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PODCAST

The F"in" Marketing Podcast by Rockstar CMO

Does the world need another f"in" marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

business marketing

All Episodes

74:29

The Ideal Customer Profile, Casting Visions with...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/02/25

In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester, guide us through the what, why and how of defining an Ideal Customer Profile (ICP). Ian then goes backstage with Brandi Johnson, CEO of The Coupon Bureau. A fascinating non-profit tech platform that connects manufacturers, retailers, and consumers with the new Universal Digital Coupon. As you’ll hear, we get a startup CEO’s perspective on marketing,

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73:41

The Personal Branding for Execs, Assemblage by...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/02/18

In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, developing a personal brand for your executives. Why you should and how to do it. Ian then goes backstage with Emmanuel Probst, the Global Lead, Brand Thought-Leadership at Ipsos, he’s also an adjunct professor at the University of California, where he teaches Consumer Market Research, and he’s a Wall Street Journal and USA Today

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76:49

The Podcast Gold Dust, Smart Branding with Dan White...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/02/11

In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, discuss things to consider if you are considering launching a podcast as part of your B2B marketing. Ian then goes backstage with Dan White, a marketing and insights innovator, for nearly 30 years, Dan was a one-company man with Kantar Millward Brown a multinational market research firm specializing in advertising effectiveness,

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57:34

The Do More with Less Groundhog Day, Space Marketing...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/02/04

It's groundhog day in the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, talk about the recurring theme of marketing doing more with less. Ian then goes backstage with Izzy House. With over 20 years of experience in public affairs, outreach, and marketing, Izzy is the author of two books on Space Marketing and is the host of the Space Marketing Podcast. With this extensive marketing

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70:26

The F'in' Fundamentals, Backstage with Shamir...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/01/28

This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, reboot the Rockstar CMO 5 F'in' Marketing Fundamentals. Ian then goes backstage with Shamir Duverseau, the Managing Director, Chief Strategist & Co-founder of Smart Panda Labs, a digital experience agency that helps B2C enterprise marketers navigate digital transformation to create experiences their customer's demand. Prior to

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68:59

The Resisting Product Campaign Temptation, Backstage...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/01/21

This week we are back in the Marketing Studio with Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, to discuss the temptation of product-based campaigns in B2B, how we should pivot to being customer focused and the implications on organization, goals and budget in doing that. Ian then goes backstage with Leslie Semegran, CMO of the Veterneriary Emergency Group. Leslie joined VEG in 2019 after working in B2C and B2B Marketing for

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72:28

The Four Steps to ARTful Campaigns, Aaron Temple, the...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/01/14

This week we are back in the Marketing Studio with Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, who shares his four steps for creating campaigns that deliver ART - Awareness Revenue & Trust. Oh, and he adds an E for Enablement to our acronym. Ian then goes backstage with Aaron Templer, who is an unapologetic eclectic having studied music and English literature and earned an MBA, Aaron is a 25-year marketing leader, a marketing

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77:06

The New Year's Marketing Resolutions, Getting an...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/01/07

In a packed episode in our first show of 2023, Seth Goldstein, the founder and Principal Creative Director at Goldstein Media drops by with a prediction for the new year. We are back in the Marketing Studio with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, who shares with our host Ian Truscott three new year's resolutions for marketers, with advice to give some new year love to our customers. Ian then goes backstage with Matt

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83:20

The Ending the Year Under the Influence with Jason...

The F"in" Marketing Podcast by Rockstar CMO ·

2022/12/31

A long play 12" extended version this week as we close out 2022 with a big year-end show. As regular guest Jeff Clark enjoys his holiday, Ian Truscott catches up with Jason Falls, who we first met in episode 95, almost exactly a year ago in the first show of 2022. Jason is an award-winning strategist and widely read industry pundit, the author of 3 books, including Winfluence and has a podcast of the same name and has been recognised as a top influencer in influence marketing, social media marketing

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67:34

The Metaverse and Marketing Gifts Holiday Special...

The F"in" Marketing Podcast by Rockstar CMO ·

2022/12/24

The metaverse has been a hot topic this year, and as Jeff Clark enjoys a holiday Ian Truscott dives into the topic with omnichannel and digital experience experts Noz Urbina and Mark Demeny. A discussion that was inspired by a post by Noz on LinkedIn citing an article in The Guardian, Mark's comments on that, the conversation that followed and Mark basically daring Ian to have the discussion on the show! Noz Urbina is an omnichannel content solutions lead specialising in pharma and regulated

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70:38

The Predictions Pick, Revealing the De-Positioning...

