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PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:33:20

Tim Lupinacci: Leading with Trust

BE THAT LAWYER ·

2024/02/22

In this episode, Steve Fretzin and Tim Lupinacci discuss:Time management and prioritization. Testing out leadership in smaller groups first. Learning from others to strengthen your leadership skills. Utilizing daily disciplines to support your leadership and your team. Key Takeaways:Get together and pour into people and allow them to pour into you. You’ll build relationships and strengthen all team members. Seeing people in action will allow you to get to know them and see their strengths and

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00:34:49

Julie Yusim: Building Your Law Practice by Playing...

BE THAT LAWYER ·

2024/02/19

In this episode, Steve Fretzin and Julie Yusim discuss:Adding a little positive self-talk to your routine. Getting value for your networking time. Going deep and playing the networking long game. Evaluating your wide network to see where you should go deeper. Best tips and tactics for effective networking. Key Takeaways:Networking is about giving, more than anything, especially at the beginning, even if you don’t see how it is going to come back to you. Have a couple of things that you can give in

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00:31:36

Lisa Katz: Building a Powerful Relationship-Based...

BE THAT LAWYER ·

2024/02/15

In this episode, Steve Fretzin and Lisa Katz discuss:Starting to build your book of business from early in your career. Providing value to your clients with a network of other service providers. Things you need to know when working with counsel. The playbook for building a book of business. Having the hard conversations to experience the growth. Key Takeaways:Everything is consecutive and cumulative, the more you meet with someone and have great, but shorter conversations, the more impact it will

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00:31:54

Andy Hite: Clearing the Head Trash to Be The Change

BE THAT LAWYER ·

2024/02/12

In this episode, Steve Fretzin and Andy Hite discuss:Practicing the change you want to see now. How leadership done right can change the world. Emotional intelligence and its role in leading a team and developing a strong culture. Building a strong culture.Uncovering the stories we tell ourselves, and challenging those stories. Key Takeaways:Do it now. You don’t need to wait to see the changes that you want to see in the world. Try now and make changes every day to be closer to what and who you

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00:34:47

Pratik Shah: Taking Your Business Development and...

BE THAT LAWYER ·

2024/02/08

In this episode, Steve Fretzin and Pratik Shah discuss:Committing to the process, not just the result, of business development. Tips to develop positive business development habits.Looking out for everyone in your business network. Going deep and wide in the right areas of your network. Key Takeaways:You should have a plan going into your networking event. There is more to it than just showing up and being in the room. Have a committed schedule for progressing your business development routine

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00:32:42

Mary Adkins: Changing Your Mindset About Writing Your...

BE THAT LAWYER ·

2024/02/05

In this episode, Steve Fretzin and Mary Adkins discuss:Why you should consider writing a book today. Building trust as an author. Moving past the things keeping you from following your dream of writing a book. Tips to break down a big project into manageable bites. Key Takeaways:For many people, books are a medium that they enjoy and help them learn and retain information more than a video or audio might do. Books can replace your business card - one will do more for you than the other. Book

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00:34:30

Jordan Ostroff: Applying a Litigation Mindset to Your...

BE THAT LAWYER ·

2024/02/01

In this episode, Steve Fretzin and Jordan Ostroff discuss:How business planning and life planning are more similar than you might think.Building a life that makes you happy.Helping yourself make the right choices, not the wrong ones.Achieving multiple outcomes from the same action (not multitasking). Key Takeaways:Put a team together to support you so you can focus on the things that are your unique talent - in your business, and in your personal life.What low-hanging fruit are you overlooking that

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00:35:29

Bo Royal: Simplicity in Legal Marketing

BE THAT LAWYER ·

2024/01/29

In this episode, Steve Fretzin and Bo Royal discuss:The most common mistakes law firms make on their websites and landing pages. Why you should have A/B Testing on your website. Understanding where your website traffic comes from. Tips to improve law firm websites and landing pages immediately. Key Takeaways:Focus optimization on a few key pages - you do not need to overhaul your whole website anytime there’s an issue. Invest in high-quality photo (and video) content on your website that educates

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00:36:03

Frank Agin: Next Level Networking Rap Battle

BE THAT LAWYER ·

2024/01/25

In this episode, Steve Fretzin and Frank Agin discuss:Why networking isn’t pushed in law school. The science of networking and why networking is like golf. The power of small talk (and why it actually works). The three reasons lawyers do not get referrals. Key Takeaways:Networking is really about building relationships and helping others.You have to help people to help you. If they don’t know what you do or what you are looking for, they won’t know how to refer you or that you even are looking for

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00:31:31

Manuj Aggarwal: Trending Technology to Build Better...

