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PODCAST

The Launch Lounge Podcast

Salome Schillack

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who"s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the

business entrepreneurship

All Episodes

35:58

138. Six Figures in One Day Without a Sales Page with...

The Launch Lounge Podcast ·

2022/01/10

Ever realized it's easy to become hyper-focused on having the perfect sales page, the perfect launch plan, and the perfect content to smash sales out of the ballpark? It can sometimes feel like if one thing is out of place, it’s game over! Today's guest on The Shine Show will make you rethink *everything* when it comes to launching & sales. Toni Bache is what I like to call a unicorn online course creator. After breaking tremendous ground in the corporate world, and always having a few side

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23:54

137. Best of the Best from The Launch Lounge Live...

The Launch Lounge Podcast ·

2022/01/03

Wondering exactly what happens behind closed Launch Lounge doors? It’s a heck of alot of fun, but also a heck of alot of amazing, hard work being poured in by course creators building incredible businesses. This week on The Shine Show, we've taken the best of the best snippets of our weekly support calls; it's seriously the audio version of liquid gold. As part of The Launch Lounge, we give our students the room to be fully supported, to have space to grow, lean in, ask for help and

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31:35

136. Nine and a Half Things I am Grateful For in 2021

The Launch Lounge Podcast ·

2021/12/27

I'm sure you're sick of hearing about 'gratitude’ at this time of the year. It can often feel like an overused buzzword. However, *hear me out* gratitude is more than a whole ton of Kumbaya around a campfire. It's a key component in achieving unbelievable goals! There are so many neurological reasons we can benefit from this general practice of expressing thanks for both the good and the bad in our lives, especially in times of challenge and change. It's safe to say, the last two years have

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32:20

135. 2022 Predictions: Changes You Need To Prepare For

The Launch Lounge Podcast ·

2021/12/20

We’ve ALMOST made it. Can you believe it? Who else is ready to put 2021 to bed and get right into the new year? It's no secret; the Facebook Ads space is a constantly moving beast with changes being thrown left, right, and center. If only we had a crystal ball to show us what to expect next. I haven't found a crystal ball yet, but I have the next best thing! Let's kickstart 2022 with the biggest compilation of advice that's actually going to take us all to unbelievable places. So this week

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26:56

134. Maximise Your Impact With This Content Creation...

The Launch Lounge Podcast ·

2021/12/13

Planning out your 2022 content calendar? Don’t do another TikTok dance until you’ve turned into this week's episode of The Shine Show, because it’s going to save you a TON of time and maximize the impact you have online! Ever feel like your 'brain ink' dries up when it comes to content creation? Getting stuck in a content rut isn’t fun. Or even worse, have you had a surge of clever content ideas that you excitedly share with your audience, only to be met with crickets.....and an obligatory ‘like'

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34:23

133. How To Set Goals For 2022 You'll Actually Achieve

The Launch Lounge Podcast ·

2021/12/06

Who here, like me, has a love-hate relationship with goal setting? It seems there are two 'goal' camps. Those who LOVE goals swear by goals have probably named their firstborn after goals. And then there's my camp. Those that think goal setting is a bit…….meh! (There, it's on the record. ) For those of us who are big picture, highly ambitious, intuitive, competitive overachievers; goal setting can be a recipe for failure with a side of never-ending hustle! And if you've been hanging around me

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49:26

132. Low $ Offers and Affiliate Success with Roberta...

The Launch Lounge Podcast ·

2021/11/29

There's an elephant in the 'digital course' room that we need to address. It’s the money thing. We all know that pouring money and time into prototype development is part of the ‘becoming an online course creator’ package. But it can come as a rude shock to discover you need additional moolah to test your offer again and again...and again….. It can be pretty stressful, especially when you have other life responsibilities to juggle…..and one is talking about it enough! Today, we’re going to

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39:10

131. [BLACK FRIDAY SALE] - 5 Phases Of Growth Every...

The Launch Lounge Podcast ·

2021/11/22

Wishing there was an online course crystal ball that could show you your future? I haven't found one yet, but I'll share the next best thing in this week's episode of The Shine Show. Remember that very first magical moment you discovered the 'HOLY COW; I can make money online' thing? You likely became a little obsessed. Googling & YouTubing all the things, discovering the big names in the industry, looking on in AWE thinking…….that could be me! But then it starts to feel like going down the rabbit

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44:48

130. Part 3: Creating High Converting Webinars

The Launch Lounge Podcast ·

2021/11/15

Ready to become a grand master of high converting webinars? It’s the FINAL part of the high converting webinar series! So far, you've got the winning webinar framework, you know how to curate content that converts, and today it's time to land the plane. Let's talk sales...... By the end of today's episode, you'll know the exact formula to sell ANYTHING on a webinar. Without feeling like a greasy salesperson. Or some sort of con-artist. (even though you know your course is full of seriously

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41:41

Part 2: Creating High Converting Webinars

The Launch Lounge Podcast ·

2021/11/08

Ever been ghosted by a webinar attendee? You know the feeling. Someone turns up, is super engaged, emails you after to tell you how much they LOVVEDDD your webinar, and by this stage, you've already envisioned the next 12 months working with them. Let’s be real, you're daydreaming about which cocktail you'll first order with them at your first student beachside retreat, but then..... ...NADA ...ZILCH ...RADIO SILENCE! You're left pondering….Was there something in my teeth? Did I not provide

