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PODCAST

Marketing Solutions for Local Law Firms

This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding their

business marketing

All Episodes

22:46

How to Properly Build a Marketing Strategy That...

Marketing Solutions for Local Law Firms ·

2020/11/13

I was asked, earlier this month, to hop on the very popular, Discussions By Domain podcast. They asked me a few questions, but the main discussion was centered around how I help my customers distance themselves from their competitors in this very competitive market we are in. Check out this GREAT interview, hosted by Anthony DeGraw, here.General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you

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27:40

Episode #53: Optimizing Your Outdated Content for...

Marketing Solutions for Local Law Firms ·

2020/11/11

Being a content creator can feel a little like the Indy 500. The gas pedal is on the floor, but it’s just left turn after left turn. And every time you lift your head and look around, you’re on the same oval track, unable to punch through the pack of cars keeping pace around you. In the digital marketing world, content creation can give you the same feel...In other words, that unending oval track is the hunt for higher Google rankings. It’s maddening to feel like you’ve done everything right, but

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45:26

Episode #52: 7 Storytelling Content Strategies You...

Marketing Solutions for Local Law Firms ·

2020/11/04

Successful businesses are built on effective stories. People love to see, read, or hear stories because it creates a human connection based on empathy.The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. Stories help your writing to stand out. In the unending

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29:05

Episode #51: Instagram Business Account vs. Creator...

Marketing Solutions for Local Law Firms ·

2020/10/28

It feels like every time we master an Instagram feature, they release a new one. Got the hang of stories? Well, now learn IGTV! Doing well with IGTV? Too bad, time to figure out Reels. The different types of accounts on Instagram — Personal, Business, and Creator — aren’t new. But as Instagram continues to roll out new features, there is still some confusion among small businesses if a Business or Creator account makes the most sense. So we’re breaking down the differences between the two to help

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37:02

Episode #50: The 7 Best Free SEO Tools for Small...

Marketing Solutions for Local Law Firms ·

2020/10/21

As a small business owner, you probably know the value of SEO for getting more website traffic that you can convert to customers. So maybe you started with a little research, figuring you’d like to DIY your digital marketing efforts for a while and see what you can learn. You checked out a few of the “big names” in SEO, and were immediately overwhelmed by the sheer volume of features that each site promised. Then you looked at the pricing and — no thank you! Fortunately, there is a wide variety of

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25:18

Episode #49: An Introduction to Facebook Shops for...

Marketing Solutions for Local Law Firms ·

2020/10/16

With small businesses providing the majority of Facebook’s advertisers, the platform is naturally invested in helping the “little guys” weather the coronavirus storm.So in May of 2020, they announced a new feature to help small businesses sell — Facebook Shops. This mobile-first sales platform is the latest FB platform where brands can sell physical products, without a large time or money investment. Unlike Facebook Marketplace which serves peer-to-peer sales (à la Craigslist), Facebook Shops lets

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41:22

Episode #48: 6 Tips to Ensure Success with LinkedIn...

Marketing Solutions for Local Law Firms ·

2020/10/14

Considered by some to be the stuffy cousin of the younger and hipper social media platforms, LinkedIn actually has some great features. You may not find food photos or videos of the hot new dance challenge...but what you will find are leads. In fact, 93% of marketers find LinkedIn to be their #1 method of generating leads. And 64% of corporate website traffic comes straight from the platform. Clearly, LinkedIn is where people go to do business. So that’s where you need to be. In this episode, I give

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30:42

Episode #47: The Beginner’s Guide to Guest Posting...

Marketing Solutions for Local Law Firms ·

2020/10/09

Guest posting has long been a tool in the content marketer’s arsenal. But it’s still one of the more misunderstood tactics, with unscrupulous SEOs sending out poorly written content and breaking the rules for links.When done right, guest posting still has a lot of value. So we’re going to talk about what it is, and how you can get started. Article Referenced in the show: https://webmasters.googleblog.com/2016/03/best-practices-for-bloggers-reviewing.htmlGeneral Info:Would you like to listen via

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23:16

Episode #46: 5 Tips for Landing Featured Snippets on...

Marketing Solutions for Local Law Firms ·

2020/10/07

The goal of any legitimate SEO strategy is to funnel more traffic to your website. But instead of seeking to rank high on the first page of Google Search’s results (which is important in its own right), today I’m going to go over 5 tips for landing features snippets on Google Search. A featured snippet is that first box that pops up in a Google Search just above the ranked results. It provides information or answers a question that users commonly ask. This answer could be a picture, video, list, or

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29:10

Episode #45: 7 Tips for Productive Remote Marketing

Marketing Solutions for Local Law Firms ·

2020/10/02

Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient. Let’s go over 7 tips for productive remote marketing so you can get back to killing your marketing efforts no matter where you are.General Info:Would you like to listen via YouTube? Go here and subscribe to our channel:

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29:43

Episode #44: 5 Ways that COVID-19 has Reshaped...

