’re stuck—until it’s too late. In this episode, Smike and guest Manni from Lex Reception break down the #1 pitfall that holds law firms back and how to break free. If you’re resisting change or drowning in tasks you shouldn’t be handling, this is your wake-up call. 📌 Key Takeaways: The danger of being

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2:24

The Small Details That Bring Big Clients

The Law Firm Marketing Minute ·

2025/02/05

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🧐 Most lawyers focus on the big picture, but it’s the tiny details that can make or break your client conversions. From website layout to follow-up systems, small tweaks can mean the difference between a lost lead and a loyal client. 📌 Key Takeaways: The surprising website detail that made one law firm stand out.Why response time is everything (and how to optimize yours).The

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2:05

The Way Successful Law Firms Keep Their Clients First

The Law Firm Marketing Minute ·

2025/02/04

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! ⚖️ Want happier clients and less stress? The most successful law firms prioritize systems and technology to improve communication and efficiency. In this episode, we break down how learning your CRM or case management software can help you stay on top of client needs—without feeling overwhelmed. 📌 Key Takeaways: Why learning your legal tech upfront saves you time in the long

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2:13

Why We Feel So Driven to Help Lawyers

The Law Firm Marketing Minute ·

2025/02/03

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💼 Lawyers give everything to their clients, but who’s supporting them? In this episode, we dive deep into the challenges attorneys face—overwhelm, time constraints, and emotional burnout. Manni Sandoval shares her unique perspective as both a client and a business owner, revealing why she’s so passionate about helping lawyers reclaim their time and energy. 📌 Key Takeaways: The

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22:43

Is AI Misunderstood? What Lawyers Must Know for 2025

The Law Firm Marketing Minute ·

2025/01/31

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🚨 AI is evolving fast—so why do so many solo and small firm lawyers still misunderstand it? In this episode, Smike, Eddie, and Steph break down the biggest myths about AI, the real opportunities it presents, and how law firms should actually be using it in 2025. Plus, we tackle the ethical concerns, legal risks, and the wild future of AI-powered assistants.📌 Key Takeaways:🔍 Why most

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1:50

Have You Ever Thought About AI Like This?

The Law Firm Marketing Minute ·

2025/01/30

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🧠 AI isn’t what you think—it’s even better.Small law firms hear a lot about AI, but most lawyers don’t realize how it actually fits into their practice. Smike, Eddie, and Steph dive into the misconceptions, the surprising ways to get comfortable with AI, and why a little curiosity goes a long way.📌 Key Takeaways:The #1 reason lawyers misunderstand AI.A fun, no-pressure way to

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3:46

What Limits ChatGPT + What Makes It Shine

The Law Firm Marketing Minute ·

2025/01/29

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🚀 Dive into the fascinating world of ChatGPT with Smike, Eddie, and Steph as they break down how AI tokens work and what makes ChatGPT tick. From tips on crafting efficient prompts to avoiding common pitfalls, this episode is packed with insights to maximize your AI experience.📌 Key Takeaways:Why AI tokens are the key to ChatGPT’s memory and functionality.How to optimize prompts for

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