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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:52:02

Why Amazon’s Search Query Performance Dashboard is...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/04/22

There is a new report in Amazon’s Brand Analytics that tells you what your top 1000 most important search queries are and ranks them. It’s the first time we have first-party conversion data per query, and we are very excited about it! This is episode is meaty, chunky, and informative, so you might need to pause and re-listen a few different times to absorb it all. We’ll see you in The PPC Den! Highlights 0:00 Intro– SQPD 2:32 Where to find Search Query Performance Dashboard 3:22 What is a

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00:44:46

Common Mistakes With Amazon Product Listings and How...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/04/15

Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like! We’ll see you in The PPC Den! Highlights 0:00 Intro - Badger claws out! 1:17 Working on Amazon Ads while traveling

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00:39:15

Which Non-PPC Skills Make You Better at PPC?

The PPC Den: Amazon PPC Advertising Mastery ·

2022/04/08

Did you know that certain life skills translate directly into PPC gains? In this unique episode of The PPC Den, Noemi Bolojan of Wizards of Ecom joins Michael to talk about… well, life. They talk about their interests and passions that have nothing to do with PPC yet directly impact their PPC skills and performance. If you’re wondering what strengths you bring to the table and what sets you apart from other PPC-ers, may this episode be a jumping-off point for greater reflection and analysis. We’ll

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00:38:17

New Keyword Research Approach: Gain New Clients for...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/04/01

There’s an opportunity to find new customers with new longtail keywords, and to do so you’ll need to know how to conduct the research, perform search term graduation, and also how to test for keyword density. This week, David Khoshpasand from Tinuiti joins Michael to share how he thinks about budgeting and ACOS when it comes to thinking of phrase-match as a research tool. We’ll see you in The PPC Den! Highlights 0:00 Intro– Fresh requests 1:30 David’s Amazon Advertising background 4:21 Use

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00:28:07

Why and How to Use New Bulk Sheet Features in Amazon Ads

The PPC Den: Amazon PPC Advertising Mastery ·

2022/03/25

Amazon recently improved the features and capabilities of bulksheets, or bulk files, and we won’t lie: it’s great. If you enjoy listening to podcasts about spreadsheets, you’ll love hearing Michael and Brent Zahradnik, of AMZ Pathfinder, dissect what makes this update hum, including its new columns, new metrics, new renaming capabilities, and more. We’ll see you in The PPC Den! Highlights 0:00 Intro– Paris mornings 3:20 Big principles about bulk files 09:24 What are the updates with bulk

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00:34:09

Evolving Thoughts: Total ACOS for Amazon Advertising...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/03/18

Since Michael and Destaney Wishon from BetterAMS last shared their thoughts on Total ACOS, like organic presence and terms of service changing ranking strategy, things have changed. We have new systems like now, like weekly Total ACOS per product. If you’re looking to edit your reporting system, gain a new understanding of how to explain TACOS to clients, or wonder what to do about your high TACOS, this is the episode for you. We’ll see you in The PPC Den! Highlights 0:00 Intro– Rethinking Total

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00:37:01

How Do I Increase My Amazon Market Share?

The PPC Den: Amazon PPC Advertising Mastery ·

2022/03/11

Are you growing, or is the market growing? Mike Frekey of Perch joins Michael this week to share an intermediate to an advanced lesson on determining your Amazon market share, including the level of redirection this provides and what to do with the data you find, which might mean aggressively taking out your competition. We’ll see you in The PPC Den! Highlights 0:00 Intro– 6 years of Amazon Ads 4:20 Experience shaped by agency vs aggregator? 7:00 Harambe interlude 8:20 What you’re missing if

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00:40:57

How do I Improve Amazon Total ACOS Fast? Boost...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/03/04

Ad Badger’s very own Ryan Hofacre joins Michael this week to identify why Total ACOS is both a PPC metric and an organic metric. Understanding this distinction– that it isn’t one or the other– leads to developing better Amazon Advertising processes and systems. Learn how to change your thinking, approach, and strategy to improve your TACOS fast. We’ll see you in The PPC Den! Highlights 3:58 Is Total ACOS a PPC metric, organic metric, or both? 8:20 What is Total ACOS? 13:44 What do you do when

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00:27:18

Seller Stories: Growing 10 Brands at Once and...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/02/25

Adam Lind, Brand Manager at Overdrive Brands, joined Michael to share how he manages 10-brands with efficiency. We know some Amazon sellers struggle managing just one brand, and we hope Adam’s process, including team building and weekly data analysis systems, will help listeners create their own operational cues. We’ll see you in The PPC Den! Highlights 0:00 Intro 1:18 What does a Brand Manager do each day? 4:12 How do you build an Amazon marketing team? 8:25 How do you find the right Amazon

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00:35:32

Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List

The PPC Den: Amazon PPC Advertising Mastery ·

2022/02/18

It’s easy to get overwhelmed with Amazon keywords, especially with all of the tools available on the market. Steven Pope joined Michael to share a comprehensive view on how to build a Master Keyword list of the terms that are most impactful for YOU. Ad Badger is thrilled to offer actionable shortcuts in your SEO understanding in this special prequel edition of our now five-part SEO Mini-Series. We’ll see you in The PPC Den! Highlights 0:00 Intro– How to get hype 3:25 Amp Amazon SEO efforts in

