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PODCAST

Web3 CMO Stories

Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.You’ll hear insights from voices such as Mark

business marketing

All Episodes

25:13

S2 E22 How Can Authors Use NFTs and Blockchain...

Web3 CMO Stories ·

2023/01/27

Malene Bendtsen is an author and a business strategist teaching experts, teachers, public speakers and other freedom seekers how to write, publish and market their books. She is also the editor of more than 30 nonfiction books which on average sold 5x market average and created significant business growth for the author.Malene is a futurist at heart and as a business model innovator, she is determined to find new ways for authors to connect with their audience and strategically use their books to

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31:25

S2 E21 How to Utilize Web3 Technology through Social...

Web3 CMO Stories ·

2023/01/25

In this episode, host Joeri Billast speaks with Joe Pulizzi, an expert in the field of content marketing and the creator economy, about his background, how he got into content marketing, and how he's currently utilizing Web3 technology through social tokens and NFTs to monetize content and build a loyal audience.This episode was recorded through a StreamYard call on December 20, 2022.You find the show notes here:

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21:04

S2 E20 How to Become a Thought Leader in the Web3...

Web3 CMO Stories ·

2023/01/20

Today's guest is Nicky Billou.Nicky is a successful author and speaker known for his books on leadership and success. He is a thought leader in the corporate world and works closely with entrepreneurs, coaches and service-based professionals. He is the co-founder of eCircle Academy, a yearlong program that helps professionals position themselves as authorities in their niche. Nicky is currently working on building an NFT with a major US brand and he asked me if he could share his insights and

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25:29

S2 E19 How does Building a Business in Web3 Differ...

Web3 CMO Stories ·

2023/01/18

Today's guest is Nodo Ivanidze.Nodo is the CEO and co-founder at Metaview.io and has 10 years of experience in the advertising business. He's a serial entrepreneur, Web3 investor, and business advisor. Nodo is building the first decentralized advertising marketplace for Metaverses. This episode was recorded through a StreamYard call on December 13, 2022.You find the show notes here: https://webdrie.net/how-does-building-a-business-in-web3-differ-from-web2-with-nodo-ivanidzePS: Did you

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33:01

S2 E18 Why Community is the Last Great Marketing...

Web3 CMO Stories ·

2023/01/13

Today's guest is Mark Schaefer. We talk about his newest book: “Belonging to the Brand: Why Community is the Last Great Marketing Strategy.” Mark is an acclaimed marketing consultant, keynote speaker, podcaster, and university educator. He is the author of 10 books, including “KNOWN,” “Marketing Rebellion,” and “Cumulative Advantage.” His books are used as texts at more than 70 universities, can be found in more than 700 libraires, and have been translated into 15 languages. This episode was

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30:45

S2 E17 What Opportunities does the Metaverse Present...

Web3 CMO Stories ·

2023/01/11

Today Joeri is joined by Carol Carpenter.Carol is the CMO of Unity where she leads brand and creative, comms, customer insight, community, and more. Prior to joining Unity, she was the CMO of VMware where she led the transformation of the company from license software to subscription and SaaS. Carol has led teams in large and small companies, including Google, ElasticBox (sold to CenturyLink), Trend Micro, and Apple. Unity is the world’s leading platform for creating and growing interactive,

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30:42

S2 E16 How Building a Community and Utilizing NFTs...

Web3 CMO Stories ·

2023/01/06

Today Joeri is joined by Jeff Kaufmann.Jeff is the founder of Parachute. It's a business that helps brands build Web3 Solutions. He's also the founder of JUMP, one of the first marketing communities focused on Web3. He publishes a weekly newsletter focused on the Web3 space. He is also a collaborator and advisor at Seed Club, a DAO that operates as a social token incubator and accelerator. This episode was recorded through a StreamYard call on November 22, 2022.You find the show notes

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23:35

S2 E15 How will Blockchain Technology Revolutionize...

Web3 CMO Stories ·

2023/01/04

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28:35

S2 E14 How Collab.Land Builds Communities and...