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29:45

128. Part 1: Creating High Converting Webinars

The Launch Lounge Podcast ·

2021/11/01

SURPRISE! 3-part mini series coming your way. If you’re creating a webinar, either right now or in the near future, you literally cannot afford to miss this! (Spoiler alert: it has nothing to do with giving away all your best content for free). I remember putting together my very first webinar. I assumed the magic trick was to load in as much information as possible, make my viewers feel like they had hit the webinar jackpot, to then naturally buy EVERYTHING I had on offer, turning me into a

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41:53

127. Leadership is Feminine with Kris Plachy

The Launch Lounge Podcast ·

2021/10/25

Hands up if you’ve ever thought, "I am NOT cut out for this whole CEO thing." Being titled CEO made me feel like a total imposter. I had a business idea, driven by purpose, wanting to create something beautiful and meaningful in the world to help people, and I had brought that into reality with a desire to change the world. But this CEO title seemed to suck the beauty out of it. Why is that? When we look at 'good leadership' qualities, typically, it's very masculine traits that come to

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40:45

126. What To Fix First In Your Funnel

The Launch Lounge Podcast ·

2021/10/18

Feeling like your energy and money is vanishing into thin air? With little to show for all that hard, hard work you've poured into your business? Stop what you're doing (and double-stop what you're doing if it involves learning a new Reels dance that you're hoping will draw in hundreds of new followers) because it sounds like you have a case of 'broken funnel' on your hands! Right now, you might be thinking; my funnel is A LOT! Where the HECK do I even start? And how do I even know what needs

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27:45

125. The ONLY Way Online Course Creators Can Make...

The Launch Lounge Podcast ·

2021/10/11

Hands up if you've ever said: "Ads have never worked for me." "I've never been able to find a good ads manager." "My ads manager couldn't find the right audience for me." It’s time to address the big, ugly, destructive lie that makes so many online course creators very sad! Facebook Ads have never made anyone any money! When you pay for ads, you're not paying for more sales. You're paying for more eyeballs who will click to a landing page, sign up for all your launch things, and eventually

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34:13

124. How To Get To The Next Level in Your Business

The Launch Lounge Podcast ·

2021/10/04

The things you surround yourself with won't serve you forever! But it can feel confusing trying to figure out what is adding value to your life and what has simply become an energy-sucking activity that's not pushing you in the right direction. It's time for a bit of 'life pruning'. Think of a lush, leafy, tall green tree. That tree didn't just become a masterpiece overnight; it required a lot of sunshine, good quality soil, and pruning off the dead branches to grow healthy and strong. The

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42:16

123. Creating Evergreen Funnels Your Students Will...

The Launch Lounge Podcast ·

2021/09/27

We know urgency & scarcity works to drive up sales. We also know it can feel very pushy and inauthentic to dish up fake timelines to an audience you really care about…… Well, I’ve found someone who has created a way for you to use ick-free urgency & increase your sales like crazy by using authentic cart close deadlines! His name is Jack Born, and he is the founder of Deadline Funnel (amongst a whole plethora of other incredible software programs that make life a heck-load easier for

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47:57

122. How To Overcome Fear of Live Video with Rosie...

The Launch Lounge Podcast ·

2021/09/20

Ever thought about going live on Instagram or Facebook, but then that sneaky inner critic whispered your way, hellllll no! “You’ll look dumb; you’ll be so cringe; what if you stuff up?” BUT what if you don’t! What if someone tunes in, and your little nugget of wisdom changes the entire trajectory of their life? You’ve been on this earth a little while now, and the ridiculously invaluable wealth of knowledge sitting inside your brain needs to be shared with the world. And going live is one

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26:43

121. Amy Porterfield Shares What The Future Holds For...

The Launch Lounge Podcast ·

2021/09/13

I've been waiting sooo long to share this with you…… I am THRILLED to tell you, my friend, mentor, and phenomenal human Amy Porterfield, joins me as a guest on The Shine Show this week! *Cue breathing into paper bag* When it comes to building your online course, do you ever feel a sense of overwhelm? You have a game-changing idea, but what next? "Where do I even start? How will I know if this works? Will people even like what I have to say?" It feels like this BIG HUGE THING, and

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18:48

120. Build Your List Faster with Lead Ads

The Launch Lounge Podcast ·

2021/09/07

We just stumbled across a loop in the Ads Matrix! You might have been wondering what the heck is going on with conversion ads! Does it feel like overnight, the cost per lead has gazillion-upled? Surprisingly, Zuckerberg isn’t the one causing havoc behind the scene this time. It’s a result of some new iOS changes that have really just thrown a spanner in the works! In a nutshell, the changes have allowed people the option to ‘opt-out’ of tracking, causing your Facebook pixel to go blind, making it

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33:16

119. How Your Online Course Will Change The World

The Launch Lounge Podcast ·

2021/08/30

Ever craved more time freedom? Or more financial freedom? Or watched the news and wished there was something to do to create more freedom for those suffering at no fault of their own? A fantastic student of mine, Daniela Guerrero Rodriguez (or Daniella GR as she calls herself) is a decolonization coach dedicated to breaking down the systems causing oppression in the world. Today, I'm going to share some of her most powerful findings with you so you, too, can create freedom for yourself and others

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