BE THAT LAWYER ·

2024/01/22

In this episode, Steve Fretzin and Manuj Aggarwal discuss:Why law is behind in other businesses, especially in the realm of technology. Sales, marketing, and scaling your law firm. Benefits of building a network and keeping in touch with your relationships. Using technology to maintain and strengthen network and client relationships. Key Takeaways:Running a business is a different skill set than practicing law. But it is a skill that can be learned through practice, understanding your unique

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00:33:55

Travis Hoechlin: Secrets to Successful Legal Marketing

BE THAT LAWYER ·

2024/01/18

In this episode, Steve Fretzin and Travis Hoechlin discuss:Marketing for your law firm. Where money is being wasted on marketing. Isolating your target market audience. Three marketing secrets that lawyers don’t know. Key Takeaways:Whether you have your own firm or work for someone else, you can still have independence and power, you just need to learn how to make it rain. Track what you are doing for your marketing. You need to know your ROI. You need to make sure your Google My Business page is

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00:32:45

Robert Weiss: Video Content for Thought Leadership

BE THAT LAWYER ·

2024/01/15

In this episode, Steve Fretzin and Robert Weiss discuss:Why creating video content is about more than video. Authentic video content for your law firm and for your target audience. Aligning video content with your law firm’s business strategy. Planning to repurpose your video content before you ever film. Key Takeaways:Start with video content today if you’re not already doing it - even if it means hiring a professional to guide you through the process. Authenticity trumps perfection. Your video

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00:33:09

Mair Hill: Sales, Relationships, and Generational...

BE THAT LAWYER ·

2024/01/11

In this episode, Steve Fretzin and Mair Hill discuss:Being in control of who you work with.Teaching, learning, and selling with the younger generations.Best ways for lawyers to learn business development.The six senses of business development. Key Takeaways:If you don’t understand your younger employees, listen more. They are telling you what they need, what they want, and what they know, it is up to you to listen.TikTok can’t teach you every lesson and the answer you want is always going to be

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00:29:27

Steve Fretzin: Turning the Tables on Steve Fretzin

BE THAT LAWYER ·

2024/01/08

In this episode, Alay Yajnik and Steve Fretzin discuss:Perfect practice in your business development. Why lawyers struggle with business development. The reason having your own book of business is more important than ever before.Tips for starting your next year off with a bang. Key Takeaways:Being a great lawyer alone isn’t enough, you also need to have a great book of business to control your own future and success as a lawyer. When sales is done in a sales-free way, it’s really about solving

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00:35:21

Charles Gillis: Hiring, Recruiting, and Retaining for...

BE THAT LAWYER ·

2024/01/04

In this episode, Steve Fretzin and Charles Gillis discuss:Why associates are the key to profitability in a law firm. How COVID changed the landscape of law for young lawyers. The generational change in lawyers in the industry. Tips for hiring and recruiting. Key Takeaways:Working in a remote or hybrid firm is possible, but having a connection and building relationships are key, especially for newer associates. What you do in the first 7-8 years of your practice will lay the foundation for the rest

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00:37:06

Dan Warburton: A Deep Dive into Delegation

BE THAT LAWYER ·

2024/01/01

In this episode, Steve Fretzin and Dan Warburton discuss:Lessons learned the hard way in leadership and delegation. Top things lawyers should delegate and are not. How to ensure those you delegate to are not going to leave your firm. The process and steps for delegation. Key Takeaways:Only when somebody feels like their future is being impacted by their actions will they take their actions seriously. While it will take time to delegate your responsibilities effectively and appropriately, it will

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00:34:19

Matt Spiegel: Legal Technology for Better Customer...

BE THAT LAWYER ·

2023/12/28

In this episode, Steve Fretzin and Matt Spiegel discuss:Why you should have good customer service as a lawyer and for your law firm. Continuing client relationships beyond the case. How Lawmatics can help you to maintain client relationships and better run your law firm. Processes, procedures, and automation. Key Takeaways:Your law firm is a service business. You need to have good customer service and a good customer experience. Most legal business comes from referrals - if you don’t nurture client

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00:33:02

Scott Mason: Understanding the Myths and Narratives...

BE THAT LAWYER ·

2023/12/25

In this episode, Steve Fretzin and Scott Mason discuss:Separating our identities and the roles we play in life. Why many people go to law school…often without knowing what to expect. The relationships between ourselves, myths, and culture. Professional freedom and moving past feeling trapped. Key Takeaways:What makes you happy is intimately related to who and what you are - it is directly aligned with knowing yourself. Myths are a projection of the stories we tell ourselves about our

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00:28:20

Rick Watson: Building a Professional Network

BE THAT LAWYER ·

2023/12/21

In this episode, Steve Fretzin and Rick Watson discuss:Building a professional network (and how to do it right). Things lawyers are really bad at doing. The hidden sales in your professional service firm. Being likable and referrable. Key Takeaways:There is a difference between building a wide network (full of lots of people) and building a deep network, with great referral partners that can help you to bring in work regularly. Balancing giving and taking in your network. Build up those you’re

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00:33:57

Meredith Bell: Communication Skills for Strong Leaders

BE THAT LAWYER ·

2023/12/18

In this episode, Steve Fretzin and Meredith Bell discuss:Challenges with communication and why the way we talk to each other matters. Communication between the generations in a workplace. Managing expectations and understanding values and work ethic. Why positive feedback is key to relationships and company culture. Key Takeaways:Many challenges we face are because we come into conversation with assumptions about those we are speaking with. If we slow down enough to ask people what is important to

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572 results

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