Web3 CMO Stories ·

2022/12/30

Joeri is joined by Anjali Young, a Web3 pioneer and co-founder of Collab.Land.Anjali has been interested in online communities since the early days of the internet, and was inspired to join Web3 because of the possibilities for people to come together and meet online. Collab.Land was founded as a tool for DAOs to use, but quickly became popular with NFT communities and social token projects as a way to bring supporters together.This episode was recorded through a StreamYard call on November 21,

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37:42

S2 E13 What Can We Learn from TPan’s Journey from...

Web3 CMO Stories ·

2022/12/28

Our guest today is Thomas Pan aka TPan.Thomas is a Growth and Marketing consultant for Web3 companies and projects. He shares Web3 growth and marketing case studies, analysis, and breakdowns in his Substack publication 'Web3 with TPan'. Previously, Thomas held growth roles at companies in mobile gaming (Scopely), rideshare (Uber), heathtech (Phil), and education/fitness (STEEZY).This episode was recorded through a StreamYard call on November 15, 2022.You find the show notes here:

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27:34

S2 E12 How is Digital Identity Revolutionized by Web3...

Web3 CMO Stories ·

2022/12/23

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28:22

S2 E11 How to Connect the Physical and Digital Art...

Web3 CMO Stories ·

2022/12/21

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20:08

S2 E10 Why Are Crypto Payments to Soar in the Next...

Web3 CMO Stories ·

2022/12/16

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30:02

S2 E09 What are the Amazing Opportunities in the...

Web3 CMO Stories ·

2022/12/14

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14:27

S2 E08 Why Businesses of All Kinds and Sizes Should...

Web3 CMO Stories ·

2022/12/09

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18:43

S2 E07 How to Bring Inclusive Storytelling to Web3 –...

Web3 CMO Stories ·

2022/12/07

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16:33

S2 E06 How Your Company Can Join the Web3 Space –...

Web3 CMO Stories ·

2022/12/02

Our guest today is Amanda Cassatt.Amanda is co-founder and president of Mojito, a new Web3 platform for NFT commerce, finance and community engagement. Mojito is the first venture to spin out of Serotonin, a crypto-native strategic marketing firm and product studio that Amanda is CEO of.This episode was recorded in Media Village at Web Summit on November 4, 2022.You find the show notes here: https://webdrie.net/web-summit-how-your-company-can-join-the-web3-space-with-amanda-cassatt/ PS: Did you

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21:09

S2 E05 How Fiverr Picked Up the Emerging Trend of...

Web3 CMO Stories ·

2022/11/30

Today's guest is Gali Arnon, CMO at Fiverr.Gali has served as Fiverr Chief Marketing Officer since October 2017. Prior to joining us, Ms. Arnon served as Chief Executive Officer of Brightcom Group Ltd, a digital marketing and publicly traded company in India, from 2015 to 2017.This episode was recorded in the podcast booth at Web Summit on November 4, 2022.You find the show notes here: https://webdrie.net/web-summit-2022-how-fiverr-early-picked-up-the-emerging-trend-of-nfts-with-gali-arnon/

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24:12

S2 E04 Why Many Web3 Projects Won't Survive the Next...

Web3 CMO Stories ·

2022/11/25

Today's guest is Anastasiia Bobeshko.Anastasiia is Head of Marketing at Yellow. She is a marketing visionary and technology enthusiast whose main passion is building global brands by creating digital acquisition strategies with the help of witty omni-channel communication. Yellow is building the Web 3.0 Internet of Finance through groundbreaking Fintech technologies, Blockchain startup incubator seed investments, mentorship, advisory, analytics, and software solutions.This episode was recorded

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20:00

S2 E03 Why a New Era of Healthcare is Dawning with...

Web3 CMO Stories ·

2022/11/23

Today's guest is Christin Günther, Co-Founder and CMO at BiomesChristin holds a M.A. in Media Economics, Communication & Psychology and is passionate about disrupting the health system.This episode was recorded in Media Village at Web Summit on November 3, 2022.You find the show notes here: https://webdrie.net/web-summit-2022-why-a-new-era-of-healthcare-is-dawning-with-web3-with-christin-gunther/PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about

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