The F"in" Marketing Podcast by Rockstar CMO ·

2022/12/17

As we close out 2022 it's predictions season and this week in the Marketing Studio, our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester who shares four predictions that have caught his eye from Forrester, Gartner and Marketing Insider Group. Ian then goes backstage with Todd Irwin, Chief Strategy Officer and Founder of New York-based brand strategy and creative agency Fazer, who we originally met in

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78:05

The Tech Stack Grinch, 12 Pitfalls for CMOs and a...

The F"in" Marketing Podcast by Rockstar CMO ·

2022/12/10

Inspired by a Forrester webinar - Predictions 2023: B2B Marketing - this week in the Marketing Studio, our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and they discuss one of the predictions about spending less on technology. Ian then goes backstage with a previous guest and his former boss Grant Johnson, the CMO of Emburse. Grant is a serial CMO who has held the top marketing job in several B2B

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71:17

The ARTE in Campaigns, Making Time for Strategy with...

The F"in" Marketing Podcast by Rockstar CMO ·

2022/12/03

This week in the Marketing Studio, our host Ian Truscott chats with Jeff Clark our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, about bringing ARTE (Awareness, Revenue, Trust and Enablement) to campaigns, following on from their previous conversations about personas. Richard Medcalf, the founder of Xquadrant, an executive coach and leadership consultant, returns to the show, going backstage with Ian to discuss his new book Making Time for

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23:40

Think Like A Brand #9 - Brand is the Business Case

The F"in" Marketing Podcast by Rockstar CMO ·

2022/11/30

Welcome to Think Like a Brand, our mid-week shot of the Rockstar CMO F’in’ marketing podcast, where we discuss thinking like a brand, specifically in industries that often don’t. Who are we? Liz High is an insight ninja, marketing strategist, speaker and author who has worked with some amazing brands and, more recently, has focused on supporting FinTechs, banks and credit unions to embrace brand thinking and is the co-author of Think Like a Brand Not Bank. And our host is Ian Truscott, who shares

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73:33

The Thanks or No Thanks, Backstage with ABM Expert...

The F"in" Marketing Podcast by Rockstar CMO ·

2022/11/26

This week in the Marketing Studio, our host Ian Truscott in the spirit of the holidays, asks Jeff Clark our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, if he would give thanks or no thanks to a bunch of marketing topics that have come up on the show recently. Ian then goes backstage with Alisa Groocock, who, as you’ll hear, has had a fantastic career as a marketing leader and analyst, most recently as Senior Vice President at Agent3, and before

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21:50

Think like a Brand #8 - Coach and Compose with Ramen...

The F"in" Marketing Podcast by Rockstar CMO ·

2022/11/23

Welcome to Think Like a Brand, our mid-week quick shot of the Rockstar CMO F’in’ marketing podcast, where we discuss thinking like a brand, specifically in industries that often don’t. Who are we? Liz High is an insight ninja, marketing strategist, speaker and author who has worked with some amazing brands and, more recently, has focused on supporting FinTechs, banks and credit unions to embrace brand thinking and is the co-author of Think Like a Brand Not Bank. And our host is Ian Truscott, who

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76:02

The Applying Personas, Discover Your Leadership Style...

The F"in" Marketing Podcast by Rockstar CMO ·

2022/11/19

This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive back into the big topic of personas. Now we've defined them from the last episode, Jeff steps through 5 steps to apply personas to content and campaigns. Ian goes backstage with Robert Jordan, the co-founder of InterimExecs, an elite group of top executives who are experts at growing and fixing company after company. After

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70:03

The Personas 7 Steps, Kelley Troia from Clandestine...

The F"in" Marketing Podcast by Rockstar CMO ·

2022/11/12

This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive into the big topic of personas in 7 steps and predictably don't cover it in twenty minutes! Ian goes backstage with Kelley Troia, who has the wonderful title of Chief Astonishment Officer at Clandestine Events. With over 20 years of experience leading branding initiatives for household brands like Walmart Stores and Whole

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24:11

Think like a Brand #7 - What happened to Marcus?

The F"in" Marketing Podcast by Rockstar CMO ·

2022/11/09

In this 7th special mid-week mini-episode, Ian Truscott and Liz High complete their dive into her book “Think Like a Brand, Not a Bank” and discuss her favorite of the five principles they've been discussing the last six weeks. They then broaden their discussion to look at an industry example - Marcus, Goldman Sachs's foray into digital retail banking, citing commentary from the Prof G Podcast and an article on The Financial Brand. Liz then shares examples of financial brands that have done a better

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70:33

The Hola to Opportunities, Ariadna Navarro of VSA...

The F"in" Marketing Podcast by Rockstar CMO ·

2022/11/05

This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester inspired by a Forrester webinar, discuss Marketing Qualified Leads (MQLs) and opportunities. Ian goes backstage with Ariadna Navarro the Chief Growth Officer at strategy and design agency VSA Partners, where she leads strategy, client engagement and business development. Acknowledging the connective tissue between what a brand

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359 results

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