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PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

13:07

Gaming LLMs & Google Best Lists: Black Hat Tactics,...

The Edward Show ·

2025/07/08

E734: I share how people are trying to manipulate both ChatGPT and Google by creating fake “best of” lists. I walk through a viral LinkedIn post exposing a black hat tactic that's purportedly currently working to influence AI-generated recommendations. You'll hear: - The exact tactic being used to game ChatGPT's rankings - Why LLMs are vulnerable to surface-level content signals - Real examples (and skepticism) from the SEO community - How some are manipulating Google’s knowledge graph using

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08:05

Why Threads Could Be the Next Parasite SEO Goldmine

The Edward Show ·

2025/07/07

E733: I break down why Threads might be the next major platform for Parasite SEO - and how you can take advantage of it right now. Threads.com is spiking in Google traffic after a smart domain migration and is showing signs of becoming a powerful source for organic reach. I’ll walk you through how to repurpose your content into threads, why it’s (surprisingly) not that black hat, and what velocity to post at so you don’t trigger spam filters. What you’ll learn: - How Threads went from 0 to 11.7M

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16:34

The SEO Disaster at 𝕏: Billions of Clicks Left on the...

The Edward Show ·

2025/07/06

E732: I break down one of the biggest SEO failures in internet history - how 𝕏 (formerly Twitter) lost billions of clicks by mishandling its URL migration and on-page SEO. I also show how Threads and Bluesky are making similar mistakes, and the ridiculously simple fixes that could bring them billions of free monthly clicks. We cover: - The shocking impact of Twitter’s switch to 𝕏 on Google search traffic - Why Threads is accidentally doing SEO better (but still failing) - How basic SEO elements

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13:42

The Biggest AI x SEO News Since ChatGPT - Cloudflare...

The Edward Show ·

2025/07/05

E731: Cloudflare just declared war on AI. In what might be the biggest AI x SEO development since the launch of ChatGPT, Cloudflare announced it will block AI crawlers by default and launched a bold new initiative: Pay Per Crawl. What does this mean for websites, content creators, publishers, and the future of AI training? Is this the beginning of a new economic model for the web - or just another speed bump for AI companies? I break down: - What Cloudflare's announcement really means - How Pay Per

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11:33

Google's June Update Could Explode Instagram - Here's...

The Edward Show ·

2025/07/04

E730: Google’s June core algorithm update is rolling out - and Instagram might be the next big SEO play. Why? Platforms like Reddit and Instagram offer real-time, high-engaging content that users trust. And Google seems to be rewarding that - Reddit just gained 162M clicks in 10 days, and Instagram content could be indexed far more widely in search with this update. You’ll learn: - How Reddit gained 162M clicks in 10 days from Google - The new Instagram notice about your photos and videos showing in

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55:50

The Truth About AI Search vs. Google - What 20...

The Edward Show ·

2025/07/03

E729: Datos - secretly one of the most important companies in the SEO ecosystem. Today’s guest is co-founder and CEO of Datos, Eli Goodman. While many marketers have never heard of Datos, the smartest ones quietly rely on its clickstream data to understand how the world searches, clicks, and behaves online. This episode is a deep dive into how search is changing in actual behavior. Eli breaks down what the data shows about Google, AI search, ChatGPT, and what’s driving clicks in 2025. We discuss: -

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08:24

Google’s June 2025 Core Update Is Brutal - Here’s...

The Edward Show ·

2025/07/02

E728: Google just rolled out its June 2025 core algorithm update - and it’s already shaking up the entire SEO landscape. I break down what’s actually changing, why traffic is dropping, and what we’re seeing so far. From Reddit surges to AI content penalties, thin pages getting deindexed, and trusted domains losing rankings - this update is hitting hard. I also explain how it compares to March’s update, what types of content are being targeted, and steps you can take right now to check if you’ve been

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54:56

AI Workflows That Actually Work (And What Doesn’t) -...

The Edward Show ·

2025/07/01

E727: Nik shares his screen (watch on YouTube: https://youtu.be/wsllqj9wCE8) and walks us through the exact AI workflows he uses to run his podcast, streamline his business, and save dozens of hours every week - using tools like Claude, ChatGPT, Zapier, Google Sheets, and the Limitless Pendant. We talk about: - What happened when AI was given full control of a real company store - Nik’s personal AI stack, including how he organizes 200+ podcast episodes with automation - Why Notebook LM is a

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15:55

How to Explode Your Backlinks and Clients Using...

The Edward Show ·

2025/06/30

E726: How to consistently earn backlinks and attract new clients by building visible credibility - even if you're just getting started and have no existing reputation. The episode breaks down a real example from James Reynolds, the founder of SEO Sherpa, an SEO agency that grew from zero to eight figures in revenue. He used a structured, repeatable process to build perceived authority from the ground up. That credibility made it easier to get speaking opportunities, podcast invites, mentions in

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17:33

Nofollow Links, Brand Mentions & $508 Backlinks - The...

The Edward Show ·

2025/06/29

E725: I break down the 2025 State of Link Building report - a huge new study featuring insights from 518 SEO pros (myself included). You’ll learn: - Why NoFollow links still matter - The most popular shady black hat backlink methods - How unlinked brand mentions influence rankings - Whether a $508 backlink is actually worth it - What’s working in link building right now - and what’s risky - Why you don’t always need backlinks to rank - And whether using Google’s disavow tool will annihilate you I

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08:48

How We Spotted a $15K/Month Keyword Opportunity Using...

