x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Alloy Personal Training Business

Are you ready to take your fitness business to the next level? Be sure to visit us at: http://bit.ly/alloy_franchise Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all.

health & fitness fitness

All Episodes

00:44:13

Alloy Programming Explained

Alloy Personal Training Business ·

2022/01/05

Happy New Year!We begin the new year on a high note here at Alloy Personal Training Franchise. Rick and Matt explain the Alloy programming and why we do what we do. We also look at the customer experience and why we have the industry's leading retention rate.As you'll hear Matt explain, our customer avatar mainly comes in with a weight loss goal. But during the starting point session, we peel the onion and get to their actual goals. These are primarily to move better, feel better, and look

en

00:25:44

2022 Fitness Business Forecast

Alloy Personal Training Business ·

2021/12/29

In this episode, Matt and Rick discuss what we saw in 2021 and what 2022 holds for the fitness business.To recap 2021, the fitness industry as a whole rebounded in a significant way from the lows we experienced in the previous year with the shutdowns.One positive thing we can take from the pandemic is that more people have become conscious of their health and the vital role that fitness plays in achieving that.In 2022, we see fitness consumers moving towards more specific and personalized services

en

00:32:51

Why Building Trust Is Important In Business

Alloy Personal Training Business ·

2021/12/22

Trust is the cornerstone upon which all other customer experiences are built on. Unfortunately, many businesses don’t make an effort to build trust with their customers. Trust is the single biggest indicator of the future prospects of a business. High levels of trust will ensure the business continues to grow and vice versa. In this episode, Rick was interviewed on another podcast about the success of the Alloy Personal Training brand and the franchising opportunities available. In addition to

en

00:22:00

Fitness Franchise: Trend Or Viable Opportunity?

Alloy Personal Training Business ·

2021/12/15

Are fitness franchises a trend or a viable franchise opportunity?In this episode, Rick and Kim Daly discuss the opportunities in the fitness space and why you should consider Alloy Personal Training Franchise.Many franchise candidates who want to invest in a fitness business often have one major worry. They wonder if they are investing in something just trendy that people won’t like in three years.As Rick points out in this episode, this concern is valid because fitness can be very trendy. When

en

00:13:28

How To Use The Welch Grid In Your Business

Alloy Personal Training Business ·

2021/12/08

In this episode, Matt and Rick define the "Welch Grid" from Jack Welch, former CEO of General Electric, author and business leader, and how to apply it in your business. This is a simple exercise that will provide you with great insight into how to evaluate your teams.According to Jack, the greatest asset in business is your team. And as a leader, you should invest a lot of time evaluating your team and placing each individual in the right place. He believed that companies that win are those that

en

00:24:59

How To Avoid Fitness Gimmicks

Alloy Personal Training Business ·

2021/12/01

If you are getting into the fitness business, either on your own or through a franchise, it is critical to evaluate the business model that you are about to invest in.There is always something trendy in the fitness space that seems to appeal to people These may be things like technology, equipment, fancy gadgets, fitness concepts, modalities, etc. Before investing in a fitness business, you have to look at the longevity of your chosen model. Most franchise agreements are 10-year contracts, and you

en

00:15:18

The Great Resignation

Alloy Personal Training Business ·

2021/11/24

The Great Resignation is on. Millions of workers are abandoning their careers for better opportunities. But how did we get here? Rick and Matt reckon that the Coronavirus pandemic has made people view job security in a whole new way. People now have this realization that a job previously considered safe can end abruptly.But just like in any crisis, there lies numerous opportunities that you can capitalize on.Now is the perfect opportunity to become an entrepreneur. And just like the pandemic has

en

00:11:42

Practice, Practice, Practice!

Alloy Personal Training Business ·

2021/11/17

In the last two episodes, we talked about the franchisee's journey from purchase through 2-3 years after opening. We went through all the peaks and valleys that a franchisee goes through and why we do everything in a systematic way. One of the things we mentioned that happens in the corporate training week is role-playing. Today, we build on that by discussing why this is important not only to a franchisee but also to any gym/business owner. Practicing the skills and scripts that you and your

en

00:26:08

The Franchisee Journey- Part 2

Alloy Personal Training Business ·

2021/11/10

In part 2 of this two-part series, we discuss the franchisee's journey from purchase through 2-3 years after opening. This is a must-listen for any franchise candidate!Last week, we started the conversation on the franchise buyer journey.We established that this journey has many peaks and valleys. We went ahead and looked at what happens between the first introductory call when a potential franchisee shows interest to when they purchase and sign the Alloy franchise agreement.After the excitement of

en

00:19:39

The Franchisee Journey- Part 1

Alloy Personal Training Business ·

2021/11/03

Acquiring a franchise is an intense process with many peaks and valleys, pains and joys, ups and downs. It is important that you, as a potential franchisee, understand this process and what to expect at every stage. In this two-part series, we shall explain the Alloy Personal Training Fitness Franchise process. Right from when a potential franchisee shows an interest, all the way to signing the franchise agreement and several years down operating it. A lot goes on throughout the process, but

