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PODCAST

The Startup CPG Podcast

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

business entrepreneurship

All Episodes

45:27

Expo West 2024 Recap: Trends, Brands, and Swag

The Startup CPG Podcast ·

2024/03/24

Join Daniel Scharff and team—Patricia Menegoto, Kiki Huddleston, and Grace Kennedy—in this episode of the Startup CPG Podcast as they delve into the vibrant world of natural products at Expo West 2024. They share their experiences, observations, and opinions on the latest trends dominating the industry. From the gummification of products to the rise of natural sweeteners and the prevalence of protein-infused items, they dissect the key themes shaping the market.Get ready to discover

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42:24

#134 How to Make and Scale Your Product with Jamie...

The Startup CPG Podcast ·

2024/03/21

We are just as excited as you are to share the second part of Jamie Valenti Jordan’s episode – How to Make and Scale Your Product.In this episode, Daniel Scharff and Jamie Valenti-Jordan take a deep dive into the intricate process of finding and collaborating with contract manufacturers (Comans) for startups in the consumer packaged goods (CPG) realm. From sourcing to negotiation, production runs to quality assurance, they unravel the complexities and challenges inherent in the CPG

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59:22

#133 How to Make and Scale Your Product with Jamie...

The Startup CPG Podcast ·

2024/03/19

In this absolute gem of an episode of the Startup CPG Podcast, Daniel Scharff is joined by Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, with a focus on scaling products and supporting startups in the CPG industry.Part 1 of this episode unveils Jamie's expertise in rapid product launch and expansion for emerging brands with revenue under $5 million. Drawing from his experience guiding operations at Hampton Creek, Jamie stresses the importance of collaboration within the

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35:13

Nowhere Bakery Swims in the Shark Tank!

The Startup CPG Podcast ·

2024/03/14

Join Daniel Scharff and Patricia Menegoto in this bonus episode of the Startup CPG Podcast, where they chat with Maurizio Rasti and Saphira Rasti, the dynamic founders of Nowhere Bakery. Discover their captivating journey from the fashion and modeling industry to crafting healthy baked goods, focusing on gluten-free offerings and noteworthy partnerships with Gwyneth Paltrow.Get the inside scoop on Nowhere Bakery's Shark Tank experience, from filming multiple episodes daily to managing the

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40:29

#132 Buyer Spotlight: Chris Battaglia, Protein...

The Startup CPG Podcast ·

2024/03/12

In this episode of the Startup CPG Podcast, Daniel Scharff dives into the world of protein with Chris Battaglia, a seasoned expert and category lead for proteins at leading e-commerce retailer Hungryroot that aims to simplify healthy eating through personalized grocery shopping, utilizing AI to gather customer taste data for tailored meal suggestions. The company's socially responsible initiatives and commitment to reducing waste resonate with a diverse consumer base, focusing on

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46:04

#131 The Rise of Carbone Fine Food with CEO Eric Skae

The Startup CPG Podcast ·

2024/03/05

Join Daniel Scharff in this episode of the Startup CPG Podcast featuring Eric Skae, the CEO of Carbone Fine Food with over 35 years of experience in business. Carbone's success is anchored in its association with the renowned Carbone restaurant, premium product quality, and effective branding strategies.Eric emphasizes the crucial role of strategic partnerships, the early focus on velocity, and the evolving importance of margin and pricing as a brand matures. He also reveals his approach to

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43:49

Fila Manila's Founder Jake Deleon Brings Filipino...

The Startup CPG Podcast ·

2024/02/29

In this special bonus episode of the Startup CPG Podcast, Daniel Scharff is joined by Jake Deleon, the founder and CEO of Fila Manila. With a focus on crafting award-winning sauces and spreads inspired by Filipino flavors, Jake shares insights into his appearance on the upcoming episode of Shark Tank, along with his anticipation for increased online orders and brand buzz.Drawing from his background at major CPG companies like Procter Gamble and Starbucks, Jake delves into the importance of

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51:25

#130 What is a CMO? With Erin Fasano (Core Foods)

The Startup CPG Podcast ·

2024/02/27

In this episode of Startup GPG Podcast, Daniel Scharff is joined by Erin Fasano, the chief marketing officer at Core Foods with over two decades of experience in the CPG industry, and delves into the intricacies of marketing for food and beverage brands, while trying to explain the question “what is a CMO?” With a focus on emerging brands, Erin emphasizes the pivotal role of a CMO and advises aspiring marketers to start at classic CPG companies before venturing into smaller

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60:06

How to Win At Kroger

The Startup CPG Podcast ·

2024/02/23

Wondering how to get on shelf and pick the right marketing programs to do well?Join expert guests Erin, Courtney, and Holly as they share their wealth of knowledge on successfully navigating the Kroger landscape. From Erin's firsthand brand experience, Courtney's expertise around submissions and promotions, and Holly's insights into category strategies, this episode is packed with actionable tips for CPG startups.Learn the art of differentiation, effective marketing strategies, and

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53:46

#129 Buyer Spotlight: Jonathan Lawrence, Fresh Thyme...