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00:30:44

Maximizing Your Search Term Use on Amazon Advertising

The PPC Den: Amazon PPC Advertising Mastery ·

2022/02/11

Odds are that if you’re using an SEO tool, you’re missing out on your search term field. The classic advice is to use only 250 characters, but the reality is something else. You could be missing out on 5-10 extra key phrases. Step up your SEO game the way you’ve stepped your PPC game by following this episode’s advice. We’ll see you in The PPC Den! Highlights 0:00 Intro– Is SEO acai berry juice or a Mountain Dew? 2:27 Storytime: “Your SEO is wrong!” 8:15 What’s a character? What’s a byte in an

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00:33:56

How to Forecast Your Amazon PPC Approach

The PPC Den: Amazon PPC Advertising Mastery ·

2022/02/04

Knowing how to estimate how much you’ll spend on Amazon advertising before you launch a campaign is useful when you’re on a strict budget and when you’re strategizing how to hit certain revenue goals. Elizabeth Greene from Junglr joins Michael to share the necessary steps when planning how to get an approximation as well as where to get numbers for search volume, CPC, and CVR. See the Google Sheet below to understand how they came up with these numbers and scenarios, and create your own forecast

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00:46:54

Brand Metrics: How Do You Make the Most of It on...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/01/28

Amazon’s new-to-brand metrics determine whether an ad-attributed sale was made by an existing customer or a new one, and knowing how to navigate this will make a difference in how you optimize your PPC plan to either reach new customers or build greater loyalty with existing clients. This week, Daniel Tejada of Straight Up Growth, joins Michael to tease out everything within Brand Metrics as well as actionable steps for what to do within each section. Some of the sections are straightforward, but

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00:48:50

How to do Keyword Research for Amazon PPC: Back to...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/01/21

Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022. We’ll see you in The PPC Den! Highlights 0:00 Intro– Why foundations are important 04:52 Back to basics on

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00:11:21

How to Be Good at PPC: 3 Questions

The PPC Den: Amazon PPC Advertising Mastery ·

2022/01/14

To get good at Amazon PPC, it’s important to consider these three things. 1, do you have a full funnel understanding? 2, What are the economics at play? 3, is your targeting tight or loose? Listen to Mike explain why these three questions are the framework for getting good at PPC on Amazon or any other platform. We’ll see you in The PPC Den! Highlights 0:00 Intro – Guitar analogy 02:22 3 things to know to get good at PPC Resources & Links Never miss the latest in Amazon PPC tips and best

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00:02:27

The PPC Den’s Podcast Goals for 2022 & Happy New Year!

The PPC Den: Amazon PPC Advertising Mastery ·

2021/12/31

Just a quick Badger Bite to overview our goals for The PPC Den Podcast and a quick surprise and gift for your ears straight from Michael. Thank you for joining us in 2021, and we’ll see you in The Badger Den next year! If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get the Ad Badger App. It's the most powerful toolset to manage,

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00:45:03

Our 2022 Amazon PPC Wishlist: 22 Tools and Features...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/12/30

Brent Zahradnik from AMZ Pathfinder joins Michael this week to create our annual end-of-year Amazon PPC wishlist. We hope you’ll gain a deeper understanding of the tools Amazon Advertising currently offers while we explain some of the tools and features we wish Amazon will offer in the year to come. This is a time of hope because new things will definitely come in 2022. Like we always say, Amazon PPC is ever-evolving, just like Pokemon. Happy New Year, and we’ll see you in The PPC Den! Highlights

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00:36:01

3 Filters to Use Weekly in Your Search Term Report on...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/12/22

Maximizing your work week is how you maximize gains. This week, Michael and Ryan share three filters to use every week in your search time report on Amazon to ensure you’re paying the right price, using the best campaign structure, and optimizing bid strategy depending on the data. Get an edge on the competition by doing this weekly! We’ll see you in The Badger Den! Highlights 0:00 Intro-- Christmas trees and Moneyball 2:32 Moneyball summary 5:35 Explaining the Moneyball analogy 8:00 Defining

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00:23:18

How Should Amazon Professionals Optimize Tax...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/12/17

If getting nerdy over Amazon Advertising niche rules and features is The PPC Den’s meat and potatoes, then we’re having a healthy and overdue dose of broccoli this week! Christian Rivera, The E-Commerce Accountant, joins Michael Erickson Facchin to identify the most common mistakes e-entrepreneurs make and offer simple advice for beginners and advanced Amazon professionals to keep solid books and structure their businesses to be more tax-friendly. We’ll see you in The Badger Den! Highlights 0:00

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00:30:01

What are The Biggest Trends in Amazon PPC Q4 of 2021?...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/12/10

Michael Tejeda and Michael Facchin reflect on the biggest trends the Ad Badger App reported for Amazon’s Q4 over Black Friday, Cyber Monday, and the Turkey Five. The simple takeaway is that what used to work no longer works in Amazon PPC. How should you prepare for the rest of Q4 or for future seasonality shifts? Find out in The Badger Den! Highlights 0:00 Intro-- Limoncello 2:00 Ad Badger Software Data from Black Friday - Cyber Monday 4:00 Differences with Amazon Advertising in 2021 than years

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