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PODCAST

Field and Garden with Lisa Mason Ziegler

Lisa Mason Ziegler

Join Lisa Mason Ziegler of The Gardener"s Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!

leisure home & garden

All Episodes

00:49:50

#168: Seed Talk: Cool Flowers Indoor Seed Starting...

Field and Garden with Lisa Mason Ziegler ·

2022/08/25

Ready to start your Cool Flowers seeds but still have some lingering questions? Join Lisa and Layne as they discuss some of the most frequently asked questions about starting cool-season hardy annuals indoors from seed. They discuss heat mats, light requirements, germination troubleshooting, and more. Listen to the podcast and help set yourself up for Cool Flowers seed starting success! The video version of Lisa and Layne’s conversation featuring a slideshow of the questions discussed will be posted

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00:32:02

#167: How Fall Brings New Beginnings and Opportunities

Field and Garden with Lisa Mason Ziegler ·

2022/08/23

Fall is not only for fresh starts in the garden or on the farm, it can also be a great time to rethink your business. Take some time to throw out mistakes and consider the future of your business. Our businesses are constantly evolving; embrace the opportunity for a new beginning that fall brings! Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Flower Farming School Online: The

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00:24:38

#166: Vacation Time? How to Manage Your Flower Garden...

Field and Garden with Lisa Mason Ziegler ·

2022/08/20

In this recent Clubhouse chat Lisa talks about what to do when you have to leave your flower garden or farm during the growing season. Whether you have a scheduled or an unexpected trip coming up, there are a few things you can do before you go that will make your return so much easier. Listen in for some great tips! Mentions: *NEW* On-Demand Online Courses: Preparing to Sell to Florists, Collectives 101 *NEW* Get our Live Shopping Show App joe gardener® Podcast Jessica Walliser’s Books: Good Bug

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00:34:18

#165: Flower Farming for Dummies

Field and Garden with Lisa Mason Ziegler ·

2022/08/16

I was recently introduced to the book series via a business mentor friend: "fill in the blank for Dummies". My full-circle journey of why these books have been a long-haul success nailed me on applying to flower farming. Here I share my six basic foundation steps that can lead to success when we stay between the lines. I hope this inspires and encourages you! ~Lisa Z. Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code:

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00:46:18

#164: Seed Talk! Cool Flowers FAQs

Field and Garden with Lisa Mason Ziegler ·

2022/08/13

We are so excited to introduce a new series to the podcast called “Seed Talk”. Meet Layne Angelo, Seed Manager here at The Gardener’s Workshop. Layne is an avid gardener, seed starter, and engineer who loves learning and applying her technical knowledge to all areas of life, including gardening and growing flowers. As Seed Manager, Layne has a firsthand look at the questions and topics commonly brought up by our customers and students. In this first episode of “Seed Talk”, Lisa and Layne discuss the

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00:29:43

#163: Building A Flower Farming Business Without Hoop...

Field and Garden with Lisa Mason Ziegler ·

2022/08/09

This podcast may be for you, you know who you are. You don't think you are a real farmer because of the growing conditions and resources you find yourself in currently: small growing space, or can't have or afford structures, or, or, or.... You can start and sustain a cut-flower growing operation without hoop or greenhouses and on small spaces. We just develop our skills as growers in a different way. I am the living proof if you need it. I hope this inspires and encourages you! Mentions: We are so

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00:27:24

#162: If I Had Known This When I Started...

Field and Garden with Lisa Mason Ziegler ·

2022/08/02

Sharing my look back at if only I had known this when I started my flower-growing operation. I could have saved lots of time, money, opportunities, and tears if I had had this advice! Mentions: Flower Farming School Online: The Basics, Annual Crops, Marketing, & More! with Lisa Mason Ziegler TGW On-Demand Online Workshops We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Jasmine Star

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00:35:53

#161: How My Garden Grows

Field and Garden with Lisa Mason Ziegler ·

2022/07/26

I learn so much talking to other gardeners and farmers. After my restaurant-owning cousins set up the TGW company picnic here on the farm, we discussed planting flowers. Joy's questions reminded me of the struggle that some folks have figuring out what to plant and when. Between trees, shrubs, perennials and annuals, it can be overwhelming because there is so much to learn. I hope my tips help! Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous

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00:34:28

#160: Cool-Season Flower Checklist

Field and Garden with Lisa Mason Ziegler ·

2022/07/19

Many of us naturally think that cool season gardening is more challenging than warm season gardening. I have found this not to be true. Join me as I run through my thought process to help make my Cool Flowers garden successful! Mentions: We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. The Cool-Season Flower Chronicles Cool-Season Seed Category Row Cover Hoop Kit Book: Cool

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00:33:09

#159: The Evolution of Farm Sales at TGW

Field and Garden with Lisa Mason Ziegler ·

2022/07/12

I hope this encourages those facing flat sales. We all walk that path from time to time— but during July and August it is especially discouraging. Take heart flower friends—you can overcome this issue when you recognize it and make changes. We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription. Book: The Flower Farmer by Lynn Byczynski On-Demand Workshop: The No-Till Micro-Scale Flower Farm

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00:39:48

#158: Flower Farming Employees

Field and Garden with Lisa Mason Ziegler ·

2022/07/05

In my experience, most employee issues can be avoided. An employer's insufficient training, follow up, support, and lack of expectations can set employees up to fail. Going through some steps and thought processes before jumping into hiring can help avoid many of the problems associated with employing others in your business. Having a process for hiring and creating a culture leads to the best crew ever! Links & Mentions On-Demand Workshop: Preparing to Sell to Florists with Ellen

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00:27:21

#157: Captivating Cosmos!