en

00:13:57

The Importance Of Franchise Training

Alloy Personal Training Business ·

2021/10/27

We recently held a franchise training week in the Alloy corporate offices, where we trained a fantastic group of new franchisees.Essentially, franchise training is five full days of training. The new franchisees and their operators come to our corporate offices for a very intense, hands-on preparation of their new roles.The franchise training takes place three months before the grand opening. This leaves room for two months of pre-sales to ensure the franchisee opens with close to capacity

en

00:58:35

The Alloy Brand Story With Rick Mayo

Alloy Personal Training Business ·

2021/10/20

Rick was recently interviewed in another podcast, and since it was a fun interview full of jokes, we thought you'd be interested in hearing it too. But beyond the jokes, it's a worthwhile conversation for any entrepreneur either in the fitness space or any other industry. Rick takes us through the Alloy Brand story from humble beginnings over 30 years ago to licensing over 2000 clubs worldwide and now franchising. The Alloy Franchise continues to grow, with more locations coming up across the

en

00:24:30

The 4 Villains Of Decision-Making

Alloy Personal Training Business ·

2021/10/13

In business, just like in life, we are constantly making decisions. These decisions either make or destroy us. It is thus imperative to keep improving our decision-making skills.Rick and Matt look at the behavioral science behind decision-making and why most of us make flawed decisions, especially in business. Understanding the mental processes behind decision-making may help us make better choices.We look at some examples of decision-making through our lens in the fitness industry and discuss the

en

00:19:41

Passion: Friend Or Foe

Alloy Personal Training Business ·

2021/10/06

In the fitness industry, passion is a big word often thrown around what we do. But is passion necessary for running a fitness business? If so, what type of passion is most effective?We often see people in our industry have passion for a particular tool, mechanism, type of training, etc., which manifests in their business. This is a big mistake because the thing with passion is that it comes and goes. If you must have passion, then it should be to help people meet their health and fitness goals. This

en

00:31:57

The What, How, And Why's Of Facility Presales

Alloy Personal Training Business ·

2021/09/29

If you want to succeed as a new gym owner, you must implement a robust presale strategy so that by the grand opening date, you are ready to start servicing revenue, and hopefully, you are on the black.For Alloy Franchisees in the stronger one model, we have opened facilities with over 100 memberships sold during the presale out of a capacity of 130 members. With this number, they can open making money rather than limp into profitability over time. But what exactly are presales?Presale gym

en

00:31:37

HIIT Training - Good Or Bad For Business? (REPLAY)

Alloy Personal Training Business ·

2021/09/22

Is a sweaty workout or an elevated heart rate indicative of a good exercise program?This is the question Rick and Matt answer in today's episode.Since the advent of the studio fitness model, we have seen many claims regarding High-Intensity Interval Training (HIIT). Some people claim that this is the only way to lose weight, and some go as far as saying that you can build muscle on such programs.However, science has proven that the way to lose weight sustainably is through strength training and

en

00:31:06

4 Steps to Jumpstart A Business

Alloy Personal Training Business ·

2021/09/15

How did our business model start and how did we scale it effectively despite it being a unique one?Anyone who runs a new business would understand how much it could take to make it work - especially at the very beginning. For Alloy Personal Training, we were in an especially challenging place as we went for a business model that was the first of its kind.Among the strategies you’ll find are:👉 Tech: CRMs that work👉 Social media👉 Pre-sale methodsListen in to take a sneak peek at our strategies as

en

00:18:55

The 3 Critical Traits Of Successful Entrepreneurs

Alloy Personal Training Business ·

2021/09/08

What makes a successful entrepreneur? Is entrepreneurship for everyone?Some key traits are common for most successful entrepreneurs, and we look at three of these in this episode.When vetting franchisees for the Alloy Personal Training Franchise, we look at these traits from the candidates, and if they lack them, they might not be a good fit for our brand. However, these traits apply to independent entrepreneurs as well.These traits are:👉 Character👉 Skillset👉 Belief systemListen in as we describe

en

00:14:30

Franchise Discovery Day

Alloy Personal Training Business ·

2021/09/01

Franchise discovery days are a crucial part of the franchise buying process. This is a day or two where potential franchisees visit the franchisor's corporate office to learn more about the brand.At Alloy Personal Training Franchise, potential franchises visit our corporate offices/mothership gym to get a feel of our services and get as much info as possible about the brand.It's a big opportunity for both the potential Alloy franchisee and us to meet and learn more about each other because,

en

00:26:38

Scarcity Marketing

Alloy Personal Training Business ·

2021/08/25

Scarcity is a really powerful marketing tool that retailers use to influence customer behavior and drive sales.But did you know that we can use it in the fitness space to achieve the same results?We have used it here at Alloy Personal Training Franchise with great success. Some of our franchisees in our stronger one model sell almost their full capacity memberships even before the grand opening date.As you’ll be hearing from Rick and Matt, the 3 most effective ways to harness the power of scarcity

en

322 results

Similar Podcasts

Доктор Тройняшкин

Доктор Тройняшкин

The Dry Eye Treatment PODCAST

Dry Eye Treatment

Différent et alors ?

PATRICK SULAY

Kyle Kingsbury Podcast

Kyle Kingsbury

The Real Weight Loss Coach

Matty Lansdown