Marketing Solutions for Local Law Firms ·

2020/09/30

There’s no doubt that COVID-19 has changed the way we live, work, and play. And for those of us in the marketing field, we’ve seen countless challenges to our pre-pandemic methods for reaching our audience. So many, in fact, that it’s hard to know where to start. But with a little bit of insight into 5 ways that COVID-19 has reshaped consumer behavior, we can figure out fresh, exciting ways to reach our customers during this “new normal.”Read on to learn more about the impact that COVID-19 has had

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57:24

Episode #43: How to become an under-the-radar leader...

Marketing Solutions for Local Law Firms ·

2020/09/25

Dov Gordon helps consultants get ideal clients by becoming “under-the-radar” leaders in their industry. How to connect with Dov: https://ProfitableRelationships.com/localbizguyGeneral Info:Would you like to listen via YouTube? Go here and subscribe to our channel: https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34AIf you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send

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21:33

Episode #42: 4 Ways to Identify and Develop Your...

Marketing Solutions for Local Law Firms ·

2020/09/23

If you want to distinguish yourself from the competition, it’s important to identify and develop your Unique Selling Proposition (USP). Put simply, your USP is a summary of what is unique about your business and how your business adds value to your current or potential customers. Your USP can also help you identify and narrow monthly or yearly goals. When you understand how you’re different (and hopefully better) than the competition, you can establish goals and marketing initiatives that help you

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33:50

Episode #41: 6 Reasons To Include Content Marketing...

Marketing Solutions for Local Law Firms ·

2020/09/18

You’ve heard it before: “Content is king.” And while other new marketing techniques may have your attention, content marketing is still a big player when it comes to bringing in customers and establishing credibility in your industry. In this episode, I'm going to talk about six reasons to include content marketing in your strategy. General Info:Would you like to listen via YouTube? Go here and subscribe to our channel: https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34AIf you want to get

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46:14

Episode #40: Are you Selling or Serving? Q&A with...

Marketing Solutions for Local Law Firms ·

2020/09/16

When we last met with Jennifer, she gave us a TON of value and a lot of tips on how to sell your services to cold traffic by opening the buyer's gate. If you want to listen to that interview, I have provided a link below.Since that episode aired, it has generated a few questions from our listeners, therefore I have asked Jennifer to come back on the show and respond to the few questions that were asked.If you have questions about selling and how to turn it into a serving scenario, then this is

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66:42

Episode #39: You’ve Written Your Book. Now What?

Marketing Solutions for Local Law Firms ·

2020/09/11

As the founder and chief inspiration officer of Highlander Press, Deborah Kevin (pronounced “KEY-vin”) loves helping changemakers tap into and share their stories of healing and truth. She’s helped entrepreneurs craft beautiful nonfiction books of which they are proud. Debby, a graduate of Stanford University’s Novel Writing program, is currently pursuing a master’s degree in publishing at Western Colorado University. Her passions include travel, cooking, hiking, and kayaking. She lives in Maryland

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58:39

Episode #38: An Introduction To LBMS' Chief...

Marketing Solutions for Local Law Firms ·

2020/09/09

Would you like to listen via YouTube? Go here and subscribe to our channel: https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34AIf you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/marketing-consultation/and

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31:45

Episode #37: 5 Marketing Trends for the COVID-19 Era

Marketing Solutions for Local Law Firms ·

2020/09/04

Who would have thought that a global pandemic would rock 2020? Just four short months ago, life was plugging along as usual, and businesses were implementing their 2020 marketing strategy to reach their yearly goals. But then, all of a sudden, COVID-19 had us hunkered down in our homes, just trying to figure out how to keep business afloat amidst so much uncertainty. In this episode, we’re going to discuss some of the latest, COVID-era-induced marketing trends that deserve your consideration

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47:29

Episode #36: Keys to Launching and Running a Legally...

Marketing Solutions for Local Law Firms ·

2020/09/02

In this episode, I go a little off-topic and interview Cheri Andrews. She is an attorney with 32 years of combined law firm practice and in-house General Counsel experience. She received her BA magna cum laude from Mount Holyoke College, her JD from Temple University, and holds the prestigious In House Counsel Certification from the Association of Corporate Counsel. After 16 years as in-house corporate General Counsel, Cheri chose to redirect her time and talent to providing impactful legal

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34:52

Episode #35: 4 Steps to Leverage Your Competitor's...

Marketing Solutions for Local Law Firms ·

2020/08/28

What if I told you there was a way to bypass the months of effort and work it takes to build better SEO?What if I told you that you could skip the A/B testing and bypass the budget issues that come with it?In this episode, I provide you with an SEO cheat sheet with four ways to leverage your competitor’s rankings & traffic.Links mentioned in this episode:Keyword & Backlink Research Tool: https://neilpatel.com/ubersuggest/Measure how you stack up:

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