Field and Garden with Lisa Mason Ziegler ·

2022/07/02

In this recent Clubhouse chat Lisa talks about the wonderful world of Cosmos! She covers common questions about how to grow them, details about the varieties she’s currently growing, and the very important topics of harvesting and post-harvest handling. Cosmos are a late-season tender annual and they come in lots of fun colors! We hope you enjoy this chat and consider giving cosmos a spot in your garden or cut-flower field. Links & Mentions *NEW* Live Shopping Show App: In the iOS App Store In

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00:28:22

#156: Preparing to Sell to Florists with Ellen Frost

Field and Garden with Lisa Mason Ziegler ·

2022/06/30

In this recent Clubhouse chat Lisa talks with special guest Ellen Frost about her brand new on-demand workshop called Preparing to Sell to Florists. Ellen’s workshop shares her best tips distilled from fifteen years of experience purchasing locally-grown flowers for her design studio work. Ellen also shares some current state-of-the-industry news and answers audience questions. Links & Mentions Podcast: #151: Florist Sales: The Untapped Market *Available NOW* Ellen’s on-demand workshop:

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00:36:30

#155: Lisa's Top Podcast: The Untold Gifts of a...

Field and Garden with Lisa Mason Ziegler ·

2022/06/28

This is Lisa's most played and downloaded podcast episode so far, and with good reason. Lisa shares a sweet story of how she first got started growing flowers, and the joy it brought to her as well as her friends and family. In her own words: "It all started for me soon after I married this biker dude that came with a heart of gold and a big vegetable garden... Whether you are a home gardener, budding or seasoned flower farmer, make some sweet stories to share and inspire you and others." Flower

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00:43:01

#154: Bug Talk with Author Jessica Walliser

Field and Garden with Lisa Mason Ziegler ·

2022/06/25

This is a very special edition of Bug Talk! For this episode, Lisa and Rhonda are joined by author and fellow “bug-hugger” Jessica Walliser. They talk about beneficial insects as well as the food chain and ecosystem that exists in your garden, both large and small scale. Did you know that less than 1% of all insects in the world are actually considered “pests” to humans and our crops? Lisa, Rhonda and Jessica encourage you to be an observer in your growing space, appreciate the value that these

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00:27:34

#153: All About Basil!

Field and Garden with Lisa Mason Ziegler ·

2022/06/23

Are you growing basil to use in your cut flower bouquets? If not, you should be! In this recent Clubhouse chat Lisa talks about how she got started growing basil, why and how to grow it, her favorite variety, and the very important topics of harvesting and post-harvest handling. Links & Mentions Book: The Flower Farmer by Lynn Byczynski TGW Blog: Basil for the Big Win Lisa’s All-Time Favorite: Mrs Burns Lemon Basil Post-Harvest Treatment Options: CVBN Tablets, Quick Dip Join TGW’s Facebook

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00:29:28

#152: Dream Big, But Don't Get Lost in the Weeds

Field and Garden with Lisa Mason Ziegler ·

2022/06/21

Dreaming big can lead to tackling those big dreams, but also getting lost in the weeds along the way. No one knows better how to get lost than me. I continually have to remind myself to reset. To stick with: being consistent, to follow through, and think about strategy. It is not easy for any of us. Remember that the overwhelm we may be experiencing is exactly what we worked for, right? Links & Mentions We are so happy about our partnership with the Growing For Market Magazine! A tremendous

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00:29:22

#151: Florist Sales: The Untapped Market with Ellen...

Field and Garden with Lisa Mason Ziegler ·

2022/06/18

In this episode we catch up with Ellen Frost, TGW instructor and owner of Local Color Flowers floral design studio in Baltimore, MD. Ellen says that now, more than ever, florists are looking to local flower growers as sourcing options. As a studio designer purchasing from local flower growers for over 15 years, Ellen heard the call to put together a new on-demand workshop specifically for flower farmers, one that provides a roadmap to getting that first florist connection and sale. If you have been

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00:26:07

#150: (Not) Selling Your Flowers

Field and Garden with Lisa Mason Ziegler ·

2022/06/16

Are you doing what it takes to get your flowers sold? In this recent Clubhouse chat Lisa talks about the business of flower sales and how you can manage to start selling to florists, grocery stores, etc. She also discusses a way of selling that is gaining popularity, outlined in our new on-demand workshop from instructor Amelia Ihlo of Rooted Farmers, which is called Collectives 101. Links & Mentions Want to know more about selling flowers through Collectives? Check out our on-demand course:

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00:46:15

#149: Flower Farming Resilience

Field and Garden with Lisa Mason Ziegler ·

2022/06/14

It’s easy to be discouraged when we maybe experiencing: exhaustion, crazy heat or rain or cold, flat sales, broken equipment, or maybe a mean comment about your business. Friends, all of the above mentioned are a part of being in business. We must learn how to thrive not just survive these situations. We are the only ones that have the ability and the choice to choose to thrive in place of suffering. Try my suggestion of taking some quiet hours alone and imagine what you truly want your business

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