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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

7:38

Eventful Podcasting

Sounds Profitable ·

2025/05/15

A look at the power of doing live events for podcasting as an industry, as well as individual podcasts.Written by Tom WebsterEdited by Gavin GaddisAudio edited by Gavin GaddisSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

en

9:47

Podcasting's $7b 2024, What Podcast Fans are Like, &...

Sounds Profitable ·

2025/05/09

This week in the business of podcasting: Tom Webster looks at what we can learn from podcasting biggest (and smallest) fans, Owl & Co estimates the podcasting industry made $7b last year, Patreon is changing their iOS app to work with new legal ruling, a caution against podcasting with intent to be on TV, and a roundup of Q1 financial reports.For links to every article mentioned, visit here on SoundsProfitable.com

en

5:51

Examining Podcasting's Fans, The Downsides of...

Sounds Profitable ·

2025/05/08

Today in the business of podcasting: Tom Webster talks about the great podcast divide, Jerry Kolber talks about the folly of podcasting with aims to end up on TV, and Paramount has no intentions of going back to old-school Upfront plans. Find links to very article mentioned here on SoundsProfitable.com

en

17:07

The Great Podcast Divide: Understanding Fans vs....

Sounds Profitable ·

2025/05/08

A look at the demographics of podcast audiences who are the medium’s fans… as well as the opposite.Credits:Written by Tom WebsterEdited by Gavin Gaddis and Bryan BarlettaAudio edited by Gavin GaddisSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

en

5:41

New Estimate for Global Podcast Economy, CTV...

Sounds Profitable ·

2025/05/07

Today in the business of podcasting: Digidayl ooks at the rise of CTV podcast consumption, Owl & Co. estimates the 2024 global podcast revenue total is double previous estimates, and Andrew Goldsmith talks comedy and why it's one of the best options for brands looking into podcasting. For links to every article mentioned please visit here on Sounds Profitable.com

en

6:06

Spotify Podcast Viewcounts, Epic Games v. Apple...

Sounds Profitable ·

2025/05/06

Today in the business of podcasting: PodX makes their first U.S. acquisition with Lemonada Media, Patreon will update its iOS app to allow non-Apple payment methods after recent court ruling, Spotify now will publicly display play count on podcast episodes, and a roundup of Q1 financial reports from the past week. Find links to every article mentioned here on SoundsProfitable.com

en

7:04

Podcasts 🔜 Spotify Ad Exchange, Defining the "Top"...

Sounds Profitable ·

2025/05/05

Today in the business of podcasting: Spotify is adding podcasts to SAX this quarter, WARC report looks at how brands are gaining ground with audio advertising, a look at just how sturdy Rogan's grip on podcasting charts is, and Mark Zuckerberg teases a potential future Meta product that'd cause some big waves for the advertising industry at large if it was adopted.Find links to every article mentioned right here on SoundsProfitable.com

en

8:15

Podcasting's Smart TV Factor, Getting Gaming into...

Sounds Profitable ·

2025/05/02

This week in the business of podcasting: Tom Webster talks podcasting's Smart TV consumers and what they can teach us about cross-platform consumption, Edward Fuller details how podcasting can better entice games marketers, Ben Robins recaps the Power of Podcasting Showcase hosted by AudioUK, and Paul Riismandel discusses a distinct lack of discussion of branded podcasts outside of podcasting spaces. Find links to every article mentioned right here at Sounds Profitable.com

en

6:30

March Ad Spend 📈, SAG-AFTRA to Add Influencers, & More

Sounds Profitable ·

2025/05/01

Today in the business of podcasting: Tom Webster writes about the intricacies of smart TV podcast consumers, US ad spend jumps nearly 8% in March, LinkedIn is courting content creators for video series, and SAG-AFTRA is making moves to bring content creators into the fold. Find links to every article mentioned here on Sounds Profitable.

en

5:37

Conversations from Possible, Deloitte's Media...

Sounds Profitable ·

2025/04/30

Today in the business of podcasting: Digiday reports from the first day of Possible in Miami, Deloitte charts media trends for this year, Paul Riismandel talks branded podcast content possibilities, and British + European marketers are hedging their ad spend in the face of new U.S. tariffs. For links to every article mentioned, visit here on Sounds Profitable.

en

8:41

The Smart TV Factor: What Growing Connected TV...

Sounds Profitable ·

2025/04/30

Smart TVs are increasingly popular tools for accessing podcasts, but what does that actually mean for the medium?Written by Tom WebsterEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

en

3:57

Digital Video Attracting Spend, UK Podcast Ad Growth,...

Sounds Profitable ·

2025/04/29

Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is here, and the IAB has a new report on ad spend's growth for digital video. Links to every article mentioned are available here on Sounds Profitable.

en

5:10

Selling Podcast Ads to Gaming, Spotify's Podcaster...

Sounds Profitable ·

2025/04/28

Today in the business of podcasting: how podcasting can get game marketing on board, Spotify's partner program payouts so far, and YouTube upped their Q1 ad revenue 10% year over year. For links to every article mentioned, visit here on Sounds Profitable.

en

7:50

2024's Podcast Ad Revenue, Podcasting's Conversion...

Sounds Profitable ·

2025/04/25

Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's cancelled third-party cookie prompt, and video podcasts could be coming to Netflix soon.Find links to every article mentioned here on Sounds Profitable.

en

6:15

Making Podcasts Stickier, Global Podcast...

Sounds Profitable ·

2025/04/24

Today in the business of podcasting: building a full theater instead of just a stage, YouGov's data on global podcast listenership, Omny Studio's new benchmarks for 2024 podcast downloads, and Cumulus Media is leaving NASDAQ early next month. All articles mentioned can be found here on Sounds Profitable.

en

4:48

Podcasting's🌏Income, Chrome Cancels Pop-Up, & More

Sounds Profitable ·

2025/04/23

Essential news for today in the business of podcasting: Hernan Lopez discusses podcasting's global income, Google is not launching third party cookie permission promps, and a look at YouTube's cross-platform strategy.For links to every article discussed, visit here on Sounds Profitable.

en

5:39

Branded Content 📈 Revenue, Reconsidering Ad Creative,...

Sounds Profitable ·

2025/04/22

Today in the business of podcasting: branded content rebounds as a top source of publisher revenue, a look into why ad creative is in decline, and Magellan AI's 2024 review + 2025 preview.Find links to every article mentioned here on Sounds Profitable.

en

7:10

Netflix 👀 Podcasters, IAB Ad Revenue Report, & More

Sounds Profitable ·

2025/04/21

Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at the contendors for "The Oscars of Podcasting", video podcasts are likely to appear on Netflix in the near future, and Spotify + video feature heavily in Coleman Insights + Amplifi Media report on the state of video podcasting. Find links to every article mentioned here on Sounds Profitable.

en

8:48

IAB Upfront ➡️ September, Podcast Advertising's...

Sounds Profitable ·

2025/04/18

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television. For every article mentioned, visit here on Sounds Profitable.

en

4:18

Podcast Ad Versatility, CTV Transparency Concerns, &...

Sounds Profitable ·

2025/04/17

Today in the business of podcasting: Podcast advertising's multimedia multitool functionality, CTV transparency a growing concern, and the rise of "link in bio" affiliate marketing. Find links to all articles mentioned here on Sounds Profitable.

en

922 results

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