The Startup CPG Podcast ·

2024/02/20

In this episode of the Startup CPG podcast, Daniel Scharff dives into the vibrant world of the natural food industry with Jonathan Lawrence, Vice President of Center Store at Fresh Thyme Market. Discover Fresh Thyme Market's mission-driven approach to offering fresh and healthy food at great value and Jonathan's passion for supporting startup brands.Explore the intricacies of building meaningful relationships with brands, tailoring assortments to community needs, and the significance of

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54:27

How to Crush Expo West

The Startup CPG Podcast ·

2024/02/16

Step into the vibrant world of Expo West in this episode of the Startup CPG podcast where Daniel Scharff is joined by startup CPG sales legends Matt Levine from Chlorophyll Water, Clara Paye from Unite Foods, and Pierre Jamet from Fishwife. Join them as they share insider tips for Expo West - what to do before, during, and after the show to make the most of your opportunity.From prep hacks to pitch perfection, discover how to wow potential buyers. Master booth setup, keep samples fresh, and

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50:06

#128 Buyer Spotlight: Dwight Richmond, Town & Country...

The Startup CPG Podcast ·

2024/02/13

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Join Daniel Scharff in this episode of the Startup CPG Podcast featuring Dwight K. Richmond, Director of Center Store at Town & Country Markets and an expert in the grocery sector with over 30 years of experience. Dwight takes us through his career journey, emphasizing the keys to building successful sets for retailers. He also shares invaluable insights on understanding consumer trends, adapting to

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59:17

#127 Launching on Amazon with Leon Lewis

The Startup CPG Podcast ·

2024/02/06

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Welcome to another episode of the Startup CPG Podcast where Daniel Scharff introduces Leon Lewis, the accomplished founder of Daybreak Growth Partners. Leon's journey spans gaming, music, and entrepreneurship, starting his first online business at 12 and later delving into the music industry. In 2019, he founded Daybreak Growth Partners, specializing in Amazon and retail media strategy for new CPG brands.From

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39:26

Bonus - Startup CPG's BIG Plans for 2024

The Startup CPG Podcast ·

2024/02/01

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Join Daniel Scharff and Startup CPG Director of Marketing & Community, Patricia Menegoto, chatting about all the exciting initiatives and events shaping the future of our community.From the upcoming Shelfie Awards to a booth giveaway for female founders they delve into the first dedicated section for Startup CPG at Expo West, the first ever Swag Fashion shows, happy hours with the TikTok Shop team,

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47:07

#126 The Rise of HOP WTR with Jordan Bass

The Startup CPG Podcast ·

2024/01/30

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Explore the success story of the innovative sparkling water infused with botanicals, offering a unique non-alcoholic alternative for beer Enthusiasts.With a background in venture capital and e-commerce, Jordan Bass CEO and co-founder of HOP WTR dives into the burgeoning non-alcoholic beer market, consumer trends favoring moderation, and the strategic decisions that propelled HOP WTR's growth in natural

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41:09

Bonus - THE BIG RELEASE of Startup CPG’s Retail Sales...

The Startup CPG Podcast ·

2024/01/25

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com This episode was sponsored by Cultivate CPG. Go to cultivatecpg.comIn this episode of the Startup CPG podcast, Daniel Scharff together with the Cultivate CPG president Aaron Barnholt and Eli Bank co-founder and COO of Absurd Snacks unveils the highly anticipated Startup CPG retail sales tracker. This comprehensive database empowers emerging brands with vital information on channels, store locations, numbers,

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57:29

#125 The Most Common Lawsuits Hitting Brands Right...

The Startup CPG Podcast ·

2024/01/23

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Want to learn about the top claims against emerging CPG brands?Join Daniel Scharff in this episode of the Startup CPG podcast to discuss the legal landscape of the food industry with Lauren Handel from Handel Food Law. From the surge in lawsuits against emerging brands to the nuances of labeling and disability compliance, Lauren provides prevention tips and strategies for both small and established

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65:16

#124 Beer and Non-Alc Industry Trends from Pioneering...

The Startup CPG Podcast ·

2024/01/16

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Something fun is brewing in this episode of the Startup CPG Podcast as we join our host, Daniel Scharff, as he welcomes his cousin, Daniel Kopman, Co-founder and former CEO of The Saint Louis Brewery and Heavy Seas Beer, now turned academic and researcher.Kopman shares what it was like to be an early microbrewing innovator in St. Louis, home of Anheuser Busch, and many lessons learned in his journey expanding

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52:49

#123 Jeff Church's Lessons on Entrepreneurship, from...

The Startup CPG Podcast ·

2024/01/09

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Can you handle the highs, survive the lows, and still rock the runway?In this episode of the Startup CPG podcast, Daniel Scharff is joined by the CEO of Suja Juice and Rowdy Energy, Jeff Church. Jeff shares invaluable insights from his diverse ventures, spanning socially conscious brands like Nico Water to the rise and challenges of Suja, an impactful cold-pressed juice success.Learn about the highs and lows

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38:25

#122 How to Launch in Foodservice with Sales Pro...

The Startup CPG Podcast ·

2024/01/04

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com We are as thrilled as you are to unveil the second part of Jenna Cameron’s episode – How to Launch in Foodservice.In this episode, Jenna dives into the nitty-gritty of building strong relationships with operators and transforming from a mere product supplier to a true strategic partner. But that’s not all – Jenna also unravels the intricate web of distributor partnerships, offering valuable guidance for

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