The Business of Hearing

As one of the finest minds in content creation, Melanie Deziel knows the power of effective storytelling. With a couple of journalism degrees in her back pocket, she founded the Huffington Post’s Partner Studio, before heading up the New York Times’ branded content strategy. Later, as an Expert in Residence at Gary Vaynerchuk’s BRaVe Ventures, she assisted companies like Viacom, Turner, Discovery Communications, and the Oprah Winfrey Network. The secret to this success? The ability to tell

In this episode, Phil and Oli talk candidly about whether hearing care professionals should be worried about online retailers and OTC in what is becoming a fast changing marketplace. Online retailers and OTC are not a new concept. In fact, Phil remembers having discussions about their impact on “in person” hearing care practices as far back as 2013. But as time goes on more practice owners and professionals are wondering what they can do to stand out and compete in this marketplace. Phil and Oli

The key questions Oli asks us to consider after listening to this episode are: Do you have a methodical, well-oiled process for gaining referrals? Does every provider in your team know exactly when to introduce a conversation, how to say it, what to do? For most, the answer is no, or there’s room for improvement. The guest that Oli is talking to in this episode is Dr Tracy Board of Audicles Hearing Services in San Antonio, Texas. At her practice they’ve been able to create great success from

In this episode, Phil and Oli share their insights on what they feel are the 3 key mistakes that they’re seeing most hearing care clinics make in 2020. Working with practitioners every day, they’ve seen their fair share of great ideas, creativity and innovation, but these mistakes in particular are holding many back. Learn from them as they share simple tweaks that will dramatically improve results across the board, from the language you use in your copy to the journey you take your customer on to

As a successful business owner and veteran basketball performance coach, Alan Stein Jr spent 15 years working with the highest-performing athletes on the planet including NBA superstars Kevin Durant, Stephen Curry, and Kobe Bryant. With clients including American Express, Pepsi, Starbucks, and Sabra, he now shares how companies can utilize the same approaches that elite athletes use to perform at a world-class level, delivering practical lessons that can be instantaneously put into practice. In this

In this first “Phil & Oli” episode, we hear them discussing their thoughts on how manufacturers are too often the ones in control – if practices allow them to be. As experts in the field of hearing care, sales and marketing, learn from them both how you as a smaller business owner have the opportunity to connect with people with hearing loss in a way no big brand can match. But how can you do that? Listen up for industry insights and strategies and tactics to launch a new piece of technology

There are two types of people in the hearing care industry – business owners and entrepreneurs. This episode’s guest epitomises the latter, having adapted and thrived through challenges and changes. Having been intrigued by hearing loss since an early age, Dr. Julie Hubik has wanted to help people connect ever since and had a hunger to see if she could make it on her own setting up her own practice. Cornerstone Audiology was born out of challenging circumstances and flew from the start due to this

‘The Business of Hearing’ Podcast is for private practice hearing care clinics that want to grow and improve in an ever-changing marketplace. By interviewing some of the smartest clinic owners in the US, and sharing ways that you can achieve more, you will discover the strategies that are helping independent hearing care clinics to achieve extraordinary results. This is not about hearing care, this is about the business of delivering hearing care. Every conversation is hosted between speaker, author