The Edward Show ·

2025/06/28

E724: I walk you through a ridiculously powerful AI + Google Sheets hack that helped us sort through thousands of keywords to find a high-value keyword opportunity - potentially worth $15K/month - in just minutes. Whether you're doing SEO to sell services, SaaS, or any niche, this method will save you hours of manual sorting. Learn: - How to use Google Sheets + AI to filter thousands of keywords instantly - The methodology for what keywords to go after - How to avoid common mistakes when using AI

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12:59

Why SEO Still Matters in 2025 (More Than Ever)

The Edward Show ·

2025/06/27

E723: I break down why SEO is still one of the most powerful marketing channels in 2025 - especially when paired with AI and social media. With fresh Datos data, timeless SEO experiments, and examples, we explore what’s actually happening with search, and how SEO knowledge now gives you an edge across platforms and algorithms. What you'll learn: - How SEO knowledge translates to AI optimization - Top-ranking content is often what AI tools surface; knowing SEO helps you rank in AI-driven results. -

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01:25:01

2025 LinkedIn Ads Playbook: Organic Amplification,...

The Edward Show ·

2025/06/26

E722: Dominick DeJoy joins the show to break down the 2025 playbook for LinkedIn Ads - what's actually working right now, how to amplify organic content for cheaper CPMs, and the surprising glitches and arbitrage opportunities that marketers are quietly using to scale. From B2B funnels that convert, to why thought leadership ads outperform traditional campaigns, to the truth about Google Ads, attribution, and startup chaos - this episode is loaded with insights for founders, marketers, and growth

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14:49

Fate of the Human-Created Web Addressed by Google CEO

The Edward Show ·

2025/06/25

E721: Google CEO Sundar Pichai recently appeared on the Lex Fridman podcast and addressed growing concerns about AI search, SEO, and the future of the human-created web. I break down the key takeaways and what they mean for content creators, marketers, and site owners. What’s Covered: - How Google’s AI Overviews and AI Mode are impacting search behavior - Whether Google is still committed to sending traffic to human-created websites - Why clicks from Google Search are dropping - and who’s affected

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01:30:56

What Ancient Rome Can Teach Us About Influence,...

The Edward Show ·

2025/06/24

E720: What can we learn from how Ancient Rome mastered public perception? Historian Gregory S. Aldrete joins the show to break down the surprising sophistication of Roman branding, influence, and propaganda - and what modern marketers can learn from it. From Caesar’s third-person dispatches to Augustus’ image management masterclass, this episode explores the tools Rome used to dominate the narrative - across architecture, coins, rumors, and gladiator games. If you're building a business, crafting a

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11:06

Google Dropped Support for These Schema Types -...

The Edward Show ·

2025/06/23

E719: Google just dropped support for 7 niche schema types - including Book Actions, Course Info, Estimated Salary, and more. In this episode, I break down exactly what that means for your SEO strategy, why most structured data is a waste of time, and the truth about LLMs.txt. You’ll learn: - Why niche schema doesn't move the needle - What Google actually says about structured data - Whether schema helps with AI visibility - Whether LLMs.txt helps with AI visibility like the TikTok SEO experts say -

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08:38

Why Most SEOs Still Get Image SEO Wrong - And How to...

The Edward Show ·

2025/06/22

E718: Image SEO is one of the most ignored parts of search optimization - even by people who’ve been in the game for years. And yet, it affects everything from how your pages rank to how your brand shows up in Google Images, AI tools like ChatGPT, and social media platforms. In this episode, I break down the basic image SEO tactics most people skip - and how fixing them can lead to more traffic, better rankings, and increased visibility for your brand. You'll learn: - Why image SEO is still widely

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11:18

Is the SEO World Collapsing?

The Edward Show ·

2025/06/21

E717: Everyone's saying SEO is dead. Pages are getting de-indexed en masse, AI Overviews are stealing clicks, and AI content is getting penalized. So… is the SEO world collapsing? You’ll learn: - Why so many pages are getting removed from Google’s index - How AI Overviews are changing click patterns - What kind of content Google is still rewarding - Why transactional keywords are your best friend - How to adapt without panicking If you’re feeling overwhelmed by all the changes - this episode is for

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14:30

How to Get Better at SEO Keyword Research

The Edward Show ·

2025/06/20

E716: I break down exactly how I approach keyword research - using competitor data, Google Search Console, and SERP analysis to find high-impact keywords you can actually rank for. Then, I share some of the best community advice from the SEO subreddit, covering both keyword research and a hot topic: are there any real SEO shortcuts that still work today? You’ll walk away with proven strategies, insights, and a better understanding of how to target keywords and do SEO that brings real results. What

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14:20

Why Google Is De-Indexing Pages After 130 Days (And...

The Edward Show ·

2025/06/19

E715: A fascinating new discovery about Google’s indexing behavior: if your page hasn’t been crawled in 130 days, it will be removed from Google’s index. This insight comes from a deep-dive study by Alexis Rylko at iProspect, who used Screaming Frog and the Google Search Console API to uncover the pattern. I break down: - What the 130-day crawl rule is and why it matters - How Google decides which pages to keep or drop - Real-world case studies across different industries - How to identify at-risk

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934 results

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